表紙:旅行サブスクリプションの世界市場-2023年~2030年
市場調査レポート
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1372601

旅行サブスクリプションの世界市場-2023年~2030年

Global Travel Subscription Market - 2023-2030

出版日: | 発行: DataM Intelligence | ページ情報: 英文 186 Pages | 納期: 約2営業日

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旅行サブスクリプションの世界市場-2023年~2030年
出版日: 2023年10月18日
発行: DataM Intelligence
ページ情報: 英文 186 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

世界の旅行サブスクリプション市場は、2022年に425億米ドルに達し、2023年から2030年の予測期間中にCAGR 4.1%で成長し、2030年には587億米ドルに達すると予測されます。

世界の旅行サブスクリプション市場は、過去数十年にわたる可処分所得の増加と旅行者の嗜好の変化によって拡大しています。経済成長と所得の増加は、旅行サブスクリプションを含むレジャー活動への消費支出の拡大に寄与しています。広告やメディアへの露出による認知度の向上が、新たな目的地を探訪したいという欲求に拍車をかけています。

余暇時間が増え、豊かになったことで、人々はより頻繁に旅行し、多様な体験を探求できるようになっています。しかし、可処分所得の変動は依然として旅行の選択に影響を及ぼす可能性があり、レジャー支出を考える前に必需品を優先する家庭もあります。さらに、ポストCOVID時代に世界的に見られた旅行と観光の成長も、旅行と観光の主要拠点である中国に顕著に見られます。

アジア太平洋の旅行サブスクリプション市場は、新興の旅行回廊と地域の経済動向に牽引され、成長を目の当たりにしています。香港や日本を含む北東アジアでは、アジア太平洋の旅行者の間で人気が復活しつつあり、インド、オーストラリア、ニュージーランドでは、より緩やかな拡大が見込まれています。

香港は2023年初頭に上位3ヶ所の目的地ョンに浮上し、旺盛な旅行需要が国内旅行の回復を後押しすると予想されます。アジア太平洋諸国のレジャーフライトの予約は大幅に増加しており、同地域の旅行予約と観光への関心が高まっていることを示しています。

力学

旺盛な需要と旅行再開

世界の旅行予約市場は、いくつかの経済要因と旅行者の嗜好によって成長を遂げています。多額の貯蓄を持つ高所得者層が個人消費を後押ししています。決済会社MasterCardのレポートによると、レジャー旅行需要は好調を維持しており、予約は2019年と比較して約31%増加し、2022年から2023年にかけて前年比25%の伸びを示しています。堅調な旅行需要は、欧州、北米、ラテンアメリカ、中東などの地域で観察され、アジア太平洋では、移動制限後のペントアップ需要により航空券の予約が急増しています。

中国本土の再開は世界の旅行業界にとって重要な意味を持ち、世界の成長を後押しする可能性があります。歴史的に小売支出で知られる中国本土からの旅行者は、裁量サービスや贅沢な旅行体験にシフトする可能性があります。海南省などでの買い控え需要や免税ショッピングを原動力とする国内旅行の回復も、旅行市場の成長に寄与しています。高級ブランドは現地の嗜好に順応しており、COVID後の環境でも成功し続ける可能性があります。

旅行者の嗜好の変化に対応する航空会社とホテル

航空会社やホテルが旅行者の嗜好の変化に適応しているため、世界の旅行サブスクリプション市場は拡大しています。Zuora Subscribed Instituteの国際調査によると、米国の成人の78%が様々な分野でサブスクリプションの料金を支払っています。旅行業界は、柔軟性と長期滞在を求めるリモートワーカーとレジャー旅行者の両方を引き付ける可能性を認識しています。

サブスクリプションは顧客を固定化し、利益を高め、低価格と利便性を提供します。例えば、アラスカ航空は、加入者が月額固定料金で最大24往復のフライトを利用できる定期購入プログラム「フライトプラン」を導入しました。世界の小規模航空会社も定額制を採用しています。さらに、ホテルは月額料金に抵抗のない若い旅行者に対応するため、定額制を導入しており、旅行市場に大きな変化をもたらしています。

旅行サブスクリプション市場における高コストの課題:旅行者と業界への影響

高コストは旅行サブスクリプション市場に影響を与える重要な課題です。サブスクリプションプランの多くは初期費用や年間契約が必要であり、旅行者によっては法外に高額な場合があります。また、これらのサブスクリプションのコストは、旅行者のニーズや状況の変化に必ずしも一致しない場合があり、魅力的なものではなくなっています。

宿泊費、燃料費、航空券代など、旅行業界における出費の増加も、旅行者のコスト意識を高めています。旅行参入企業は、予算に見合ったオプションや柔軟性を優先するため、高額なサブスクリプション費用は、旅行サブスクリプションプログラムへの参加を躊躇させ、市場の成長とアクセシビリティの妨げとなる可能性があります。旅行会社は、進化する消費者の需要に応えるため、手頃な価格と適応性を考慮する必要があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 旺盛な需要と旅行再開
      • 旅行者の嗜好の変化に対応する航空会社とホテル
    • 抑制要因
      • 旅行サブスクリプション市場における高コストの課題:旅行者と業界への影響
    • 機会
    • 影響分析

第5章 業界分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMI意見

第6章 COVID-19分析

第7章 タイプ別

  • 会員制クラブ
  • 旅行申込

第8章 用途別

  • 高級旅行
  • 一般旅行

第9章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他の欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他の南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他のアジア太平洋
  • 中東・アフリカ

第10章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第11章 企業プロファイル

  • AAA
  • Blade Plus
  • Global Entry
  • Going
  • Google Fi
  • Wheels Up
  • Inspirato Pass
  • Lyft Pink
  • TSA PreCheck
  • Priority Pass

第12章 付録

目次
Product Code: FMCG7201

Overview

Global Travel Subscription Market reached US$ 42.5 billion in 2022 and is expected to reach US$ 58.7 billion by 2030, growing with a CAGR of 4.1% during the forecast period 2023-2030.

The globally travel subscription market is expanding with the increased disposable income and traveler preferences over the past few decades. Economic growth and rising incomes have contributed to greater consumer spending on leisure activities, including travel subscriptions. Increased awareness through advertising and media exposure has fueled the desire to explore new destinations.

More available leisure time and improved affluence have allowed people to travel more frequently and explore diverse experiences. However, fluctuations in disposable income can still influence travel choices, with families prioritizing essentials before considering leisure expenditures. Moreover, also the growing travel and tourism have seen globally in post COVID era which can be majorly seen in China, as it is a major hub for travel and tourism.

The travel subscription market in the Asia-Pacific is witnessing growth, driven by emerging travel corridors and regional economic trends. Northeast Asia, including Hong Kong and Japan, is experiencing a resurgence in popularity among Asia-Pacific travelers, while India, Australia and New Zealand anticipate more moderate expansion.

Hong Kong has emerged as a top 3 destination in early 2023 and strong pent-up travel demand is expected to support domestic travel recovery. Leisure flight bookings in various Asia-Pacific countries have seen significant increases, indicating the region's growing interest in travel subscriptions and tourism.

Dynamics

Strong Demand and Travel Reopenings

The globally travel subscription market is experiencing growth driven by several economic factors and traveler preferences. High-income consumers with substantial savings are boosting consumer spending. As per a report by the payments company MasterCard, leisure travel demand has remained strong, with bookings up by approximately 31% compared to 2019, showing a 25% year-over-year-to-date growth between 2022 and 2023. Robust travel demand is observed in regions like Europe, North America, Latin America and the Middle East, with Asia-Pacific witnessing a surge in flight bookings due to pent-up demand following mobility restrictions.

Mainland China's reopening has significant implications for the global travel industry, potentially providing a boost to global growth. Travelers from mainland China, historically known for retail spending, may shift towards discretionary services and luxury travel experiences. Domestic travel recovery, driven by pent-up demand and tax-free shopping in places like Hainan, is also contributing to the travel market's growth. Luxury brands are adapting to local preferences, which may continue to be successful in a post-COVID environment.

Airlines and Hotels Adapt to Changing Traveler Preferences

The global travel subscription market is expanding as airlines and hotels adapt to changing traveler preferences. The growth is in response to the rising popularity of subscription services, with 78% of U.S. adults paying for subscriptions in various sectors according to an International Survey by Zuora Subscribed Institute. The travel industry recognizes the potential in attracting both remote workers and leisure travelers seeking flexibility and extended stays.

Subscriptions lock in customers and boost profits, offering lower prices and convenience. Alaska Airlines, for instance, introduced a subscription program, Flight Plan, allowing subscribers to take up to 24 round trips for a fixed monthly fee. Smaller airlines globally are also adopting subscription plans. Additionally, hotels are embracing subscriptions to cater to younger travelers comfortable with monthly fees, marking a significant shift in the travel market.

Challenges of High Costs in the Travel Subscription Market: Implications for Travelers and the Industry

The high cost is a significant challenge impacting the travel subscription market. Many subscription plans require upfront fees or annual commitments, which can be prohibitively expensive for some travelers. Also, the cost of these subscriptions may not always align with travelers' changing needs and circumstances, making them less attractive.

Rising expenses in the travel industry, such as accommodation, fuel and airline tickets, are also pushing travelers to be more cost-conscious, making them hesitant to commit to additional subscription expenses. As travelers prioritize budget-friendly options and flexibility, high subscription costs can deter them from participating in travel subscription programs, hindering the market's growth and accessibility. Travel companies need to consider affordability and adaptability to meet evolving consumer demands.

Segment Analysis

The global silo bags market is segmented based on type, application and region.

Membership Clubs as a Key Option in the Travel Subscription Market Catering to Diverse Traveler Needs

Membership clubs hold a significant share in the travel subscription market due to the growing demand for personalized and convenient travel experiences. The clubs cater to a diverse range of travelers, offering exclusive benefits and services. Wheels Up, for instance, provides private jet charter memberships, granting access to a versatile fleet and various perks, including partnership rates with renowned brands.

PS at LAX offers privacy and convenience, letting travelers bypass airport hassles. Inspirato offers luxury vacation homes and resorts, while Scott's Cheap Flights alerts members to budget-friendly airfare deals. Other clubs like Priority Pass, CLEAR and Well Traveled enhance airport experiences. Travel + Leisure Club provides curated itineraries and Exclusive Resorts offers personalized luxury residences globally. The memberships address travelers' diverse needs, making them a significant player in the travel subscription market.

Geographical Penetration

Asia-Pacific Surges Ahead in the Travel Subscription Market Amidst Tourism Recovery

The Asia-Pacific is rapidly gaining a significant share of the travel subscription market, mirroring its robust tourism recovery. The latest data from UNWTO reveals that Asia and the Pacific accelerated their recovery, reaching 54% of pre-pandemic tourism levels in Q1 2023. The uptrend is set to further accelerate as destinations, especially China, reopen.

The region's resurgence is indicative of its resilience and growing appeal to travelers. While other regions have also made substantial recoveries, Asia-Pacific stands out as a key player. The travel subscription market is poised to benefit from this resurgence, as more travelers seek flexible and cost-effective options, contributing to the region's dominance in this sector.

COVID-19 Impact Analysis:

The COVID-19 pandemic had a severe impact on the travel subscription market as international tourism plummeted by around 80% in 2020. The crisis disrupted global travel and tourism, causing job losses, business closures and economic hardships. While domestic tourism provided some relief, international travel restrictions remained a significant challenge. Vaccines offered hope for recovery, but challenges persisted, including vaccine distribution and ongoing travel restrictions.

Tourism businesses faced survival threats, requiring government support. Recovery hinged on restoring traveler confidence, adapting tourism businesses, promoting domestic tourism and providing clear information to travelers. The crisis presented an opportunity to build a more sustainable and resilient tourism sector by capitalizing on digitalization and promoting a low-carbon transition. However, the tourism industry's recovery remained uncertain, with potential stop-and-start cycles and the need for global cooperation.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has significantly impacted the travel subscription market. It has led to airspace closures, disrupted international travel routes and created uncertainty in travel plans. Airlines faced challenges, including rising fuel costs and route alterations. Major travel brands withdrew operations from Russia, affecting the availability of travel services.

Countries relying on Russian tourists implemented restrictions, while some destinations saw increased Russian visitors. Corporate travel agencies faced complexities in handling relationships with Russian partners. Overall, the war has disrupted the global travel landscape, impacting subscriptions as travelers faced limitations and uncertainties in their travel options, leading to changes in travel behavior and subscription preferences.

By Type

  • Trip Subscription
  • Membership Clubs

By Application

  • Luxury Travel
  • Ordinary Travel

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In June 2023, Yatra, a prominent online travel agency and corporate travel service provider, launched its new travel subscription service, "Yatra Prime." The subscription offers a range of benefits designed to enhance the travel experience, including the elimination of convenience fees on top of existing offers, access to special fares for domestic air tickets and priority VIP customer support. Subscribers can also earn Yatra vouchers by reaching specific spending milestones during their membership.
  • In June 2023, Wizz Air, Europe's seventh-largest airline, introduced the continent's first flight subscription service, known as the "Multipass" program, in collaboration with subscription specialist Caravelo. The service caters to customers traveling on domestic flights within Italy or international flights from Poland. Subscribers pay a fixed monthly fee in exchange for either a one-way or roundtrip flight each month..
  • In September 2022, Hapi Travel Destinations, a subscription travel platform, launched in U.S. The platform aims to capitalize on shifting traveler priorities and work-life flexibility trends, offering a subscription-based model that allows users to earn points when booking vacations and referring others. Hapi Travel offers different subscription tiers, with the Explorer subscription priced at US$50 per month and the Elite+ package costing US$2,500 to join, followed by a US$244 annual fee.

Competitive Landscape

The major global players in the market include: AAA, Blade Plus, Global Entry, Going, Google Fi, Wheels Up, Inspirato Pass, Lyft Pink, TSA PreCheck, Priority Pass.

Why Purchase the Report?

  • To visualize the global travel subscription market segmentation based on Type, Application and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of travel subscription market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global silo bags market report would provide approximately 47 tables, 53 figures and 186 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Application
  • 3.3. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Strong Demand and Travel Reopening's
      • 4.1.1.2. Airlines and Hotels Adapt to Changing Traveler Preferences
    • 4.1.2. Restraints
      • 4.1.2.1. Challenges of High Costs in the Travel Subscription Market: Implications for Travelers and the Industry
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Membership Clubs*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Trip Subscription

8. By Application

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 8.1.2. Market Attractiveness Index, By Application
  • 8.2. Luxury Travel*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Ordinary Travel

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. UK
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Russia
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. AAA*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. Blade Plus
  • 11.3. Global Entry
  • 11.4. Going
  • 11.5. Google Fi
  • 11.6. Wheels Up
  • 11.7. Inspirato Pass
  • 11.8. Lyft Pink
  • 11.9. TSA PreCheck
  • 11.10. Priority Pass

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us