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欧州のRTDカクテル市場、2030年までの予測 - 地域別分析：ベースタイプ別、包装タイプ別、流通チャネル別

Europe RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type, Packaging Type, and Distribution Channel

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英文 69 Pages
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欧州のRTDカクテル市場、2030年までの予測 - 地域別分析：ベースタイプ別、包装タイプ別、流通チャネル別
出版日: 2023年12月04日
発行: The Insight Partners
ページ情報: 英文 69 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 図表
  • 目次
概要

欧州のRTDカクテル市場は、2022年に70億5,643万米ドルと評価され、2030年までには161億7,837万米ドルに達すると予測され、2022年から2030年までのCAGRは10.9%で成長すると予測されています。

ソーシャルメディアと有名人の影響力が欧州のRTDカクテル市場を活性化

ソーシャルメディアは、人々のライフスタイルを変える上で重要な役割を果たしています。ここ数年、インターネットやスマートフォンの普及が進み、ソーシャルメディアの利用者数は劇的に増加しています。そのため、世界の主要メーカーはソーシャルメディア・プラットフォームで自社製品を紹介し、より多くの収益を上げています。例えば、著名なRTDカクテル・メーカーのひとつであるDiageo plcは、自社製品を販売するためにFacebookとの数百万米ドル規模の提携を強化しました。

さらに、人々はソーシャルメディアのインフルエンサーや有名人に大きな影響を受け、彼らをフォローしようとします。ブランドは、ソーシャルメディアや有名人が人々に与える影響の拡大から利益を得ています。有名人はRTDカクテルを大いに宣伝し、ビジネスにも関与しています。

欧州のRTDカクテル市場概要

欧州のRTDカクテル市場は、都市化の進展と消費者の選好の変化により活況を呈しています。ドイツ、フランス、英国、ロシア、イタリアのRTDカクテル消費者は、革新的な飲料オプションを広く求めています。RTDカクテルは、モルトベース、テキーラベース、ウォッカベース、ウイスキーベースのRTDカクテルを求める消費者の選好の変化に対応し、幅広いフレーバーと素材を提供しています。また、イベントごとにカクテルを楽しむ傾向が強まっており、外出先でも手軽に楽しめるRTDカクテルの需要が高まっています。RTDカクテルは、材料を混ぜる手間をかけずにカクテルを楽しみたい消費者にとって、便利で持ち運びに便利なソリューションです。RTDカクテルの人気上昇の主な要因は、外出先でのライフスタイルの増加や利便性への要求の高まりです。さらに、欧州では健康志向の高まりから、「低カロリー」のRTDカクテルの需要が急増しています。そのため、「低カロリー」という消費者の要求に応えるため、地域の主要な業界関係者は製品の革新を進めています。例えば、2020年12月、スコットランドに本社を置く蒸留酒メーカーBoe Ginは、低カロリーのジンとレモネード缶を発売しました。同社が提供するRTDカクテル「Boe Violet with Rose Lemonade」と「Boe Passionfruit with Sicilian Lemonade」はアルコール度数（ABV）が5.5%で、250ml缶当たりのカロリーは80キロカロリー未満です。

欧州のRTDカクテル市場の収益と2030年までの予測

欧州のRTDカクテル市場のセグメンテーション

欧州のRTDカクテル市場は、ベースタイプ、包装タイプ、流通チャネル、国別に区分されます。ベースタイプに基づき、欧州のRTDカクテル市場はモルトベース、テキーラベース、ウォッカベース、ウイスキーベース、その他に区分されます。2022年の市場シェアはモルトベースが最大でした。

包装タイプに基づき、欧州のRTDカクテル市場はボトル、缶、その他に区分されます。缶セグメントが2022年に最大の市場シェアを占めました。

流通チャネル別では、欧州のRTDカクテル市場はスーパーマーケット・ハイパーマーケット、専門店、オンライン小売、その他に区分されます。専門店セグメントが2022年に最大の市場シェアを占めました。

国別では、欧州のRTDカクテル市場はドイツ、フランス、イタリア、英国、ロシア、その他欧州に区分されます。その他欧州が2022年の欧州のRTDカクテル市場シェアを独占しました。

Bacardi Limited、Beam Suntory Inc、Constellation Brands Inc、New Holland Brewing Co LLCは、欧州のRTDカクテル市場で事業を展開している大手企業の一部です。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 主要洞察
  • 市場の魅力

第3章 調査手法

  • 調査範囲
  • 2次調査
  • 1次調査

第4章 欧州のRTDカクテル市場情勢

  • ポーターのファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 競争企業間の敵対関係
    • 代替品の脅威
  • エコシステム分析
    • 原材料サプライヤー
    • メーカー
    • 流通チャネル

第5章 欧州のRTDカクテル市場：主要産業力学

  • 市場促進要因
    • 消費者のRTDアルコール飲料に対する強い選好性
    • メーカーによる戦略的開発イニシアティブ
  • 市場抑制要因
    • 複雑で多様な規制
  • 市場機会
    • 消費者の革新的なフレーバーへの傾倒
  • 今後の動向
    • ソーシャルメディアと有名人の影響
  • 促進要因と抑制要因の影響

第6章 RTDカクテル市場：欧州市場分析

  • RTDカクテル市場の売上高、2020年～2030年
  • 欧州のRTDカクテル市場予測・分析

第7章 欧州のRTDカクテル市場分析：ベースタイプ

  • モルトベース
  • テキーラベース
  • ウォッカベース
  • ウイスキーベース
    • ウイスキーベース
  • その他

第8章 欧州のRTDカクテル市場分析：包装タイプ

  • ボトル
  • 缶
  • その他

第9章 欧州のRTDカクテル市場分析：流通チャネル

  • スーパーマーケットとハイパーマーケット
    • スーパーマーケットとハイパーマーケットの市場規模、収益、2030年までの予測
  • 専門店
    • 専門店の概要
    • 専門店の市場価値、収益と2030年までの予測
  • オンライン小売
    • オンライン小売市場の価値、収益と2030年までの予測
  • その他
    • その他の概要
    • その他の市場規模、収益、2030年までの予測

第10章 欧州のRTDカクテル市場：国別分析

  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • その他欧州

第11章 競合情勢

  • ヒートマップ分析：主要企業別
  • 企業のポジショニングと集中度

第12章 RTDカクテル市場の業界情勢

  • 合併と買収
  • 事業拡大
  • 製品発売

第13章 企業プロファイル

  • Bacardi Limited
  • Beam Suntory Inc
  • Constellation Brands Inc
  • New Holland Brewing Co LLC

第14章 付録

図表

List Of Tables

  • Table 1. Europe RTD Cocktails Market Segmentation
  • Table 2. Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
  • Table 3. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 4. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 5. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 6. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 7. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 8. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 9. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 10. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 11. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 12. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 13. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 14. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 15. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 16. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 17. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 18. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 19. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 20. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 21. Company Positioning & Concentration

List Of Figures

  • Figure 1. Europe RTD Cocktails Market Segmentation, By Country
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem: Europe RTD Cocktails Market
  • Figure 4. Europe RTD Cocktails Market - Key Industry Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. Europe RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
  • Figure 7. Europe RTD Cocktails Market Share (%) - Base Type, 2022 and 2030
  • Figure 8. Malt Based Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 9. Tequila Based Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 10. Vodka Based Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 11. Whiskey Based Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 12. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 13. Europe RTD Cocktails Market Share (%) - Packaging Type, 2022 and 2030
  • Figure 14. Bottles Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 15. Cans Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 16. Others Based Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 17. Europe RTD Cocktails Market Share (%) - Distribution Channel, 2022 and 2030
  • Figure 18. Supermarkets & Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 19. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 20. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 22. Europe RTD Cocktails Market, by Country - Revenue (2022) (US$ Million)
  • Figure 23. RTD cocktails market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 24. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 25. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 26. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 27. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 28. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 29. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 30. Heat Map Analysis By Key Players
目次
Product Code: BMIRE00029116

The Europe RTD cocktails market was valued at US$ 7,056.43 million in 2022 and is expected to reach US$ 16,178.37 million by 2030; it is estimated to grow at a CAGR of 10.9% from 2022 to 2030.

Influence of social media and Celebrities fuel the Europe RTD Cocktails Market

Social media is playing a crucial role in changing the lifestyles of people. Over the past few years, the number of social media users has increased dramatically, owing to the rising penetration of the internet and smartphones. Thus, major global manufacturers are showcasing their products on social media platforms to generate more revenue. For instance, Diageo plc, one of the prominent RTD cocktail manufacturers, stepped up its multi-million-dollar partnership with Facebook to market its products.

Moreover, people are heavily influenced by social media influencers and celebrities and try to follow them. Brands benefit from the growing influence of social media and celebrities on people. Celebrities heavily promote RTD cocktails and are also getting involved in the businesses.

Europe RTD Cocktails Market Overview

The Europe RTD cocktails market is thriving because of increasing urbanization and changing consumer preferences. The RTD cocktail consumers in Germany, France, the UK, Russia, and Italy are extensively looking for innovative beverage options. RTD cocktails provide a wide range of flavors and ingredients catering to the evolving preferences of consumers for malt-based, tequila-based, vodka-based, and whiskey-based RTD cocktails. The growing trend of celebrations at every event encourages the demand for on-the-go RTD cocktails. RTD cocktails offer a convenient and portable solution for consumers who want to enjoy cocktails without the hassle of mixing ingredients. Rising adoption of on-the-go lifestyles and increasing demand for convenience have primarily contributed to the increasing popularity of RTD cocktails. Moreover, the growing health and wellness among Europeans surged the demand for "low calories" RTD cocktails. Hence, to cater to the consumers' requirement for "low calories," key regional industry participants are progressively innovating the products. For instance, in December 2020, Boe Gin, a distiller based in Scotland, launched low-calorie gin and lemonade cans. The Boe Violet with Rose Lemonade and Boe Passionfruit with Sicilian Lemonade RTD cocktails offered by the company have 5.5% alcohol by volume (ABV) and contain less than 80 calories per 250 ml can.

