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ソーシャルメディア広告市場-世界の産業規模、シェア、動向、機会、予測、2018～2028年

Social Media Advertising Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Advertising Format, By Platform, By Industry, By Region and Competition
出版日: | 発行: TechSci Research | ページ情報: 英文 175 Pages | 納期: 2～3営業日

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ソーシャルメディア広告市場-世界の産業規模、シェア、動向、機会、予測、2018～2028年
出版日: 2023年09月11日
発行: TechSci Research
ページ情報: 英文 175 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 目次
概要

世界のソーシャルメディア広告市場は、革新的で新しい広告フォーマット、動画コンテンツの増加、インフルエンサーマーケティングの台頭により、予測期間中に成長すると予測されています。

世界のソーシャルメディア広告市場の範囲

世界のソーシャルメディア広告市場は、企業がソーシャルメディアプラットフォームの力を広告やプロモーションに活用するための幅広い活動や機会を世界規模で網羅しています。

市場概要
予測期間 2024～2028年
2022年の市場規模 1,911億2,000万米ドル
2028年の市場規模 3,205億4,000万米ドル
CAGR 2023～2028年 9.2%
急成長セグメント インフルエンサー広告
最大市場 北米

市場は、AR/VR広告やパーソナライズド・ターゲティングなどの新たな動向やイノベーションの影響を受けています。規制と政策の遵守は市場の重要な側面であり、データプライバシー法やプラットフォームガイドラインの遵守を保証します。全体として、世界のソーシャルメディア広告市場は、企業がターゲットオーディエンスとつながり、ブランド認知度を高め、世界規模でマーケティングを成功させるための幅広い機会を提供しています。

ソーシャルメディア広告市場、広告フォーマット別

  • スポンサー広告
  • ディスプレイ広告
  • 動画広告
  • インフルエンサー広告
  • その他

ソーシャルメディア広告市場：プラットフォーム別

  • ウェブ
  • アプリケーション

ソーシャルメディア広告市場：産業別

  • 不動産
  • BFSI
  • 医療
  • 小売
  • メディア＆エンターテイメント
  • 旅行・観光
  • その他

ソーシャルメディア広告市場、地域別

  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ
    • トルコ
  • 南米
    • ブラジル
    • アルゼンチン
    • コロンビア

競合情勢

企業プロファイル：世界のソーシャルメディア広告市場における主要企業の詳細分析

カスタマイズ

TechSci Research社は、与えられた市場データをもとに、企業固有のニーズに応じたカスタマイズを提供します。レポートでは以下のカスタマイズが可能です。

企業情報

  • 追加市場参入企業（最大5社）の詳細分析とプロファイリング

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

  • プラットフォームの好み
  • 広告の頻度
  • 好まれる広告フォーマット

第5章 世界のソーシャルメディア広告市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェアと予測
    • 広告フォーマット別（スポンサー広告、ディスプレイ広告、動画広告、インフルエンサー広告、その他（ソーシャルメディアストーリー、ネイティブ広告など））
    • プラットフォーム別（ウェブ、アプリケーション）
    • 業界別（不動産、BFSI、医療、小売、メディア＆エンターテイメント、旅行＆観光、その他（自動車、政府機関など））
    • 地域別
    • 上位5社別、その他（2022年）
  • 世界のソーシャルメディア広告マッピングと機会評価
    • 広告フォーマット別
    • プラットフォーム別
    • 産業別
    • 地域別

第6章 アジア太平洋のソーシャルメディア広告市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 広告フォーマット別
    • プラットフォーム別
    • 産業別
    • 国別

第7章 北米のソーシャルメディア広告市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 広告フォーマット別
    • プラットフォーム別
    • 産業別
    • 国別

第8章 欧州のソーシャルメディア広告市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 広告フォーマット別
    • プラットフォーム別
    • 産業別
    • 国別

第9章 中東・アフリカのソーシャルメディア広告市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 広告フォーマット別
    • プラットフォーム別
    • 産業別
    • 国別

第10章 南米のソーシャルメディア広告市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 広告フォーマット別
    • プラットフォーム別
    • 産業別
    • 国別

第11章 市場力学

  • 促進要因
    • 高度なアナリティクス
    • モバイル広告
    • ソーシャルメディアの利用拡大
  • 課題
    • 広告ブロッカー
    • 広告詐欺

第12章 COVID-19が世界のソーシャルメディア広告市場に与える影響

第13章 市場動向と発展

  • パーソナライゼーションとターゲティング
  • プログラマティック広告
  • 動画広告
  • 人工知能の活用
  • インフルエンサーマーケティング

第14章 ポーターのファイブフォース分析

  • 競争企業間の敵対関係
  • 買い手の交渉力
  • 供給企業の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 SWOT分析

