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市場調査レポート
商品コード
1582777
ベビー用飲料市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、用途別、流通チャネル別、地域別、競合、2019年~2029年Baby Drink Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Application, By Distribution Channel, By Region & Competition, 2019-2029F |
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カスタマイズ可能
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ベビー用飲料市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、用途別、流通チャネル別、地域別、競合、2019年~2029年 |
出版日: 2024年10月30日
発行: TechSci Research
ページ情報: 英文 185 Pages
納期: 2~3営業日
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ベビー用飲料の世界市場規模は2023年に385億6,000万米ドルとなり、予測期間では2029年までCAGR 9.0%で堅調な成長が予測されています。
世界のベビー用飲料市場は、栄養価が高く便利な乳児用飲食品に対する需要の高まりにより、近年著しい成長を遂げています。ベビー飲料は、乳幼児の栄養ニーズを満たすために特別に処方された飲料です。これらの飲料は、乳児用調製粉乳、幼児用ミルク、フルーツジュースなど様々な形態で提供されています。ベビー用飲料市場で提供される製品には、乳幼児特有のニーズに合わせた幅広い選択肢があります。母乳の代用品である乳児用調製粉乳は、この市場の主要製品のひとつです。乳児の健全な成長と発育に必要なタンパク質、ビタミン、ミネラルなどの必須栄養素が豊富に含まれています。
市場概要 | |
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予測期間 | 2025-2029 |
市場規模:2023年 | 385億6,000万米ドル |
市場規模:2029年 | 645億4,000万米ドル |
CAGR:2024年~2029年 | 9.0% |
急成長セグメント | オンライン |
最大市場 | アジア太平洋 |
幼児用ミルクもベビー用飲料市場の重要な製品カテゴリーです。1~3歳の幼児の栄養ニーズを満たすように調合され、成長と発達をサポートするためにビタミンやミネラルが強化されていることが多いです。乳児用調製粉乳や幼児用ミルクに加え、同市場では幼児用に特別に調合されたフルーツジュースやその他の飲料も提供されており、保護者に便利で栄養価の高い選択肢を提供しています。ベビー用飲料市場の主要動向のひとつは、オーガニック製品やナチュラル製品に対する需要の高まりです。人工的な添加物や保存料を使用しない製品を求める保護者が増えており、その代わりにオーガニック原料を使用した製品を選ぶようになっています。もうひとつの主要動向は、製品処方の革新への注目です。メーカー各社は、免疫サポート、消化器系の健康、認知機能の発達など、その他の健康特典を提供する新製品や改良品を絶えず発表しています。結論として、世界のベビー用飲料市場は、栄養価が高く利便性の高い乳幼児用飲食品に対する需要の高まりに牽引され、力強い成長を遂げています。健康とウェルネスへの注目が高まる中、市場は今後も拡大し続け、新たなビジネスチャンスを提供すると予想されます。
より健康的な乳児栄養に対する認識と需要の高まり
利便性と外出先での消費
製品提供とフレーバーの革新、可処分所得の増加と都市化
規制遵守と安全基準
激しい市場競争
消費者教育と意識向上
サプライチェーンの強靭性と持続可能性
オーガニック・ナチュラルベビー用飲料への需要の高まり
機能性ベビー飲料の人気上昇
利便性と携帯性の重視
フレーバー・バリエーションの拡大
持続可能性と環境に優しいパッケージへの注目
The global baby drink market was valued at USD 38.56 Billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 9.0% through 2029. The global baby drink market has witnessed significant growth in recent years, driven by the rising demand for nutritious and convenient infant food and beverages. Baby drinks are specially formulated beverages designed to meet the nutritional needs of infants and toddlers. These drinks are available in various forms, including infant formula, toddler milk, and fruit juices, among others. The product offered in the baby drink market includes a wide range of options tailored to the specific needs of infants and toddlers. Infant formula, which is a breast milk substitute, is one of the key products in this market. It is enriched with essential nutrients such as proteins, vitamins, and minerals, necessary for the healthy growth and development of infants.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 38.56 Billion |
Market Size 2029 | USD 64.54 Billion |
CAGR 2024-2029 | 9.0% |
Fastest Growing Segment | Online |
Largest Market | Asia Pacific |
Toddler milk is another important product category in the baby drink market. It is formulated to meet the nutritional needs of toddlers aged 1-3 years and is often fortified with vitamins and minerals to support their growth and development. In addition to infant formula and toddler milk, the market also offers fruit juices and other beverages specially formulated for young children, providing a convenient and nutritious option for parents. One of the leading trends in the baby drink market is the growing demand for organic and natural products. Parents are increasingly seeking products that are free from artificial additives and preservatives, opting instead for products made from organic ingredients. Another key trend is the focus on innovation in product formulations. Manufacturers are constantly introducing new and improved products that offer additional health benefits, such as immune support, digestive health, and cognitive development. In conclusion, the global baby drink market is witnessing robust growth, driven by the increasing demand for nutritious and convenient infant food and beverages. With the growing focus on health and wellness, the market is expected to continue to expand, offering new opportunities.
Market Drivers
Increasing Awareness and Demand for Healthier Infant Nutrition
The surge in the Baby Drink Market is propelled by a burgeoning awareness among parents concerning the pivotal role of nutrition in nurturing infants and toddlers. There is a palpable shift towards healthier alternatives in parental choices, with a notable preference for baby drinks fortified with essential nutrients like vitamins, minerals, and probiotics. This inclination is poised to significantly bolster the demand for baby drinks that promise targeted health advantages, ranging from bolstering the immune system to aiding digestion and fostering comprehensive growth and development. As parental consciousness continues to evolve, the market is witnessing a notable trajectory towards products that not only cater to hydration needs but also offer tailored nutritional support for the optimal well-being of their precious little ones.
Convenience and On-the-Go Consumption
An essential factor propelling the Baby Drink Market is the rising need for convenient and portable nutritional solutions for infants and toddlers. Modern parents, often juggling hectic schedules, seek easy-to-prepare and easy-to-transport options that can be consumed while on the move. Baby drinks present a practical alternative to conventional infant formula and baby food, catering to the needs of busy families and contemporary lifestyles. This demand for convenience stems from the desire to provide nutritious options for children without compromising on time or effort. Baby drinks are perceived as a hassle-free solution, requiring minimal preparation and offering a convenient feeding option when parents are away from home or pressed for time. The convenience factor extends beyond busy schedules; it also caters to parents' desire for simplicity in their child-rearing practices, allowing them to meet their children's nutritional needs without the complexity of traditional feeding methods. Moreover, the portability of baby drinks aligns with the increasing trend of on-the-go consumption across various consumer segments. Portable packaging options, such as pouches and single-serve bottles, make it easy for parents to carry baby drinks in their bags or vehicles, ensuring that they have a convenient feeding option available wherever they go. This aspect is particularly appealing in urban areas where families are constantly on the move and may not always have access to traditional feeding methods. Overall, the demand for convenient and portable nutrition solutions is a significant driver in the Baby Drink Market, reflecting a broader trend towards convenience and practicality in modern parenting practices. As parents continue to seek out convenient options that fit seamlessly into their lifestyles, the market for baby drinks is expected to grow, offering new opportunities for innovation and product development in the industry.
Innovation in Product Offerings and Flavors and Increasing Disposable Income and Urbanization
The Baby Drink Market is experiencing significant innovation in terms of product offerings and flavors. Manufacturers are introducing a wide range of options, including organic, natural, and hypoallergenic baby drinks, as well as products with added functional ingredients. This variety is appealing to parents who are looking for specific benefits or flavors for their children, driving growth in the market.
Rapid urbanization and increasing disposable income in emerging economies are also contributing to the growth of the Baby Drink Market. As more families move to urban areas and incomes rise, parents are willing to spend more on premium and specialized products for their children, including baby drinks. This trend is expected to continue as urbanization and income levels rise further in these regions.
Key Market Challenges
Regulatory Compliance and Safety Standards
Navigating regulatory compliance and safety standards poses a significant challenge for the baby drink market. Governments worldwide enforce stringent regulations to ensure the safety and quality of products intended for infants and young children. Compliance with these regulations demands meticulous attention to detail in production processes, ingredient sourcing, packaging, and labeling. Failure to meet regulatory requirements not only results in financial penalties but also tarnishes the brand's reputation and erodes consumer trust. Additionally, frequent updates and amendments to regulatory frameworks necessitate continuous monitoring and adaptation, further increasing the complexity of compliance efforts. Competitors must invest in robust quality control systems, research capabilities, and legal expertise to stay abreast of evolving regulations and maintain a competitive edge in the market.
Intense Market Competition
The baby drink market is highly competitive, with numerous global and local players vying for market share. Established brands leverage their strong brand recognition, extensive distribution networks, and economies of scale to dominate shelf space and capture consumer loyalty. Meanwhile, emerging brands and startups challenge incumbents by capitalizing on niche segments, innovative marketing strategies, and agile production processes. Intense competition drives companies to differentiate their offerings through product diversification, packaging innovation, and value-added services. Moreover, rapid market evolution and shifting consumer preferences necessitate continuous adaptation and agility to remain competitive in this dynamic landscape.
Consumer Education and Awareness
Consumer education and awareness play a pivotal role in shaping purchasing decisions in the baby drink market. Parents seek credible information regarding product safety, nutritional benefits, and recommended consumption practices to make informed choices for their infants. However, the abundance of conflicting advice, sensationalist media coverage, and misinformation surrounding infant nutrition complicates the task of educating consumers effectively. Brands must invest in educational initiatives, transparent communication channels, and partnerships with healthcare professionals to disseminate accurate information and build trust with consumers. Moreover, cultural and demographic differences influence parental perceptions and preferences, necessitating tailored marketing and educational strategies to resonate with diverse consumer segments.
Supply Chain Resilience and Sustainability
Maintaining a resilient and sustainable supply chain is a pressing challenge for the baby drink market. Fluctuations in raw material availability, geopolitical tensions, and climate change-induced disruptions pose significant risks to supply chain continuity and cost stability. Companies must proactively identify and mitigate these risks through diversification of suppliers, adoption of sustainable sourcing practices, and investment in alternative production technologies. Moreover, growing consumer awareness of environmental issues and ethical concerns drives demand for eco-friendly packaging materials, recyclable products, and transparent supply chains. Brands that prioritize sustainability and demonstrate a commitment to social responsibility can gain a competitive advantage by appealing to environmentally conscious consumers and mitigating reputational risks associated with unsustainable practices.
Key Market Trends
Growing Demand for Organic and Natural Baby Drinks
There has been a noticeable shift towards healthier and more natural products in the baby drink market. Parents are becoming increasingly conscious of the ingredients in their children's beverages, opting for organic and natural options over those with artificial additives and preservatives. Companies have capitalized on this trend by introducing a range of organic baby drinks made from high-quality, non-GMO ingredients. These products are often marketed as healthier alternatives, free from artificial colors, flavors, and sweeteners. By prioritizing transparency and sustainability in their sourcing and production processes, these companies have successfully tapped into the growing demand for organic and natural baby drinks.
Rising Popularity of Functional Baby Drinks
An escalating desire for functional beverages, providing targeted health advantages beyond mere hydration, is evident. Companies have responded by unveiling an array of baby drinks enriched with vital nutrients like vitamins, minerals, and probiotics, aiming to foster robust growth and development in infants and toddlers. These specialized beverages are meticulously crafted to address the diverse nutritional requirements of children at varying developmental stages, offering parents convenient solutions to complement their child's dietary intake. Through the application of scientific research and innovative practices, these companies have established themselves as dependable providers of nourishment for growing babies.
Emphasis on Convenience and Portability
Convenience stands as a paramount factor in consumer choices, a truth vividly evident in the baby drink market. Parents, amidst their bustling lifestyles, are fervently pursuing convenient and portable solutions that effortlessly integrate into their daily routines. In response to this burgeoning demand, companies have ingeniously crafted an array of on-the-go baby drinks housed in practical packaging formats like pouches and single-serve bottles. These portable alternatives cater perfectly to the exigencies of busy parents, providing a swift and hassle-free solution for nourishing their little ones on the move. Through their unwavering commitment to convenience, these companies have not only met but exceeded consumer expectations, emerging as trailblazers in the baby drink market. Remarkably, they have achieved this feat without compromising an iota of quality or nutritional value, solidifying their positions as leaders in an ever-evolving industry.
Expansion of Flavor Varieties
Companies are expanding their flavor offerings to cater to a more adventurous palate. Brands are introducing a variety of innovative flavor combinations, including exotic fruits, vegetables, and even spices. By offering a diverse range of flavors, these companies are not only enticing babies and toddlers but also encouraging them to develop healthy eating habits from an early age. This trend towards flavor innovation reflects a growing consumer demand for unique and exciting options in the baby drink market.
Focus on Sustainability and Eco-Friendly Packaging
With increasing awareness of environmental issues, there is a growing emphasis on sustainability and eco-friendly packaging in the baby drink market. Companies such as Once Upon a Farm and Little Spoon are leading the way by using recyclable materials and reducing waste in their packaging. Additionally, some brands are exploring alternative packaging solutions such as plant-based materials and compostable packaging to further minimize their environmental impact. By prioritizing sustainability, these companies are not only appealing to environmentally conscious consumers but also contributing to a more sustainable future for generations to come.
Segmental Insights
Product Type Insights
The infant formula segment indeed holds a dominant position within the baby drink market, and this can be attributed to several factors, including its widespread application, numerous benefits. Infant formula serves as a crucial alternative or supplement to breast milk, catering to the nutritional needs of infants who may not be exclusively breastfed or whose mothers are unable to breastfeed. It provides a convenient and reliable source of essential nutrients, including proteins, fats, vitamins, and minerals, necessary for healthy growth and development during the first year of life. Additionally, infant formula is often recommended for infants with specific dietary requirements or medical conditions, making it a versatile and indispensable product for infant nutrition. Infant formula offers several benefits that contribute to its dominance in the baby drink market. Firstly, it provides a consistent and standardized source of nutrition, ensuring that infants receive all the essential nutrients they need to thrive. Several factors drive the dominance of the infant formula segment within the baby drink market. One key driver is the increasing rate of urbanization and changing lifestyles, which have led to a rise in the number of working mothers and a greater reliance on formula feeding. Additionally, improvements in formula technology and marketing strategies have contributed to increased consumer awareness and acceptance of infant formula as a viable feeding option. Furthermore, rising disposable incomes and urbanization in emerging markets have expanded the customer base for infant formula, fueling demand and market growth. In summary, the infant formula segment's dominance in the baby drink market can be attributed to its versatile application, numerous benefits, and various driving forces, making it an essential product for infant nutrition worldwide.
Regional Insights
The Asia Pacific region has indeed emerged as a leading market for baby drinks, driven by several factors that encompass both economic and socio-cultural dimensions. As countries in the Asia Pacific region continue to urbanize at a rapid pace, there has been a notable shift in lifestyles and consumption patterns. Urbanization is often accompanied by a rise in dual-income households and a greater emphasis on convenience. As a result, parents are increasingly turning to convenient and ready-to-drink baby beverages to meet the nutritional needs of their children amidst busy schedules. The Asia Pacific region has witnessed significant economic growth in recent years, leading to an increase in disposable income levels among middle-class families. This rise in purchasing power has enabled parents to spend more on premium and value-added products, including baby drinks fortified with essential nutrients and marketed as healthier alternatives. In summary, the Asia Pacific region's emergence as a leading market for baby drinks can be attributed to a combination of economic growth, changing lifestyles, increased awareness of health and nutrition, cultural factors, and a growing focus on food safety and quality. These factors are driving consumer demand for convenient, nutritious, and safe baby beverages, presenting significant opportunities for companies operating in the region.
In this report, the global baby drink market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global baby drink market.
Global baby drink market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).