Product Code: TIPRE00011433
The greens powder market size is expected to grow from US$ 279.32 million in 2023 to US$ 477.04 million by 2030; it is estimated to register a CAGR of 7.9% from 2023 to 2030.
The grass-based supplements are evolving to meet consumers' changing demands. The demand for supplements derived from cereal grasses is rising significantly due to consumers' preventive health behaviors. Consumers are increasingly inclining toward grass supplements for an added boost of vitamins, minerals, antioxidants, and other functional benefits. The grass-based supplements are rich in essential vitamins and minerals, promoting their usage in supplements that improve liver and immune health. Barley grass is one of the key grass ingredients used in the production of supplements. Other grasses such as alfalfa grass, wheatgrass, and oat grass are also in high demand. Greens powder is considered as grass-based supplements as it contains grasses as a raw material. These factors are boosting the demand for grass-based supplements and creating opportunities for the greens powder market growth.
Based on distribution channel, the greens powder market is bifurcated into online sales and offline sales. The offline sales segment held the largest market share in 2022, and the online sales segment is expected to register the highest CAGR during the forecast period. The offline sales include the sales of greens powders through various brick and mortar sales channels such as supermarkets and hypermarkets, specialty stores such as pharmacies, independent retailers, convenience stores, and others. Supermarkets and hypermarkets are self-help shops giving a wide variety of greens powder available for sale. Product Types from different brands are available at reasonable prices in these stores, allowing shoppers to find the right product quickly.
In terms of region, the greens powder market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, North America held the largest share of the market, and Asia Pacific is to register highest CAGR during the forecast period. Green powders have been part of the regular diet for many Asian countries since ancient times. For example, greens powders are an integral part of Ayurvedic treatments in India; whereas herbs and medicinal mushroom powders have been consumed in countries such as China, Japan, and other South East Asian countries. Recently the market has been experiencing various product innovations with diversified product offerings. Hence, the growing access to diversified products according to the changing lifestyle and consumers' preferences is also attributed to the increasing demand for greens powder across the region. The market growth is also driven by the increasing demand for dietary supplements, especially powdered supplements, and the growing awareness of health and wellness among consumers. The body more quickly absorbs the supplements in powder form than in pill form. Thus, consumers in the region prefer powdered supplements, and the demand for greens powder is increasing in the region. In addition, the rising disposable income levels and the high living standards of consumers in the region have increased their purchasing power. These key factors are boosting the demand for greens powder in the region.
Athletic Greens (USA) Inc, Garden of Life LLC, MacroLife Naturals Inc, Naturo Sciences LLC, Martin & Pleasance Wholesale Pty Ltd, New England Greens LLC, Ceautamed Worldwide LLC, Sequel Natural LLC, Nested Naturals Inc, and Iovate Health Sciences International Inc are a few of the key players operating in the greens powder market. These players engage in developing affordable and innovative products to meet the rising customer demands and expand their market share.
The overall size of the greens powder market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. Participants in this process include VPs; business development managers; market intelligence managers; national sales managers; and external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the greens powder market.
Reasons to Buy:
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the global greens powder market, thereby allowing players to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
Table Of Contents
1. Introduction
- 1.1 Study Scope
- 1.2 The Insight Partners Research Report Guidance
- 1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
- 3.1 Scope of the Study
- 3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis Formulation:
- 3.2.4 Macro-economic Factor Analysis:
- 3.2.5 Developing Base Number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country Level Data:
4. Greens Powder Market Landscape
- 4.1 Market Overview
- 4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
- 4.3 Expert Opinion
- 4.4 Ecosystem Analysis
- 4.4.1 Raw Material
- 4.4.2 Preliminary Checks & Tests
- 4.4.3 Manufacturing Process:
- 4.4.4 Packaging:
- 4.4.5 Retailers
5. Greens Powder Market - Key Market Dynamics
- 5.1 Market Drivers
- 5.1.1 Increasing Preventive Healthcare Expenditure
- 5.1.2 Developing Interest in Weight Loss and Weight Management Product Types
- 5.2 Market Restraints
- 5.2.1 Strict Rules and Regulations for Organic Certification of Greens Food Supplements
- 5.3 Market Opportunities
- 5.3.1 Rising Demand for Greens Powder with Functional Claims
- 5.3.2 Surging Demand for Grass-Based Supplements
- 5.4 Future Trends
- 5.4.1 Rising Trend of Veganism Worldwide
- 5.5 Impact Analysis of Drivers and Restraints
6. Greens Powder - Global Market Analysis
- 6.1 Greens Powder Market Overview
- 6.2 Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 6.3 Competitive Positioning - Key Market Players
7. Greens Powder Market Analysis - By Product Type
- 7.1 Overview
- 7.2 Greens Powder Market, By Product Type (2022 and 2030)
- 7.3 Fermented Greens
- 7.3.1 Overview
- 7.3.2 Fermented Greens: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 7.4 Marine Sources
- 7.4.1 Overview
- 7.4.2 Marine Sources: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 7.5 Grass Sources
- 7.5.1 Overview
- 7.5.2 Grass Sources: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 7.6 Others
- 7.6.1 Overview
- 7.6.2 Others: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
8. Greens Powder Market Analysis - By Distribution Channel
- 8.1 Overview
- 8.2 Greens Powder Market, By Distribution Channel (2022 and 2030)
- 8.3 Online Sales
- 8.3.1 Overview
- 8.3.2 Online Sales: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 8.4 Offline Sales
- 8.4.1 Overview
- 8.4.2 Offline Sales: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
9. Greens Powder Market - Geographic Analysis
- 9.1 Overview
- 9.2 North America: Greens Powder Market
- 9.2.1 North America: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.2.2 North America: Greens Powder Market, By Product Type
- 9.2.3 North America: Greens Powder Market, by Distribution Channel
- 9.2.4 North America: Greens Powder Market, by Key Country
- 9.2.4.1 US: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.2.4.1.1 US: Greens Powder Market, By Product Type
- 9.2.4.1.2 US: Greens Powder Market, by Distribution Channel
- 9.2.4.2 Canada: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.2.4.2.1 Canada: Greens Powder Market, By Product Type
- 9.2.4.2.2 Canada: Greens Powder Market, by Distribution Channel
- 9.2.4.3 Mexico: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.2.4.3.1 Mexico: Greens Powder Market, By Product Type
- 9.2.4.3.2 Mexico: Greens Powder Market, by Distribution Channel
- 9.3 Europe: Greens Powder Market
- 9.3.1 Europe: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.3.2 Europe: Greens Powder Market, By Product Type
- 9.3.3 Europe: Greens Powder Market, by Distribution Channel
- 9.3.4 Europe: Greens Powder Market, by Key Country
- 9.3.4.1 Germany: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.3.4.1.1 Germany: Greens Powder Market, By Product Type
- 9.3.4.1.2 Germany: Greens Powder Market, by Distribution Channel
- 9.3.4.2 UK: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.3.4.2.1 UK: Greens Powder Market, By Product Type
- 9.3.4.2.2 UK: Greens Powder Market, by Distribution Channel
- 9.3.4.3 France: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.3.4.3.1 France: Greens Powder Market, By Product Type
- 9.3.4.3.2 France: Greens Powder Market, by Distribution Channel
- 9.3.4.4 Italy: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.3.4.4.1 Italy: Greens Powder Market, By Product Type
- 9.3.4.4.2 Italy: Greens Powder Market, by Distribution Channel
- 9.3.4.5 Russia: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.3.4.5.1 Russia: Greens Powder Market, By Product Type
- 9.3.4.5.2 Russia: Greens Powder Market, by Distribution Channel
- 9.3.4.6 Rest of Europe: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.3.4.6.1 Rest of Europe: Greens Powder Market, By Product Type
- 9.3.4.6.2 Rest of Europe: Greens Powder Market, by Distribution Channel
- 9.4 Asia Pacific: Greens Powder Market
- 9.4.1 Asia Pacific: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.4.2 Asia Pacific: Greens Powder Market, By Product Type
- 9.4.3 Asia Pacific: Greens Powder Market, by Distribution Channel
- 9.4.4 Asia Pacific: Greens Powder Market, by Key Country
- 9.4.4.1 China: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.4.4.1.1 China: Greens Powder Market, By Product Type
- 9.4.4.1.2 China: Greens Powder Market, by Distribution Channel
- 9.4.4.2 Japan: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.4.4.2.1 Japan: Greens Powder Market, By Product Type
- 9.4.4.2.2 Japan: Greens Powder Market, by Distribution Channel
- 9.4.4.3 India: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.4.4.3.1 India: Greens Powder Market, by Product Type
- 9.4.4.3.2 India: Greens Powder Market, by Distribution Channel
