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デジタル広告支出の世界市場レポート 2024年

Digital Ad Spending Global Market Report 2024
出版日: 受注後更新 | 発行: The Business Research Company | ページ情報: 英文 200 Pages | 納期: 2～10営業日

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本日の銀行送金レート: 1USD=157.14円
デジタル広告支出の世界市場レポート 2024年
出版日: 受注後更新
発行: The Business Research Company
ページ情報: 英文 200 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 目次
概要

デジタル広告支出の市場規模は近年急速に拡大しています。2023年の6億米ドルから2024年には6億7,000万米ドルへと、CAGR11.9％で拡大します。この期間に見られた拡大は、インターネットの普及、モバイル機器の普及、ソーシャルメディアプラットフォームの急激な成長、データ分析とターゲティング機能の進歩、eコマースの継続的拡大、動画コンテンツの消費の増加によるものです。

デジタル広告支出市場規模は、今後数年で急成長が見込まれます。2028年にはCAGR12.1％で10億5,000万米ドルに成長します。予測期間中に予想される成長の背景には、コネクテッドTV広告の台頭、インタラクティブ広告やショッパブル広告の急増、プライバシー規制やコンプライアンス対策の影響、持続可能性や社会的責任の重視の高まり、新興市場の拡大などがあります。予測期間中に予想される主な動向には、プログラマティック広告の普及、広告詐欺防止の進歩、新しい広告フォーマットの出現、コンテンツマーケティングの統合、クロスチャネルの統合、人工知能と機械学習技術の統合の増加が含まれます。

デジタル広告支出市場の予想成長率は、タブレットやスマートフォンの普及拡大が牽引するとみられます。インターネットへのアクセスや、アプリの利用、ビデオストリーミング、ゲーム、ビデオ通話などの多彩な機能を提供するこれらのモバイル機器は、デジタルコンテンツの消費に不可欠なものとなっています。ディスプレイ広告、動画、ソーシャルメディア広告、アプリ内広告など、広告業界におけるモバイル端末の重要性が高まっているため、広告主はこれらのプラットフォームを通じて効果的に視聴者を取り込む戦略に転換しています。例えば、2023年2月現在、Uswitch Limitedは、英国におけるモバイル接続数が2021年比で3.8%増加し、合計7,180万に達すると報告しています。さらに、2025年までに英国の人口6,830万人のうち95％、6,500万人がスマートフォンを所有すると予測されています。このようなタブレットとスマートフォンの普及率の急増が、デジタル広告支出市場の成長を促進する重要な要因となっています。

デジタル広告支出市場は、動画コンテンツマーケティングの需要が高まっていることです。コンテンツマーケティングは、価値ある関連コンテンツの作成と普及に焦点を当てた戦略的アプローチであり、動画コンテンツへの大幅なシフトが見られます。広告主は、視聴者の注目を集め、説得力のあるメッセージを伝える動画広告の有効性を認識しています。2023年2月現在、Wyzowlの調査によると、動画コンテンツマーケティングを導入している企業は91%にのぼり、2022年の86%から増加しています。このような動画コンテンツマーケティングに対する需要の急増は、デジタル広告支出市場の成長を促進する構えです。

2023年のデジタル広告支出市場で最大の地域は北米でした。デジタル広告支出市場レポートの対象地域は、アジア太平洋,西欧,東欧,北米,南米,中東,アフリカです。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 マクロ経済シナリオ

  • 高インフレが市場に与える影響
  • ウクライナ・ロシア戦争が市場に与える影響
  • COVID-19による市場への影響

第5章 世界市場規模と成長

  • 市場促進要因・市場抑制要因
    • 市場促進要因
    • 市場抑制要因
  • 市場規模と成長実績、2018～2023年
  • 市場規模と成長予測、2023～2028年、2033年

