Product Code: r4721
“Product Analytics Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on product analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for product analytics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The product analytics market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Scope
Markets Covered:
- 1) By Components: Solutions; Services
- 2) By Mode: Tracking Data; Analyzing Data
- 3) By Organization Size: Large Enterprises; Small And Medium Sized Enterprises
- 4) By Deployment Mode: Cloud; On-Premises
- 5) By End-Use: Automotive; Retail And Consumer Goods; Food And Beverage Manufacturing; Machinery And Industrial Equipment Manufacturing; Healthcare And Pharmaceuticals; Energy And Utilities
- Companies Mentioned: Google LLC; International Business Machines Corporation; Oracle Corporation; Adobe Inc; Salesforce Inc
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Executive Summary
Major players in the product analytics market are: Google LLC, International Business Machines Corporation, Oracle Corporation, Adobe Inc., Salesforce Inc., Amplitude Inc., Mixpanel, Medallia, Veritone Inc., LatentView Analytics, Pendo.io Inc., Kissmetrics, Heap, Gainsight, Piwik PRO, Plytix.Com ApS, Risk Edge Solutions, LogRocket, Countly, UserIQ, Smartlook, Woopra, SAP SE, Atlassian Corporation PLC., SAS Institute, Teradata Corporation, Sisense, Copper CRM Inc., Quantum Metric, CUX.io and Refiner .
The global product analytics market grew from $9.18 billion in 2022 to $11.16 billion in 2023 at a compound annual growth rate (CAGR) of 21.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The product analytics market is expected to grow to $24.37 billion in 2027 at a CAGR of 21.6%.
The product analytics market consists of revenues earned by entities by providing trend analysis, attribution analysis and cohort analysis. Values in this market are: 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
Product analytics refers to a set of activities such as tracking, analyzing, and visualizing the user's experience to assess the client's interaction with products and services that allow product managers and product teams to optimize product features based on user data and feedback to provide correlated customer activity with long-term value. The product analytics are used to track and analyze consumer or client behavioral engagement data by an organization to improve its product or services.
North America was the largest region in the product analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the product analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The main components of product analytics are solutions and services. Services are the non-physical, intangible parts of our economy, as opposed to goods, which we can touch or handle. The mode is tracking data and analyzing data. The deployment modes are cloud and on-premises. The organization size is large enterprises and small and medium-sized enterprises. The various end-users involved automotive, retail and consumer goods, food and beverage manufacturing, machinery and industrial equipment manufacturing, healthcare and pharmaceuticals, and energy and utilities.
The adoption of product analytics tools by eCommerce companies is expected to propel the growth of the product analytics market going forward. E-commerce companies refer to companies that use smart devices and the internet to buy and sell goods and services by creating an online store. Many e-commerce sites are using product analytics, also known as e-commerce analytics, to leverage their business operations due to several benefits, such as optimizing the pricing of products, better customer engagement, providing a personalized customer shopping experience, improving marketing strategies, and others. For instance, in March 2020, according to Whidegroup, a Ukraine-based software company that provides e-commerce solutions to small to medium-sized companies, approximately 80% of online marketers are using Google Analytics, a popular e-commerce analytics software (product analytics) across the world, which enables highly-detailed reports and meaningful insights about the website and its users to optimize business operations. Therefore, the adoption of product analytics tools by eCommerce companies is driving the growth of the product analytics market.
Product innovation is a key trend gaining popularity in the product analytics market. Major companies operating in the market are focused on research and development for product innovations that could provide better solutions and strengthen their position in the market. For instance, in May 2022, Amplitude Inc., a US-based company providing behavior-tracking software, introduced industry's first insights-driven customer data platform, Amplitude CDP, a customer data platform with integrated product analytics to accelerate time to insights. This platform does not need to be integrated with third-party analytics services, since it can collect and analyze data from its own product analytics platform. Amplitude CDP is also used for better audience discovery.
In March 2020, Amplitude, Inc., a US-based company operating product analytics, acquired ClearBrain, Inc., for an undisclosed amount. Amplitude Inc., aims to strengthen its product portfolio in predictive analytics by leveraging ClearBrain's product and engineering team to its machine learning division in analytics products that will gain an advantage in the analytics market. ClearBrain Inc., is a US-based company operating in product analytics.
