テレビアナリティクスの世界市場レポート 2025年

テレビアナリティクス市場規模は、今後数年で急成長が見込まれます。2029年の年間平均成長率（CAGR）は15.2％で、72億8,000万米ドルに成長します。予測期間における成長の背景には、リアルタイム分析への注目の高まり、クラウドベースの分析に対する需要の高まり、ソーシャルメディアの成長、ソーシャル広告の増加、ストリーミングサービスの台頭などがあります。予測期間の主な動向には、戦略的パートナーシップとコラボレーション、テレビ（TV）データ分析の技術的進歩、リアルタイム意思決定支援のニーズ、クロスプラットフォームメディアの需要、解約防止と行動分析の需要などがあります。

テレビアナリティクス市場は、クラウドベースのアナリティクスに対する需要の高まりによって成長が見込まれています。クラウドベースの分析では、インターネット経由でアクセスするリモートサーバーにホストされたコンピューティングリソースを使用してデータを分析します。このアプローチは、スケーラビリティ、費用対効果、どこからでもアクセス可能な大規模データセットからリアルタイムの洞察を引き出す機能により、人気を集めています。テレビアナリティクスは、クラウドベースのインフラを利用して、膨大な量の視聴率とエンゲージメントデータをリアルタイムで処理・分析しています。この機能により、意思決定が強化され、コンテンツや広告戦略が最適化されます。例えば、Eurostatの報告によると、2023年にEUの企業がクラウドコンピューティングサービスを購入する割合は4.2%増加し、主に電子メールのホスティング、ファイルストレージ、運用タスクのためにクラウドコンピューティングサービスを購入するとされており、クラウドベースのアナリティクスの採用が拡大していることが明らかになっています。

テレビアナリティクス市場の主なプレーヤーは、オーディオ・ビデオ・インテリジェンス・ツールなどの最先端製品の開発に注力しています。これらのツールは、高度な技術を使用して音声データと映像データの両方を分析し、意思決定プロセスを改善するための貴重な洞察を抽出します。例えば、2023年7月、米国のメディア・モニタリング・ソフトウェア会社であるTVEyes Inc.は、テレビアナリティクスを強化する最新の放送音声・映像ソリューション「Ad Detection」を発表しました。この新機能は、放送メディア全体の広告コンテンツを監視・分析するための高度な機能をユーザーに提供することを目的としています。Ad Detectionソリューションにより、ユーザーはリアルタイムで広告を追跡することができ、ブランドや広告主がメディアの存在と効果をよりよく理解できるようになります。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 市場- 金利、インフレ、地政学、新型コロナウイルス感染症、そして景気回復が市場に与える影響を含むマクロ経済シナリオ

第5章 世界の成長分析と戦略分析フレームワーク

• 世界テレビアナリティクス PESTEL分析（政治、社会、技術、環境、法的要因、促進要因と抑制要因）
• 最終用途産業の分析
• 世界のテレビアナリティクス市場：成長率分析
• 世界のテレビアナリティクス市場の実績：規模と成長, 2019-2024
• 世界のテレビアナリティクス市場の予測：規模と成長, 2024-2029, 2034F
• 世界テレビアナリティクス総アドレス可能市場（TAM）

第6章 市場セグメンテーション

• 世界のテレビアナリティクス市場：コンポーネント別、実績と予測, 2019-2024, 2024-2029F, 2034F
• ソフトウェア
• サービス
• 世界のテレビアナリティクス市場トランスミッションタイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• ケーブルテレビ（テレビ）
• 衛星テレビ（TV）とDTH（Direct-To-Home）
• インターネットプロトコルテレビ（IPTV）
• オーバー・ザ・トップ（OTT）
• 世界のテレビアナリティクス市場：展開モード別、実績と予測, 2019-2024, 2024-2029F, 2034F
• オンプレミス
• クラウド
• 世界のテレビアナリティクス市場：用途別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 競合情報
• 顧客離れ防止と行動分析
• 顧客生涯管理
• キャンペーン管理
• コンテンツ開発
• 視聴者予測
• その他の用途
• 世界のテレビアナリティクス市場ソフトウェアの種類別サブセグメンテーション、実績と予測, 2019-2024, 2024-2029F, 2034F
• オーディエンス分析ソフトウェア
• コンテンツ管理ソフトウェア
• 広告分析ソフトウェア
• リアルタイム分析ソフトウェア
• 予測分析ソフトウェア
• 世界のテレビアナリティクス市場、サービスの種類別サブセグメンテーション、実績と予測, 2019-2024, 2024-2029F, 2034F
• コンサルティングサービス
• 実装および統合サービス
• サポートおよびメンテナンスサービス
• マネージドサービス