  • 強み
  • 弱み
  • 機会
  • 脅威

第16章 競合情勢

  • Google LLC
  • Meta Platforms, Inc.
  • Snap Inc.
  • Twitter, Inc.
  • Pinterest, Inc.
  • LinkedIn Corporation
  • Tencent Holdings Ltd.
  • Weibo Corporation
  • Kakao Co., Ltd.
  • ByteDance Ltd.（TikTok）

第17章 戦略的提言／アクションプラン

  • 重点地域
  • 対象地域

第18章 調査会社・免責事項

（注：企業リストはクライアントの要望に応じてカスタマイズ可能です。）

目次
Product Code: 15418

Global Social Media Advertising market is anticipated to grow during the forecast period due to innovation and new ad formats, increasing video content, and rise of influencer marketing.

Global Social Media Advertising Market Scope

The global social media advertising market encompasses a wide range of activities and opportunities for businesses to leverage the power of social media platforms for advertising and promotion on a global scale.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 191.12 Billion
Market Size 2028USD 320.54 Billion
CAGR 2023-20289.2%
Fastest Growing SegmentInfluencer Advertising
Largest MarketNorth America

The market is influenced by emerging trends and innovations, such as AR/VR ads and personalized targeting. Compliance with regulations and policies is an important aspect of the market, ensuring adherence to data privacy laws and platform guidelines. Overall, the global social media advertising market provides extensive opportunities for businesses to connect with their target audience, build brand awareness, and achieve marketing success on a global scale.

Global Social Media Advertising Market Overview

The global social media advertising market is a rapidly growing industry that encompasses the use of social media platforms to promote brands, products, and services to target audiences. Social media advertising has become an essential component of digital marketing strategies, with brands and businesses leveraging the reach and engagement of social media platforms to connect with their target audience.

The market is dominated by major players such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok, which offer various advertising options and tools to help advertisers reach their target audience effectively. Advertisers can leverage various ad formats such as image ads, video ads, carousel ads, sponsored content, and influencer marketing to create engaging and effective advertising campaigns.

The global social media advertising market is driven by several factors, including the increasing adoption of social media platforms, the growth of mobile advertising, the use of video content and live streaming, the integration of augmented reality and virtual reality technologies, and the rise of social commerce. However, the market faces challenges such as market saturation, the constantly evolving nature of social media platforms, ad-blocking technology, ad fraud, and brand safety concerns.

Global Social Media Advertising Market Drivers

The global social media advertising market has witnessed remarkable growth in recent years and is expected to continue to expand at a significant rate. There are several factors driving this growth. Firstly, the increasing use of social media platforms by people worldwide has resulted in a surge in social media advertising. Social media platforms have a vast audience base that advertisers can target with personalized ads. This allows advertisers to reach a broad and diverse audience, making social media advertising a popular choice for companies of all sizes.

Secondly, the rise in mobile device usage has made it easier for advertisers to reach their target audience as people spend more time on social media platforms on their smartphones. This has resulted in a shift in advertising budgets towards mobile advertising, including social media advertising. Advertisers can now target mobile users with personalized and relevant ads that fit seamlessly into the user's mobile experience.

Cost-effectiveness is the key driver of the global social media advertising market. Social media advertising can be more cost-effective than traditional advertising mediums, allowing small businesses and startups to compete with larger brands. Social media advertising offers flexible pricing options, including Cost Per Click (CPC) and Cost Per Impression (CPM), allowing advertisers to control their ad spend and optimize their campaigns for maximum results.

Global Social Media Advertising Market Trends

The global social media advertising market is influenced by several trends that are shaping the industry. One of the most significant trends is the use of video content in social media advertising. Video content provides an engaging and interactive way to reach audiences, and platforms like YouTube, Instagram, and Facebook investing heavily in video ad formats and tools to help advertisers create and deliver compelling video ads. As a result, video ads are becoming more prevalent on social media platforms, and advertisers are increasingly utilizing this format to capture the attention of their target audience.

Live streaming is another trend that is shaping the global social media advertising market. Live streaming on social media platforms has become a popular way for brands to connect with their audiences in real-time. Live streaming events, product launches, and behind-the-scenes content provide a unique and authentic way for brands to engage with their followers. Social media platforms such as Facebook and Instagram have introduced live streaming features, and advertisers are increasingly leveraging this trend to reach their target audience in new and exciting ways.

Global Social Media Advertising Market Challenges

One of the most significant challenges is the competition for audience attention. Social media platforms are saturated with content and advertisers need to find creative ways to capture the attention of their target audience. This challenge is compounded by the fact that consumers have become more discerning and selective about the content they consume, making it difficult for advertisers to break through the noise and connect with their audience.

As platforms like Facebook, Instagram, and Twitter continue to update their algorithms and ad formats, advertisers are required to stay up to date with these changes to ensure their advertising strategies remain effective. Additionally, social media platforms may change their policies around data collection and advertising, which can have a significant impact on how advertisers collect and use data for advertising purposes.

The rise of ad-blocking technology is another challenge faced by the global social media advertising market. Ad-blocking software allows users to block ads from appearing on their devices, and as more users adopt this technology, it becomes more challenging for advertisers to reach their target audience effectively.

Global Social Media Advertising Market Opportunities

The global social media advertising market presents abundant opportunities for businesses to connect with their target audience and achieve their marketing objectives. With a rapidly expanding user base across popular platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses have access to a vast pool of potential customers. Furthermore, the advanced targeting capabilities offered by social media platforms allow businesses to precisely reach specific demographics, interests, and behaviors, ensuring their ads are seen by the right people at the right time. The diverse range of ad formats, including display ads, video ads, and influencer marketing, enables businesses to create engaging and visually appealing content that resonates with their audience. Mobile advertising on social media platforms is particularly valuable as it taps into the growing number of smartphone users. The availability of detailed analytics and insights empowers businesses to measure ad performance, optimize campaigns, and drive better results. Additionally, the integration of social commerce features allows businesses to directly sell their products within the social media environment, streamlining the purchase process. Collaborating with social media influencers, leveraging real-time engagement, and exploring international markets further contribute to the wide array of opportunities available in the global social media advertising market.

Global Social Media Advertising Market Segmentation

The global Social Media Advertising market is segmented into advertising format, platform, Industry, and region. Based on advertising format, the market is segmented into sponsored ads, display ads, video ads, influencer advertising, and others like social media stories, native advertising, etc. Based on platform, the market is segmented into web and application. Based on the industry, the market is segmented into real estate, BFSI, healthcare, retail, media & entertainment, travel & tourism, and others like automotive, government, etc. The market analysis studies regional segmentation, divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

Global Social Media Advertising Market Company Profiles

Google LLC, Meta Platforms, Inc., Twitter, Inc., ByteDance Ltd. (TikTok), Snap Inc., Pinterest, Inc., LinkedIn Corporation, Tencent Holdings Ltd., Weibo Corporation, and Kakao Co., Ltd. etc. are the market players in the global Social Media advertising market during the forecast period.

Report Scope:

In this report, the global Social Media Advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Social Media Advertising Market, By Advertising Format:

  • Sponsored Ads
  • Display Ads
  • Video Ads
  • Influencer Advertising
  • Others

Social Media Advertising Market, By Platform:

  • Web
  • Application

Social Media Advertising Market, By Industry:

  • Real Estate
  • BFSI
  • Healthcare
  • Retail
  • Media & Entertainment
  • Travel & Tourism
  • Others

Social Media Advertising Market, By Region:

  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Social Media Advertising market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis

  • 4.1. Platform Preference
  • 4.2. Frequency of Advertisement
  • 4.3. Preferred Advertising Format

5. Global Social Media Advertising Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Advertising Format Market Share Analysis (Sponsored Ads, Display Ads, Video Ads, Influencer Advertising, And Others (Social Media Stories, Native Advertising, etc.))
    • 5.2.2. By Platform Market Share Analysis (Web and Application)
    • 5.2.3. By Industry Market Share Analysis (Real Estate, BFSI, Healthcare, Retail, Media & Entertainment, Travel & Tourism, Others (Automotive, Government, etc.))
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. Asia-Pacific Market Share Analysis
      • 5.2.4.2. North America Market Share Analysis
      • 5.2.4.3. Europe Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Social Media Advertising Mapping & Opportunity Assessment
    • 5.3.1. By Advertising Format Market Mapping & Opportunity Assessment
    • 5.3.2. By Platform Market Mapping & Opportunity Assessment
    • 5.3.3. By Industry Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific Social Media Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Advertising Format Market Share Analysis
    • 6.2.2. By Platform Market Share Analysis
    • 6.2.3. By Industry Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. China Social Media Advertising Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.1.2.2. By Platform Market Share Analysis
        • 6.2.4.1.2.3. By Industry Market Share Analysis
      • 6.2.4.2. India Social Media Advertising Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.2.2.2. By Platform Market Share Analysis
        • 6.2.4.2.2.3. By Industry Market Share Analysis
      • 6.2.4.3. Japan Social Media Advertising Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.3.2.2. By Platform Market Share Analysis
        • 6.2.4.3.2.3. By Industry Market Share Analysis
      • 6.2.4.4. South Korea Social Media Advertising Market Outlook
        • 6.2.4.4.1. Market Size & Forecast
        • 6.2.4.4.1.1. By Value
        • 6.2.4.4.2. Market Share & Forecast
        • 6.2.4.4.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.4.2.2. By Platform Market Share Analysis
        • 6.2.4.4.2.3. By Industry Market Share Analysis
      • 6.2.4.5. Australia Social Media Advertising Market Outlook
        • 6.2.4.5.1. Market Size & Forecast
        • 6.2.4.5.1.1. By Value
        • 6.2.4.5.2. Market Share & Forecast
        • 6.2.4.5.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.5.2.2. By Platform Market Share Analysis
        • 6.2.4.5.2.3. By Industry Market Share Analysis

7. North America Social Media Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Advertising Format Market Share Analysis
    • 7.2.2. By Platform Market Share Analysis
    • 7.2.3. By Industry Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. United States Social Media Advertising Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 7.2.4.1.2.2. By Platform Market Share Analysis
        • 7.2.4.1.2.3. By Industry Market Share Analysis
      • 7.2.4.2. Canada Social Media Advertising Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 7.2.4.2.2.2. By Platform Market Share Analysis
        • 7.2.4.2.2.3. By Industry Market Share Analysis
      • 7.2.4.3. Mexico Social Media Advertising Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 7.2.4.3.2.2. By Platform Market Share Analysis
        • 7.2.4.3.2.3. By Industry Market Share Analysis

8. Europe Social Media Advertising Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Advertising Format Market Share Analysis
    • 8.2.2. By Platform Market Share Analysis
    • 8.2.3. By Industry Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. Germany Social Media Advertising Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.1.2.2. By Platform Market Share Analysis
        • 8.2.4.1.2.3. By Industry Market Share Analysis
      • 8.2.4.2. France Social Media Advertising Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.2.2.2. By Platform Market Share Analysis
        • 8.2.4.2.2.3. By Industry Market Share Analysis
      • 8.2.4.3. United Kingdom Social Media Advertising Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.3.2.2. By Platform Market Share Analysis
        • 8.2.4.3.2.3. By Industry Market Share Analysis
      • 8.2.4.4. Italy Social Media Advertising Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.4.2.2. By Platform Market Share Analysis
        • 8.2.4.4.2.3. By Industry Market Share Analysis
      • 8.2.4.5. Spain Social Media Advertising Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.5.2.2. By Platform Market Share Analysis
        • 8.2.4.5.2.3. By Industry Market Share Analysis

9. Middle East & Africa Social Media Advertising Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Advertising Format Market Share Analysis
    • 9.2.2. By Platform Market Share Analysis
    • 9.2.3. By Industry Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. Saudi Arabia Social Media Advertising Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.1.2.2. By Platform Market Share Analysis
        • 9.2.4.1.2.3. By Industry Market Share Analysis
      • 9.2.4.2. UAE Social Media Advertising Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.2.2.2. By Platform Market Share Analysis
        • 9.2.4.2.2.3. By Industry Market Share Analysis
      • 9.2.4.3. South Africa Social Media Advertising Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.3.2.2. By Platform Market Share Analysis
        • 9.2.4.3.2.3. By Industry Market Share Analysis
      • 9.2.4.4. Turkey Social Media Advertising Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.4.2.2. By Platform Market Share Analysis
        • 9.2.4.4.2.3. By Industry Market Share Analysis

10. South America Social Media Advertising Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Advertising Format Market Share Analysis
    • 10.2.2. By Platform Market Share Analysis
    • 10.2.3. By Industry Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Brazil Social Media Advertising Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 10.2.4.1.2.2. By Platform Market Share Analysis
        • 10.2.4.1.2.3. By Industry Market Share Analysis
      • 10.2.4.2. Colombia Social Media Advertising Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 10.2.4.2.2.2. By Platform Market Share Analysis
        • 10.2.4.2.2.3. By Industry Market Share Analysis
      • 10.2.4.3. Argentina Social Media Advertising Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 10.2.4.3.2.2. By Platform Market Share Analysis
        • 10.2.4.3.2.3. By Industry Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
    • 11.1.1. Advanced Analytics
    • 11.1.2. Mobile Advertising
    • 11.1.3. Growing Use of Social Media
  • 11.2. Challenges
    • 11.2.1. Ad Blockers
    • 11.2.2. Ad Fraud

12. Impact of COVID-19 on the Global Social Media Advertising Market

13. Market Trends & Developments

  • 13.1. Personalization and Targeting
  • 13.2. Programmatic Advertising
  • 13.3. Video Advertising
  • 13.4. Use of Artificial Intelligence
  • 13.5. Influencer Marketing

14. Porter's Five Forces Model

  • 14.1. Competitive Rivalry
  • 14.2. Bargaining Power of Buyers
  • 14.3. Bargaining Power of Suppliers
  • 14.4. Threat of New Entrants
  • 14.5. Threat of Substitutes

15. SWOT Analysis

  • 15.1. Strengths
  • 15.2. Weaknesses
  • 15.3. Opportunities
  • 15.4. Threats

16. Competitive Landscape

  • 16.1. Company Profiles
    • 16.1.1. Google LLC
      • 16.1.1.1. Company Details
      • 16.1.1.2. Product & Services
      • 16.1.1.3. Financials (As Per Availability)
      • 16.1.1.4. Key Market Focus & Geographical Presence
      • 16.1.1.5. Recent Developments
      • 16.1.1.6. Key Management Personnel
    • 16.1.2. Meta Platforms, Inc.
      • 16.1.2.1. Company Details
      • 16.1.2.2. Product & Services
      • 16.1.2.3. Financials (As Per Availability)
      • 16.1.2.4. Key Market Focus & Geographical Presence
      • 16.1.2.5. Recent Developments
      • 16.1.2.6. Key Management Personnel
    • 16.1.3. Snap Inc.
      • 16.1.3.1. Company Details
      • 16.1.3.2. Product & Services
      • 16.1.3.3. Financials (As Per Availability)
      • 16.1.3.4. Key Market Focus & Geographical Presence
      • 16.1.3.5. Recent Developments
      • 16.1.3.6. Key Management Personnel
    • 16.1.4. Twitter, Inc.
      • 16.1.4.1. Company Details
      • 16.1.4.2. Product & Services
      • 16.1.4.3. Financials (As Per Availability)
      • 16.1.4.4. Key Market Focus & Geographical Presence
      • 16.1.4.5. Recent Developments
      • 16.1.4.6. Key Management Personnel
    • 16.1.5. Pinterest, Inc.
      • 16.1.5.1. Company Details
      • 16.1.5.2. Product & Services
      • 16.1.5.3. Financials (As Per Availability)
      • 16.1.5.4. Key Market Focus & Geographical Presence
      • 16.1.5.5. Recent Developments
      • 16.1.5.6. Key Management Personnel
    • 16.1.6. LinkedIn Corporation
      • 16.1.6.1. Company Details
      • 16.1.6.2. Product & Services
      • 16.1.6.3. Financials (As Per Availability)
      • 16.1.6.4. Key Market Focus & Geographical Presence
      • 16.1.6.5. Recent Developments
      • 16.1.6.6. Key Management Personnel
    • 16.1.7. Tencent Holdings Ltd.
      • 16.1.7.1. Company Details
      • 16.1.7.2. Product & Services
      • 16.1.7.3. Financials (As Per Availability)
      • 16.1.7.4. Key Market Focus & Geographical Presence
      • 16.1.7.5. Recent Developments
      • 16.1.7.6. Key Management Personnel
    • 16.1.8. Weibo Corporation
      • 16.1.8.1. Company Details
      • 16.1.8.2. Product & Services
      • 16.1.8.3. Financials (As Per Availability)
      • 16.1.8.4. Key Market Focus & Geographical Presence
      • 16.1.8.5. Recent Developments
      • 16.1.8.6. Key Management Personnel
    • 16.1.9. Kakao Co., Ltd.
      • 16.1.9.1. Company Details
      • 16.1.9.2. Product & Services
      • 16.1.9.3. Financials (As Per Availability)
      • 16.1.9.4. Key Market Focus & Geographical Presence
      • 16.1.9.5. Recent Developments
      • 16.1.9.6. Key Management Personnel
    • 16.1.10. ByteDance Ltd. (TikTok)
      • 16.1.10.1. Company Details
      • 16.1.10.2. Product & Services
      • 16.1.10.3. Financials (As Per Availability)
      • 16.1.10.4. Key Market Focus & Geographical Presence
      • 16.1.10.5. Recent Developments
      • 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

  • 17.1. Key Focus Areas
  • 17.2. Target Region

18. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)