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北米の女性用衛生用品：2030年までの市場予測 - 地域別分析 - 製品タイプ別、流通チャネル別

North America Feminine Hygiene Products Market Forecast to 2030 - Regional Analysis - by Product Type ; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)
出版日: | 発行: The Insight Partners | ページ情報: 英文 84 Pages | 納期: 即納可能 即納可能とは

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本日の銀行送金レート: 1USD=156.70円
北米の女性用衛生用品：2030年までの市場予測 - 地域別分析 - 製品タイプ別、流通チャネル別
出版日: 2023年12月22日
発行: The Insight Partners
ページ情報: 英文 84 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

北米の女性用衛生用品市場は、2022年の55億5,786万米ドルから2030年には84億4,098万米ドルに成長すると予測されています。2022年から2030年までのCAGRは5.4%と推定されます。

月経衛生に対する意識の高まりが北米の女性用衛生用品市場を後押し

近年、世界的に女性の生理衛生に対する意識が高まっており、特に労働者階級の間で顕著です。2012年以降、いくつかの公衆衛生団体が月経衛生管理（MHM）に力を入れ始めています。草の根活動家や社会起業家、国連機関もこの崇高な大義に貢献しています。たとえば2013年5月、WASHユナイテッドは月経とMHMに関する意識を高めるため、ツイッターで「5月#MENSTRAVAGANZA」という28日間のソーシャルメディアキャンペーンを実施しました。さらに2014年5月28日には、展示会、集会、映画上映、スピーチ、ワークショップなどで、多くの人々が初めて月経衛生日を祝った。この日は、月経衛生に関する意識を高めるために、毎年世界中で祝われています。

ソーシャルメディアは、月経問題について議論し、月経衛生の重要性についてあらゆる階層の女性を教育する場となっています。このように、月経衛生に関する意識の高まりは、女性用衛生製品に対するかなりの需要を生み出し、市場の成長を促進しています。

北米の女性用衛生用品市場の概要

北米の女性用衛生用品市場は、米国、カナダ、メキシコに区分されます。同地域の市場成長は、生活水準の向上、衛生習慣の改善、女性の所得水準の向上に起因しています。女性用衛生用品市場は、顧客のさまざまなニーズや嗜好に対応するため、企業が絶えず新製品や改良品を発表しているため、継続的な技術革新が見られます。例えば、2021年8月、女性用衛生用品は、汚れをなくすように設計されたタンポンとライナーのシステムであるデュエットの発売を発表しました。

さらに北米では、年間200億個もの生理用ナプキン、タンポン、アプリケーターが埋立地に送られています。北米の温暖化の原因となっているプラスチックの使用量の増加など、環境問題に対する顧客の関心は高まっており、このため女性たちは持続可能で環境に優しい製品を選ぶようになっています。月経カップや布ナプキンなどの製品は、費用対効果が高く環境への影響が少ないことから人気を博しています。このように、持続可能で環境に優しい女性用衛生製品に対する需要の高まりは、製品革新と市場における新製品の発売をもたらしました。例えば、2022年12月、Trace Femcare社はClimate Beneficial Cottonと再生ヘンプ繊維タンポンの発売を発表しました。同製品は、使い捨てでないタンポンなどプラスチックの使用量増加による地球温暖化問題に対処しました。したがって、上記のすべての要因は、予測期間中に北米全域の女性用衛生製品の需要に影響を与えると予想されます。

北米の女性用衛生用品市場の収益と2030年までの予測（金額）

北米の女性用衛生用品市場のセグメンテーション

北米の女性用衛生用品市場は、製品タイプ、流通チャネル、国別に区分されます。

製品タイプに基づき、北米の女性用衛生用品市場は月経ケア用品、洗浄・消臭用品、女性用衛生下着に区分されます。月経ケア用品セグメントは2022年に北米の女性用衛生用品市場で最大のシェアを記録しました。

流通チャネルに基づき、北米の女性用衛生用品市場はスーパーマーケットとハイパーマーケット、ドラッグストアと薬局、健康と美容の店、オンライン小売、その他に区分されます。スーパーマーケットとハイパーマーケットのセグメントが2022年に最大の市場シェアを占めました。

国別に見ると、北米の女性用衛生用品市場は米国、カナダ、メキシコに分類されます。2022年の北米の女性用衛生用品市場は米国が支配的でした。

Edgewell Personal Care Co、Kimberly-Clark Corp、Lune Group Oy Ltd、Mooncup Ltd、Ontex BV、Essity AB、The Procter &Gamble Coは、この地域の女性用衛生製品市場で事業を展開している大手企業の一部です。

目次

第1章 イントロダクション

第2章 エグゼクティブ・サマリー

  • 主要洞察
  • 市場の魅力

第3章 調査方法

  • 調査範囲
  • 二次調査
  • 一次調査

第4章 北米の女性用衛生用品市場展望

  • ポーターのファイブフォース分析
    • 供給者の交渉力
    • バイヤーの交渉力
    • 新規参入者の脅威
    • 競合との競争
    • 代替品の脅威
  • エコシステム分析
    • 原材料サプライヤー
    • メーカー
    • ディストリビューター／サプライヤー
    • 最終消費者

第5章 北米の女性用衛生用品市場：主要産業ダイナミクス

  • 市場促進要因
    • 月経衛生に対する意識の高まり
    • 主要市場プレイヤーの戦略的取り組み
  • 市場の阻害要因
    • 生理にまつわる貧困と社会的スティグマ
  • 市場機会
    • 政府・団体による取り組み
  • 今後の動向
    • 再利用可能で環境に優しい製品の採用増加
  • 促進要因と抑制要因の影響

第6章 女性用衛生用品市場：北米市場分析

  • 北米の女性用衛生用品市場収益、2022年～2030年
  • 北米の女性用衛生用品市場の予測と分析

第7章 北米の女性用衛生用品市場分析：製品タイプ

  • 月経ケア製品
    • 生理用ナプキン
    • タンポン
    • 月経カップ
    • その他の月経ケア用品
  • 洗浄・消臭用品
    • 脱毛製品
    • ハイジーンウォッシュ
    • インティメイトスプレー
    • その他洗浄・消臭製品
  • 女性用衛生下着
    • 再利用可能な生理用下着
    • 再利用可能な失禁用下着
    • その他の女性用衛生下着

第8章 北米の女性用衛生用品市場分析：流通チャネル

  • スーパーマーケットとハイパーマーケット
  • ドラッグストア・薬局
  • ヘルス＆ビューティーストア
  • オンライン小売
  • その他

第9章 北米の女性用衛生用品市場：国別分析

  • 北米
    • 米国
    • カナダ
    • メキシコ

第10章 競合情勢

  • 主要プレーヤー別ヒートマップ分析

第11章 企業プロファイル

  • Edgewell Personal Care Co
  • Kimberly-Clark Corp
  • Lune Group Oy Ltd
  • Mooncup Ltd
  • Ontex BV
  • Essity AB
  • The Procter & Gamble Co

第12章 付録

図表

List Of Tables

  • Table 1. North America Feminine Hygiene Products Market Segmentation
  • Table 2. North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Table 3. US Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) - By Product Type
  • Table 4. US Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 5. Canada Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) - By Product Type
  • Table 6. Canada Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 7. Mexico Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) - By Product Type
  • Table 8. Mexico Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 9. Company Positioning & Concentration

List Of Figures

  • Figure 1. North America Feminine Hygiene Products Market Segmentation, By Country
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem: North America Feminine Hygiene Products Market
  • Figure 4. North America Feminine Hygiene Products Market - Key Industry Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. North America Feminine Hygiene Products Market Revenue (US$ Million), 2022 - 2030
  • Figure 7. North America Feminine Hygiene Products Market Share (%) - Product Type, 2022 and 2030
  • Figure 8. North America Google Searches for Reusable Period Products
  • Figure 9. Menstrual Care Products: North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 10. Sanitary Napkins : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 11. Tampons : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 12. Menstrual Cups : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 13. Other : Menstrual Care North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 14. Cleaning and Deodorizing Products : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 15. Hair Removal Products : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 16. Hygiene Wash : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 17. Intimate Spray : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 18. Others : Cleaning and Deodorizing Products North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 19. Feminine Hygiene Underwear : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 20. Reusable Period Underwear : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 21. Reusable Incontinence Underwear : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 22. Others Feminine Hygiene Underwear North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 23. North America Feminine Hygiene Products Market Share (%) - Distribution Channel, 2022 and 2030
  • Figure 24. Supermarkets and Hypermarkets : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 25. Drug Stores and Pharmacies : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 26. Health and Beauty Stores : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 27. Online Retail : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 28. Others: North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 29. Feminine Hygiene Products Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 30. US Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 31. Canada Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 32. Mexico Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
目次
Product Code: TIPRE00008099

The North America feminine hygiene products market is expected to grow from US$ 5,557.86 million in 2022 to US$ 8,440.98 million by 2030. It is estimated to grow at a CAGR of 5.4% from 2022 to 2030.

