Product Code: r9249
“Tea Pods Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on tea pods market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for tea pods? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The tea pods market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Scope
Markets Covered:
- 1) By Type: Soft Tea Pods; Hard Tea Pods
- 2) By Tea Type: Green Tea; Black Tea; Herbal Tea; Other Tea Types
- 3) By Channel: Supermarkets and Hypermarkets; Independent Retailers; Convenience Stores; Specialist Retailers
- Companies Mentioned: Unilever plc; Bigelow Tea Co; Nestle SA; Keurig Dr Pepper Inc.; Cornish Tea & Cornish Coffee Ltd
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Executive Summary
A tea pod is a type of tea that is enclosed within filter paper and is intended to be brewed using specially designed pod brewers. These pods come in a variety of flavors, including options like Lemon Zinger, Mandarin Orange Spice, and Snapple Diet Peach Iced Tea. Some of the popular tea pods available in the market include K-Cups, gourmet tea pods, and paper tea pods.
The primary types of tea pods can be categorized as soft tea pods and hard tea pods. A soft pod typically refers to a teabag that is enclosed within filter paper, characterized by its round, flat shape, which is usually soft and flexible. These tea pods are distributed through various channels, including supermarkets, hypermarkets, independent retailers, convenience stores, and specialty tea retailers. The different types of tea found in these pods include green tea, black tea, herbal tea, and other varieties.
The tea pods research report is one of a series of new reports from The Business Research Company that provides tea pods statistics, including tea pods industry global market size, regional shares, competitors with tea pods share, detailed tea pods segments, market trends and opportunities, and any further data you may need to thrive in the tea pods industry. This tea pods research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The tea pods market size has grown strongly in recent years. It will grow from $6.17 billion in 2023 to $6.5 billion in 2024 at a compound annual growth rate (CAGR) of 5.3%. The growth observed during the historical period can be attributed to factors such as the convenience offered by tea pods, increasing health awareness among consumers, growing environmental concerns leading to eco-friendly packaging, and effective marketing and branding strategies employed by tea pod manufacturers.
The tea pods market size is expected to see steady growth in the next few years. It will grow to $7.73 billion in 2028 at a compound annual growth rate (CAGR) of 4.4%. The anticipated growth in the forecast period can be linked to the increasing emphasis on sustainability, the growing focus on health and wellness, and the expanding markets for tea pods, particularly in emerging regions. Notable trends expected during the forecast period encompass a wide variety of flavors, customization options for consumers, the integration of smart technology in tea pod brewing, and the emergence of wellness and functional teas within this market.
The tea pods market is expected to experience growth, primarily driven by the increasing global consumption of tea. Statistics from the Tea Association of the USA Inc. reveal that over 159 million Americans enjoy tea on any given day. In July 2022, Americans consumed a remarkable 84 billion servings of tea, equivalent to more than 3.8 billion gallons. The majority, about 84%, of tea consumed was black tea, with 15% as green tea, and the remaining small portion consisting of oolong, white, and dark tea. Projections indicate a 2.2% annual increase in black tea production over the next decade, reaching 4.4 million tons by the end of 2027. This surge in tea production is expected to drive demand for tea, consequently benefiting the growth of the tea pods market.
The tea pod market is poised for growth due to the increasing demand for herbal tea. Herbal tea, made from dried herbs and spices, is typically caffeine-free and is associated with health, wellness, variety, and convenience. The appeal of offering caffeine-free alternatives, eco-friendly packaging, and unique flavor profiles has fueled the demand for herbal tea pods. Data from Euromonitor International in 2022, published by Canada Statistics, forecasts that retail sales of fruit/herbal tea will reach $286.1 million in 2026, up from $144.1 million in 2022. Hence, the rising popularity of herbal tea contributes to the growth of the tea pod market.
The increasing cost of tea presents a challenge to the growth of the tea pods market. As tea serves as the raw material for tea pods, any rise in tea prices directly impacts the cost of finished tea pod products. For instance, in a commodity market outlook report by the World Bank in April 2021, the average tea price per kilogram increased from $2.57/kg in Q2 2020 to $3.09/kg in Q3 2020. The combined effect of escalating tea prices and higher tea pod costs is expected to constrain market growth during the forecast period.
An emerging trend in the tea pods market is the availability of a wide range of flavored teas. Major players in the market are focusing on introducing new flavors and products tailored to consumers' preferences. For example, Teavana Corporation, a U.S.-based tea company, introduced white chocolate peppermint tea sachets in June 2021, expanding its existing selection of premium tea sachets. These sachets are expertly crafted with real fruit, botanicals, and full pieces of tea, creating a layered blend of flavors. The new herbal blend features delightful notes of creamy white chocolate, cocoa, and smooth rooibos, complemented by refreshing peppermint. This trend of introducing a variety of flavored teas is anticipated to shape the tea pods market.
Major companies in the tea pods market are embracing advanced technology, such as customization technology platforms, to offer customers tailored options. A customization technology platform is a digital framework or software that empowers individuals and businesses to create personalized products or services according to their specific preferences, needs, or design choices. In July 2021, Keurig Dr Pepper Inc., a U.S.-based beverage brewing system manufacturer, unveiled a next-generation technology platform that enables consumers to customize their tea experience. The K-Supreme Plus SMART brewer with BrewID is the first to feature this technology, and it is compatible with iOS 13 and higher and Android 8 and higher. This technology empowers users to adjust settings like strength, temperature, and cup size while conveniently storing their preferences via their smartphones.
Major companies operating in the tea pods market include Unilever PLC, Bigelow Tea Co, Nestle SA, Keurig Dr Pepper Inc., Cornish Tea & Cornish Coffee Ltd., Tata Global Beverages Ltd., Red Diamond Inc., TEEKANNE GMBH & CO. KG, The Republic of Tea Inc., Jacobs Douwe Egberts, Mother Parkers Tea & Coffee Inc., Starbucks Corporation, Reily Foods Company (RFC), Sidsam Group, VitaCup Inc., Celestial Seasonings Inc., R Twining and Company Limited, Tazo Tea Co, Lipton Teas and Infusions, Harney & Sons Fine Teas, Mighty Leaf Tea, Numi Inc., Yogi Tea, Stash Tea Co, Traditional Medicinals & WorldPantry.com LLC, Rishi Tea & Botanicals, Zhena's Gypsy Tea, The Tea Spot Inc., Two Leaves and a Bud, Davidson's Organic Tea
Asia-Pacific was the largest region in the tea pods market in 2023. Western Europe was the second-largest region in the tea pods market. The regions covered in the tea pods market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the tea pods market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada
The tea pods market consists of sales of soft tea pods and hard tea pods. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Table of Contents
1. Executive Summary
2. Tea Pods Market Characteristics
3. Tea Pods Market Trends And Strategies
4. Tea Pods Market - Macro Economic Scenario
- 4.1. Impact Of High Inflation On The Market
- 4.2. Ukraine-Russia War Impact On The Market
- 4.3. COVID-19 Impact On The Market
5. Global Tea Pods Market Size and Growth
- 5.1. Global Tea Pods Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
- 5.2. Global Tea Pods Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
- 5.3. Global Tea Pods Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)
6. Tea Pods Market Segmentation
- 6.1. Global Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Soft Tea Pods
- Hard Tea Pods
- 6.2. Global Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Green Tea
- Black Tea
- Herbal Tea
- Other Tea Types
- 6.3. Global Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Supermarkets and Hypermarkets
- Independent Retailers
- Convenience Stores
- Specialist Retailers
7. Tea Pods Market Regional And Country Analysis
- 7.1. Global Tea Pods Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 7.2. Global Tea Pods Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Tea Pods Market
- 8.1. Asia-Pacific Tea Pods Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.3. Asia-Pacific Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.4. Asia-Pacific Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Tea Pods Market
- 9.1. China Tea Pods Market Overview
- 9.2. China Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.3. China Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.4. China Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Tea Pods Market
- 10.1. India Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.2. India Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.3. India Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Tea Pods Market
- 11.1. Japan Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.2. Japan Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.3. Japan Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Tea Pods Market
- 12.1. Australia Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.2. Australia Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.3. Australia Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Tea Pods Market
- 13.1. Indonesia Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.2. Indonesia Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.3. Indonesia Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Tea Pods Market
