Product Code: r7003
“Fashion Influencer Marketing Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on fashion influencer marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
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Where is the largest and fastest growing market for fashion influencer marketing? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The fashion influencer marketing market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
- 1) By Influencer Type: Mega Influencers; Macro Influencers; Micro Influencers; Nano Influencers
- 2) By Fashion Type: Beauty And Cosmetics; Apparel; Jewelry And Accessories
- 3) By Organisation: Large Enterprises; Small And Medium-Sized Enterprises(SMEs)
- 4) By Application: Search And Discovery; Campaign Management; Influencer Relationship Management; Analytics And Reporting; Compliance Management And Fraud Detection; Others
- Companies Mentioned: AspireIQ; JuliusWorks LLC; Influencer DB; IZEA Worldwide Inc.; Klear
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Executive Summary
Major companies in the the fashion influencer marketing market are: AspireIQ, JuliusWorks LLC, Influencer DB, IZEA Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful, Upfluence, Speakr Inc., Traackr Inc., Quotient Technology Inc., Tagger Media, Captiv8, and ZINE Ltd.
The global fashion influencer marketing market is expected to grow from $3.33 billion in 2022 to $4.54 billion in 2023 at a compound annual growth rate (CAGR) of 36.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The fashion influencer marketing market is expected to reach $14.82 billion in 2027 at a CAGR of 45.2%.
The fashion influencer marketing market includes revenues earned by entities promoting brands by posting fashion-related content, collaborating with brands, attending fashion events, and engaging with followers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
Fashion influencer marketing is a type of marketing strategy that involves collaborating with social media influencers who have a large following and influence in the fashion industry to promote a brand's products or services. This marketing technique is used by fashion brands to maximize their reach and promote their products in more innovative ways to relate to brand values.
North America was the largest region in the fashion influencer marketing market in 2022. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in fashion influencer marketing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The main fashion influencer marketing influencer types are mega influencers, macro influencers, micro influencers, and nano influencers. A mega influencer is an individual who has over one million followers on social media. The various fashion type are beauty and cosmetics, apparel, and jewellery and accessories, that are used by large enterprises, and small and medium-sized enterprises(smes). The various applications are search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management and fraud detection, and others.
The higher social media proliferation is expected to propel the growth of the fashion influencer marketing market going forward. Social media proliferation refers to the rapid and widespread expansion of social media platforms and their increasing use by individuals and organizations worldwide Social media advertising is the process of using social networking platforms to increase brand awareness and customer leads, which helps propel the growth of fashion influencer marketing. For instance, in March 2023, according to Demand Sage, a US-based data reporting and analytics solutions provider, the world's social media users totalled 4.9 billion as of March 2023. It is predicted that there will be 5.85 billion social media users worldwide by 2027. Therefore, the higher proliferation of social media is driving the growth of the fashion influencer marketing market.
Technological advancements are a key trend gaining popularity in the fashion influencer marketing market. Companies operating in the fashion influencer marketing market are adopting new technologies to sustain their position in the market. For instance, in January 2023, KlugKlug, an Indian-based B2B SaaS platform for global influencer marketing companies, launched a decision-making B2B tech platform. This platform offers comprehensive and dependable global influencer intelligence, exploration, and information for social media platforms such as Instagram, YouTube, and TikTok, with over 252 million influencer profile insights and a data platform that uses artificial intelligence and machine learning technologies to ensure 85% precision. KlugKlug can meet the needs of influencer marketing in over 230 countries.
In May 2020, JuliusWorks, LLC, a US-based end-to-end influencer marketing software solution provider, acquired HYPR Brands for an undisclosed sum. This acquisition broadens, diversifies, and enriches Julius's portfolio by establishing a world-class knowledge center for influencer marketing software, which will result in best-in-class products for our customers. HYPR Brands is a US-based company that provides an automated marketplace for social media influencer marketing and operates in the fashion influencer marketing market.
The countries covered in the fashion influencer marketing market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The fashion influencer marketing market research report is one of a series of new reports from The Business Research Company that provides fashion influencer marketing market statistics, including fashion influencer marketing industry global market size, regional shares, competitors with a fashion influencer marketing market share, detailed fashion influencer marketing market segments, market trends and opportunities, and any further data you may need to thrive in the fashion influencer marketing industry. This fashion influencer marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Table of Contents
1. Executive Summary
2. Fashion Influencer Marketing Market Characteristics
3. Fashion Influencer Marketing Market Trends And Strategies
4. Fashion Influencer Marketing Market - Macro Economic Scenario
- 4.1. COVID-19 Impact On Fashion Influencer Marketing Market
- 4.2. Ukraine-Russia War Impact On Fashion Influencer Marketing Market
- 4.3. Impact Of High Inflation On Fashion Influencer Marketing Market
5. Fashion Influencer Marketing Market Size And Growth
- 5.1. Global Fashion Influencer Marketing Historic Market, 2017-2022, $ Billion
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints On The Market
- 5.2. Global Fashion Influencer Marketing Forecast Market, 2022-2027F, 2032F, $ Billion
- 5.2.1. Drivers Of The Market
- 5.2.2. Restraints On the Market
6. Fashion Influencer Marketing Market Segmentation
- 6.1. Global Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Mega Influencers
- Macro Influencers
- Micro Influencers
- Nano Influencers
- 6.2. Global Fashion Influencer Marketing Market, Segmentation By Fashion Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Beauty And Cosmetics
- Apparel
- Jewelry And Accessories
- 6.3. Global Fashion Influencer Marketing Market, Segmentation By Organisation, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Large Enterprises
- Small And Medium-Sized Enterprises(SMEs)
- 6.4. Global Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Search And Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics And Reporting
- Compliance Management And Fraud Detection
- Other Applications
7. Fashion Influencer Marketing Market Regional And Country Analysis
- 7.1. Global Fashion Influencer Marketing Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 7.2. Global Fashion Influencer Marketing Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
8. Asia-Pacific Fashion Influencer Marketing Market
- 8.1. Asia-Pacific Fashion Influencer Marketing Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 8.3. Asia-Pacific Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
9. China Fashion Influencer Marketing Market
- 9.1. China Fashion Influencer Marketing Market Overview
- 9.2. China Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
- 9.3. China Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
10. India Fashion Influencer Marketing Market
- 10.1. India Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 10.2. India Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
11. Japan Fashion Influencer Marketing Market
- 11.1. Japan Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 11.2. Japan Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
12. Australia Fashion Influencer Marketing Market
- 12.1. Australia Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 12.2. Australia Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
13. Indonesia Fashion Influencer Marketing Market
- 13.1. Indonesia Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 13.2. Indonesia Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
14. South Korea Fashion Influencer Marketing Market
- 14.1. South Korea Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 14.2. South Korea Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
15. Western Europe Fashion Influencer Marketing Market
- 15.1. Western Europe Fashion Influencer Marketing Market Overview
- 15.2. Western Europe Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 15.3. Western Europe Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
16. UK Fashion Influencer Marketing Market
- 16.1. UK Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 16.2. UK Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
17. Germany Fashion Influencer Marketing Market
- 17.1. Germany Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 17.2. Germany Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
18. France Fashion Influencer Marketing Market
- 18.1. France Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 18.2. France Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
19. Eastern Europe Fashion Influencer Marketing Market
- 19.1. Eastern Europe Fashion Influencer Marketing Market Overview
- 19.2. Eastern Europe Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 19.3. Eastern Europe Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
20. Russia Fashion Influencer Marketing Market
- 20.1. Russia Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 20.2. Russia Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
21. North America Fashion Influencer Marketing Market
- 21.1. North America Fashion Influencer Marketing Market Overview
- 21.2. North America Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 21.3. North America Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
22. USA Fashion Influencer Marketing Market
- 22.1. USA Fashion Influencer Marketing Market Overview
- 22.2. USA Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 22.3. USA Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
23. South America Fashion Influencer Marketing Market
- 23.1. South America Fashion Influencer Marketing Market Overview
- 23.2. South America Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 23.3. South America Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
24. Brazil Fashion Influencer Marketing Market
- 24.1. Brazil Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 24.2. Brazil Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
25. Middle East Fashion Influencer Marketing Market
- 25.1. Middle East Fashion Influencer Marketing Market Overview
- 25.2. Middle East Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 25.3. Middle East Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
26. Africa Fashion Influencer Marketing Market
- 26.1. Africa Fashion Influencer Marketing Market Overview
- 26.2. Africa Fashion Influencer Marketing Market, Segmentation By Influencer Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 26.3. Africa Fashion Influencer Marketing Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
27. Fashion Influencer Marketing Market Competitive Landscape And Company Profiles
- 27.1. Fashion Influencer Marketing Market Competitive Landscape
- 27.2. Fashion Influencer Marketing Market Company Profiles
- 27.2.1. AspireIQ
- 27.2.1.1. Overview
- 27.2.1.2. Products and Services
- 27.2.1.3. Strategy
- 27.2.1.4. Financial Performance
- 27.2.2. JuliusWorks LLC
- 27.2.2.1. Overview
- 27.2.2.2. Products and Services
- 27.2.2.3. Strategy
- 27.2.2.4. Financial Performance
- 27.2.3. Influencer DB
- 27.2.3.1. Overview
- 27.2.3.2. Products and Services
- 27.2.3.3. Strategy
- 27.2.3.4. Financial Performance
- 27.2.4. IZEA Worldwide Inc.
- 27.2.4.1. Overview
- 27.2.4.2. Products and Services
- 27.2.4.3. Strategy
- 27.2.4.4. Financial Performance
- 27.2.5. Klear
- 27.2.5.1. Overview
- 27.2.5.2. Products and Services
- 27.2.5.3. Strategy
- 27.2.5.4. Financial Performance
28. Key Mergers And Acquisitions In The Fashion Influencer Marketing Market
29. Fashion Influencer Marketing Market Future Outlook and Potential Analysis
30. Appendix
- 30.1. Abbreviations
- 30.2. Currencies
- 30.3. Historic And Forecast Inflation Rates
- 30.4. Research Inquiries
- 30.5. The Business Research Company
- 30.6. Copyright And Disclaimer