Rising Awareness of Menstrual Hygiene Fuels North America Feminine Hygiene Products Market

In recent times, the women population in globally has become more aware of menstrual hygiene, particularly among the working class. Since 2012, several public health organizations have started focusing on menstruation hygiene management (MHM). Grassroots workers, social entrepreneurs, and United Nations agencies are also contributing to this noble cause. For example, in May 2013, WASH United conducted a 28-day social media campaign called "May #MENSTRAVAGANZA" on Twitter to generate awareness about menstruation and MHM. Additionally, on May 28, 2014, many people celebrated Menstrual Hygiene Day for the first time with exhibitions, rallies, movie screenings, speeches, and workshops. This day is celebrated annually across the globe to create awareness about menstrual hygiene.

Social media has become a forum to discuss menstrual issues and educate females from all walks of life about the importance of menstrual hygiene. Thus, the growing awareness about menstrual hygiene creates a considerable demand for feminine hygiene products, propelling the market growth.

North America Feminine Hygiene Products Market Overview

The North America feminine hygiene products market is segmented into the US, Canada, and Mexico. The market growth in the region is attributed to a higher standard of living, better sanitation practices, and greater income levels for women. The market has witnessed continuous innovation in feminine hygiene products as companies constantly introduce new and improved products to cater to the different needs and preferences of customers. For instance, in August 2021, feminine hygiene products announced the launch of duets - a tampon and liner system designed to end stains.

Moreover, in North America, ~20 billion sanitary napkins, tampons, and applicators are sent to landfills annually. There is a growing concern among customers for environmental issues, such as the increased usage of plastic that causes North America warming; this has encouraged women to opt for sustainable and eco-friendly products. The products such as menstrual cups and cloth pads have gained popularity owing to their cost-effectiveness and reduced environmental impact. Thus, the growing demand for sustainable and eco-friendly feminine hygiene products has resulted in product innovation and the launch of new products in the market. For instance, in December 2022, Trace Femcare announced the launch of Climate Beneficial Cotton and regenerative hemp fiber tampon. The product addressed the global warming issues caused by increased usage of plastic such as non-disposable tampons. Thus, all the above factors are anticipated to influence the demand for feminine hygiene products across North America during the forecast period.

North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)

North America Feminine Hygiene Products Market Segmentation

The North America feminine hygiene products market is segmented into product type, distribution channel, and country.

Based on product type, the North America feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest North America feminine hygiene products market share in 2022.

Based on distribution channel, the North America feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.

Based on country, the North America feminine hygiene products market has been categorized into the US, Canada, and Mexico. The US dominated North America feminine hygiene products market in 2022.

Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, Essity AB, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. North America Feminine Hygiene Products Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis
    • 4.3.1 Raw Material Suppliers
    • 4.3.2 Manufacturers
    • 4.3.3 Distributors/Suppliers
    • 4.3.4 End Consumers

5. North America Feminine Hygiene Products Market - Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Rising Awareness of Menstrual Hygiene
    • 5.1.2 Strategic Initiatives by Key Market Players
  • 5.2 Market Restraints
    • 5.2.1 Period Poverty and Social Stigma Associated with Menstruation
  • 5.3 Market Opportunities
    • 5.3.1 Initiatives by Governments and Organizations
  • 5.4 Future Trends
    • 5.4.1 Rising Adoption of Reusable and Eco-friendly Products
  • 5.5 Impact of Drivers and Restraints:

6. Feminine Hygiene Products Market - North America Market Analysis

  • 6.1 North America Feminine Hygiene Products Market Revenue (US$ Million), 2022 - 2030
  • 6.2 North America Feminine Hygiene Products Market Forecast and Analysis

7. North America Feminine Hygiene Products Market Analysis - Product Type

  • 7.1 Menstrual Care Products
    • 7.1.1 Overview
    • 7.1.2 Menstrual Care Products North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
    • 7.1.3 Sanitary Napkins
      • 7.1.3.1 Sanitary Napkins North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
    • 7.1.4 Tampons
      • 7.1.4.1 Tampons North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
    • 7.1.5 Menstrual Cups
      • 7.1.5.1 Menstrual Cups North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
    • 7.1.6 Other Menstrual Care Products
      • 7.1.6.1 Other Menstrual Care Products North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
  • 7.2 Cleaning and Deodorizing Products
    • 7.2.1 Overview
    • 7.2.2 Cleaning and Deodorizing Products North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
    • 7.2.3 Hair Removal Products
      • 7.2.3.1 Hair Removal Products North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.2.4 Hygiene Wash
      • 7.2.4.1 Hygiene Wash North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.2.5 Intimate Spray
      • 7.2.5.1 Intimate Spray : North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.2.6 Others Cleaning and Deodorizing Products
      • 7.2.6.1 Others Cleaning and Deodorizing Products North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
  • 7.3 Feminine Hygiene Underwear
    • 7.3.1 Overview
    • 7.3.2 Feminine Hygiene Underwear North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.3.3 Reusable Period Underwear
      • 7.3.3.1 Reusable Period Underwear North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.3.4 Reusable Incontinence Underwear
      • 7.3.4.1 Reusable Incontinence Underwear North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.3.5 Others Feminine Hygiene Underwear
      • 7.3.5.1 Others Feminine Hygiene Underwear North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)

8. North America Feminine Hygiene Products Market Analysis - Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Overview
    • 8.1.2 Supermarkets and Hypermarkets North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
  • 8.2 Drug Stores and Pharmacies
    • 8.2.1 Overview
    • 8.2.2 Drug Stores and Pharmacies North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
  • 8.3 Health and Beauty Stores
    • 8.3.1 Overview
    • 8.3.2 Health and Beauty Stores: North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
  • 8.4 Online Retail
    • 8.4.1 Overview
    • 8.4.2 Online Retail: North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
  • 8.5 Others
    • 8.5.1 Overview
    • 8.5.2 Others: North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)

9. North America Feminine Hygiene Products Market - Country Analysis

  • 9.1 North America
    • 9.1.1 North America Feminine Hygiene Products Market Overview
    • 9.1.2 North America Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Countries
      • 9.1.2.1 Feminine Hygiene Products Market Breakdown by Country
      • 9.1.2.2 US Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
        • 9.1.2.2.1 US Feminine Hygiene Products Market Breakdown by Product Type
        • 9.1.2.2.2 US Feminine Hygiene Products Market Breakdown by Distribution Channel
      • 9.1.2.3 Canada Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
        • 9.1.2.3.1 Canada Feminine Hygiene Products Market Breakdown by Product Type
        • 9.1.2.3.2 Canada Feminine Hygiene Products Market Breakdown by Distribution Channel
      • 9.1.2.4 Mexico Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
        • 9.1.2.4.1 Mexico Feminine Hygiene Products Market Breakdown by Product Type
        • 9.1.2.4.2 Mexico Feminine Hygiene Products Market Breakdown by Distribution Channel

10. Competitive Landscape

  • 10.1 Heat Map Analysis By Key Players

11. Company Profiles

  • 11.1 Edgewell Personal Care Co
    • 11.1.1 Key Facts
    • 11.1.2 Business Description
    • 11.1.3 Products and Services
    • 11.1.4 Financial Overview
    • 11.1.5 SWOT Analysis
    • 11.1.6 Key Developments
  • 11.2 Kimberly-Clark Corp
    • 11.2.1 Key Facts
    • 11.2.2 Business Description
    • 11.2.3 Products and Services
    • 11.2.4 Financial Overview
    • 11.2.5 SWOT Analysis
    • 11.2.6 Key Developments
  • 11.3 Lune Group Oy Ltd
    • 11.3.1 Key Facts
    • 11.3.2 Business Description
    • 11.3.3 Products and Services
    • 11.3.4 Financial Overview
    • 11.3.5 SWOT Analysis
    • 11.3.6 Key Developments
  • 11.4 Mooncup Ltd
    • 11.4.1 Key Facts
    • 11.4.2 Business Description
    • 11.4.3 Products and Services
    • 11.4.4 Financial Overview
    • 11.4.5 SWOT Analysis
    • 11.4.6 Key Developments
  • 11.5 Ontex BV
    • 11.5.1 Key Facts
    • 11.5.2 Business Description
    • 11.5.3 Products and Services
    • 11.5.4 Financial Overview
    • 11.5.5 SWOT Analysis
    • 11.5.6 Key Developments
  • 11.6 Essity AB
    • 11.6.1 Key Facts
    • 11.6.2 Business Description
    • 11.6.3 Products and Services
    • 11.6.4 Financial Overview
    • 11.6.5 SWOT Analysis
    • 11.6.6 Key Developments
  • 11.7 The Procter & Gamble Co
    • 11.7.1 Key Facts
    • 11.7.2 Business Description
    • 11.7.3 Products and Services
    • 11.7.4 Financial Overview
    • 11.7.5 SWOT Analysis
    • 11.7.6 Key Developments

12. Appendix