市場調査レポート
商品コード
1372522

ペンの世界市場、市場規模・動向、世界・地域シェア、動向、成長機会分析レポート対象範囲:カテゴリー別、製品タイプ別、流通チャネル別

Pens Market Size and Forecasts, Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Category, Product Type, Distribution Channel

出版日: | 発行: The Insight Partners | ページ情報: 英文 148 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
ペンの世界市場、市場規模・動向、世界・地域シェア、動向、成長機会分析レポート対象範囲:カテゴリー別、製品タイプ別、流通チャネル別
出版日: 2023年10月11日
発行: The Insight Partners
ページ情報: 英文 148 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のペン市場の規模は、2022年は168億8,000万米ドルで、2030年には205億4,000万米ドルに達すると予測され、2022年から2030年までのCAGRは2.5%と推定されます。

ペン市場は、教育システムの成長とペンの多様性とスタイルの増加によって大きく牽引されています。ペン・メーカーは、革新的なペンを求める消費者の需要に応えるため、新しいインク技術、デザイン、消せるインクや多色オプションなどの機能を導入し、常に革新を続けています。加えて、環境への配慮から、竹や再生プラスチックなど持続可能な素材を使った環境に優しいペンの人気が高まっており、ペン市場のメーカーに成長機会をもたらしています。

ペン市場はカテゴリー別に、詰め替え用と使い捨て用に区分されます。リフィル式セグメントは予測期間2022年から2030年に最も高いCAGRを記録すると予想されます。リフィル式ペンの需要は、環境面での利点、リフィル交換の柔軟性、コスト削減など様々な利点により急増しています。詰め替え式ペンは、交換用インクカートリッジやリフィルを購入するコストが、使い捨てペンを購入し続けるよりも低いことが多いため、長期的に見ると費用対効果が高いです。さらに、消費者の環境に対する意識が高まっており、廃棄物、特にプラスチックを減らす製品への需要が高まっています。詰め替え可能なペンは、使い捨てのものよりも持続可能な選択肢と考えられています。一部のペン・メーカーは、プラスチック廃棄物を削減するため、持続可能な製品の発売に関わっています。例えば、2022年9月、株式会社ペノンは、日本最大級の小売書店であるブックス紀伊國屋書店において、持続可能なペンの発売を発表しました。このペンは、100%リサイクル可能なインク室とPEFC認証の木材と紙を使用して作られており、プラスチック廃棄物の削減に貢献しています。

アジア太平洋で急速に増加している学生人口が大きな役割を果たしています。教育が重視される中、学生たちはノートをとったり、授業を受けたりすることが多く、信頼性が高く、使い心地の良い筆記具が必要とされています。書き心地とスムーズなインクフローで知られる伝統的なペンは、長時間の筆記に信頼できる道具を必要とする多くの学生や教育者に、依然として好まれています。ユネスコによると、中央・南アジアの学生数は2000年から2020年の間に268%増加し、2000年には世界の学生の13%だったのが、2020年には21%になります。この学生数の急激な増加が、ペン市場の成長に寄与しています。

例えばインドでは、特に法律や公的な場面で、手書きの文書や署名への関心が再び高まっています。インドでは多くの法的文書が依然として手書きの署名を必要としており、信頼性の高いペンが常に必要とされています。さらに、インドの教育セクターは活況を呈しており、何百万人もの学生が試験や課題、ノートの作成にペンを頼りにしているため、ペンの需要が急増しています。膨大な人口を抱える中国では、伝統的なペンの市場も堅調です。同国では、毎日ペンを酷使する専門家や学生が増加しています。さらに、中国の文化は創作的な筆記術を重んじ、繊細な手書き文字を好むことから、ペンなどの高品質な筆記具の需要が高まっています。中国の中産階級の増加も重要な役割を果たしており、より多くの人々が個人用の高級ペンやステータスシンボルに投資する余裕があるからです。

世界のペン市場で事業を展開している主要企業には、Montblanc-Simplo GmbH、C Josef Lamy GmbH、The Parker Pen Co、A T Cross Co LLC、Grayson Tighe、Flair Writing Industries Ltd、PILOT Corp、Sailor Pen Co Ltd、STAEDTLER Mars GmbH &Co KG、Pelikan International Corpなどがあります。世界のペン市場で事業を展開する企業は、顧客の需要を満たすために高品質の製品を提供することに注力しています。また、研究開発活動への投資、新製品の発売、生産能力の拡大などの戦略にも注力しています。

ペンの世界市場全体の規模は、一次情報および二次情報を用いて算出しました。調査プロセスを開始するにあたり、市場に関連する質的・量的情報を入手するため、社内外の情報源を用いて徹底的な二次調査を実施しました。また、データを検証し、トピックに関するより分析的な洞察を得るために、業界関係者に複数の一次インタビューを実施しました。このプロセスの参入企業には、副社長、市場開拓マネージャー、マーケットインテリジェンスマネージャー、国内営業マネージャーなどの業界専門家や、ペンズ市場を専門とするバリュエーション専門家、研究アナリスト、キーオピニオンリーダーなどの外部コンサルタントが含まれています。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 主要市場洞察
  • 市場の魅力

第3章 調査手法

  • 調査範囲
  • 2次調査
  • 1次調査

第4章 ペンの市場情勢

  • ポーターのファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 競争企業間の敵対関係
    • 代替品の脅威
  • エコシステム分析
  • ベンダー一覧

第5章 ペン市場:主要産業力学

  • 市場促進要因
    • 教育分野の成長
    • 種類とスタイルの豊富さ
  • 市場抑制要因
    • デジタル化の進展
  • 市場機会
    • 環境に優しいペン
  • 今後の動向
    • カスタマイズとパーソナライゼーション
  • 促進要因と抑制要因の影響

第6章 ペン市場:世界市場分析

  • ペン市場の売上高、2020年~2030年
  • ペン市場の予測と分析

第7章 ペン市場の分析:カテゴリー

  • リフィラブル
  • シングルユース

第8章 ペンの世界市場分析 - 製品タイプ

  • ボールペン
    • ボールペン市場の収益と2030年までの予測
  • 万年筆
    • ボールペンの概要
    • ファウンテン市場の収益と2030年までの予測
  • ゲル
    • ジェル市場の収益と2030年までの予測
  • その他
    • ゲルの概要
    • その他市場の収益と2030年までの予測

第9章 ペンの世界市場分析 - 流通チャネル

  • スーパーマーケットとハイパーマーケット
    • スーパーマーケットとハイパーマーケット市場の収益と2030年までの予測
  • 専門店
    • 専門店市場の収益と2030年までの予測
  • オンライン小売
    • オンライン小売市場の収益と2030年までの予測
  • その他
    • その他の概要
    • その他市場の収益と2030年までの予測

第10章 ペン市場 - 地域別市場分析

  • 北米
    • メキシコ
  • 欧州
    • その他No欧州
  • アジア太平洋
    • その他のアジア太平洋
  • 中南米
    • その他の中南米
  • 中東・アフリカ
    • その他の中東・アフリカ

第11章 ペン市場 - COVID-19パンデミックの影響

  • COVID-19前後の影響

第12章 競合情勢

  • 主要企業別ヒートマップ分析
  • 企業のポジショニングと集中度

第13章 企業プロファイル

  • Grayson Tighe
  • Flair Writing Industries Ltd
  • PILOT Corp
  • Sailor Pen Co Ltd
  • STAEDTLER Mars GmbH & Co KG
  • C Josef Lamy GmbH
  • The Parker Pen Co
  • Pelikan International Corp
  • A T Cross Co LLC
  • Montblanc-Simplo GmbH

第14章 付録

図表

List Of Tables

  • Table 1. Pens Market Segmentation
  • Table 2. List of Raw Material Suppliers in Value Chain:
  • Table 3. List of Manufacturers in Value Chain:
  • Table 4. List of Retailers
  • Table 5. Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Table 6. Global Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 7. Global Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 8. Global Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 9. North America Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 10. North America Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 11. North America Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 12. US Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 13. US Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 14. US Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 15. Canada Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 16. Canada Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 17. Canada Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 18. Mexico Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 19. Mexico Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 20. Mexico Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 21. Europe Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 22. Europe Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 23. Europe Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 24. Germany Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 25. Germany Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 26. Germany Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 27. UK Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 28. UK Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 29. UK Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 30. France Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 31. France Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 32. France Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 33. Italy Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 34. Italy Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 35. Italy Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 36. Russia Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 37. Russia Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 38. Russia Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 39. Rest of Europe Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 40. Rest of Europe Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 41. Rest of Europe Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 42. Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 43. Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 44. Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 45. China Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 46. China Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 47. China Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 48. Japan Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 49. Japan Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 50. Japan Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 51. India Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 52. India Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 53. India Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 54. Australia Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 55. Australia Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 56. Australia Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 57. South Korea Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 58. South Korea Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 59. South Korea Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 60. Rest of Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 61. Rest of Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 62. Rest of Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 63. South & Central America Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 64. South & Central America Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 65. South & Central America Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 66. Brazil Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 67. Brazil Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 68. Brazil Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 69. Argentina Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 70. Argentina Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 71. Argentina Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 72. Rest of South & Central America Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 73. Rest of South & Central America Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 74. Rest of South & Central America Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 75. Middle East & Africa Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 76. Middle East & Africa Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 77. Middle East & Africa Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 78. Saudi Arabia Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 79. Saudi Arabia Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 80. Saudi Arabia Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 81. UAE Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 82. UAE Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 83. UAE Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 84. South Africa Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 85. South Africa Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 86. South Africa Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 87. Rest of Middle East & Africa Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 88. Rest of Middle East & Africa Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 89. Rest of Middle East & Africa Pens Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 90. Heat Map Analysis By Key Players

List Of Figures

  • Figure 1. Pens Market Segmentation, By Geography
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem: Pens Market
  • Figure 4. Pens Market - Key Industry Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. Global Pens Market Revenue (US$ Million), 2020 - 2030
  • Figure 7. Global Pens Market Share (%) - Category, 2022 and 2030
  • Figure 8. Refillable Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 9. Single-Use Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 10. Global Pens Market Share (%) -Product Type, 2022 and 2030
  • Figure 11. Ball Point Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 12. Fountain Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 13. Gel Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 14. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 15. Global Pens Market Share (%) -Distribution Channel, 2022 and 2030
  • Figure 16. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 17. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 18. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 20. Pens Market Breakdown by Geography, 2022 and 2030 (US$ Million)
  • Figure 21. North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 22. North America Pens Market Breakdown by Category (2022 and 2030)
  • Figure 23. North America Pens Market Breakdown by Product Type (2022 and 2030)
  • Figure 24. North America Pens Market Breakdown by Distribution Channel (2022 and 2030)
  • Figure 25. North America Pens Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 26. US Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 27. Canada Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 28. Mexico Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 29. Europe Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 30. Europe Pens Market Breakdown by Category (2022 and 2030)
  • Figure 31. Europe Pens Market Breakdown by Product Type (2022 and 2030)
  • Figure 32. Europe Pens Market Breakdown by Distribution Channel (2022 and 2030)
  • Figure 33. Europe Pens Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 34. Germany Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 35. UK Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 36. France Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 37. Italy Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 38. Russia Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 39. Rest of Europe Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 40. Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 41. Asia Pacific Pens Market Breakdown by Category (2022 and 2030)
  • Figure 42. Asia Pacific Pens Market Breakdown by Product Type (2022 and 2030)
  • Figure 43. Asia Pacific Pens Market Breakdown by Distribution Channel (2022 and 2030)
  • Figure 44. Asia Pacific Pens Market Breakdown By Key Countries, 2022 And 2030 (%)
  • Figure 45. China Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 46. Japan Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 47. India Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 48. Australia Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 49. South Korea Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 50. Rest of Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 51. South & Central America Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 52. South & Central America Pens Market Breakdown by Category (2022 and 2030)
  • Figure 53. South & Central America Pens Market Breakdown by Product Type (2022 and 2030)
  • Figure 54. South & Central America Pens Market Breakdown by Distribution Channel (2022 and 2030)
  • Figure 55. South & Central Pens Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 56. Brazil Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 57. Argentina Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 58. Rest of South & Central America Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 59. Middle East & Africa Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 60. Middle East & Africa Pens Market Breakdown by Category (2022 and 2030)
  • Figure 61. Middle East & Africa Pens Market Breakdown by Product Type (2022 and 2030)
  • Figure 62. Middle East & Africa Pens Market Breakdown by Distribution Channel (2022 and 2030)
  • Figure 63. Middle East & Africa Pens Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 64. Saudi Arabia Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 65. UAE Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 66. South Africa Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 67. Rest of Middle East & Africa Pens Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 68. Pre & Post COVID-19 Impact: Pens Market
  • Figure 69. Company Positioning & Concentration
目次
Product Code: TIPRE00025524

The pens market size was valued at US$ 16.88 billion in 2022 and is expected to reach US$ 20.54 billion by 2030; it is estimated to register a CAGR of 2.5% from 2022 to 2030.

Pens market is majorly driven by growth in the education system and increasing availability of variety and styles of pens. Pen manufacturers are constantly innovating, introducing new ink technologies, designs, and features such as erasable ink or multi-color options to meet the consumer demand for innovative pens. In addition, environmental concerns are driving the popularity of eco-friendly pens made from sustainable materials such as bamboo or recycled plastics, which has resulted in growth opportunities for manufacturers in the pens market.

Based on category, the pens market is segmented into refillable and single-use. The refillable segment is expected to register a highest CAGR during the forecast period, 2022-2030. The demand for refillable pens has surged due to their various benefits, including environmental benefits, flexibility in replacing refills, and cost savings. Refillable pens are more cost-effective over the long term, as the cost of buying replacement ink cartridges or refills is often lower than continuously purchasing disposable pens. Additionally, consumers are becoming more environmentally conscious, which has increased the demand for products that reduce waste, especially plastic. Refillable pens are seen as a more sustainable option than disposable ones. Some pen manufacturers are involved in sustainable product launches to reduce plastic waste. For instance, in September 2022, Penon Inc. announced the launch of the sustainable pen at Books Kinokuniya, one of the largest retail booksellers in Japan. These pens are made using 100% recyclable ink chambers and PEFC-certified wood and paper to contribute toward reducing plastic waste.

The rapidly growing student population in Asia Pacific plays a significant role. With a strong emphasis on education, students engage in extensive notetaking and coursework, making reliable and comfortable writing instruments necessary. Traditional pens, known for their comfort and smooth ink flow, remain preferred by many students and educators who require dependable tools for extended writing sessions. According to UNESCO, the number of students in Central and Southern Asia increased by 268% between 2000 and 2020, the highest rate among regional groupings, from 13% of world students in 2000 to 21% in 2020. This drastic surge in number of students is contributing to the market growth of pens.

In India, for instance, there has been a resurgence of interest in handwritten documents and signatures, particularly in legal and official contexts. Many legal documents in India still require handwritten signatures, leading to a consistent need for reliable pens. Additionally, India's booming education sector has surged the demand for pens as millions of students rely on pens for exams, assignments, and notetaking. With its vast population, China has a robust market for traditional pens. The country has witnessed an increase in professionals and students who rely heavily on pens daily. Furthermore, the Chinese culture values the art of creative writing, and this appreciation for fine handwriting fuels the demand for high-quality writing instruments such as pens. China's growing middle class also plays a key role, as more people can afford to invest in premium pens and status symbols for personal use.

The key players operating in the global pens market include Montblanc-Simplo GmbH, C Josef Lamy GmbH, The Parker Pen Co, A T Cross Co LLC, Grayson Tighe, Flair Writing Industries Ltd, PILOT Corp, Sailor Pen Co Ltd, STAEDTLER Mars GmbH & Co KG, and Pelikan International Corp, among others. Players operating in the global pens market focus on providing high-quality products to fulfill customer demand. They also focus on strategies such as investments in research and development activities, new product launches, and expanding production capacities.

The overall global pens market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the pens market.

Reasons to Buy:

  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the global pens market, thereby allowing players to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Market Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Pens Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis
  • 4.4 List of Vendors

5. Pens Market - Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Growth of the Education Sector
    • 5.1.1 Availability of Varieties and Styles
  • 5.2 Market Restraints
    • 5.2.1 Rising Digitalization
  • 5.3 Market Opportunities
    • 5.3.1 Eco-Friendly Pens
  • 5.4 Future Trends
    • 5.4.1 Customization and Personalization
  • 5.5 Impact of Drivers and Restraints:

6. Pens Market - Global Market Analysis

  • 6.1 Pens Market Revenue (US$ Million), 2020 - 2030
  • 6.2 Pens Market Forecast and Analysis

