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衛生用品市場-世界の産業規模、シェア、動向、機会、予測、2018-2028年

Sanitary Products Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type, By Type, By Distribution Channel, By Region, By Company

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英文 170 Pages
納期
2～3営業日
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衛生用品市場-世界の産業規模、シェア、動向、機会、予測、2018-2028年
出版日: 2023年09月11日
発行: TechSci Research
ページ情報: 英文 170 Pages
納期: 2～3営業日
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  • 概要
  • 目次
概要

生理用品の世界市場規模は、メーカーによる製品発売の増加や、再利用可能で環境に優しい生理用ナプキンの人気の高まりにより、予測期間中に成長すると予測されています。

生理用品の世界市場スコープ

生理用品は、月経周期中に月経者によって使用されます。生理用品市場には、パッド、タンポン、パンティライナー、月経カップ、生理用ショーツなど、さまざまなタイプの製品があります。生理用ナプキンや月経パッドと呼ばれることもある生理用パッドは、吸収性素材でできた小さくて薄いパッドで、月経周期の間に月経液を吸収するために使用されます。パンティライナーは生理用ナプキンに似ていますが、より小さく、吸収力が低く、薄いです。月経カップは、月経中に月経衛生用品として膣に入れるもので、主な機能は月経液を集めることです。タンポンは小型の円筒形の使い捨て生理用品で、吸収性の高い素材で作られています。生理用ショーツは、マイクロファイバー・ポリエステルを何層にも重ねた普通の下着のように見えるが、肌から水分を遠ざけながら月経液を吸収するように作られています。

市場概要
予測期間 2024-2028
市場規模2022年 359億1,000万米ドル
2028年の市場規模 453億8,000万米ドル
CAGR 2023-2028 4.51%
急成長セグメント オンライン
最大市場 アジア太平洋

生理用品の世界市場概要

バングラデシュのような発展途上国では、世界中の多くの人々が生理中の生理用品の使用についてまだ認識していないため、生理用品の使用方法や利点について生理従事者を教育するための政府の取り組みが増加していることから、世界の生理用品市場は予測期間中に成長すると見込まれています。ユニセフによると、バングラデシュとエジプトでは、初潮を迎える前に月経について認識していた女児はわずか32％と66％でした。例えば、世界銀行によれば、月経衛生管理（MHM）は世界中の女性の健康のために必要です。世界では3億人以上の女性が常時月経があり、約5億人の女性が月経用品や適切な月経衛生管理施設を利用できていないと推定されています。少女と女性は、洗浄施設、安価で適切な生理用衛生用品、そして恥ずかしさや烙印を押すことなく生理を管理できるフレンドリーな雰囲気を利用する必要があります。

さらに、生理用品市場の対象地域は、北米、欧州、アジア太平洋、中東・アフリカ、南米です。このうち、アジア太平洋地域は、中国、インドなどの国々で女性人口が多いことに加え、個人衛生に関する消費者の意識が高まっていることから、予測期間中に生理用品市場で大きなシェアを占めると予想されます。

生理用品の世界市場促進要因

生理用品市場は、女性人口の増加により拡大が見込まれます。女性人口の増加は、識字率の向上、女子教育、女性のエンパワーメント、良好な月経衛生の維持によって促進されます。さらに、月経にまつわる社会的烙印を軽減するために、各国のヘルスケア・プログラムで女性用衛生用品を提供する取り組みが行われてきました。これにより、発展途上国や低開発国における生理用品の利用が増加しています。さらに、教育機関に生理用品を提供するためのいくつかの政府の取り組みも、予測期間中の世界の生理用品市場の燃料となっています。例えば、2022年にイングランド政府は、学校やカレッジで学ぶ女子のための「生理用品スキーム」を作っています。この制度では、イングランドのすべての州立学校と16～19歳の教育機関が生理用品制度の対象となります。この制度は、留学先で生理用品を必要とする少女や女性に無料で生理用品を提供するものです。このような事態は、例えば、利用者が生理用品を忘れたり、生理用品を買う余裕がなかったり、予期せず生理が来てしまった場合などに起こりうる。

