Product Code: GVR-4-68040-461-5
Canned RTD Cocktails Market Growth & Trends:
The global canned RTD cocktails market size is estimated to reach USD 5,892.4 million in 2030 and is projected to grow at a CAGR of 15.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The demographic composition of consumers plays a crucial role in driving the growth of the market. Millennials and Generation Z are key consumer segments fueling the rise of this category. These younger consumers tend to favor convenience, experimentation, and premium experiences, all of which are characteristics offered by canned RTD cocktails. Moreover, millennials, in particular, have shown a strong preference for cocktails and craft beverages but often lack the time or expertise to make them at home. Besides, canned RTD cocktails also provide a solution, offering high-quality, bar-inspired drinks in a convenient format.
The rise of low-alcohol-by-volume (ABV) and non-alcoholic beverages has emerged as a significant trend in the overall alcohol market, including the canned RTD cocktail segment. Consumers are increasingly seeking moderation in their alcohol consumption, whether for health reasons, lifestyle preferences, or simply to maintain social responsibility. Manufacturers are responding to this demand by launching canned cocktails with lower alcohol content or entirely non-alcoholic options.
The rise of e-commerce and direct-to-consumer (DTC) sales has significantly contributed to the growth of the market. With the COVID-19 pandemic accelerating the shift toward online shopping, many consumers have become accustomed to purchasing alcoholic beverages online. This trend has continued post-pandemic, as consumers appreciate the convenience of having canned cocktails delivered directly to their doorsteps. Major brands and emerging startups have taken advantage of this shift by building robust e-commerce platforms and offering subscription services.
Technological innovations in canning processes and preservation methods have enabled manufacturers to maintain the quality, taste, and freshness of canned RTD cocktails. Advances in packaging technology, such as the use of inert gas and improved can linings, have extended the shelf life of these beverages without compromising their flavor profiles. For example, the use of nitrogen flushing during the canning process helps preserve the freshness of ingredients and prevents oxidation, which can degrade the taste of cocktails over time. In addition, innovations in flavor preservation technology ensure that the taste of canned cocktails remains consistent, even after months on the shelf.
Major players in the canned RTD cocktails industry include Diageo, AB InBev, Constellation Brands, Pernod Ricard, SUNTORY HOLDINGS LIMITED, BACARDI, The Coca-Cola Company, Molson Coors Beverage Company, Heineken, and Campari Group. These companies adopt various steps to gain more market share, including global expansion, partnerships, acquisitions and mergers, development and launch of new products, and others.
Canned RTD Cocktails Market Report Highlights:
- Asia Pacific market is expected to grow at a CAGR of 16.6% over the forecast period from 2024 to 2030. A key driver of growth in the Asia Pacific region is the rise of the middle class and the increase in disposable incomes, allowing consumers to spend more on premium alcoholic beverages.
- Malt-based canned RTD cocktails are expected to grow at a CAGR of 14.8% from 2024 to 2030. Malt-based RTD cocktails tend to resonate with younger consumers, particularly millennials and Generation Z, who are drawn to lighter, more refreshing beverages like hard seltzers owing to which consumption of malt-based RTD cocktails is increasing.
- The sales of canned RTD cocktails through online channels are expected to grow at a CAGR of 18.2% over the forecast period from 2024 to 2030. The growth of the online channel is further supported by the increasing number of direct-to-consumer (DTC) platforms. Many RTD cocktail brands have launched their e-commerce websites or partnered with online alcohol delivery services, allowing consumers to order directly from the brand or through third-party platforms.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Type Snapshot
- 2.3. Distribution Channel Snapshot
- 2.4. Competitive Landscape Snapshot
Chapter 3. Canned RTD Cocktails Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Business Environment Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Canned RTD Cocktails Market: Type Estimates & Trend Analysis
- 4.1. Canned RTD Cocktails Market, by Type: Key Takeaways
- 4.2. Type Movement Analysis & Market Share, 2023 & 2030
- 4.3. Malt-based
- 4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 4.4. Spirit-based
- 4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 4.5. Wine-based
- 4.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
Chapter 5. Canned RTD Cocktails Market: Distribution Channel Estimates & Trend Analysis
- 5.1. Canned RTD Cocktails Market, by Distribution Channel: Key Takeaways
- 5.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
- 5.3. Hypermarkets/Supermarkets
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 5.4. Online
- 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 5.5. Liquor Stores
- 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
Chapter 6. Canned RTD Cocktails Market: Regional Estimates & Trend Analysis
- 6.1. Canned RTD Cocktails Market: Regional Outlook
- 6.2. Regional Movement Analysis & Market Share, 2023 & 2030
- 6.3. North America
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.3.2. U.S.
- 6.3.2.1. Key country dynamics
- 6.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.3.3. Canada
- 6.3.3.1. Key country dynamics
- 6.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.3.4. Mexico
- 6.3.4.1. Key country dynamics
- 6.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.4. Europe
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.4.2. UK
- 6.4.2.1. Key country dynamics
- 6.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.4.3. Germany
- 6.4.3.1. Key country dynamics
- 6.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.4.4. France
- 6.4.4.1. Key country dynamics
- 6.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.4.5. Italy
- 6.4.5.1. Key country dynamics
- 6.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.4.6. Spain
- 6.4.6.1. Key country dynamics
- 6.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.5. Asia Pacific
- 6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.5.2. China
- 6.5.2.1. Key country dynamics
- 6.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.5.3. Japan
- 6.5.3.1. Key country dynamics
- 6.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.5.4. India
- 6.5.4.1. Key country dynamics
- 6.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.5.5. Australia & New Zealand
- 6.5.5.1. Key country dynamics
- 6.5.5.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.5.6. South Korea
- 6.5.6.1. Key country dynamics
- 6.5.6.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.6. Central & South America
- 6.6.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.6.2. Brazil
- 6.6.2.1. Key country dynamics
- 6.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.7. Middle East & Africa
- 6.7.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
- 6.7.2. South Africa
- 6.7.2.1. Key country dynamics
- 6.7.2.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Liters)
Chapter 7. Competitive Analysis
- 7.1. Recent Developments & Impact Analysis, by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2023 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Diageo
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. AB InBev
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. Constellation Brands
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Pernod Ricard
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Suntory Holdings Limited
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. BACARDI
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. The Coca-Cola Company
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Molson Coors Beverage Company
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Heineken
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Campari Group
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives