サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
表紙：広告代理店の世界市場：モード別、調査タイプ別、最終用途産業別の地域別展望、競合戦略、セグメント予測（2030年まで）
市場調査レポート
商品コード
1107122

広告代理店の世界市場：モード別、調査タイプ別、最終用途産業別の地域別展望、競合戦略、セグメント予測（2030年まで）

Global Advertising Agencies Market By Mode, Survey Type, End-User Industry (Banking, Financial Services, & Insurance Sector (BFSI), Consumer Goods & Retail, & Others)-Regional Outlook, Competitive Strategies & Segment Forecasts to 2030
出版日: | 発行: SPER Market Research Pvt. Ltd. | ページ情報: 英文 368 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
広告代理店の世界市場：モード別、調査タイプ別、最終用途産業別の地域別展望、競合戦略、セグメント予測（2030年まで）
出版日: 2022年07月15日
発行: SPER Market Research Pvt. Ltd.
ページ情報: 英文 368 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

世界の広告代理店の市場規模は、CAGR9.2%で成長し、2030年までに7,642億4,000万米ドルに達すると予測されています。

当レポートでは、世界の広告代理店市場について調査分析し、市場概要、市場力学、市場の展望、セグメント別・地域別の分析、主要企業プロファイルなどを提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 促進要因、抑制要因、機会、課題の分析
    • 促進要因
    • 抑制要因
    • 市場機会
    • 課題
  • 世界の広告代理店市場のCOVID-19の影響

第5章 市場変数と見通し

  • SWOT分析
    • 強み
    • 弱点
    • 市場機会
    • 脅威
  • PESTEL分析
    • 政治情勢
    • 経済情勢
    • 社会情勢
    • 技術情勢
    • 環境情勢
    • 法的情勢
  • ポーターのファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 代替品の脅威
    • 新規参入者の脅威
    • 競争企業間の敵対関係
  • ヒートマップ分析

第6章 世界の広告代理店市場：モード別（2019年～2030年）

  • オンライン広告
  • オフライン広告

第7章 世界の広告代理店市場：調査タイプ別（2019年～2030年）

  • デジタル
  • アウトオフホーム（OOH）
  • 印刷
  • ラジオ
  • テレビ
  • その他

第8章 世界の広告代理店市場：最終用途産業別（2019年～2030年）

  • 銀行・金融サービス・保険セクター(BFSI)
  • 消費財・小売
  • 政府・公共部門
  • ヘルスケア
  • IT ・通信
  • メディア・エンターテイメント

第9章 世界の広告代理店市場：地域別（2019年～2030年）

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国
    • その他アジア太平洋
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • 中東・アフリカ
    • サウジアラビア王国
    • アラブ首長国連邦
    • その他中東

第10章 企業プロファイル

  • Accenture Interactive
  • BlueFocus Communication Group
  • Deloitte Digital
  • Dentsu Inc.
  • IBM iX
  • Interpublic Group of Cos.
  • Omnicom Group
  • Publicis Groupe
  • PwC Digital Services
  • WPP
目次
Product Code: IACT2201

According to SPER Market Research, the global advertising agencies market is estimated to reach USD 764.24 billion by 2030 with a CAGR of 9.2%.

Demand for advertising agencies is expected to rise due to an increase in advertising spending across industries. Ad spending on video and mobile devices is increasing significantly. Recently, total TV ad spending was surpassed by digital advertising. The retail industry spends the most money on advertising. As a result, an increase in advertising spending is expected to fuel demand for the advertising agency market.

The advertising agencies market is made up of entities (organisations, sole proprietorships, and partnerships) that plan, develop, create, and manage advertisement and promotional activities in newspapers, radio, television, websites, and social media sites.

TV, digital, radio, print, Out-of-home (OOH), and other types of advertising agencies are the most common. A digital agency's primary focus is on marketing a company's products and services on the internet through website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. Online and offline advertising are used by the banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecom; healthcare; and media & entertainment.

The introduction of artificial intelligence (AI) in advertising is gaining traction in the market of advertising agencies. Major industry players are constantly focused on introducing innovations and technologies to better serve the needs of consumers.

Impact of COVID-19 on the Advertising Agencies Market

The expansion of the advertising agencies market is primarily due to companies reorganising their operations and recovering from the COVID-19 impact, which had previously resulted in restrictive containment measures such as social distancing, remote working, and the closure of commercial activities, resulting in operational challenges.

Scope of the report:

  • Market size available for years: 2019-2030
  • Base year considered: 2021
  • Forecast period: 2022-2030
  • Segments covered: By Mode, By Survey Type, By End-User, By Region
  • Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East, Africa

Companies Covered: Accenture Interactive, BlueFocus Communication Group, Deloitte Digital, Dentsu Inc., IBM iX, Interpublic Group of Cos., Omnicom Group, Publicis Groupe, PwC Digital Services, WPP

Global Advertising Agencies Market, By Mode:

Based on the Mode, Global Advertising Agencies Market is segmented as; Online Advertising, Offline Advertising.

Global Advertising Agencies Market, By Survey Type:

Based on the survey type, Global Advertising Agencies Market is segmented as; TV, Digital, Radio, Print, Out-Of-Home (OOH).

Global Advertising Agencies Market, By End-user:

Based on the end-user, Global Advertising Agencies Market is segmented as; Banking, Financial Services, And Insurance Sector (BFSI), Consumer Goods And Retail, Government And Public Sector, IT & Telecom, Healthcare, Media & Entertainment.

Global Advertising Agencies Market, By Region:

North America accounted for the largest share of the Global Advertising Agencies Market. North America is the region that invests the most in advertising, but Asia Pacific has been close behind for some time, and Western Europe rounds out the top three. The Middle East and Africa, as well as Central and Eastern Europe, spend the least, but grow the most.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the Global Advertising Agencies Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Global Advertising Agencies Market, By Mode, 2019-2030 (USD Million)

  • 6.1. Online advertising
  • 6.2. Offline advertising

7. Global Advertising Agencies Market, By Survey Type, 2019-2030 (USD Million)

  • 7.1. Digital
  • 7.2. Out-of-home (OOH)
  • 7.3. Print
  • 7.4. Radio
  • 7.5. TV
  • 7.6. Others

8. Global Advertising Agencies Market, By End-user Industry, 2019-2030 (USD Million)

  • 8.1. Banking, Financial Services, and Insurance Sector (BFSI)
  • 8.2. Consumer Goods and Retail
  • 8.3. Government and Public Sector
  • 8.4. Healthcare
  • 8.5. IT & Telecom
  • 8.6. Media & Entertainment

9. Global Advertising Agencies Market, By Region, 2019-2030 (USD Million)

  • 9.1. North America
    • 9.1.1. United States
    • 9.1.2. Canada
    • 9.1.3. Mexico
  • 9.2. Europe
    • 9.2.1. Germany
    • 9.2.2. United Kingdom
    • 9.2.3. France
    • 9.2.4. Italy
    • 9.2.5. Spain
    • 9.2.6. Rest of Europe
  • 9.3. Asia-Pacific
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. India
    • 9.3.4. Australia
    • 9.3.5. South Korea
    • 9.3.6. Rest of Asia-Pacific
  • 9.4. South America
    • 9.4.1. Brazil
    • 9.4.2. Argentina
    • 9.4.3. Rest of South America
  • 9.5. Middle East & Africa
    • 9.5.1. Kingdom of Saudi Arabia
    • 9.5.2. United Arab Emirates
    • 9.5.3. Rest of Middle East & Africa

10. Company Profiles

  • 10.1. Accenture Interactive
    • 10.1.1. Company details
    • 10.1.2. Financial outlook
    • 10.1.3. Product summary
    • 10.1.4. Recent developments
  • 10.2. BlueFocus Communication Group
    • 10.2.1. Company details
    • 10.2.2. Financial outlook
    • 10.2.3. Product summary
    • 10.2.4. Recent developments
  • 10.3. Deloitte Digital
    • 10.3.1. Company details
    • 10.3.2. Financial outlook
    • 10.3.3. Product summary
    • 10.3.4. Recent developments
  • 10.4. Dentsu Inc.
    • 10.4.1. Company details
    • 10.4.2. Financial outlook
    • 10.4.3. Product summary
    • 10.4.4. Recent developments
  • 10.5. IBM iX
    • 10.5.1. Company details
    • 10.5.2. Financial outlook
    • 10.5.3. Product summary
    • 10.5.4. Recent developments
  • 10.6. Interpublic Group of Cos.
    • 10.6.1. Company details
    • 10.6.2. Financial outlook
    • 10.6.3. Product summary
    • 10.6.4. Recent developments
  • 10.7. Omnicom Group
    • 10.7.1. Company details
    • 10.7.2. Financial outlook
    • 10.7.3. Product summary
    • 10.7.4. Recent developments
  • 10.8. Publicis Groupe
    • 10.8.1. Company details
    • 10.8.2. Financial outlook
    • 10.8.3. Product summary
    • 10.8.4. Recent developments
  • 10.9. PwC Digital Services
    • 10.9.1. Company details
    • 10.9.2. Financial outlook
    • 10.9.3. Product summary
    • 10.9.4. Recent developments
  • 10.10. WPP
    • 10.10.1. Company details
    • 10.10.2. Financial outlook
    • 10.10.3. Product summary
    • 10.10.4. Recent developments