第7章 地域別・国別分析

• 世界のテレビアナリティクス市場：地域別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 世界のテレビアナリティクス市場：国別、実績と予測, 2019-2024, 2024-2029F, 2034F

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

• テレビアナリティクス市場：競合情勢
• テレビアナリティクス市場：企業プロファイル
  • International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
  • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
  • TransUnion LLC Overview, Products and Services, Strategy and Financial Analysis
  • Nielsen Company（Holdings）Pty Limited Overview, Products and Services, Strategy and Financial Analysis
  • Sorenson Communications LLC Overview, Products and Services, Strategy and Financial Analysis

第31章 その他の大手企業と革新的企業

• Comscore Inc.
• Nexxen International Ltd.
• Innovid Corp.
• Ispot.TV Inc.
• Viaccess-Orca
• Conviva Inc.
• Fourthwall Media Inc.
• Edgeware AB
• Parrot Analytics Ltd.
• Realytics
• Sambatv
• Alphonso Inc.
• Kinetiq TV
• DC Analytics
• AnalyticOwl

第32章 世界の市場競合ベンチマーキングとダッシュボード

第33章 主要な合併と買収

第34章 最近の市場動向

第35章 市場の潜在力が高い国、セグメント、戦略

• テレビアナリティクス市場2029：新たな機会を提供する国
• テレビアナリティクス市場2029：新たな機会を提供するセグメント
• テレビアナリティクス市場2029：成長戦略
  • 市場動向に基づく戦略
  • 競合の戦略

第36章 付録

Television analytics involves the collection, analysis, and interpretation of data related to television viewership and programming. It utilizes tools and techniques to gather data from sources such as set-top boxes, smart TVs, and streaming services, aiming to gain insights into audience behavior, program performance, and advertising effectiveness. Broadcasters, advertisers, and content producers leverage television analytics to make informed decisions, optimize programming, and enhance the impact of advertising campaigns.

The key components of television analytics include software and services. Television analytics software comprises various tools and platforms that enable broadcasters, advertisers, and content creators to analyze and interpret viewer data. It supports different transmission types such as cable TV, satellite TV, direct-to-home (DTH), internet protocol television (IPTV), and over-the-top (OTT), available for deployment both on-premise and in the cloud. Applications include competitive intelligence, churn prevention, behavior analysis, customer lifetime management, campaign management, content development, audience forecasting, among others.

The television analytics market research report is one of a series of new reports from The Business Research Company that provides television analytics market statistics, including television analytics industry global market size, regional shares, competitors with a television analytics market share, detailed television analytics market segments, market trends and opportunities, and any further data you may need to thrive in the television analytics industry. This television analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The television analytics market size has grown rapidly in recent years. It will grow from $3.58 billion in 2024 to $4.14 billion in 2025 at a compound annual growth rate (CAGR) of 15.5%. The growth in the historic period can be attributed to the increasing importance of data-driven decision-making, increasing focus on customer lifetime management, prominence of cable TV, improved agility and ROI, and the increasing importance of content development.

The television analytics market size is expected to see rapid growth in the next few years. It will grow to $7.28 billion in 2029 at a compound annual growth rate (CAGR) of 15.2%. The growth in the forecast period can be attributed to increasing focus on real-time analytics, growing demand for cloud-based analytics, growth of social media, increasing social advertising, and the rise of streaming services. Major trends in the forecast period include strategic partnership and collaboration, technological advancements in television (TV) data analytics, need for real-time decision support, demand for cross-platform medium, demand for churn prevention and behavior analysis.

The television analytics market is poised for growth driven by increasing demand for cloud-based analytics. Cloud-based analytics involves analyzing data using computing resources hosted on remote servers accessed via the Internet. This approach is gaining traction due to its scalability, cost-effectiveness, and capability to derive real-time insights from large datasets accessible from anywhere. Television analytics relies on cloud-based infrastructure to process and analyze vast volumes of viewership and engagement data in real-time. This capability enhances decision-making and optimizes content and advertising strategies. For example, Eurostat reported a 4.2% increase in EU enterprises purchasing cloud computing services in 2023, primarily for email hosting, file storage, and operational tasks, underscoring the growing adoption of cloud-based analytics.

Key players in the television analytics market are focusing on developing cutting-edge products, such as audio and video intelligence tools. These tools use advanced technologies to analyze both audio and visual data, extracting valuable insights to improve decision-making processes. For example, in July 2023, TVEyes Inc., a US-based media monitoring software company, introduced its latest broadcast audio and video solution, Ad Detection, to enhance television analytics. This new feature is designed to provide users with advanced capabilities for monitoring and analyzing advertising content across broadcast media. The Ad Detection solution enables users to track advertisements in real time, helping brands and advertisers gain a better understanding of their media presence and effectiveness.

In September 2023, iSpot.tv Inc., a US-based leader in real-time advertising intelligence, acquired 605, a prominent TV analytics firm. This acquisition enhances iSpot.tv's data capabilities and market reach, enabling comprehensive cross-platform analytics for precise advertising measurement and audience targeting across television campaigns. 605 specializes in TV measurement and attribution, augmenting iSpot.tv's ability to deliver robust analytics solutions in the competitive television analytics landscape.

Major companies operating in the television analytics market are International Business Machines Corporation, Adobe Inc., TransUnion LLC., Nielsen Company (Holdings) Pty Limited, Sorenson Communications LLC, Comscore Inc., Nexxen International Ltd., Innovid Corp., Ispot.TV Inc., Viaccess-Orca, Conviva Inc., Fourthwall Media Inc., Edgeware AB, Parrot Analytics Ltd., Realytics, Sambatv, Alphonso Inc., Kinetiq TV, DC Analytics, AnalyticOwl, Clarivoy Inc., tvbeat inc., H-Tech, Admo.TV

North America was the largest region in the television analytics market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the television analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the television analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The television analytics market consists of revenues earned by entities by providing services such as brand effectiveness, customized pricing, media planning and buying, support and maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. The television analytics market also includes sales of audience measurement tools, cross-platform analytics solutions, competitive analysis tools and related products. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Television Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on television analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for television analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The television analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Software; Services
• 2) By Transmission Type: Cable Television (TV); Satellite Television (TV) And Direct-To-Home (DTH); Internet Protocol Television (IPTV); Over-The-Top (OTT)
• 3) By Deployment Mode: On-Premises; Cloud
• 4) By Application: Competitive Intelligence; Churn Prevention And Behavior Analysis; Customer Lifetime Management; Campaign Management; Content Development; Audience Forecasting; Other Applications
• Subsegments:
• 1) By Software: Audience Analytics Software; Content Management Software; Advertising Analytics Software; Real-Time Analytics Software; Predictive Analytics Software
• 2) By Services: Consulting Services; Implementation and Integration Services; Support And Maintenance Services; Managed Services
• Companies Mentioned: International Business Machines Corporation; Adobe Inc.; TransUnion LLC.; Nielsen Company (Holdings) Pty Limited; Sorenson Communications LLC
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Television Analytics Market Characteristics

3. Television Analytics Market Trends And Strategies

4. Television Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Television Analytics Growth Analysis And Strategic Analysis Framework

• 5.1. Global Television Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Television Analytics Market Growth Rate Analysis
• 5.4. Global Television Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Television Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Television Analytics Total Addressable Market (TAM)

6. Television Analytics Market Segmentation

• 6.1. Global Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Software
• Services
• 6.2. Global Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Cable Television (TV)
• Satellite Television (TV) And Direct-To-Home (DTH)
• Internet Protocol Television (IPTV)
• Over-The-Top (OTT)
• 6.3. Global Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• On-Premises
• Cloud
• 6.4. Global Television Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Competitive Intelligence
• Churn Prevention And Behavior Analysis
• Customer Lifetime Management
• Campaign Management
• Content Development
• Audience Forecasting
• Other Applications
• 6.5. Global Television Analytics Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Audience Analytics Software
• Content Management Software
• Advertising Analytics Software
• Real-Time Analytics Software
• Predictive Analytics Software
• 6.6. Global Television Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Consulting Services
• Implementation and Integration Services
• Support And Maintenance Services
• Managed Services

7. Television Analytics Market Regional And Country Analysis

• 7.1. Global Television Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Television Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Television Analytics Market

• 8.1. Asia-Pacific Television Analytics Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Television Analytics Market

• 9.1. China Television Analytics Market Overview
• 9.2. China Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Television Analytics Market

• 10.1. India Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Television Analytics Market

• 11.1. Japan Television Analytics Market Overview
• 11.2. Japan Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Television Analytics Market

• 12.1. Australia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Television Analytics Market

• 13.1. Indonesia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Television Analytics Market

• 14.1. South Korea Television Analytics Market Overview
• 14.2. South Korea Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Television Analytics Market

• 15.1. Western Europe Television Analytics Market Overview
• 15.2. Western Europe Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Television Analytics Market

• 16.1. UK Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Television Analytics Market

• 17.1. Germany Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Television Analytics Market

• 18.1. France Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Television Analytics Market

• 19.1. Italy Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Television Analytics Market

• 20.1. Spain Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Television Analytics Market

• 21.1. Eastern Europe Television Analytics Market Overview
• 21.2. Eastern Europe Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Television Analytics Market

• 22.1. Russia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Television Analytics Market

• 23.1. North America Television Analytics Market Overview
• 23.2. North America Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Television Analytics Market

• 24.1. USA Television Analytics Market Overview
• 24.2. USA Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Television Analytics Market

• 25.1. Canada Television Analytics Market Overview
• 25.2. Canada Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Television Analytics Market

• 26.1. South America Television Analytics Market Overview
• 26.2. South America Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Television Analytics Market

• 27.1. Brazil Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Television Analytics Market

• 28.1. Middle East Television Analytics Market Overview
• 28.2. Middle East Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Television Analytics Market

• 29.1. Africa Television Analytics Market Overview
• 29.2. Africa Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Television Analytics Market Competitive Landscape And Company Profiles

• 30.1. Television Analytics Market Competitive Landscape
• 30.2. Television Analytics Market Company Profiles
  • 30.2.1. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. TransUnion LLC Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. Nielsen Company (Holdings) Pty Limited Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Sorenson Communications LLC Overview, Products and Services, Strategy and Financial Analysis

31. Television Analytics Market Other Major And Innovative Companies

• 31.1. Comscore Inc.
• 31.2. Nexxen International Ltd.
• 31.3. Innovid Corp.
• 31.4. Ispot.TV Inc.
• 31.5. Viaccess-Orca
• 31.6. Conviva Inc.
• 31.7. Fourthwall Media Inc.
• 31.8. Edgeware AB
• 31.9. Parrot Analytics Ltd.
• 31.10. Realytics
• 31.11. Sambatv
• 31.12. Alphonso Inc.
• 31.13. Kinetiq TV
• 31.14. DC Analytics
• 31.15. AnalyticOwl

32. Global Television Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Television Analytics Market

34. Recent Developments In The Television Analytics Market

35. Television Analytics Market High Potential Countries, Segments and Strategies

• 35.1 Television Analytics Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Television Analytics Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Television Analytics Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer