洗浄製品・衛生用品の市場規模、シェア、動向分析レポート：製品別、用途別、エンドユーザー別、地域別、セグメント別予測、2024年～2030年

洗浄製品・衛生用品市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界の洗浄製品・衛生用品市場規模は2030年までに2,334億3,000万米ドルに達すると予測され、2024年から2030年までのCAGRは6.5%で拡大すると予測されています。

世界の健康問題による衛生意識の高まりと、公共空間における清潔さの重視の高まりが、洗浄製品・衛生用品の需要を促進しています。さらに、環境に優しく持続可能な製品提供の革新が市場拡大に寄与しています。

COVID-19の大流行は手指衛生の意識を著しく高め、定期的な手洗いの普及と手指消毒剤の使用の増加を促しました。Citron Hygiene社がOne Poll社と共同で2022年9月に発表した調査によると、パンデミック以前は推奨されている18～20秒間手洗いをした人はわずか11％だったが、パンデミック中は25％に上昇しました。人々は、外出時、特に食事の前後、共有スペースへの訪問時、自宅の掃除時に、より定期的に手を洗うようになった。

このような衛生重視の高まりは、衛生用品市場にプラスの影響を与え、需要の増加と成長機会につながります。パンデミックは、衛生意識の高まりが個人と公衆衛生の安全のために広く使用を促したため、除菌剤や消毒剤のような製品の採用急増につながりました。この動向により、市場各社は消費者需要の高まりに対応して生産能力を増強しました。

たとえばユニリーバは、パンデミック発生時の5ヵ月間に、サードパーティ・メーカーを2社から約57社へと大幅に拡大しました。ユニリーバのベトナム工場は、わずか25日間で手指消毒剤の生産に移行し、業界をリードしました。この市場は、洗浄剤に含まれる有毒成分をめぐる環境問題への懸念の高まりによって、予測期間中に急成長を遂げると予想されています。

クロロックス・プロが2022年に実施した調査では、回答者約1,200人を対象に、81%が公共スペースで環境配慮型クリーナーを使用することを好み、その主な理由として環境上の利点を挙げていることが明らかになりました。2022年9月、クロロックス・プロは、環境保護庁と米国農務省によって認証された最新の業務用クリーニング製品ライン、クロロックス・エコクリーンの発売を発表しました。このラインには、すぐに使える消毒クリーナー、万能クリーナー、ガラスクリーナーが含まれていました。

メーカー各社は、大きな市場シェアを獲得し、新たな顧客を開拓するために、新製品の発売、提携、合併などの戦略を採用しています。例えば、2021年4月、Godrej Consumer Products Ltd.（GCPL）は、2.5Lの新製品を発表しました。（GCPL）は、インドでEzeeブランドのラインナップに新しい2-in-1液体洗剤を発売しました。洗濯機と手洗いの両方に使えるこの製品は、GCPLの液体洗剤のラインナップを多様化し、日常使いの布用洗剤分野に参入することで、季節的な販売パターンへの依存を減らすことを目的としています。

洗浄製品・衛生用品市場レポートハイライト

• 製品別では、洗剤と脱脂剤が市場を席巻。これは、消費者が環境に配慮した製品を優先しているため、環境にやさしく生分解性の洗剤と脱脂剤の需要が高まっているため。
• 用途別では、清潔な衣服を着用することの利点に関する意識の高まりにより、ランドリーが市場を席巻しました。
• 最終用途別では、清潔で衛生的な環境を維持するために様々な業務用クリーニング製品の需要に大きく寄与しているレストラン、ホテル、病院の数が各地域で増加していることから、業務用クリーニング＆衛生用品が2030年まで最も急成長すると予測されます。
• アジア太平洋地域は、洗浄製品・衛生用品の有利な市場として浮上すると予測されています。これは、中産階級の人口増加、可処分所得の増加、同地域における洗浄製品・衛生用品の普及に起因しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 洗浄製品・衛生用品市場：変数、動向および範囲

• 市場系統の見通し
  • 親市場の見通し
  • 関連市場の見通し
• 業界のバリューチェーン分析
  • 販売/小売チャネル分析
  • 原材料の動向と見通し
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の課題
  • 業界の機会
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と好み
• 購入決定に影響を与える要因
• 消費者向け製品の採用動向
• 所見と推奨事項

第5章 洗浄製品・衛生用品市場：製品の推定・動向分析

• 製品の変動分析と市場シェア、2023年と2030年
• 製品別、2018～2030年

第6章 洗浄製品・衛生用品市場：用途の推定・動向分析

• 用途の変動分析と市場シェア、2023年と2030年
• 用途別、2018～2030年

第7章 洗浄製品・衛生用品市場：エンドユーザーの推定・動向分析

• エンドユーザーの変動分析と市場シェア、2023年と2030年
• 最終用途別、2018～2030年

第8章 洗浄製品・衛生用品市場：地域の推定・動向分析

• 地域の変動分析と市場シェア、2023年と2030年
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 市場の推定・予測、2018～2030年
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
  • オランダ
  • ロシア
  • ポーランド
  • ベルギー
  • スイス
• アジア太平洋地域
  • 市場の推定・予測、2018～2030年
  • 中国
  • インド
  • インドネシア
  • 韓国
  • オーストラリアとニュージーランド
  • タイ
  • マレーシア
• 中南米
  • 市場の推定・予測、2018～2030年
  • ブラジル
  • アルゼンチン
  • カリブ海の島々
  • 中米
• 中東とアフリカ
  • 市場の推定・予測、2018～2030年
  • 南アフリカ
  • アラブ首長国連邦
  • サウジアラビア
  • トルコ
  • ナイジェリア

第9章 洗浄製品・衛生用品市場-競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業の分類
• 企業の市場での位置付け
• 企業の市場シェア分析
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Colgate-Palmolive Company
  • The Procter &Gamble Company
  • Henkel AG &Co. KGaA
  • Unilever plc
  • Reckitt Benckiser Group plc
  • Church &Dwight Co., Inc.
  • Kao Corporation
  • SC Johnson &Son Inc.
  • McBride plc
  • Vikara Services Pvt. Ltd.（THE BETTER HOME）

List of Tables

• Table 1. Cleaning & hygiene products market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 2. Abrasives market estimates and forecast, 2018 - 2030 (USD Million)
• Table 3. Acids market estimates and forecast, 2018 - 2030 (USD Million)
• Table 4. Bleaches market estimates and forecast, 2018 - 2030 (USD Million)
• Table 5. Detergents & degreasers market estimates and forecast, 2018 - 2030 (USD Million)
• Table 6. Sanitizers market estimates and forecast, 2018 - 2030 (USD Million)
• Table 7. Other cleaning & hygiene products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 8. Cleaning & hygiene products market estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 9. Toilet cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 10. Kitchen cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 11. Floor cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 12. Surface cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 13. Laundry cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 14. Hand/Personal Care cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 15. Other cleaning & hygiene product applications market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 16. Cleaning & hygiene products market estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 17. Household cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 18. Commercial cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 19. Hospitals & healthcare establishment cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 20. Hospitality cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 21. Food Service cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 22. Cruise Ships cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 23. Building Service Contractors cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 24. Retail Stores cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 25. Institutional cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 26. Commercial laundry cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 27. North America cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 28. North America cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 29. North America cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 30. North America cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 31. U.S. macro-economic outlay
• Table 32. U.S. cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 33. U.S. cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 34. U.S cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 35. U.S cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 36. Canada macro-economic outlay
• Table 37. Canada cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 38. Canada cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 39. Canada cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 40. Canada cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 41. Mexico macro-economic outlay
• Table 42. Mexico cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 43. Mexico cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 44. Mexico cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 45. Mexico cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 46. Europe cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 47. Europe cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 48. Europe cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 49. Europe cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 50. Germany macro-economic outlay
• Table 51. Germany cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 52. Germany cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 53. Germany cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 54. Germany cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 55. UK macro-economic outlay
• Table 56. UK cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 57. UK cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 58. UK cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 59. UK cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 60. France macro-economic outlay
• Table 61. France cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 62. France cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 63. France cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 64. France cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 65. Italy macro-economic outlay
• Table 66. Italy cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 67. Italy cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 68. Italy cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 69. Italy cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 70. Spain macro-economic outlay
• Table 71. Spain cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 72. Spain cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 73. Spain cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 74. Spain cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 75. Netherlands macro-economic outlay
• Table 76. Netherlands cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 77. Netherlands cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 78. Netherlands cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 79. Netherlands cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 80. Russia macro-economic outlay
• Table 81. Russia cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 82. Russia cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 83. Russia cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 84. Russia cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 85. Poland macro-economic outlay
• Table 86. Poland cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 87. Poland cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 88. Poland cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 89. Poland cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 90. Belgium macro-economic outlay
• Table 91. Belgium cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 92. Belgium cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 93. Belgium cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 94. Belgium cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 95. Switzerland macro-economic outlay
• Table 96. Switzerland cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 97. Switzerland cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 98. Switzerland cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 99. Switzerland cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 100. Asia Pacific cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 101. Asia Pacific cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 102. Asia Pacific cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 103. Asia Pacific cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 104. China macro-economic outlay
• Table 105. China cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 106. China cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 107. China cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 108. China cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 109. India macro-economic outlay
• Table 110. India cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 111. India cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 112. India cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 113. India cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 114. Australia & New Zealand macro-economic outlay
• Table 115. Australia & New Zealand cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 116. Australia & New Zealand cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 117. Australia & New Zealand cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 118. Australia & New Zealand cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 119. Indonesia macro-economic outlay
• Table 120. Indonesia cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 121. Indonesia cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 122. Indonesia cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 123. Indonesia cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 124. South Korea macro-economic outlay
• Table 125. South Korea cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 126. South Korea cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 127. South Korea cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 128. South Korea cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 129. Thailand macro-economic outlay
• Table 130. Thailand cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 131. Thailand cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 132. Thailand cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 133. Thailand cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 134. Malaysia macro-economic outlay
• Table 135. Malaysia cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 136. Malaysia cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 137. Malaysia cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 138. Malaysia cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 139. Central & South America cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 140. Central & South America cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 141. Central & South America cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 142. Central & South America cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 143. Brazil macro-economic outlay
• Table 144. Brazil cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 145. Brazil cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 146. Brazil cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 147. Brazil cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 148. Argentina macro-economic outlay
• Table 149. Argentina cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 150. Argentina cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 151. Argentina cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 152. Argentina cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 153. Caribbean Islands macro-economic outlay
• Table 154. Caribbean Islands cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 155. Caribbean Islands cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 156. Caribbean Islands cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 157. Caribbean Islands cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 158. Central America macro-economic outlay
• Table 159. Central America cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 160. Central America cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 161. Central America cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 162. Central America cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 163. Middle East & Africa cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 164. Middle East & Africa cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 165. Middle East & Africa cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 166. Middle East & Africa cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 167. Saudi Arabia macro-economic outlay
• Table 168. Saudi Arabia cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 169. Saudi Arabia cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 170. Saudi Arabia cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 171. Saudi Arabia cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 172. UAE macro-economic outlay
• Table 173. UAE cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 174. UAE cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 175. UAE cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 176. UAE cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 177. South Africa macro-economic outlay
• Table 178. South Africa cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 179. South Africa cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 180. South Africa cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 181. South Africa cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 182. Turkey macro-economic outlay
• Table 183. Turkey cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 184. Turkey cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 185. Turkey cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 186. Turkey cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 187. Nigeria macro-economic outlay
• Table 188. Nigeria cleaning & hygiene products market estimates and forecasts, 2018 - 2030 (USD Million)
• Table 189. Nigeria cleaning & hygiene products market revenue, by product, 2018 - 2030 (USD Million)
• Table 190. Nigeria cleaning & hygiene products market revenue, by application, 2018 - 2030 (USD Million)
• Table 191. Nigeria cleaning & hygiene products market revenue, by end user, 2018 - 2030 (USD Million)
• Table 192. Recent developments & impact analysis, by key market participants
• Table 193. Company market share, 2023 (Value % share)
• Table 194. Companies engaged in improving operational efficiency
• Table 195. Companies engaged in collaborations
• Table 196. Companies involved in exhibitions
• Table 197. Companies involved in acquisitions
• Table 198. Companies involved in product launches
• Table 199. Companies involved in diversification

List of Figures

• Fig. 1 Cleaning & hygiene products market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market Snapshot
• Fig. 7 Product segment snapshot
• Fig. 8 Application segment snapshot
• Fig. 9 End user segment snapshot
• Fig. 10 Competitive Landscape Snapshot
• Fig. 11 Cleaning & hygiene products market value, 2023 (USD Billion)
• Fig. 12 Cleaning & hygiene products market - Industry value chain analysis
• Fig. 13 Cleaning & hygiene products market dynamics
• Fig. 14 Cleaning & hygiene products market: Porter's Five Forces analysis
• Fig. 15 Cleaning & hygiene products market, by product: Key takeaways
• Fig. 16 Cleaning & hygiene products market, by product: Market share, 2023 & 2030
• Fig. 17 Abrasives market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Acids market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 19 Bleaches market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Detergents & degreasers market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 21 Sanitizers market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Other products market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 23 Cleaning & hygiene products market, by application: Key takeaways
• Fig. 24 Cleaning & hygiene products market, by application: Market share, 2023 & 2030
• Fig. 25 Toilet cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 26 Kitchen cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 27 Floor cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 28 Surface cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 29 Laundry cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 30 Hand/Personal Care cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 31 Other cleaning & hygiene product applications market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 32 Cleaning & hygiene products market, by end user: Key takeaways
• Fig. 33 Cleaning & hygiene products market, by end user: Market share, 2023 & 2030
• Fig. 34 Household cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 35 Commercial cleaning & hygiene products market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 36 Cleaning & hygiene products market revenue, by region, 2023 & 2030, (USD Million)
• Fig. 37 Regional marketplace: Key takeaways
• Fig. 38 North America cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 U.S. cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 Canada cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 Mexico cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Europe cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 UK cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Germany cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 France cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 Italy cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 Spain cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 48 Netherlands cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 49 Russia cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 50 Poland cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 51 Belgium cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 52 Switzerland cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 53 Asia Pacific cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 54 China cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 55 India cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 56 Australia & New Zealand cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 57 Indonesia cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 58 Thailand cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 59 Malaysia cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 60 South Korea cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 61 Central & South America cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 62 Brazil cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 63 Argentina cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 64 Caribbean Islands cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 65 Central America cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 66 Middle East & Africa cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 67 South Africa cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 68 UAE cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 69 Saudi Arabia cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 70 Turkey cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 71 Nigeria cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 72 Key company categorization
• Fig. 73 Company market share analysis, 2023
• Fig. 74 Strategic framework

Cleaning And Hygiene Products Market Growth & Trends:

The global cleaning and hygiene products market size is anticipated to reach USD 233.43 billion by 2030 and it is projected to expand at a CAGR of 6.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. Increasing awareness of hygiene due to global health concerns and growing emphasis on cleanliness in public spaces are driving the demand for cleaning & hygiene products. Additionally, innovations in eco-friendly and sustainable product offerings are contributing to market expansion.

The COVID-19 pandemic significantly elevated hand hygiene awareness, prompting widespread adoption of regular handwashing and increased use of hand sanitizers. A study published in September 2022 by Citron Hygiene in collaboration with One Poll found that before the pandemic, only 11% of people washed their hands for the recommended 18 to 20 seconds; during the pandemic, that rose to 25%. People have been washing their hands more regularly when going out, especially before and after eating, visiting common areas, and cleaning their homes.

This heightened emphasis on hygiene positively impacts the market for hygiene products, leading to increased demand and growth opportunities. The pandemic led to a surge in the adoption of products like sanitizers and disinfectants, as heightened hygiene awareness prompted widespread use for personal and public health safety. This trend has prompted market players to ramp up production capacities in response to heightened consumer demand.

Unilever, for example, significantly expanded its third-party manufacturers from two to approximately fifty-seven within a five-month period during the pandemic. Its factory in Vietnam led the way by swiftly transitioning its production to hand sanitizers in just 25 days. The market is anticipated to witness rapid growth during the forecast period, driven by increasing environmental apprehensions surrounding the toxic components present in cleaning products.

A 2022 survey by CloroxPro, encompassing nearly 1,200 respondents, revealed that 81% expressed a preference for public spaces employing eco-conscious cleaners, citing environmental benefits as the primary reason. In September 2022, CloroxPro announced the launch of Clorox EcoClean, its latest line of professional cleaning products, certified by the Environmental Protection Agency and U.S. Department of Agriculture. The line included a ready-to-use disinfectant cleaner, all-purpose cleaner, and glass cleaner.

Manufacturers have been adopting strategies such as, new product launch, partnerships, and mergers to gain significant market share and to reach new audience. For instance, In April 2021, Godrej Consumer Products Ltd. (GCPL) introduced a new 2-in-1 liquid detergent within its Ezee brand lineup in India. Designed for both washing machines and handwashing, this product aims to diversify GCPL's liquid detergent range and enter the everyday cloth detergent segment, reducing dependency on seasonal sales patterns.

Cleaning And Hygiene Products Market Report Highlights:

• Based on product, detergents & degreasers dominated the market owing to rising demand for eco-friendly and biodegradable detergents and degreasers, as consumers prioritize environmentally conscious products
• Based on application, laundry dominated the market owing to increased awareness regarding the benefits of wearing clean clothes
• Based on end-use, commercial cleaning & hygiene products are expected to witness fastest growth through 2030 due to the rising number of restaurants, hotels, and hospitals across regions, which has been significantly contributing to the demand for various commercial cleaning products to maintain a clean and hygienic environment
• Asia Pacific is projected to emerge as a lucrative market for cleaning & hygiene products. This can be attributed to the growing middle class population, increasing disposable income, and popularity of cleaning & hygiene products in this region

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Cleaning & Hygiene Products Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Sales/Retail Channel Analysis
  • 3.2.2. Raw Material Trends & Outlook
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Influencing Buying Decisions
• 4.4. Consumer Product Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Cleaning & Hygiene Products Market: Product Estimates & Trend Analysis

• 5.1. Product Movement Analysis & Market Share, 2023 & 2030
• 5.2. Cleaning & Hygiene Products Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
  • 5.2.1. Abrasives
    • 5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.2. Acids
    • 5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.3. Bleaches
    • 5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.4. Detergents & Degreasers
    • 5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.5. Sanitizers
    • 5.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.6. Others
    • 5.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 6. Cleaning & Hygiene Products Market: Application Estimates & Trend Analysis

• 6.1. Application Movement Analysis & Market Share, 2023 & 2030
• 6.2. Cleaning & Hygiene Products Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
  • 6.2.1. Toilet
    • 6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.2. Kitchen
    • 6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.3. Floor
    • 6.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.4. Surface
    • 6.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.5. Laundry
    • 6.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.6. Hand/Personal Care
    • 6.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.7. Others
    • 6.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 7. Cleaning & Hygiene Products Market: End-user Estimates & Trend Analysis

• 7.1. End-user Movement Analysis & Market Share, 2023 & 2030
• 7.2. Cleaning & Hygiene Products Market Estimates & Forecast, By End-user, 2018 to 2030 (USD Million)
  • 7.2.1. Household
    • 7.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 7.2.2. Commercial
    • 7.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 8. Cleaning & Hygiene Products Market: Regional Estimates & Trend Analysis

• 8.1. Regional Movement Analysis & Market Share, 2023 & 2030
• 8.2. North America
  • 8.2.1.1. North America cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.2.2. U.S.
    • 8.2.2.1. Key country dynamics
    • 8.2.2.2. U.S. cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.2.3. Canada
    • 8.2.3.1. Key country dynamics
    • 8.2.3.2. Canada cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.2.4. Mexico
    • 8.2.4.1. Key country dynamics
    • 8.2.4.2. Mexico cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• 8.3. Europe
  • 8.3.1. Europe cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Germany
    • 8.3.2.1. Key country dynamics
    • 8.3.2.2. Germany cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.3.3. UK
    • 8.3.3.1. Key country dynamics
    • 8.3.3.2. UK cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.3.4. France
    • 8.3.4.1. Key country dynamics
    • 8.3.4.2. France cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.3.5. Spain
    • 8.3.5.1. Key country dynamics
    • 8.3.5.2. Spain cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.3.6. Italy
    • 8.3.6.1. Key country dynamics
    • 8.3.6.2. Italy cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.3.7. Netherlands
    • 8.3.7.1. Key country dynamics
    • 8.3.7.2. Netherlands cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.3.8. Russia
    • 8.3.8.1. Key country dynamics
    • 8.3.8.2. Russia cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.3.9. Poland
    • 8.3.9.1. Key country dynamics
    • 8.3.9.2. Poland cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.3.10. Belguim
    • 8.3.10.1. Key country dynamics
    • 8.3.10.2. Belguim cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.3.11. Switzerland
    • 8.3.11.1. Key country dynamics
    • 8.3.11.2. Switzerland cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.4.2. China
    • 8.4.2.1. Key country dynamics
    • 8.4.2.2. China cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.4.3. India
    • 8.4.3.1. Key country dynamics
    • 8.4.3.2. India cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.4.4. Indonesia
    • 8.4.4.1. Key country dynamics
    • 8.4.4.2. Indonesia cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.4.5. South Korea
    • 8.4.5.1. Key country dynamics
    • 8.4.5.2. South Korea cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.4.6. Australia & New Zealand
    • 8.4.6.1. Key country dynamics
    • 8.4.6.2. Australia & New Zealand cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.4.7. Thailand
    • 8.4.7.1. Key country dynamics
    • 8.4.7.2. Thailand cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.4.8. Malaysia
    • 8.4.8.1. Key country dynamics
    • 8.4.8.2. Malaysia cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• 8.5. Central & South America
  • 8.5.1. Central & South America cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.5.2. Brazil
    • 8.5.2.1. Key country dynamics
    • 8.5.2.2. Brazil cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.5.3. Argentina
    • 8.5.3.1. Key country dynamics
    • 8.5.3.2. Argentina cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.5.4. Caribbean Islands
    • 8.5.4.1. Key country dynamics
    • 8.5.4.2. Caribbean Islands cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.5.5. Central America
    • 8.5.5.1. Key country dynamics
    • 8.5.5.2. Central America cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
• 8.6. Middle East & Africa
  • 8.6.1. Middle East & Africa cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.6.2. South Africa
    • 8.6.2.1. Key country dynamics
    • 8.6.2.2. South Africa cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.6.3. UAE
    • 8.6.3.1. Key country dynamics
    • 8.6.3.2. UAE cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.6.4. Saudi Arabia
    • 8.6.4.1. Key country dynamics
    • 8.6.4.2. Saudi Arabia cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.6.5. Turkey
    • 8.6.5.1. Key country dynamics
    • 8.6.5.2. Turkey cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)
  • 8.6.6. Nigeria
    • 8.6.6.1. Key country dynamics
    • 8.6.6.2. Nigeria cleaning & hygiene products market estimates & forecast, 2018 - 2030 (USD Million)

Chapter 9. Cleaning & Hygiene Products Market - Competitive Landscape

• 9.1. Recent Developments & Impact Analysis by Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Market Positioning
• 9.4. Company Market Share Analysis
• 9.5. Company Heat Map Analysis
• 9.6. Strategy Mapping
• 9.7. Company Profiles
  • 9.7.1. Colgate-Palmolive Company
    • 9.7.1.1. Company Overview
    • 9.7.1.2. Financial Performance
    • 9.7.1.3. Product Benchmarking
    • 9.7.1.4. Strategic Initiatives
  • 9.7.2. The Procter & Gamble Company
    • 9.7.2.1. Company Overview
    • 9.7.2.2. Financial Performance
    • 9.7.2.3. Product Benchmarking
    • 9.7.2.4. Strategic Initiatives
  • 9.7.3. Henkel AG & Co. KGaA
    • 9.7.3.1. Company Overview
    • 9.7.3.2. Financial Performance
    • 9.7.3.3. Product Benchmarking
    • 9.7.3.4. Strategic Initiatives
  • 9.7.4. Unilever plc
    • 9.7.4.1. Company Overview
    • 9.7.4.2. Financial Performance
    • 9.7.4.3. Product Benchmarking
    • 9.7.4.4. Strategic Initiatives
  • 9.7.5. Reckitt Benckiser Group plc
    • 9.7.5.1. Company Overview
    • 9.7.5.2. Financial Performance
    • 9.7.5.3. Product Benchmarking
    • 9.7.5.4. Strategic Initiatives
  • 9.7.6. Church & Dwight Co., Inc.
    • 9.7.6.1. Company Overview
    • 9.7.6.2. Financial Performance
    • 9.7.6.3. Product Benchmarking
    • 9.7.6.4. Strategic Initiatives
  • 9.7.7. Kao Corporation
    • 9.7.7.1. Company Overview
    • 9.7.7.2. Financial Performance
    • 9.7.7.3. Product Benchmarking
    • 9.7.7.4. Strategic Initiatives
  • 9.7.8. S.C. Johnson & Son Inc.
    • 9.7.8.1. Company Overview
    • 9.7.8.2. Financial Performance
    • 9.7.8.3. Product Benchmarking
    • 9.7.8.4. Strategic Initiatives
  • 9.7.9. McBride plc
    • 9.7.9.1. Company Overview
    • 9.7.9.2. Financial Performance
    • 9.7.9.3. Product Benchmarking
    • 9.7.9.4. Strategic Initiatives
  • 9.7.10. Vikara Services Pvt. Ltd. (THE BETTER HOME)
    • 9.7.10.1. Company Overview
    • 9.7.10.2. Financial Performance
    • 9.7.10.3. Product Benchmarking
    • 9.7.10.4. Strategic Initiatives