偽造防止包装の世界市場予測：使用機能別（トラック・トレース包装技術（バーコード技術、RFID））、技術別、地域別の分析（2028年まで）

世界の偽造防止包装の市場規模は、2022年の1,237億8,000万米ドルから、2028年までに3,132億3,000万米ドルに達し、予測期間中にCAGRで14.5%の成長が予測されています。

製品の偽造を防ぐために、バーコード、無線自動識別（RIF）、シリアル化などの偽造防止包装ソリューションや、トラック・トレースソリューションが使用されています。この種の包装は、製薬業界やパーソナルケア業界での採用が進んでいます。

当レポートでは、世界の偽造防止包装市場を調査し、市場の促進要因・抑制要因、市場機会、COVID-19の影響、セグメント別の市場解析、競合情勢、主要企業のプロファイルなど、体系的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 序文

第3章 市場動向分析

• 促進要因
• 抑制要因
• 市場機会
• 脅威
• 技術分析
• 用途分析
• エンドユーザー分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

第5章 世界の偽造防止包装市場：使用機能別

• トラック・トレース
  • バーコード技術
  • 無線自動識別（RFID）
• 顕在機能
  • ホログラム
  • グラフィック
  • ナンバリング
  • セキュリティインク・コーティング
  • 可視印刷
• 隠し機能
  • インビジブル印刷
  • ウォーターマーク
  • レーザーコード
  • 埋め込み画像
• フォレンジック
  • マイクロタガント
  • 生物学的タガント
• 不正開封防止
  • 壊れやすいキャップ
  • 容器シール
  • 熱収縮バンド
  • 密閉型金属チューブ
  • ストリップパック
  • ティアアウェイキャップ
  • ラッピング

第6章 世界の偽造防止包装市場：技術別

• マスエンコーディング
  • デジタルマスシリアル化
  • デジタルマス暗号化
• タガント
  • 検出タガント
  • 識別タガント

第7章 世界の偽造防止包装市場：用途別

• 食品包装
  • ベビーフード
  • 缶詰食品包装
  • 菓子類
  • インスタント食品包装
  • 包装されたベーカリー製品
  • 包装された乳製品
  • 包装された肉製品
  • 包装されたシーフード
• 医薬品包装
  • 市販薬
  • 処方薬

第8章 世界の偽造防止包装市場：エンドユーザー別

• アパレル・フットウェア
• 耐久消費財
• 化粧品・パーソナルケア
• 電気・電子
• 産業・自動車
• 高級品

第9章 世界の偽造防止包装市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他

第10章 主要な発展

• 契約、パートナーシップ、提携、合弁事業
• 買収・合併
• 新製品の発売
• 事業拡張
• その他の主要戦略

第11章 企業プロファイル

• MicroTagTemed Ltd.
• BrandWatch Technologies
• AlpVision
• SICPA HOLDING SA
• Zebra Technologies Corporation
• CCL Industries Inc
• Impinj, Inc
• Authentix
• Avery Dennison Corporation
• SML Group
• 3M Company
• Catalent Pharma Solution Inc
• TraceLink Inc
• Authentix Inc.
• Sicapa
• Clariant

List of Tables

• Table 1 Global Anti-Counterfeiting Packaging Market Outlook, By Region (2020-2028) (US $MN)
• Table 2 Global Anti-Counterfeiting Packaging Market Outlook, By Usage Feature (2020-2028) (US $MN)
• Table 3 Global Anti-Counterfeiting Packaging Market Outlook, By Track and Trace (2020-2028) (US $MN)
• Table 4 Global Anti-Counterfeiting Packaging Market Outlook, By Barcode Technology (2020-2028) (US $MN)
• Table 5 Global Anti-Counterfeiting Packaging Market Outlook, By Radio Frequency Identification (RFID) (2020-2028) (US $MN)
• Table 6 Global Anti-Counterfeiting Packaging Market Outlook, By Overt Features (2020-2028) (US $MN)
• Table 7 Global Anti-Counterfeiting Packaging Market Outlook, By Holograms (2020-2028) (US $MN)
• Table 8 Global Anti-Counterfeiting Packaging Market Outlook, By Graphics (2020-2028) (US $MN)
• Table 9 Global Anti-Counterfeiting Packaging Market Outlook, By Numbering (2020-2028) (US $MN)
• Table 10 Global Anti-Counterfeiting Packaging Market Outlook, By Security Inks and Coatings (2020-2028) (US $MN)
• Table 11 Global Anti-Counterfeiting Packaging Market Outlook, By Visible Printing (2020-2028) (US $MN)
• Table 12 Global Anti-Counterfeiting Packaging Market Outlook, By Covert Features (2020-2028) (US $MN)
• Table 13 Global Anti-Counterfeiting Packaging Market Outlook, By Invisible Printing (2020-2028) (US $MN)
• Table 14 Global Anti-Counterfeiting Packaging Market Outlook, By Watermarks (2020-2028) (US $MN)
• Table 15 Global Anti-Counterfeiting Packaging Market Outlook, By Laser Codes (2020-2028) (US $MN)
• Table 16 Global Anti-Counterfeiting Packaging Market Outlook, By Embedded Images (2020-2028) (US $MN)

Table17 Global Anti-Counterfeiting Packaging Market Outlook, By Forensic (2020-2028) (US $MN)

• Table 18 Global Anti-Counterfeiting Packaging Market Outlook, By Micro Taggants (2020-2028) (US $MN)
• Table 19 Global Anti-Counterfeiting Packaging Market Outlook, By Biological Taggants (2020-2028) (US $MN)
• Table 20 Global Anti-Counterfeiting Packaging Market Outlook, By Tamper Evidence (2020-2028) (US $MN)
• Table 21 Global Anti-Counterfeiting Packaging Market Outlook, By Breakable Caps (2020-2028) (US $MN)
• Table 22 Global Anti-Counterfeiting Packaging Market Outlook, By Container Seals (2020-2028) (US $MN)
• Table 23 Global Anti-Counterfeiting Packaging Market Outlook, By Heat Shrink Band (2020-2028) (US $MN)
• Table 24 Global Anti-Counterfeiting Packaging Market Outlook, By Sealed Metal Tubes (2020-2028) (US $MN)
• Table 25 Global Anti-Counterfeiting Packaging Market Outlook, By Strip Pack (2020-2028) (US $MN)
• Table 26 Global Anti-Counterfeiting Packaging Market Outlook, By Tear Away Caps (2020-2028) (US $MN)
• Table 27 Global Anti-Counterfeiting Packaging Market Outlook, By Wrappers (2020-2028) (US $MN)
• Table 28 Global Anti-Counterfeiting Packaging Market Outlook, By Technology (2020-2028) (US $MN)
• Table 29 Global Anti-Counterfeiting Packaging Market Outlook, By Mass Encoding (2020-2028) (US $MN)
• Table 30 Global Anti-Counterfeiting Packaging Market Outlook, By Digital Mass Serialization (2020-2028) (US $MN)
• Table 31 Global Anti-Counterfeiting Packaging Market Outlook, By Digital Mass Encryption (2020-2028) (US $MN)
• Table 32 Global Anti-Counterfeiting Packaging Market Outlook, By Taggants (2020-2028) (US $MN)
• Table 33 Global Anti-Counterfeiting Packaging Market Outlook, By Detection Taggants (2020-2028) (US $MN)
• Table 34 Global Anti-Counterfeiting Packaging Market Outlook, By Identification Taggants (2020-2028) (US $MN)
• Table 35 Global Anti-Counterfeiting Packaging Market Outlook, By Application (2020-2028) (US $MN)
• Table 36 Global Anti-Counterfeiting Packaging Market Outlook, By Food Packaging (2020-2028) (US $MN)
• Table 37 Global Anti-Counterfeiting Packaging Market Outlook, By Baby Food (2020-2028) (US $MN)
• Table 38 Global Anti-Counterfeiting Packaging Market Outlook, By Canned Food Packaging (2020-2028) (US $MN)
• Table 39 Global Anti-Counterfeiting Packaging Market Outlook, By Confectionery (2020-2028) (US $MN)
• Table 40 Global Anti-Counterfeiting Packaging Market Outlook, By Convenience Food Packaging (2020-2028) (US $MN)
• Table 41 Global Anti-Counterfeiting Packaging Market Outlook, By Packaged Bakery Products (2020-2028) (US $MN)
• Table 42 Global Anti-Counterfeiting Packaging Market Outlook, By Packaged Dairy Products (2020-2028) (US $MN)
• Table 43 Global Anti-Counterfeiting Packaging Market Outlook, By Packaged Meat Products (2020-2028) (US $MN)
• Table 44 Global Anti-Counterfeiting Packaging Market Outlook, By Packaged Seafood (2020-2028) (US $MN)
• Table 45 Global Anti-Counterfeiting Packaging Market Outlook, By Pharmaceutical Packaging (2020-2028) (US $MN)
• Table 46 Global Anti-Counterfeiting Packaging Market Outlook, By Over The Counter Drugs (2020-2028) (US $MN)
• Table 47 Global Anti-Counterfeiting Packaging Market Outlook, By Prescription Based Drugs (2020-2028) (US $MN)
• Table 48 Global Anti-Counterfeiting Packaging Market Outlook, By End User (2020-2028) (US $MN)
• Table 49 Global Anti-Counterfeiting Packaging Market Outlook, By Apparel & Footwear (2020-2028) (US $MN)
• Table 50 Global Anti-Counterfeiting Packaging Market Outlook, By Consumer Durables (2020-2028) (US $MN)
• Table 51 Global Anti-Counterfeiting Packaging Market Outlook, By Cosmetics & Personal Care (2020-2028) (US $MN)
• Table 52 Global Anti-Counterfeiting Packaging Market Outlook, By Electrical & Eectronics (2020-2028) (US $MN)
• Table 53 Global Anti-Counterfeiting Packaging Market Outlook, By Industrial and Automotive (2020-2028) (US $MN)
• Table 54 Global Anti-Counterfeiting Packaging Market Outlook, By Luxury Goods (2020-2028) (US $MN)

Note- Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

According to Stratistics MRC, the Global Anti-Counterfeiting Packaging Market is accounted for $123.78 billion in 2022 and is expected to reach $313.23 billion by 2028 growing at a CAGR of 14.5% during the forecast period. Anti-counterfeit packaging solutions such as barcodes, radio frequency identification (RIF), and serialization as well as track and trace solutions are used to curb counterfeiting of products. This type of packaging is gaining adoption from the pharmaceutical and personal care industries. Anti-counterfeit packaging is the process of assigning secure packaging to the product to prevent counterfeiting or infringement. Counterfeit goods include clothing, medications, jewelry, cigarettes, electronic equipment, and parts, among others.

International Paper was the world's largest paper packaging company in 2021, with a reported revenue of 19.36. That year, the number of International Paper employees averaged 38,200. WestRock - another U.S. based company, was second-largest paper packaging company in 2021, with revenue of almost 19 billion U.S. dollars. Most of WestRock's revenue is generated by its corrugated packaging segment.

Market Dynamics:

Driver:

Rigorous Product Safety Regulations

The rise in strict product protection regulations related to counterfeiting. Since the market concentration of counterfeit products is constantly growing, strict regulations are imposed by the government of different countries to regulate counterfeiting activities. Such regulations have a positive influence on the anti-counterfeit packaging industry and seek to eliminate the demand for counterfeit products. Due to the sales of counterfeit products, there has been a rise in concerns about the losses suffered by product manufacturers across countries, which has increased concerns about brand dilution, which in turn drives the need for a market.

Restraint:

High Cost

High setup and innovation expenses are necessary to create it, which prevents both new entrants and potential clients from accepting solutions, limiting the market growth. Furthermore, some existing technologies, such as barcodes and QR codes, are easy to replicate or fake without proper customer awareness, limiting industry expansion.

Opportunity:

Rising Digitalization Of Anti-Counterfeiting Solutions

In favor of digital anti-counterfeiting kits, a significant argument is that smartphones can be tapped to allow consumer-usable solutions. Quick-response (QR) codes boast the convenience of scanning without the need to download any app. With each day, the need and importance for its solutions are increasing, and trends are expected to continue in the future. In this scenario, the 'go-to solution' for thwarting economic harm, health threats, online fraud, and a spate of other crimes have been digital anti-counterfeiting packaging solutions. Globally, the counterfeiting of fragile goods is discouraged by various kinds of anti-counterfeit packaging, both subtle and overt. Thus, they save lives and economic welfare directly and indirectly, which leads to the upsurge in the market in recent times.

Threat:

Lack of Awareness

The primary challenge for its producers is raising consumer awareness of how to use these technologies to determine a product's ingenuity. Companies must advise customers about technology in a covert manner so that imitators are unable to imitate them. Furthermore, the creation of these solutions attracts a lot of money, which puts a strain on the industry's growth.

COVID-19 Impact

Law enforcement agencies and drug suppliers in the U.S. are being urged to step up their investment in anti-counterfeiting measures as part of plans to tackle the COVID crisis. The advice from the International Hologram Manufacturers Association (IHMA) comes in the wake of reports of a 300% increase this year in adverts on the dark web for coronavirus vaccines, fake vaccination certificates and fake negative COVID-19 test results.

Pharmaceutical packaging segment is expected to be the largest during the forecast period

Due to the risk of damage caused by the use of fake products, a major demand for anti-counterfeit packaging is expected to come from the pharmaceutical industry. Manufacturers are embracing anti-counterfeiting packaging technology due to concerns about the brand value and adverse effects of spurious products, which in turn fuels the global demand for the market. Following the concerns about brand dilution and losses suffered by manufacturers, many companies are making significant investments in this packaging technology which in turn is expected to generate enormous business opportunities for industry players.

The Mass Encoding segment is expected to have the highest CAGR during the forecast period

Mass Encoded products, with the support of software solutions, permit product tracking through the various nodes in the logistics and supply chain management operations. Barcode, digital mass serialization, and digital mass encryption are the various options used for mass encoding the market for thermal paper-based labels, which has also experienced a rise in its demand.

Region with highest share:

The Asia Pacific is projected to hold the highest market share, due to the growing pharmaceutical & healthcare and food & beverage industries are likely to drive the demand for market in China. In addition to this, the country's large consumer base, overall positive economic environment, and increase in manufacturing activities will drive demand in the packaging industry. It is developing due to increased consumer knowledge, which has resulted in a greater understanding of the product-related information, raising the demand for counterfeit packaging in the province. The demand for pharmaceutical packaging in China is expected to show significant growth due to several pharmaceutical product manufacturers in the province.

Region with highest CAGR:

North America is projected to have the highest CAGR, the growth is attributed to the growing consumer consumption for food and beverages, healthcare items, cosmetics, and electronics is predicted to contribute significantly to the industry growth. Consumers' demands for transparency are increasing, resulting in a huge increase in the traceability of these products. The presence of sophisticated anti-forged rules has supported the market's growth. As a result, to meet the expanding demand, manufacturers include breakthrough technologies in equipment with particular features for effective production tracking and identification.

Key players in the market:

Some of the key players profiled in the Anti-Counterfeiting Packaging Market include MicroTagTemed Ltd., BrandWatch Technologies, AlpVision, SICPA HOLDING SA, Zebra Technologies Corporation, CCL Industries Inc, Impinj, Inc, Authentix, Avery Dennison Corporation, SML Group, 3M Company, Catalent Pharma Solution Inc, TraceLink Inc, Authentix Inc., Sicapa, Clariant.

Key developments:

In August 2021: Avery Dennison Corporation acquired Vestcom. The acquisition is anticipated to broaden the company's branded labelling solutions for the retail and consumer packaged goods industries.

In March 2020: CCL Industries Inc. acquired Flexpol sp. z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is projected to enhance the company's existing capabilities to serve the label industry in the European region.

In February 2018: Clariant launched a new brand name called EQius for humidity-control packaging solutions which also provides protection against anti-counterfeiting. will be used as an umbrella brand for products currently marketed as EQ-Pak® packets, EQ-Can® canisters, EQ-Stopper™ closures, and EQ-Bag™ bags, along with the raw material that goes in them.

Usage Features Covered:

• Track and Trace
• Overt Features
• Covert Features
• Forensic
• Tamper Evidence

Technology's Covered:

• Mass Encoding
• Taggants

Applications Covered:

• Food Packaging
• Pharmaceutical Packaging

End Users Covered:

• Apparel & footwear
• Clothing & Apparel
• Consumer Durables
• Cosmetics & Personal Care
• Electrical & electronics
• Industrial and Automotive
• Luxury Goods

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets

4 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Anti-Counterfeiting Packaging Market, By Usage Feature

• 5.1 Introduction
• 5.2 Track and Trace
  • 5.2.1 Barcode Technology
    • 5.2.1.1 Bar Code Labels
    • 5.2.1.1.1 Aluminum Barcode Labels
    • 5.2.1.1.2 Ceramic Barcode Labels
    • 5.2.1.1.3 Paper Barcode Labels
    • 5.2.1.1.4 Polyester Barcode Labels
  • 5.2.2 Radio Frequency Identification (RFID)
    • 5.2.2.1 Low Frequency RFID
    • 5.2.2.2 Ultra-high Frequency RFID
    • 5.2.2.3 High Frequency RFID
• 5.3 Overt Features
  • 5.3.1 Holograms
    • 5.3.1.1 2D/3D
    • 5.3.1.2 Computer Generated
    • 5.3.1.3 Dot Matrix
    • 5.3.1.4 Stereogram
    • 5.3.1.5 Transmission
    • 5.3.1.6 Volume
    • 5.3.1.7 Image
  • 5.3.2 Graphics
  • 5.3.3 Numbering
  • 5.3.4 Security Inks and Coatings
  • 5.3.5 Visible Printing
• 5.4 Covert Features
  • 5.4.1 Invisible Printing
  • 5.4.2 Watermarks
    • 5.4.2.1 Physical Paper Watermark
    • 5.4.2.2 Digital Watermark
  • 5.4.3 Laser Codes
  • 5.4.4 Embedded Images
• 5.5 Forensic
  • 5.5.1 Micro Taggants
  • 5.5.2 Biological Taggants
• 5.6 Tamper Evidence
  • 5.6.1 Breakable Caps
  • 5.6.2 Container Seals
  • 5.6.3 Heat Shrink Band
  • 5.6.4 Sealed Metal Tubes
  • 5.6.5 Strip Pack
  • 5.6.6 Tear Away Caps
  • 5.6.7 Wrappers

6 Global Anti-Counterfeiting Packaging Market, By Technology

• 6.1 Introduction
• 6.2 Mass Encoding
  • 6.2.1 Digital Mass Serialization
  • 6.2.2 Digital Mass Encryption
• 6.3 Taggants
  • 6.3.1 Detection Taggants
  • 6.3.2 Identification Taggants

7 Global Anti-Counterfeiting Packaging Market, By Application

• 7.1 Introduction
• 7.2 Food Packaging
  • 7.2.1 Baby Food
  • 7.2.2 Canned Food Packaging
  • 7.2.3 Confectionery
  • 7.2.4 Convenience Food Packaging
  • 7.2.5 Packaged Bakery Products
  • 7.2.6 Packaged Dairy Products
  • 7.2.7 Packaged Meat Products
  • 7.2.8 Packaged Seafood
• 7.3 Pharmaceutical Packaging
  • 7.3.1 Over The Counter Drugs
  • 7.3.2 Prescription Based Drugs

8 Global Anti-Counterfeiting Packaging Market, By End User

• 8.1 Introduction
• 8.2 Apparel & Footwear
• 8.3 Consumer Durables
• 8.4 Cosmetics & Personal Care
• 8.5 Electrical & Eectronics
• 8.6 Industrial and Automotive
• 8.7 Luxury Goods

9 Global Anti-Counterfeiting Packaging Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 MicroTagTemed Ltd.
• 11.2 BrandWatch Technologies
• 11.3 AlpVision
• 11.4 SICPA HOLDING SA
• 11.5 Zebra Technologies Corporation
• 11.6 CCL Industries Inc
• 11.7 Impinj, Inc
• 11.8 Authentix
• 11.9 Avery Dennison Corporation
• 11.10 SML Group
• 11.11 3M Company
• 11.12 Catalent Pharma Solution Inc
• 11.13 TraceLink Inc
• 11.14 Authentix Inc.
• 11.15 Sicapa
• 11.16 Clariant