Europe RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)

Europe RTD Cocktails Market Segmentation

The Europe RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the Europe RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.

Based on packaging type, the Europe RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.

Based on distribution channel, the Europe RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

Based on country, the Europe RTD cocktails market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe RTD cocktails market share in 2022.

Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Europe RTD cocktails market.

Reasons to Buy:

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  • The key findings and recommendations highlight crucial progressive industry trends in the Europe RTD cocktails market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe RTD cocktails market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Europe RTD Cocktails Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis
    • 4.3.1 Raw Material Suppliers
    • 4.3.2 Manufacturers
    • 4.3.3 Distribution Channel:

5. Europe RTD Cocktails Market - Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
    • 5.1.2 Strategic Development Initiatives by Manufacturers
  • 5.2 Market Restraints
    • 5.2.1 Complex and Diverse Regulations
  • 5.3 Market Opportunities
    • 5.3.1 Consumer Inclination Towards Innovative Flavors
  • 5.4 Future Trends
    • 5.4.1 Influence of social media and Celebrities
  • 5.5 Impact of Drivers and Restraints:

6. RTD Cocktails Market - Europe Market Analysis

  • 6.1 RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
  • 6.2 Europe RTD Cocktails Market Forecast and Analysis

7. Europe RTD Cocktails Market Analysis - Base Type

  • 7.1 Malt Based
    • 7.1.1 Overview
    • 7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Tequila Based
    • 7.2.1 Overview
    • 7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
  • 7.3 Vodka Based
    • 7.3.1 Overview
    • 7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
  • 7.4 Whiskey Based
    • 7.4.1 Overview
    • 7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
  • 7.5 Others
    • 7.5.1 Overview
    • 7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)

8. Europe RTD Cocktails Market Analysis - Packaging Type

  • 8.1 Bottles
    • 8.1.1 Overview
    • 8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
  • 8.2 Cans
    • 8.2.1 Overview
    • 8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
  • 8.3 Others
    • 8.3.1 Overview
    • 8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)

9. Europe RTD Cocktails Market Analysis - Distribution Channel

  • 9.1 Supermarkets & Hypermarkets
    • 9.1.1 Overview
    • 9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
  • 9.2 Specialty Stores
    • 9.2.1 Overview
    • 9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
  • 9.3 Online Retail
    • 9.3.1 Overview
    • 9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
  • 9.4 Others
    • 9.4.1 Overview
    • 9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)

10. Europe RTD Cocktails Market - Country Analysis

  • 10.1 Europe
    • 10.1.1 Europe RTD Cocktails Market Overview
    • 10.1.2 Europe RTD Cocktails Market Revenue and Forecasts and Analysis - By Countries
      • 10.1.2.1 RTD cocktails market Breakdown by Country
      • 10.1.2.2 Germany RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.2.1 Germany RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.2.2 Germany RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.2.3 Germany RTD Cocktails Market Breakdown by Distribution Channel
      • 10.1.2.3 France RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.3.1 France RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.3.2 France RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.3.3 France RTD Cocktails Market Breakdown by Distribution Channel
      • 10.1.2.4 Italy RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.4.1 Italy RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.4.2 Italy RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.4.3 Italy RTD Cocktails Market Breakdown by Distribution Channel
      • 10.1.2.5 UK RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.5.1 UK RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.5.2 UK RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.5.3 UK RTD Cocktails Market Breakdown by Distribution Channel
      • 10.1.2.6 Russia RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.6.1 Russia RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.6.2 Russia RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.6.3 Russia RTD Cocktails Market Breakdown by Distribution Channel
      • 10.1.2.7 Rest of Europe RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.7.1 Rest of Europe RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.7.2 Rest of Europe RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.7.3 Rest of Europe RTD Cocktails Market Breakdown by Distribution Channel

11. Competitive Landscape

  • 11.1 Heat Map Analysis by Key Players
  • 11.2 Company Positioning & Concentration

12. RTD Cocktails Market Industry Landscape

  • 12.1 Overview
  • 12.2 Merger and Acquisitions
  • 12.3 Expansion
  • 12.4 Product Launch

13. Company Profiles

  • 13.1 Bacardi Limited
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Beam Suntory Inc
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Constellation Brands Inc
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 New Holland Brewing Co LLC
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments

14. Appendix