7. Pens Market Analysis - Category

  • 7.1 Refillable
    • 7.1.1 Overview
    • 7.1.2 Refillable Market Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Single-Use
    • 7.2.1 Overview
    • 7.2.2 Single-Use Market Revenue and Forecast to 2030 (US$ Million)

8. Global Pens Market Analysis - Product Type

  • 8.1 Ball Point
    • 8.1.1 Overview
    • 8.1.2 Ball Point Market Revenue, and Forecast to 2030 (US$ Million)
  • 8.2 Fountain
    • 8.2.1 Overview
    • 8.2.2 Fountain Market Revenue, and Forecast to 2030 (US$ Million)
  • 8.3 Gel
    • 8.3.1 Overview
    • 8.3.2 Gel Market Revenue, and Forecast to 2030 (US$ Million)
  • 8.4 Others
    • 8.4.1 Overview
    • 8.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

9. Global Pens Market Analysis - Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Overview
    • 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.2 Specialty Stores
    • 9.2.1 Overview
    • 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.3 Online Retail
    • 9.3.1 Overview
    • 9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.4 Others
    • 9.4.1 Overview
    • 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. Pens Market - Geographical Analysis

  • 10.1 North America
    • 10.1.1 North America Pens Market Overview
    • 10.1.2 North America Pens Market Revenue and Forecasts to 2030 (US$ Million)
    • 10.1.3 North America Pens Market Breakdown by Category
      • 10.1.3.1 North America Pens Market Revenue and Forecasts and Analysis - By Category
    • 10.1.4 North America Pens Market Breakdown by Product Type
      • 10.1.4.1 North America Pens Market Revenue and Forecasts and Analysis - By Product Type
    • 10.1.5 North America Pens Market Breakdown by Distribution Channel
      • 10.1.5.1 North America Pens Market Revenue and Forecasts and Analysis - By Distribution Channel
    • 10.1.6 North America Pens Market Revenue and Forecasts and Analysis - By Countries
      • 10.1.6.1 North America Pens Market Breakdown by Country
      • 10.1.6.2 US Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.6.2.1 US Pens Market Breakdown by Category
        • 10.1.6.2.2 US Pens Market Breakdown by Product Type
        • 10.1.6.2.3 US Pens Market Breakdown by Distribution Channel
      • 10.1.6.3 Canada Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.6.3.1 Canada Pens Market Breakdown by Category
        • 10.1.6.3.2 Canada Pens Market Breakdown by Product Type
        • 10.1.6.3.3 Canada Pens Market Breakdown by Distribution Channel
      • 10.1.6.4 Mexico Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.6.4.1 Mexico Pens Market Breakdown by Category
        • 10.1.6.4.2 Mexico Pens Market Breakdown by Product Type
        • 10.1.6.4.3 Mexico Pens Market Breakdown by Distribution Channel
  • 10.2 Europe
    • 10.2.1 Europe Pens Market Overview
    • 10.2.2 Europe Pens Market Revenue and Forecasts to 2030 (US$ Million)
    • 10.2.3 Europe Pens Market Breakdown by Category
      • 10.2.3.1 Europe Pens Market Revenue and Forecasts and Analysis - By Category
    • 10.2.4 Europe Pens Market Breakdown by Product Type
      • 10.2.4.1 Europe Pens Market Revenue and Forecasts and Analysis - By Product Type
    • 10.2.5 Europe Pens Market Breakdown by Distribution Channel
      • 10.2.5.1 Europe Pens Market Revenue and Forecasts and Analysis - By Distribution Channel
    • 10.2.6 Europe Pens Market Revenue and Forecasts and Analysis - By Countries
      • 10.2.6.1 Europe Pens Market Breakdown by Country
      • 10.2.6.2 Germany Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.2.1 Germany Pens Market Breakdown by Category
        • 10.2.6.2.2 Germany Pens Market Breakdown by Product Type
        • 10.2.6.2.3 Germany Pens Market Breakdown by Distribution Channel
      • 10.2.6.3 UK Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.3.1 UK Pens Market Breakdown by Category
        • 10.2.6.3.2 UK Pens Market Breakdown by Product Type
        • 10.2.6.3.3 UK Pens Market Breakdown by Distribution Channel
      • 10.2.6.4 France Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.4.1 France Pens Market Breakdown by Category
        • 10.2.6.4.2 France Pens Market Breakdown by Product Type
        • 10.2.6.4.3 France Pens Market Breakdown by Distribution Channel
      • 10.2.6.5 Italy Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.5.1 Italy Pens Market Breakdown by Category
        • 10.2.6.5.2 Italy Pens Market Breakdown by Product Type
        • 10.2.6.5.3 Italy Pens Market Breakdown by Distribution Channel
      • 10.2.6.6 Russia Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.6.1 Russia Pens Market Breakdown by Category
        • 10.2.6.6.2 Russia Pens Market Breakdown by Product Type
        • 10.2.6.6.3 Russia Pens Market Breakdown by Distribution Channel
      • 10.2.6.7 Rest of Europe Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.7.1 Rest of Europe Pens Market Breakdown by Category
        • 10.2.6.7.2 Rest of Europe Pens Market Breakdown by Product Type
        • 10.2.6.7.3 Rest of Europe Pens Market Breakdown by Distribution Channel
  • 10.3 Asia Pacific
    • 10.3.1 Asia Pacific Pens Market Overview
    • 10.3.2 Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
    • 10.3.3 Asia Pacific Pens Market Breakdown by Category
      • 10.3.3.1 Asia Pacific Pens Market Revenue and Forecasts and Analysis - By Category
    • 10.3.4 Asia Pacific Pens Market Breakdown by Product Type
      • 10.3.4.1 Asia Pacific Pens Market Revenue and Forecasts and Analysis - By Product Type
    • 10.3.5 Asia Pacific Pens Market Breakdown by Distribution Channel
      • 10.3.5.1 Asia Pacific Pens Market Revenue and Forecasts and Analysis - By Distribution Channel
    • 10.3.6 Asia Pacific Pens Market Breakdown by Country
      • 10.3.6.1 Asia Pacific Pens Market Breakdown by Country
      • 10.3.6.2 China Pens Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.2.1 China Pens Market Breakdown by Category
        • 10.3.6.2.2 China Pens Market Breakdown by Product Type
        • 10.3.6.2.3 China Pens Market Breakdown by Distribution Channel
      • 10.3.6.3 Japan Pens Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.3.1 Japan Pens Market Breakdown by Category
        • 10.3.6.3.2 Japan Pens Market Breakdown by Product Type
        • 10.3.6.3.3 Japan Pens Market Breakdown by Distribution Channel
      • 10.3.6.4 India Pens Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.4.1 India Pens Market Breakdown by Category
        • 10.3.6.4.2 India Pens Market Breakdown by Product Type
        • 10.3.6.4.3 India Pens Market Breakdown by Distribution Channel
      • 10.3.6.5 Australia Pens Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.5.1 Australia Pens Market Breakdown by Category
        • 10.3.6.5.2 Australia Pens Market Breakdown by Product Type
        • 10.3.6.5.3 Australia Pens Market Breakdown by Distribution Channel
      • 10.3.6.6 South Korea Pens Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.6.1 South Korea Pens Market Breakdown by Category
        • 10.3.6.6.2 South Korea Pens Market Breakdown by Product Type
        • 10.3.6.6.3 South Korea Pens Market Breakdown by Distribution Channel
      • 10.3.6.7 Rest of Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.7.1 Rest of Asia Pacific Pens Market Breakdown by Category
        • 10.3.6.7.2 Rest of Asia Pacific Pens Market Breakdown by Product Type
        • 10.3.6.7.3 Rest of Asia Pacific Pens Market Breakdown by Distribution Channel
  • 10.4 South & Central America
    • 10.4.1 South & Central America Pens Market Overview
    • 10.4.2 South & Central America Pens Market Revenue and Forecasts to 2030 (US$ Million)
    • 10.4.3 South & Central America Pens Market Breakdown by Category
      • 10.4.3.1 South & Central America Pens Market and Forecasts and Analysis - By Category
    • 10.4.4 South & Central America Pens Market Breakdown by Product Type
      • 10.4.4.1 South & Central America Pens Market Revenue and Forecasts and Analysis - By Product Type
    • 10.4.5 South & Central America Pens Market Breakdown by Distribution Channel
      • 10.4.5.1 South & Central America Pens Market Revenue and Forecasts and Analysis - By Distribution Channel
    • 10.4.6 South & Central America Pens Market Revenue and Forecasts and Analysis - By Countries
      • 10.4.6.1 South & Central Pens Market Breakdown by Country
      • 10.4.6.2 Brazil Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.4.6.2.1 Brazil Pens Market Breakdown by Category
        • 10.4.6.2.2 Brazil Pens Market Breakdown by Product Type
        • 10.4.6.2.3 Brazil Pens Market Breakdown by Distribution Channel
      • 10.4.6.3 Argentina Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.4.6.3.1 Argentina Pens Market Breakdown by Category
        • 10.4.6.3.2 Argentina Pens Market Breakdown by Product Type
        • 10.4.6.3.3 Argentina Pens Market Breakdown by Distribution Channel
      • 10.4.6.4 Rest of South & Central America Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.4.6.4.1 Rest of South & Central America Pens Market Breakdown by Category
        • 10.4.6.4.2 Rest of South & Central America Pens Market Breakdown by Product Type
        • 10.4.6.4.3 Rest of South & Central America Pens Market Breakdown by Distribution Channel
  • 10.5 Middle East & Africa
    • 10.5.1 Middle East & Africa Pens Market Overview
    • 10.5.2 Middle East & Africa Pens Market Revenue and Forecasts to 2030 (US$ Million)
    • 10.5.3 Middle East & Africa Pens Market Breakdown by Category
      • 10.5.3.1 Middle East & Africa Pens Market and Forecasts and Analysis - By Category
    • 10.5.4 Middle East & Africa Pens Market Breakdown by Product Type
      • 10.5.4.1 Middle East & Africa Pens Market and Forecasts and Analysis - By Product Type
    • 10.5.5 Middle East & Africa Pens Market Breakdown by Distribution Channel
      • 10.5.5.1 Middle East & Africa Pens Market and Forecasts and Analysis - By Distribution Channel
    • 10.5.6 Middle East & Africa Pens Market Revenue and Forecasts and Analysis - By Countries
      • 10.5.6.1 Middle East & Africa Pens Market Breakdown by Country
      • 10.5.6.2 Saudi Arabia Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.5.6.2.1 Saudi Arabia Pens Market Breakdown by Category
        • 10.5.6.2.2 Saudi Arabia Pens Market Breakdown by Product Type
        • 10.5.6.2.3 Saudi Arabia Pens Market Breakdown by Distribution Channel
      • 10.5.6.3 UAE Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.5.6.3.1 UAE Pens Market Breakdown by Category
        • 10.5.6.3.2 UAE Pens Market Breakdown by Product Type
        • 10.5.6.3.3 UAE Pens Market Breakdown by Distribution Channel
      • 10.5.6.4 South Africa Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.5.6.4.1 South Africa Pens Market Breakdown by Category
        • 10.5.6.4.2 South Africa Pens Market Breakdown by Product Type
        • 10.5.6.4.3 South Africa Pens Market Breakdown by Distribution Channel
      • 10.5.6.5 Rest of Middle East & Africa Pens Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.5.6.5.1 Rest of Middle East & Africa Pens Market Breakdown by Category
        • 10.5.6.5.2 Rest of Middle East & Africa Pens Market Breakdown by Product Type
        • 10.5.6.5.3 Rest of Middle East & Africa Pens Market Breakdown by Distribution Channel

11. Pens Market - Impact of COVID-19 Pandemic

  • 11.1 Pre & Post COVID-19 Impact

12. Competitive Landscape

  • 12.1 Heat Map Analysis By Key Players
  • 12.2 Company Positioning & Concentration

13. Company Profiles

  • 13.1 Grayson Tighe
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Flair Writing Industries Ltd
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 PILOT Corp
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Sailor Pen Co Ltd
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 STAEDTLER Mars GmbH & Co KG
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 C Josef Lamy GmbH
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 The Parker Pen Co
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 Pelikan International Corp
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 A T Cross Co LLC
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 Montblanc-Simplo GmbH
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments

14. Appendix