- 14.1. South Korea Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.2. South Korea Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.3. South Korea Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Tea Pods Market
- 15.1. Western Europe Tea Pods Market Overview
- 15.2. Western Europe Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.3. Western Europe Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.4. Western Europe Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Tea Pods Market
- 16.1. UK Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.2. UK Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.3. UK Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Tea Pods Market
- 17.1. Germany Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.2. Germany Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.3. Germany Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Tea Pods Market
- 18.5. France Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.6. France Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.7. France Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Tea Pods Market
- 19.9. Italy Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.10. Italy Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.11. Italy Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Tea Pods Market
- 20.13. Spain Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.14. Spain Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.15. Spain Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Tea Pods Market
- 21.1. Eastern Europe Tea Pods Market Overview
- 21.2. Eastern Europe Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.3. Eastern Europe Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.4. Eastern Europe Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Tea Pods Market
- 22.1. Russia Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.2. Russia Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.3. Russia Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Tea Pods Market
- 23.1. North America Tea Pods Market Overview
- 23.2. North America Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.3. North America Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.4. North America Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Tea Pods Market
- 24.1. USA Tea Pods Market Overview
- 24.2. USA Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.3. USA Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.4. USA Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Tea Pods Market
- 25.1. Canada Tea Pods Market Overview
- 25.2. Canada Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.3. Canada Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.4. Canada Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Tea Pods Market
- 26.1. South America Tea Pods Market Overview
- 26.2. South America Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.3. South America Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.4. South America Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Tea Pods Market
- 27.1. Brazil Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.2. Brazil Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.3. Brazil Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Tea Pods Market
- 28.1. Middle East Tea Pods Market Overview
- 28.2. Middle East Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.3. Middle East Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.4. Middle East Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Tea Pods Market
- 29.1. Africa Tea Pods Market Overview
- 29.2. Africa Tea Pods Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.3. Africa Tea Pods Market, Segmentation By Tea Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.4. Africa Tea Pods Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Tea Pods Market Competitive Landscape And Company Profiles
- 30.1. Tea Pods Market Competitive Landscape
- 30.2. Tea Pods Market Company Profiles
- 30.2.1. Unilever plc
- 30.2.1.1. Overview
- 30.2.1.2. Products and Services
- 30.2.1.3. Strategy
- 30.2.1.4. Financial Performance
- 30.2.2. Bigelow Tea Co
- 30.2.2.1. Overview
- 30.2.2.2. Products and Services
- 30.2.2.3. Strategy
- 30.2.2.4. Financial Performance
- 30.2.3. Nestle SA
- 30.2.3.1. Overview
- 30.2.3.2. Products and Services
- 30.2.3.3. Strategy
- 30.2.3.4. Financial Performance
- 30.2.4. Keurig Dr Pepper Inc.
- 30.2.4.1. Overview
- 30.2.4.2. Products and Services
- 30.2.4.3. Strategy
- 30.2.4.4. Financial Performance
- 30.2.5. Cornish Tea & Cornish Coffee Ltd
- 30.2.5.1. Overview
- 30.2.5.2. Products and Services
- 30.2.5.3. Strategy
- 30.2.5.4. Financial Performance
31. Global Tea Pods Market Competitive Benchmarking
32. Global Tea Pods Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Tea Pods Market
34. Tea Pods Market Future Outlook and Potential Analysis
- 34.1 Tea Pods Market In 2028 - Countries Offering Most New Opportunities
- 34.2 Tea Pods Market In 2028 - Segments Offering Most New Opportunities
- 34.3 Tea Pods Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies
35. Appendix
- 35.1. Abbreviations
- 35.2. Currencies
- 35.3. Historic And Forecast Inflation Rates
- 35.4. Research Inquiries
- 35.5. The Business Research Company
- 35.6. Copyright And Disclaimer