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市場調査レポート
商品コード
1289666
旅行・観光分野におけるAR/VR市場- 世界の産業規模、シェア、動向、機会、予測、2018-2028年、技術別、市場競合別、用途別、製品別、地域別分析AR/VR in Travel & Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Technology, By Component, By Application, By Product, By Region, Competition |
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旅行・観光分野におけるAR/VR市場- 世界の産業規模、シェア、動向、機会、予測、2018-2028年、技術別、市場競合別、用途別、製品別、地域別分析 |
出版日: 2023年06月01日
発行: TechSci Research
ページ情報: 英文 116 Pages
納期: 2~3営業日
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世界の旅行・観光分野におけるAR/VR市場は、世界中の仮想世界における旅行と病院サービスに対する需要の増加により、多くのARとVRの観光と旅行サービスの関心を高めています。
拡張現実(AR)は、デジタル機器を通して見たときに、ユーザーの物理的な周囲の認識を変える技術です。AR技術は現実世界の環境を置き換えるものではなく、デジタルコンポーネントを重ね合わせることで拡張するものです。拡張現実の最も顕著な例はポケモンGOです。しかし、テクノロジーはマーケティングの世界にも広がっています。市場関係者は通常、ARデバイスを通して見る環境にグラフィックや有用な情報を追加するためにARを使用します。拡張現実技術の体験は、スマートフォンやタブレット、その他同様のデバイスを通じて得られ、消費者にとっては、ほとんどの仮想現実対応ヘッドセットよりも安価な選択肢となっています。多くの場合、ARはカメラやGPS追跡などのモバイル技術とも連動しています。
メタバースはインターネットの次の反復と考えられており、ユーザーは物理的な世界とデジタルの世界を一つの場所に座りながら一緒に体験することができます。ソーシャル・テクノロジーの進化に伴い、メタバースでは、デジタルで表現された人々やアバターが、さまざまな場面で互いに交流することができます。ユーザーは試着体験とともに、自宅だけでなく職場でも仮想世界を体験できます。さらに、メタバースは、バーチャルリアリティ(VR)ヘッドセット、ARグラス、スマートフォンアプリを使って、無限に相互接続されたバーチャルコミュニティの空間を提供します。このように、メタバース技術の採用の増加は、ひいては世界中の旅行・観光分野におけるAR/VRの成長を増大させています。
バーチャルリアリティ(VR)技術は、様々な場所のバーチャルなウォークスルーを促進するインタラクティブな3Dツアーをユーザーに提供することで、幅広い旅行体験を増強します。VRは、より多くの予約を集め、売上を強化したい旅行会社にとって優れたツールです。例えば、アマデウス社は、地元の人々のためのオンライン旅行予約オプションとして、バーチャルリアリティ(VR)検索・予約体験サービスを開発し、テストを行っています。VRはまた、実際の旅行にお金を使う前にその場所に遭遇することを可能にすることで、顧客の助けになることが期待されています。あるいは、代理店はVR旅行を販売し、没入感のあるユーザー体験を提供するために、ヘルメットやその他のハードウェアのような特別な機器をユーザーに提供することもできます。
主要企業は、観光・旅行セクターのユーザーに技術的に高度なサービスを提供するため、技術を強化しています。例えば、HTC Corporationは、360度VR体験を強化する入力コントローラを搭載したVRワイヤレスヘッドセット、HTC Viveを発表しました。マイクロソフト・コーポレーションは、主にソフトウェア、パソコン・サービス、多数の家電製品の開発・設計に注力しています。マイクロソフトはまた、ホログラフィック拡張現実体験を提供する複合現実(MR)マウント・ディスプレイを発表しました。
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Global AR/VR in Travel & Tourism Market is driven by the increased demand for travel and hospitality services in the virtual world across the globe, raising the interest adoption of numerous AR and VR tourism and travel services. Augmented reality (AR) is a technology that changes users' perception of their physical surroundings when viewed through a digital device. AR technology does not replace the real-world environment but augments it by overlaying digital components. The most prominent instance of augmented reality is Pokemon Go. However, technology has expanded into the world of marketing. The market players usually use AR to add graphics and useful information to an environment viewed through an AR device. The experience of augmented reality technology has been gained through a smartphone, tablet, or other similar devices, which is the less expensive option for consumers than most virtual reality-enabled headsets. In many cases, AR also works with mobile technologies, including cameras and GPS tracking.
The market size of the global AR and VR market is projected to be growing at a high CAGR, reaching USD 304.4 million by 2023. In 2020, the direct contribution to GDP growth from the tourism sector was about USD 4.7 trillion, despite the pandemic. North America is, as of now, home to the biggest portion of the travel industry related to AR and VR because of developing ventures by movement organizations in cutting-edge AR/VR apparatuses. As far as it matters for its, Asia Pacific is supposed to demonstrate the locale with the quickest development on account of government drives to advance and support the movement business. Some of the most promising areas of AR/VR in the travel and tourism sectors include games, navigation, travel booking services, and hospitality.
The most substantial benefits of using AR travel applications include alteration and improvements of the perceptions of the user of their physical surroundings. The AR/VR technology engages with the users to offer them an interactive and immersive virtual experience. It is estimated that the number of AR users will reach 2.4 billion by 2023. Travel agencies are expected to take advantage of this trend to create unique customer offers.
The metaverse is regarded as the next iteration of the internet, where the user can experience the physical and digital worlds all together while seating in one place. As the evolution of social technologies is rising, the metaverse allows digital representations of people and avatars to interact with each other in a variety of settings. The user can experience the virtual world at work as well as at home, along with the experience of trying on clothes. Additionally, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, AR glasses, and smartphone apps. Thus, the rise in the adoption of metaverse technology is, in turn, augmenting the growth of AR/VR in Travel & Tourism across the globe.
Virtual reality (VR) technologies augment a wide range of travel experiences by offering users interactive 3D tours that promote virtual walkthroughs around various locations. VR is an excellent tool for travel agencies that want to attract more bookings and enhance sales. For instance, the company Amadeus has developed and tested its Virtual Reality (VR) Search and Booking Experience service as an online travel booking option for the local public. VR is also expected to help customers by enabling them to encounter the place before spending money on an actual trip. Alternatively, agencies can sell VR trips and provide users with special equipment like helmets and other hardware for delivering an immersive user experience.
The key players are enhancing their technologies to offer technologically advanced services to the users of the Tourism & Travel Sector. For instance, HTC Corporation has introduced a VR Wireless Headset, HTC Vive, equipped with an input controller to enhance the 360-degree VR experience. Microsoft Corporation focuses primarily on developing and engineering software, personal computers, services, and numerous consumer electronics. Microsoft has also launched its mixed reality (MR) mounted display, which offers a holographic Augmented Reality experience.
Based on Technology, the market is segmented into Augmented Reality and Virtual Reality. Based on Components, the market is divided into Hardware, Software, and Services. Based on Application, the market is fragmented into Hospitality, In-Flight Entertainment, Travel Booking Services, AR Gamification, and Navigating. Based on the Product, the market is distributed into AR-Powered Glasses, AR Mobile Apps/Software, and VR Headsets. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
VizioFly Pte Ltd, World Travel VR, INC, Ascape VR, Zco Corporation, Cubix, VARS, Giga Works FZE, The Amsterdam VR Company B.V., InfinitoVFX Studios Pvt Ltd, Ignition Immersive Pty. Ltd. are among the major market players in the global platform that lead the market growth of the global AR/VR in Travel & Tourism market.
In this report, the global AR/VR in Travel & Tourism market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global AR/VR in the Travel & Tourism market.
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
(Note: The companies list can be customized based on the client requirements.)