第6章 市場セグメンテーション

  • 世界のデジタル広告支出市場、広告フォーマット別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • ディスプレイ広告
  • ソーシャルメディア
  • ネイティブ広告
  • 検索広告
  • 動画広告
  • その他
  • 世界のデジタル広告支出市場、プラットフォーム別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • モバイル
  • ラップトップ
  • デスクトップ
  • 世界のデジタル広告支出市場、エンドユーザー別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • 小売
  • ヘルスケア
  • 自動車
  • メディア・エンターテインメント
  • 教育
  • 輸送・観光
  • IT・通信

第7章 地域および国の分析

  • 世界のデジタル広告支出市場、地域別、実績および予測、2018-2023、2023-2028年、2033年
  • 世界のデジタル広告支出市場、国別、実績および予測、2018-2023、2023-2028年、2033年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

  • デジタル広告支出市場の競合情勢
  • デジタル広告支出市場の企業プロファイル
    • Microsoft corporation
    • Google LLC
    • Meta Platforms Inc.
    • Hulu LLC
    • Ignite Visibility LLC

第31章 競合ベンチマーキング

第32章 競合ダッシュボード

第33章 主要な合併と買収

第34章 将来の見通しと可能性の分析

第35章 付録

目次
Product Code: r11673

“Digital Ad Spending Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital ad spending market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for digital ad spending? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The digital ad spending market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

  • 1) By Add Format: Display Ads; Social Media; Native Advertising; Search Ads; Video Ads; Other Add Format
  • 2) By Platform: Mobile; Laptop; Desktop
  • 3) By End User: Retail; Health care; Automotive; Media And Entertainment; Education; Transport And Tourism; IT And Telecom
  • Companies Mentioned: Microsoft corporation; Google LLC; Meta Platforms Inc.; Hulu LLC; Ignite Visibility LLC
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Digital ad spending pertains to the financial resources allocated to digital advertising, encompassing various online marketing strategies utilizing electronic media channels to promote products, services, or companies. This form of advertising involves payment for clicks, impressions, or other interactions aimed at driving traffic to a website or other digital platforms.

Key categories of digital ad spending comprise diverse formats such as display ads, social media, native advertising, search ads, video ads, among others. Display ads, for instance, encompass a digital advertising variant featuring text, images, and a URL guiding viewers to a website for further information or purchase decisions. These ads are deployed across mobile, laptop, and desktop platforms and find application in industries including retail, healthcare, automotive, media and entertainment, education, transportation and tourism, as well as IT and telecommunications.

The digital ad spending market research report is one of a series of new reports from The Business Research Company that provides digital ad spending market statistics, including global market size, regional shares, competitors with a digital ad spending market share, detailed digital ad spending market segments, market trends and opportunities, and any further data you may need to thrive in the digital ad spending industry. This digital ad spending market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital ad spending market size has grown rapidly in recent years. It will grow from $0.6 billion in 2023 to $0.67 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. The expansion observed in the historical period can be ascribed to heightened internet penetration, widespread proliferation of mobile devices, the exponential growth of social media platforms, advancements in data analytics and targeting capabilities, the continual expansion of e-commerce, and the increased consumption of video content.

The digital ad spending market size is expected to see rapid growth in the next few years. It will grow to $1.05 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The anticipated growth in the forecast period can be ascribed to the rising prominence of connected TV advertising, the surge in interactive and shoppable ads, the impact of privacy regulations and compliance measures, the growing emphasis on sustainability and social responsibility, and the expansion of emerging markets. Key trends expected in the forecast period encompass the prevalence of programmatic advertising, advancements in ad fraud prevention, the emergence of new ad formats, the integration of content marketing, cross-channel integration, and the increasing integration of artificial intelligence and machine learning technologies.

The anticipated growth in the digital ad spending market is expected to be driven by the increasing penetration of tablets and smartphones. These mobile devices, providing internet access and versatile functionalities such as app usage, video streaming, gaming, and video calling, have become integral to digital content consumption. The rising significance of mobile devices in the advertising landscape, encompassing display ads, videos, social media ads, and in-app ads, has led advertisers to adapt their strategies to engage audiences effectively through these platforms. For example, as of February 2023, Uswitch Limited reported a 3.8% increase in mobile connections in the UK, totaling 71.8 million, compared to 2021. Furthermore, it is projected that 95% of the 68.3 million UK population, equivalent to 65 million individuals, will own a smartphone by 2025. This surge in tablet and smartphone penetration is a key factor propelling the growth of the digital ad spending market.

The digital ad spending market is the escalating demand for video content marketing. Content marketing, a strategic approach focused on creating and disseminating valuable and relevant content, has seen a substantial shift toward video content. Advertisers recognize the effectiveness of video advertisements in capturing audience attention and delivering compelling messages. As of February 2023, a survey by Wyzowl revealed that 91% of businesses adopted video content marketing, marking an increase from the 86% observed in 2022. This surge in demand for video content marketing is poised to fuel the growth of the digital ad spending market.

The prevailing trend in the digital ad spending market is the rapid adoption of advanced technologies. Key players in the market are actively incorporating cutting-edge technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), machine learning, and blockchain to maintain and strengthen their market positions. For instance, in January 2023, Verizon Media, a prominent US-based technology company, launched the Next-Gen Solutions suite. This innovative suite is designed to deliver relevant ad experiences independently of cookies or mobile app IDs. It employs real-time data signals such as weather, location, and device types to power machine-learning algorithms, connecting advertisers with pertinent audiences without relying on user-level profiles or browser storage. Verizon Media's Next-Gen Buying feature further utilizes machine-learning algorithms to enable advertisers to connect with relevant audiences without the need for cookies, mobile app IDs, browser storage, or the creation of user-level profiles.

Major companies within the digital ad spending market are actively exploring AI-based tools, including advertising testing tools, to broaden their customer base and gain a competitive edge. An advertising testing tool is a software program designed to measure the effectiveness of advertising campaigns. For instance, in May 2022, Kantar, a leading UK-based marketing data and analytics company, introduced Link AI for Digital, an AI tool tailored for testing digital advertising formats. This solution utilizes AI to forecast the in-market performance of digital ads, drawing insights from a dataset comprising over 230,000 survey-enabled ad tests and 30 million real-world interactions.

In January 2022, Smith, a reputable US-based IT services and consulting company, acquired Adept, a digital advertising services company, for an undisclosed amount. This acquisition aims to leverage Smith's expertise to achieve better results and business objectives, allowing both companies to enhance their service offerings and expand their product portfolios.

Major companies operating in the digital ad spending market report are Microsoft corporation, Google LLC, Meta Platforms Inc., Hulu LLC, Ignite Visibility LLC, L7 Creative, Alibaba Group Holdings Limited, Amazon Web Services Inc., Baidu Inc., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Omnicom Group, Publicis Groupe, Tencent Holdings Limited, Adobe Inc., The Trade Desk Inc., Verizon Communications Inc., Twitter Inc., Pinterest Inc., Snap Inc., Roku Inc., Spotify Technology S.A., Expedia Group, TripAdvisor Inc., JD.com Inc., Criteo SA, InterActiveCorp, Datorama Inc., PubMatic Inc., Magnite Inc., Taboola, Outbrain Inc., AdRoll Group, Rubicon Project Inc., Xandr Inc., OpenX, MediaMath Inc.

North America was the largest region in the digital ad spending market in 2023. The regions covered in the digital ad spending market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the digital ad spending market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The digital Ad spending market includes revenues earned by entities through audio ads, in-app ads, mobile applications, and email marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary

2. Digital Ad Spending Market Characteristics

3. Digital Ad Spending Market Trends And Strategies

4. Digital Ad Spending Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On the Market
  • 4.2. Ukraine-Russia War Impact On the Market
  • 4.3. COVID-19 Impact On the Market

5. Global Digital Ad Spending Market Size and Growth

  • 5.1. Global Digital Ad Spending Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Digital Ad Spending Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Digital Ad Spending Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Digital Ad Spending Market Segmentation

  • 6.1. Global Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Display Ads
  • Social Media
  • Native Advertising
  • Search Ads
  • Video Ads
  • Other Ad Format
  • 6.2. Global Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Mobile
  • Laptop
  • Desktop
  • 6.3. Global Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Retail
  • Health care
  • Automotive
  • Media And Entertainment
  • Education
  • Transport And Tourism
  • IT And Telecom

7. Digital Ad Spending Market Regional And Country Analysis

  • 7.1. Global Digital Ad Spending Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Digital Ad Spending Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Digital Ad Spending Market

  • 8.1. Asia-Pacific Digital Ad Spending Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Digital Ad Spending Market

  • 9.1. China Digital Ad Spending Market Overview
  • 9.2. China Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Digital Ad Spending Market

  • 10.1. India Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Digital Ad Spending Market

  • 11.1. Japan Digital Ad Spending Market Overview
  • 11.2. Japan Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Digital Ad Spending Market

  • 12.1. Australia Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Digital Ad Spending Market

  • 13.1. Indonesia Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Digital Ad Spending Market

  • 14.1. South Korea Digital Ad Spending Market Overview
  • 14.2. South Korea Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Digital Ad Spending Market

  • 15.1. Western Europe Digital Ad Spending Market Overview
  • 15.2. Western Europe Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Digital Ad Spending Market

  • 16.1. UK Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Digital Ad Spending Market

  • 17.1. Germany Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Digital Ad Spending Market

  • 18.1. France Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Digital Ad Spending Market

  • 19.1. Italy Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Digital Ad Spending Market

  • 20.1. Spain Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Digital Ad Spending Market

  • 21.1. Eastern Europe Digital Ad Spending Market Overview
  • 21.2. Eastern Europe Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Digital Ad Spending Market

  • 22.1. Russia Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Digital Ad Spending Market

  • 23.1. North America Digital Ad Spending Market Overview
  • 23.2. North America Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Digital Ad Spending Market

  • 24.1. USA Digital Ad Spending Market Overview
  • 24.2. USA Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Digital Ad Spending Market

  • 25.1. Canada Digital Ad Spending Market Overview
  • 25.2. Canada Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Digital Ad Spending Market

  • 26.1. South America Digital Ad Spending Market Overview
  • 26.2. South America Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Digital Ad Spending Market

  • 27.1. Brazil Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Digital Ad Spending Market

  • 28.1. Middle East Digital Ad Spending Market Overview
  • 28.2. Middle East Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Digital Ad Spending Market

  • 29.1. Africa Digital Ad Spending Market Overview
  • 29.2. Africa Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Digital Ad Spending Market Competitive Landscape And Company Profiles

  • 30.1. Digital Ad Spending Market Competitive Landscape
  • 30.2. Digital Ad Spending Market Company Profiles
    • 30.2.1. Microsoft corporation
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Google LLC
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Meta Platforms Inc.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Hulu LLC
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Ignite Visibility LLC
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Global Digital Ad Spending Market Competitive Benchmarking

32. Global Digital Ad Spending Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Digital Ad Spending Market

34. Digital Ad Spending Market Future Outlook and Potential Analysis

  • 34.1 Digital Ad Spending Market In 2028 - Countries Offering Most New Opportunities
  • 34.2 Digital Ad Spending Market In 2028 - Segments Offering Most New Opportunities
  • 34.3 Digital Ad Spending Market In 2028 - Growth Strategies
    • 34.3.1 Market Trend Based Strategies
    • 34.3.2 Competitor Strategies

35. Appendix

  • 35.1. Abbreviations
  • 35.2. Currencies
  • 35.3. Historic And Forecast Inflation Rates
  • 35.4. Research Inquiries
  • 35.5. The Business Research Company
  • 35.6. Copyright And Disclaimer