世界の生理用品市場動向

生理用品市場は、環境に優しい製品の市場開拓によって牽引されています。環境に優しい生理用品は、市販の大量生産プラスチック生理用ナプキンに代わる持続可能な代替品であり、木、竹、麻などの天然繊維や素材で作られています。例えば、"&SISTERS社"は、消費者の要求を満たすエコ・フレンドリー・タンポンを提供しています。このタンポンはすべてオーガニックコットンで作られており、プラスチックや有害な化学物質、合成成分は一切含まれていないです。これらのエコ・タンポンは、快適な全方向への拡張で漏れを最適に防止するContour FitTM形状と、堆肥化可能な段ボール製アプリケータを備えているため、生理期間と環境の両方に適しています。さらに、再利用可能な生理用品の人気が高まっていることも、予測期間中の世界の生理用品市場を活性化させています。例えば、2021年にはPrimark社が女性用の再利用可能な下着を発表しています。この再利用可能な下着は、生理期間中、生理用品を使用せずに着用することができます。この下着は、経血量が中～多いタイプと、経血量が軽～中程度のタイプの2種類から選ぶことができます。したがって、これらの動向は予測期間中、世界の生理用品市場を活性化させると予想されます。

生理用品の世界市場の課題

プラスチックベースの生理用ナプキンは環境に有害であり、生理用品市場の成長にとって重要な障壁の一つとなっています。例えば、プラスチック製の生理用ナプキンは完全に分解されるまでに500年から800年かかります。使い捨てナプキンから作られる廃棄物は、世界規模で毎月何千トンも発生しています。この特別な課題が、世界の生理用品市場の阻害要因となっています。さらに、生理用品企業間の競争の激化は、予測期間中の世界の生理用品市場を抑制します。

衛生用品の世界市場の機会

ユニセフによると、世界では毎月約18億人が月経を迎えており、世界銀行のデータによると、約5億人の女性が生理用品や月経衛生管理のための施設を利用できていないと推定されています。このように、未開拓の市場が大きいため、企業はこの残された市場セグメントに対応する絶好の機会を得ています。さらに、APAC地域の開発が進んでいることも、メーカーがこの地域で対応する機会を提供しています。さらに、"The Hindu"のニュース記事が提供したデータによると、インドでは約49％の女性がいまだに月経周期に布を使用しています。したがって、まだ未開拓の女性グループが多く残っており、メーカーはこのチャンスをつかみ、市場シェアを拡大するチャンスがあります。

世界の生理用品市場企業プロファイル

Johnson &Johnson Services, Inc., The Procter &Gamble Company, Kimberly-Clark Corporation, Essity AB, Kao Corporation, Ontex BV, Unicharm Corporation, Unilever PLC, Edgewell Personal Care Company, First Quality Enterprises, Inc.などが、予測期間中の世界の生理用品市場における主要市場プレイヤーです。

衛生用品の世界市場細分化：

世界の生理用品市場は、製品タイプ、種類、流通チャネル、地域に区分されます。製品タイプに基づき、市場はパッド、タンポン、パンティライナー、月経カップ、生理用ショーツに区分されます。タイプ別では、市場は再利用型と使い捨て型に区分されます。流通チャネルに基づき、市場はスーパーマーケット／ハイパーマーケット、薬局＆ドラッグストア、コンビニエンスストア、オンライン、非小売に区分されます。また、市場分析では、地域別の市場セグメンテーションを考案するために、地域別のセグメンテーションも研究しています。

調査範囲

生理用品市場：製品タイプ別

  • パッド
  • タンポン
  • パンティライナー
  • 月経カップ
  • 生理用ショーツ

生理用品市場：製品タイプ別

  • 再利用可能
  • 使い捨てタイプ

生理用品市場：流通チャネル別

  • スーパーマーケット／ハイパーマーケット
  • 薬局・ドラッグストア
  • コンビニエンスストア
  • オンライン
  • 非小売

衛生用品市場、地域別

  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア
    • 北米
  • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ
    • トルコ
  • 南米
    • ブラジル
    • アルゼンチン
    • コロンビア

競合情勢

企業プロファイル：世界の衛生製品市場に参入している主要企業の詳細分析

利用可能なカスタマイズ：

TechSci Researchは、与えられた市場データをもとに、企業固有のニーズに応じたカスタマイズを提供します。レポートでは以下のカスタマイズが可能です：

企業情報

  • 追加市場参入企業（最大5社）の詳細分析とプロファイリング

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析（B2Cモデル分析）

  • サンプルサイズの決定
  • 回答者の属性
    • 性別
    • 年齢別
    • 職業別
  • ブランド認知度
  • 購入決定要因
  • 購入後に直面する課題

第5章 衛生用品の世界市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェアと予測
    • 製品タイプ別（パッド、タンポン、パンティライナー、月経カップ、生理用ショーツ）
    • タイプ別（再利用可能、使い捨て）
    • 流通チャネル別（スーパーマーケット／ハイパーマーケット、薬局／ドラッグストア、コンビニエンスストア、オンライン、非小売）
    • 地域別
    • 上位5社別、その他（2022年）
  • 世界の生理用品マッピングと機会評価
    • 製品タイプ別
    • タイプ別
    • 流通チャネル別
    • 地域別

第6章 北米衛生用品市場の展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品タイプ別
    • タイプ別
    • 流通チャネル別
    • 国別

第7章 欧州衛生用品市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品タイプ別
    • タイプ別
    • 流通チャネル別
    • 国別

第8章 アジア太平洋地域の生理用品市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品タイプ別
    • タイプ別
    • 流通チャネル別
    • 国別

第9章 中東・アフリカ衛生用品市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品タイプ別
    • タイプ別
    • 流通チャネル別
    • 国別

第10章 南米衛生用品市場の展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品タイプ別
    • タイプ別
    • 流通チャネル別
    • 国別

第11章 市場力学

  • 促進要因
    • 働く女性人口の増加
    • 再利用可能な生理用ナプキンの需要の高まり
    • 製品発売の増加
  • 課題
    • 環境への悪影響
    • 低開発国における認識不足

第12章 生理用品の世界市場に対するCOVID-19の影響

第13章 市場動向と発展

  • ソーシャルメディア・プラットフォームの人気上昇
  • 環境に優しい製品の増加傾向
  • 企業による投資の増加
  • 若年層からのタンポン人気の高まり
  • 政府の取り組み

第14章 ポーターのファイブフォース分析

  • 競争企業間の敵対関係
  • 買い手の交渉力
  • 供給企業の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 SWOT分析

  • 強み
  • 弱み
  • 機会
  • 脅威

第16章 競合情勢

  • Company Profiles
    • Johnson & Johnson Services, Inc.
      • Company Details
      • Product & Services
      • Financials（As Per Availability）
      • Key Market Focus & Geographical Presence
      • Recent Developments
      • Key Management Personnel
    • The Procter & Gamble Company
      • Company Details
      • Product & Services
      • Financials（As Per Availability）
      • Key Market Focus & Geographical Presence
      • Recent Developments
      • Key Management Personnel
    • Kimberly-Clark Corporation
      • Company Details
      • Product & Services
      • Financials（As Per Availability）
      • Key Market Focus & Geographical Presence
      • Recent Developments
      • Key Management Personnel
    • Essity AB
      • Company Details
      • Product & Services
      • Financials（As Per Availability）
      • Key Market Focus & Geographical Presence
      • Recent Developments
      • Key Management Personnel
    • Kao Corporation
      • Company Details
      • Product & Services
      • Financials（As Per Availability）
      • Key Market Focus & Geographical Presence
      • Recent Developments
      • Key Management Personnel
    • Ontex BV
      • Company Details
      • Product & Services
      • Financials（As Per Availability）
      • Key Market Focus & Geographical Presence
      • Recent Developments
      • Key Management Personnel
    • Unicharm Corporation
      • Company Details
      • Product & Services
      • Financials（As Per Availability）
      • Key Market Focus & Geographical Presence
      • Recent Developments
      • Key Management Personnel
    • Unilever PLC
      • Company Details
      • Product & Services
      • Financials（As Per Availability）
      • Key Market Focus & Geographical Presence
      • Recent Developments
      • Key Management Personnel
    • Edgewell Personal Care Company
      • Company Details
      • Product & Services
      • Financials（As Per Availability）
      • Key Market Focus & Geographical Presence
      • Recent Developments
      • Key Management Personnel
    • First Quality Enterprises, Inc.
      • Company Details
      • Product & Services
      • Financials（As Per Availability）
      • Key Market Focus & Geographical Presence
      • Recent Developments
      • Key Management Personnel

第17章 戦略的提言／アクションプラン

  • 重点分野
  • ターゲット製品タイプ
  • ターゲット流通チャネル

第18章 調査会社・免責事項

（注：企業リストは、クライアントの要件に基づいてカスタマイズすることができます）

目次
Product Code: 15005

Global sanitary products' market size is anticipated to grow during the forecast period owing to the increasing product launches by the manufacturers and rising popularity of reusable & eco-friendly sanitary pads.

Global Sanitary Products Market Scope

Sanitary products are used by menstruators during their menstrual cycles. There are various types of products covered in sanitary products market such as pads, tampons, pantyliners, menstrual cups, and period panties. A sanitary pad, often called a sanitary napkin or a menstrual pad, is a small, thin pad made of an absorbent material that is used to absorb menstrual fluid during the menstrual cycle. Panty liners are similar to sanitary pads; however, they are smaller, less absorbent, and thinner. A menstrual cup is put into the vagina as a menstrual hygiene product during menstruation and its main function is to collect the menstrual fluid. Tampons are small, cylindrical disposable period products that are produced from highly absorbent materials. Period panties look like a normal underwear which have multiple layers of microfiber polyester, but they are made to absorb menstrual fluid while keeping moisture away from the skin.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 35.91 Billion
Market Size 2028USD 45.38 Billion
CAGR 2023-20284.51%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Global Sanitary Products Market Overview

The global sanitary products market is expected to grow during the forecast period owing to increasing government initiatives for educating the menstruators about the usage and benefits of sanitary products as many people around the world are still not aware about the usage of such products during menstruation in developing countries such as Bangladesh. According to UNICEF, in Bangladesh and Egypt only 32% and 66% of girls were aware of menstruation before their first period. For instance, according to the World Bank, the Menstrual Hygiene Management (MHM) is required for the wellbeing of the women around the world. More than 300 million women in the world are menstruating at any particular time and around an estimated 500 million women worldwide lack access to menstruation products and proper period hygiene management facilities. Girls and women need access to wash facilities, inexpensive and suitable menstrual hygiene products, and a friendly atmosphere where they can manage their menstruation without embarrassment or stigma.

Furthermore, the regions covered in the sanitary products market are North America, Europe, Asia-Pacific, Middle East and Africa, South America. Among these, Asia Pacific is expected to have a significant share in the sanitary products market during the forecast period owing to high women population in the countries such as China, India, etc. along with increasing consumer awareness regarding personal hygiene.

Global Sanitary Products Market Drivers

The market for sanitary products is expected to expand as a result of the increasing female population. The rise of the female population is fueled by higher literacy rates, girls' education, women's empowerment, and maintaining good menstrual health. Additionally, efforts to reduce the social stigma associated with menstruation have been made in various nations about providing feminine hygiene products in national healthcare programs. This has increased the utilization of sanitary products in developing and underdeveloped nations. Furthermore, several government initiatives for providing sanitary products in educational institutions also fuel the global sanitary products market during the forecast period. For instance, in 2022, England Government made a "Period Product Scheme" for the girls studying in schools and colleges. In the scheme, all state-maintained schools and 16 to 19 educational organizations in England are eligible for the period product scheme. It offers free sanitary products for girls and women who require them in their place of study. This might happen, for instance, when users forgot their products, which they cannot afford, or unexpectedly got their period

Global Sanitary Products Market Trends

The sanitary products market is being driven by the development of environment-friendly products. Eco-friendly sanitary products are sustainable alternatives to commercial, mass-produced plastic sanitary pads and are made of natural fibers and materials like wood, bamboo, and hemp. For instance, "&SISTERS company" offers the eco-friendly tampons to fulfil the requirements of the consumers. The tampons are made entirely of organic cotton and don't include any plastic, hazardous chemicals, or synthetic ingredients. These eco-tampons are suitable for both period and the environment since they have a Contour FitTM shape that offers comfortable all-around expansion for optimal leak prevention and a compostable cardboard applicator. Furthermore, the increasing popularity of reusable period products also fuels the global sanitary product market during the forecast period. For instance, in 2021, Primark has introduced reusable underwear for women. This reusable underwear may be worn by menstruators without the use of other sanitary products during their period. Customers can select from two types of underwear: medium to heavy flow and light to medium flow. Therefore, all these trends are expected to fuel the global sanitary products market during the forecast period.

Global Sanitary Products Market Challenges

The plastic based sanitary pads is harmful for the environment which serve as one of the key barriers to the market growth for sanitary products. For instance, a plastic sanitary napkin takes between 500 to 800 years to decompose completely. Thousands of tons of waste made from disposable sanitary napkins are produced each month on a global basis. This particular challenge acts as a hinderance in global sanitary products market. Furthermore, increasing competition among the sanitary products companies restrain the global sanitary products market during the forecast period.

Global Sanitary Products Market Opportunities

According to the UNICEF, around 1.8 billion people menstruate each month in the world and as per the data provided by World Bank around estimated 500 million women lack access to sanitary products and facilities for menstrual hygiene management. Thus, with the large untapped market, companies have a great opportunity to cater to this remaining segment of the market. Furthermore, the increasing development in the APAC region is also providing opportunity for the manufacturers to cater in this region. Moreover, according to the data provided by a news article from "The Hindu", around 49% of the women in India still use cloth during their menstrual cycle. Thus, still leaving a large group of females untapped and giving the manufacturers the chance to grab this opportunity and increase their market share.

Global Sanitary Products Market Company Profiles

Johnson & Johnson Services, Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Kao Corporation, Ontex BV, Unicharm Corporation, Unilever PLC, Edgewell Personal Care Company, and First Quality Enterprises, Inc., etc. are the major market players in the global sanitary products market during the forecast period.

Global Sanitary Products Market Segmentation:

The global sanitary products market is segmented into product type, type, distribution channel, and region. Based on product type, the market is segmented into pads, tampons, panty liners, menstrual cups, and period panties. Based on the type, the market is segmented into reusable and disposable. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacy & drug stores, convenience stores, online, and non-retail. The market analysis also studies regional segmentation to devise regional market segmentation.

Report Scope:

In this report, the global sanitary products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sanitary Products Market, By Product Type:

  • Pads
  • Tampons
  • Panty Liners
  • Menstrual Cups
  • Period Panties

Sanitary Products Market, By Type:

  • Reusable
  • Disposable

Sanitary Products Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Pharmacy & Drug Stores
  • Convenience Stores
  • Online
  • Non-Retail

Sanitary Products Market, By Region:

  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • North America
  • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global sanitary products market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

  • 4.1. Sample Size Determination
  • 4.2. Respondent Demographics
    • 4.2.1. By Gender
    • 4.2.2. By Age
    • 4.2.3. By Occupation
  • 4.3. Brand Awareness
  • 4.4. Factors Influencing Purchase Decision
  • 4.5. Challenges Faced After Purchase

5. Global Sanitary Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Pads, Tampons, Panty Liners, Menstrual Cups, Period Panties)
    • 5.2.2. By Type Market Share Analysis (Reusable, Disposable)
    • 5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Convenience Stores, Online, and Non-Retail)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. Asia-Pacific Market Share Analysis
      • 5.2.4.2. North America Market Share Analysis
      • 5.2.4.3. Europe Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Sanitary Products Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Type Market Mapping & Opportunity Assessment
    • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Sanitary Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Type Market Share Analysis
    • 6.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Sanitary Products Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Product Type Market Share Analysis
        • 6.2.4.1.2.2. By Type Market Share Analysis
        • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.2. Canada Sanitary Products Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Product Type Market Share Analysis
        • 6.2.4.2.2.2. By Type Market Share Analysis
        • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.3. Mexico Sanitary Products Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Product Type Market Share Analysis
        • 6.2.4.3.2.2. By Type Market Share Analysis
        • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Sanitary Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Type Market Share Analysis
    • 7.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. Germany Sanitary Products Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Product Type Market Share Analysis
        • 7.2.4.1.2.2. By Type Market Share Analysis
        • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.2. France Sanitary Products Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Product Type Market Share Analysis
        • 7.2.4.2.2.2. By Type Market Share Analysis
        • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.3. United Kingdom Sanitary Products Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Product Type Market Share Analysis
        • 7.2.4.3.2.2. By Type Market Share Analysis
        • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.4. Italy Sanitary Products Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Product Type Market Share Analysis
        • 7.2.4.4.2.2. By Type Market Share Analysis
        • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.5. Spain Sanitary Products Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Product Type Market Share Analysis
        • 7.2.4.5.2.2. By Type Market Share Analysis
        • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Sanitary Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Type Market Share Analysis
    • 8.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Sanitary Products Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Product Type Market Share Analysis
        • 8.2.4.1.2.2. By Type Market Share Analysis
        • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.2. India Sanitary Products Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Product Type Market Share Analysis
        • 8.2.4.2.2.2. By Type Market Share Analysis
        • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.3. Japan Sanitary Products Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Product Type Market Share Analysis
        • 8.2.4.3.2.2. By Type Market Share Analysis
        • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.4. South Korea Sanitary Products Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Product Type Market Share Analysis
        • 8.2.4.4.2.2. By Type Market Share Analysis
        • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.5. Australia Sanitary Products Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Product Type Market Share Analysis
        • 8.2.4.5.2.2. By Type Market Share Analysis
        • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Sanitary Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Type Market Share Analysis
    • 9.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. Saudi Arabia Sanitary Products Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Product Type Market Share Analysis
        • 9.2.4.1.2.2. By Type Market Share Analysis
        • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.2. UAE Sanitary Products Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Product Type Market Share Analysis
        • 9.2.4.2.2.2. By Type Market Share Analysis
        • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.3. South Africa Sanitary Products Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Product Type Market Share Analysis
        • 9.2.4.3.2.2. By Type Market Share Analysis
        • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.4. Turkey Sanitary Products Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Product Type Market Share Analysis
        • 9.2.4.4.2.2. By Type Market Share Analysis
        • 9.2.4.4.2.3. By Distribution Channel Market Share Analysis

10. South America Sanitary Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Type Market Share Analysis
    • 10.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Brazil Sanitary Products Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Product Type Market Share Analysis
        • 10.2.4.1.2.2. By Type Market Share Analysis
        • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.2. Colombia Sanitary Products Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Product Type Market Share Analysis
        • 10.2.4.2.2.2. By Type Market Share Analysis
        • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.3. Argentina Sanitary Products Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Product Type Market Share Analysis
        • 10.2.4.3.2.2. By Type Market Share Analysis
        • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
    • 11.1.1. Rising working women population
    • 11.1.2. Growing demand of reusable sanitary pads
    • 11.1.3. Growing product launches
  • 11.2. Challenges
    • 11.2.1. Adverse effect on environment
    • 11.2.2. Lack of awareness in under-developed countries

12. Impact of COVID-19 on the Global Sanitary Products Market

13. Market Trends & Developments

  • 13.1. Rising popularity of social media platforms
  • 13.2. Increasing trend of eco-friendly products
  • 13.3. Growing investments by companies
  • 13.4. Surging popularity of tampons from younger generation
  • 13.5. Government initiatives

14. Porter's Five Forces Model

  • 14.1. Competitive Rivalry
  • 14.2. Bargaining Power of Buyers
  • 14.3. Bargaining Power of Suppliers
  • 14.4. Threat of New Entrants
  • 14.5. Threat of Substitutes

15. SWOT Analysis

  • 15.1. Strengths
  • 15.2. Weaknesses
  • 15.3. Opportunities
  • 15.4. Threats

16. Competitive Landscape

  • 16.1. Company Profiles
    • 16.1.1. Johnson & Johnson Services, Inc.
      • 16.1.1.1. Company Details
      • 16.1.1.2. Product & Services
      • 16.1.1.3. Financials (As Per Availability)
      • 16.1.1.4. Key Market Focus & Geographical Presence
      • 16.1.1.5. Recent Developments
      • 16.1.1.6. Key Management Personnel
    • 16.1.2. The Procter & Gamble Company
      • 16.1.2.1. Company Details
      • 16.1.2.2. Product & Services
      • 16.1.2.3. Financials (As Per Availability)
      • 16.1.2.4. Key Market Focus & Geographical Presence
      • 16.1.2.5. Recent Developments
      • 16.1.2.6. Key Management Personnel
    • 16.1.3. Kimberly-Clark Corporation
      • 16.1.3.1. Company Details
      • 16.1.3.2. Product & Services
      • 16.1.3.3. Financials (As Per Availability)
      • 16.1.3.4. Key Market Focus & Geographical Presence
      • 16.1.3.5. Recent Developments
      • 16.1.3.6. Key Management Personnel
    • 16.1.4. Essity AB
      • 16.1.4.1. Company Details
      • 16.1.4.2. Product & Services
      • 16.1.4.3. Financials (As Per Availability)
      • 16.1.4.4. Key Market Focus & Geographical Presence
      • 16.1.4.5. Recent Developments
      • 16.1.4.6. Key Management Personnel
    • 16.1.5. Kao Corporation
      • 16.1.5.1. Company Details
      • 16.1.5.2. Product & Services
      • 16.1.5.3. Financials (As Per Availability)
      • 16.1.5.4. Key Market Focus & Geographical Presence
      • 16.1.5.5. Recent Developments
      • 16.1.5.6. Key Management Personnel
    • 16.1.6. Ontex BV
      • 16.1.6.1. Company Details
      • 16.1.6.2. Product & Services
      • 16.1.6.3. Financials (As Per Availability)
      • 16.1.6.4. Key Market Focus & Geographical Presence
      • 16.1.6.5. Recent Developments
      • 16.1.6.6. Key Management Personnel
    • 16.1.7. Unicharm Corporation
      • 16.1.7.1. Company Details
      • 16.1.7.2. Product & Services
      • 16.1.7.3. Financials (As Per Availability)
      • 16.1.7.4. Key Market Focus & Geographical Presence
      • 16.1.7.5. Recent Developments
      • 16.1.7.6. Key Management Personnel
    • 16.1.8. Unilever PLC
      • 16.1.8.1. Company Details
      • 16.1.8.2. Product & Services
      • 16.1.8.3. Financials (As Per Availability)
      • 16.1.8.4. Key Market Focus & Geographical Presence
      • 16.1.8.5. Recent Developments
      • 16.1.8.6. Key Management Personnel
    • 16.1.9. Edgewell Personal Care Company
      • 16.1.9.1. Company Details
      • 16.1.9.2. Product & Services
      • 16.1.9.3. Financials (As Per Availability)
      • 16.1.9.4. Key Market Focus & Geographical Presence
      • 16.1.9.5. Recent Developments
      • 16.1.9.6. Key Management Personnel
    • 16.1.10. First Quality Enterprises, Inc.
      • 16.1.10.1. Company Details
      • 16.1.10.2. Product & Services
      • 16.1.10.3. Financials (As Per Availability)
      • 16.1.10.4. Key Market Focus & Geographical Presence
      • 16.1.10.5. Recent Developments
      • 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

  • 17.1. Key Focus Areas
  • 17.2. Target Product Type
  • 17.3. Target Distribution Channel

18. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)