The countries covered in the product analytics market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The product analytics market research report is one of a series of new reports from The Business Research Company that provides product analytics market statistics, including product analytics industry global market size, regional shares, competitors with a product analytics market share, detailed product analytics market segments, market trends and opportunities, and any further data you may need to thrive in the product analytics industry. This product analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Table of Contents
1. Executive Summary
2. Product Analytics Market Characteristics
3. Product Analytics Market Trends And Strategies
4. Product Analytics Market - Macro Economic Scenario
- 4.1. COVID-19 Impact On Product Analytics Market
- 4.2. Ukraine-Russia War Impact On Product Analytics Market
- 4.3. Impact Of High Inflation On Product Analytics Market
5. Product Analytics Market Size And Growth
- 5.1. Global Product Analytics Historic Market, 2017-2022, $ Billion
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints On The Market
- 5.2. Global Product Analytics Forecast Market, 2022-2027F, 2032F, $ Billion
- 5.2.1. Drivers Of The Market
- 5.2.2. Restraints On the Market
6. Product Analytics Market Segmentation
- 6.1. Global Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Solutions
- Services
- 6.2. Global Product Analytics Market, Segmentation By Mode, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Tracking Data
- Analyzing Data
- 6.3. Global Product Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Large Enterprises
- Small And Medium Sized Enterprises
- 6.4. Global Product Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Cloud
- On-Premises
- 6.5. Global Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Automotive
- Retail And Consumer Goods
- Food And Beverage Manufacturing
- Machinery And Industrial Equipment Manufacturing
- Healthcare And Pharmaceuticals
- Energy And Utilities
7. Product Analytics Market Regional And Country Analysis
- 7.1. Global Product Analytics Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 7.2. Global Product Analytics Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
8. Asia-Pacific Product Analytics Market
- 8.1. Asia-Pacific Product Analytics Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 8.3. Asia-Pacific Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
9. China Product Analytics Market
- 9.1. China Product Analytics Market Overview
- 9.2. China Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
- 9.3. China Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
10. India Product Analytics Market
- 10.1. India Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 10.2. India Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
11. Japan Product Analytics Market
- 11.1. Japan Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 11.2. Japan Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
12. Australia Product Analytics Market
- 12.1. Australia Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 12.2. Australia Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
13. Indonesia Product Analytics Market
- 13.1. Indonesia Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 13.2. Indonesia Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
14. South Korea Product Analytics Market
- 14.1. South Korea Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 14.2. South Korea Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
15. Western Europe Product Analytics Market
- 15.1. Western Europe Product Analytics Market Overview
- 15.2. Western Europe Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 15.3. Western Europe Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
16. UK Product Analytics Market
- 16.1. UK Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 16.2. UK Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
17. Germany Product Analytics Market
- 17.1. Germany Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 17.2. Germany Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
18. France Product Analytics Market
- 18.1. France Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 18.2. France Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
19. Eastern Europe Product Analytics Market
- 19.1. Eastern Europe Product Analytics Market Overview
- 19.2. Eastern Europe Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 19.3. Eastern Europe Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
20. Russia Product Analytics Market
- 20.1. Russia Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 20.2. Russia Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
21. North America Product Analytics Market
- 21.1. North America Product Analytics Market Overview
- 21.2. North America Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 21.3. North America Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
22. USA Product Analytics Market
- 22.1. USA Product Analytics Market Overview
- 22.2. USA Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 22.3. USA Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
23. South America Product Analytics Market
- 23.1. South America Product Analytics Market Overview
- 23.2. South America Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 23.3. South America Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
24. Brazil Product Analytics Market
- 24.1. Brazil Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 24.2. Brazil Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
25. Middle East Product Analytics Market
- 25.1. Middle East Product Analytics Market Overview
- 25.2. Middle East Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 25.3. Middle East Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
26. Africa Product Analytics Market
- 26.1. Africa Product Analytics Market Overview
- 26.2. Africa Product Analytics Market, Segmentation By Components, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 26.3. Africa Product Analytics Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
27. Product Analytics Market Competitive Landscape And Company Profiles
- 27.1. Product Analytics Market Competitive Landscape
- 27.2. Product Analytics Market Company Profiles
- 27.2.1. Google LLC
- 27.2.1.1. Overview
- 27.2.1.2. Products and Services
- 27.2.1.3. Strategy
- 27.2.1.4. Financial Performance
- 27.2.2. International Business Machines Corporation
- 27.2.2.1. Overview
- 27.2.2.2. Products and Services
- 27.2.2.3. Strategy
- 27.2.2.4. Financial Performance
- 27.2.3. Oracle Corporation
- 27.2.3.1. Overview
- 27.2.3.2. Products and Services
- 27.2.3.3. Strategy
- 27.2.3.4. Financial Performance
- 27.2.4. Adobe Inc
- 27.2.4.1. Overview
- 27.2.4.2. Products and Services
- 27.2.4.3. Strategy
- 27.2.4.4. Financial Performance
- 27.2.5. Salesforce Inc
- 27.2.5.1. Overview
- 27.2.5.2. Products and Services
- 27.2.5.3. Strategy
- 27.2.5.4. Financial Performance
28. Key Mergers And Acquisitions In The Product Analytics Market
29. Product Analytics Market Future Outlook and Potential Analysis
30. Appendix
- 30.1. Abbreviations
- 30.2. Currencies
- 30.3. Historic And Forecast Inflation Rates
- 30.4. Research Inquiries
- 30.5. The Business Research Company
- 30.6. Copyright And Disclaimer