- 9.4.4.4 Australia: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.4.4.4.1 Australia: Greens Powder Market, By Product Type
- 9.4.4.4.2 Australia: Greens Powder Market, by Distribution Channel
- 9.4.4.5 South Korea: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.4.4.5.1 South Korea: Greens Powder Market, By Product Type
- 9.4.4.5.2 South Korea: Greens Powder Market, by Distribution Channel
- 9.4.4.6 Rest of Asia Pacific: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.4.4.6.1 Rest of Asia Pacific: Greens Powder Market, By Product Type
- 9.4.4.6.2 Rest of Asia Pacific: Greens Powder Market, by Distribution Channel
- 9.5 Middle East & Africa: Greens Powder Market
- 9.5.1 Middle East & Africa: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.5.2 Middle East & Africa: Greens Powder Market, By Product Type
- 9.5.3 Middle East & Africa: Greens Powder Market, by Distribution Channel
- 9.5.4 Middle East & Africa: Greens Powder Market, by Key Country
- 9.5.4.1 Saudi Arabia: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.5.4.1.1 Saudi Arabia: Greens Powder Market, By Product Type
- 9.5.4.1.2 Saudi Arabia: Greens Powder Market, by Distribution Channel
- 9.5.4.2 UAE: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.5.4.2.1 UAE: Greens Powder Market, By Product Type
- 9.5.4.2.2 UAE: Greens Powder Market, by Distribution Channel
- 9.5.4.3 South Africa: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.5.4.3.1 South Africa: Greens Powder Market, By Product Type
- 9.5.4.3.2 South Africa: Greens Powder Market, By Distribution Channel
- 9.5.4.4 Rest of Middle East & Africa: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.5.4.4.1 Rest of Middle East & Africa: Greens Powder Market, by Product Type
- 9.5.4.4.2 Rest of Middle East & Africa: Greens Powder Market, by Distribution Channel
- 9.6 South & Central America: Greens Powder Market
- 9.6.1 South & Central America: Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- 9.6.2 South & Central America: Greens Powder Market, By Product Type
- 9.6.3 South & Central America: Greens Powder Market, by Distribution Channel
- 9.6.4 South & Central America: Greens Powder Market, by Key Country
- 9.6.4.1 Brazil: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.6.4.1.1 Brazil: Greens Powder Market, By Product Type
- 9.6.4.1.2 Brazil: Greens Powder Market, by Distribution Channel
- 9.6.4.2 Argentina: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.6.4.2.1 Argentina: Greens Powder Market, By Product Type
- 9.6.4.2.2 Argentina: Greens Powder Market, by Distribution Channel
- 9.6.4.3 Rest of South & Central America: Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.6.4.3.1 Rest of South & Central America: Greens Powder Market, By Product Type
- 9.6.4.3.2 Rest of South & Central America: Greens Powder Market, by Distribution Channel
10. Impact Of COVID-19 Pandemic on Greens Powder Market
- 10.1 Impact of COVID-19 on Greens Powder Market
- 10.2 North America: Impact Assessment of COVID-19 Pandemic
- 10.3 Europe Impact Assessment of COVID-19 Pandemic
- 10.4 Asia Pacific: Impact Assessment of COVID-19 Pandemic
- 10.5 Middle East & Africa: Impact Assessment of COVID-19 Pandemic
- 10.6 South & Central America: Impact Assessment of COVID-19 Pandemic
11. Company Profiles
- 11.1 Athletic Greens (USA) Inc
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Product Types and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
- 11.2 Garden of Life LLC
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Product Types and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
- 11.3 MacroLife Naturals Inc
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Product Types and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
- 11.4 Naturo Sciences LLC
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Product Types and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
- 11.5 Martin & Pleasance Wholesale Pty Ltd
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Product Types and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
- 11.6 New England Greens LLC
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Product Types and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
- 11.7 Ceautamed Worldwide LLC
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Product Types and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
- 11.8 Sequel Natural LLC
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Product Types and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments
- 11.9 Nested Naturals Inc
- 11.9.1 Key Facts
- 11.9.2 Business Description
- 11.9.3 Product Types and Services
- 11.9.4 Financial Overview
- 11.9.5 SWOT Analysis
- 11.9.6 Key Developments
- 11.10 Iovate Health Sciences International Inc
- 11.10.1 Key Facts
- 11.10.2 Business Description
- 11.10.3 Product Types and Services
- 11.10.4 Financial Overview
- 11.10.5 SWOT Analysis
- 11.10.6 Key Developments
12. Appendix
- 12.1 About The Insight Partners
- 12.2 Word Index