Product Code: r7335
“Digital Ad Spending Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital ad spending market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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Where is the largest and fastest growing market for digital ad spending ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The digital ad spending market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Scope
Markets Covered:
- 1) By Add Format: Display Ads; Social Media; Native Advertising; Search Ads; Video Ads; Other Add Format
- 2) By Platform: Mobile; Laptop; Desktop
- 3) By End User: Retail; Health care; Automotive; Media And Entertainment; Education; Transport And Tourism; IT And Telecom
- Companies Mentioned: Microsoft corporation; Google LLC; Meta Platforms Inc.; Hulu LLC; Ignite Visibility LLC
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Executive Summary
Major players in the digital ad spending market are Microsoft corporation, Google LLC, Meta Platforms Inc., Hulu LLC, Ignite Visibility LLC, L7 Creative, Alibaba Group Holdings Limited, Amazon Web Services Inc, Baidu Inc, Coalition Technologies LLC, Dentsu Group Inc, Disruptive Advertising Inc, Effective Spend, Omnicom Group, and Publicis Groupe.
The global digital Ad spending market is expected to grow from $0.53 trillion in 2022 to $0.6 trillion in 2023 at a compound annual growth rate (CAGR) of 12%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The digital Ad spending market is expected to reach $0.93 trillion in 2027 at a CAGR of 11.7%.
The digital Ad spending market includes revenues earned by entities through audio ads, in-app ads, mobile applications, and email marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
Digital ad spending refers to the amount of money spent on digital advertising, which includes any type of online marketing that uses electronic media channels to advertise a product, service, or company. The digital advertising involves paying for clicks, impressions, or other interactions that drive traffic to a website or other digital property.
North America was the largest region in the digital ad spending market in 2022. The regions covered in digital Ad spending report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The main types of digital ad spending include add-formats such as display ads, social media, native advertising, search ads, video ads, and others. Display ads refer to a type of digital advertising that includes text, images, and a URL that directs viewers to a website where they can read more about or make buying decisions. They are used on platforms such as mobile, laptop, and desktop, and are used by retail, health care, automotive, media and entertainment, education, transport and tourism, IT, and telecom.
The increase in tablet and smartphone penetration is expected to propel the growth of the digital ad spending market going forward. Tablets and smartphones refer to mobile devices that allow users to access the internet, run applications, and perform other tasks such as watching videos, gaming, and video calling. The usage of tablets and smartphones for digital content consumption, including digital advertising such as display ads, videos, social media ads, and in-app ads, has significantly increased the importance of mobile devices in the advertising landscape. Advertisers have adapted their strategies to engage their audiences through mobile devices which will drive the growth for the digital ad spending market. For instance, in April 2021, according to a report published by the Pew Research Center, a US-based nonpartisan organization that conducts public opinion polling, demographic research, content analysis, and other data-driven social science research, the ownership of mobile devices, or cell phones, in the US had reached a staggering 97% among adults. The report also reveals a significant increase in smartphone ownership, with 85% of adults now owning a smartphone, compared to just 35% in 2011. Therefore, the increase in tablet and smartphone penetration is driving the growth of the digital ad market.
Advancements in technology are the key trend gaining popularity in the digital ad spending market. Major companies operating in the market are introducing new technologies such as artificial intelligence, augmented reality (AR), virtual reality (VR), machine learning, and blockchain technology to sustain position in the market. For instance, in January 2023, Verizon Media, a US-based technology company that provides technology, communications, information, and entertainment products and services, launched the Next-Gen Solutions suite, which provides relevant ad experiences independent of cookies or mobile app IDs. It uses content and real-time data signals, such as weather, location, and device types, to power machine-learning algorithms that connect advertisers with relevant audiences without the need for user-level profiles or browser storage. Furthermore, Verizon Media's Next-Gen Buying feature uses machine-learning algorithms to help advertisers connect with relevant audiences without needing cookies, mobile app IDs, browser storage, or creating user-level profiles.
In January 2022, Smith, a US-based IT services and consulting company, acquired Adept for an undisclosed amount. Through this acquisition, Smith aims to leverage its expertise to drive better results and achieve its business objectives. The acquisition allows both companies to offer attractive services and increase their product offerings. Adept is a US-based advertising services company specializing in digital advertising.
The countries covered in the digital Ad spending market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The digital ad spending market research report is one of a series of new reports from The Business Research Company that provides digital ad spending market statistics, including global market size, regional shares, competitors with a digital ad spending market share, detailed digital ad spending market segments, market trends and opportunities, and any further data you may need to thrive in the digital ad spending industry. This digital ad spending market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
Table of Contents
1. Executive Summary
2. Digital Ad Spending Market Characteristics
3. Digital Ad Spending Market Trends And Strategies
4. Digital Ad Spending Market - Macro Economic Scenario
- 4.1. COVID-19 Impact On Digital Ad Spending Market
- 4.2. Ukraine-Russia War Impact On Digital Ad Spending Market
- 4.3. Impact Of High Inflation On Digital Ad Spending Market
5. Digital Ad Spending Market Size And Growth
- 5.1. Global Digital Ad Spending Historic Market, 2017-2022, $ Billion
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints On The Market
- 5.2. Global Digital Ad Spending Forecast Market, 2022-2027F, 2032F, $ Billion
- 5.2.1. Drivers Of The Market
- 5.2.2. Restraints On the Market
6. Digital Ad Spending Market Segmentation
- 6.1. Global Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Display Ads
- Social Media
- Native Advertising
- Search Ads
- Video Ads
- Other Add Format
- 6.2. Global Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Mobile
- Laptop
- Desktop
- 6.3. Global Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Retail
- Health care
- Automotive
- Media And Entertainment
- Education
- Transport And Tourism
- IT And Telecom
7. Digital Ad Spending Market Regional And Country Analysis
- 7.1. Global Digital Ad Spending Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 7.2. Global Digital Ad Spending Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
8. Asia-Pacific Digital Ad Spending Market
- 8.1. Asia-Pacific Digital Ad Spending Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 8.3. Asia-Pacific Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
9. China Digital Ad Spending Market
- 9.1. China Digital Ad Spending Market Overview
- 9.2. China Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
- 9.3. China Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
10. India Digital Ad Spending Market
- 10.1. India Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 10.2. India Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
11. Japan Digital Ad Spending Market
- 11.1. Japan Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 11.2. Japan Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
12. Australia Digital Ad Spending Market
- 12.1. Australia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 12.2. Australia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
13. Indonesia Digital Ad Spending Market
- 13.1. Indonesia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 13.2. Indonesia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
14. South Korea Digital Ad Spending Market
- 14.1. South Korea Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 14.2. South Korea Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
15. Western Europe Digital Ad Spending Market
- 15.1. Western Europe Digital Ad Spending Market Overview
- 15.2. Western Europe Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 15.3. Western Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
16. UK Digital Ad Spending Market
- 16.1. UK Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 16.2. UK Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
17. Germany Digital Ad Spending Market
- 17.1. Germany Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 17.2. Germany Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
18. France Digital Ad Spending Market
- 18.1. France Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 18.2. France Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
19. Eastern Europe Digital Ad Spending Market
- 19.1. Eastern Europe Digital Ad Spending Market Overview
- 19.2. Eastern Europe Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 19.3. Eastern Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
20. Russia Digital Ad Spending Market
- 20.1. Russia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 20.2. Russia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
21. North America Digital Ad Spending Market
- 21.1. North America Digital Ad Spending Market Overview
- 21.2. North America Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 21.3. North America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
22. USA Digital Ad Spending Market
- 22.1. USA Digital Ad Spending Market Overview
- 22.2. USA Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 22.3. USA Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
23. South America Digital Ad Spending Market
- 23.1. South America Digital Ad Spending Market Overview
- 23.2. South America Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 23.3. South America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
24. Brazil Digital Ad Spending Market
- 24.1. Brazil Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 24.2. Brazil Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
25. Middle East Digital Ad Spending Market
- 25.1. Middle East Digital Ad Spending Market Overview
- 25.2. Middle East Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 25.3. Middle East Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
26. Africa Digital Ad Spending Market
- 26.1. Africa Digital Ad Spending Market Overview
- 26.2. Africa Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 26.3. Africa Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
27. Digital Ad Spending Market Competitive Landscape And Company Profiles
- 27.1. Digital Ad Spending Market Competitive Landscape
- 27.2. Digital Ad Spending Market Company Profiles
- 27.2.1. Baidu Inc
- 27.2.1.1. Overview
- 27.2.1.2. Products and Services
- 27.2.1.3. Strategy
- 27.2.1.4. Financial Performance
- 27.2.2. Coalition Technologies LLC
- 27.2.2.1. Overview
- 27.2.2.2. Products and Services
- 27.2.2.3. Strategy
- 27.2.2.4. Financial Performance
- 27.2.3. Dentsu Group Inc
- 27.2.3.1. Overview
- 27.2.3.2. Products and Services
- 27.2.3.3. Strategy
- 27.2.3.4. Financial Performance
- 27.2.4. Disruptive Advertising Inc
- 27.2.4.1. Overview
- 27.2.4.2. Products and Services
- 27.2.4.3. Strategy
- 27.2.4.4. Financial Performance
- 27.2.5. Effective Spend
- 27.2.5.1. Overview
- 27.2.5.2. Products and Services
- 27.2.5.3. Strategy
- 27.2.5.4. Financial Performance
28. Key Mergers And Acquisitions In The Digital Ad Spending Market
29. Digital Ad Spending Market Future Outlook and Potential Analysis
30. Appendix
- 30.1. Abbreviations
- 30.2. Currencies
- 30.3. Historic And Forecast Inflation Rates
- 30.4. Research Inquiries
- 30.5. The Business Research Company
- 30.6. Copyright And Disclaimer