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DTCブランド市場の2032年までの予測：製品タイプ、ビジネスモデル、顧客タイプ、プラットフォームタイプ、技術別、地域別の世界分析

Direct-to-Consumer Brands Market Forecasts to 2032 - Global Analysis By Product Type, Business Model, Customer Type, Platform Type, Technology and By Geography

出版日
ページ情報
英文 200+ Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=151.79円
DTCブランド市場の2032年までの予測：製品タイプ、ビジネスモデル、顧客タイプ、プラットフォームタイプ、技術別、地域別の世界分析
出版日: 2025年07月07日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2～3営業日
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

Stratistics MRCによると、世界のDTCブランド市場は2025年に2,299億3,000万米ドルを占め、2032年までにはCAGR17.4％で成長し、7,067億6,000万米ドルに達すると予測されています。

ダイレクト・ツー・コンシューマー（DTC）ブランドとは、従来の小売仲介業者に頼ることなく、顧客に直接製品を販売する企業のことです。オンラインプラットフォーム、ソーシャルメディア、eコマースサイトを活用することで、これらのブランドはブランディング、価格設定、顧客体験をより自由にコントロールできるようになります。DTCブランドは多くの場合、データ主導の戦略を用いてマーケティングをパーソナライズし、消費者とのより強固な関係を構築することで、市場の需要に迅速に対応し、より高い利益率を維持することができます。

インターネットの普及

世界のインターネット・アクセスの増加により、DTCブランドは消費者に直接アプローチできるようになりました。特に新興市場では、より多くの人々がインターネットを利用するようになり、デジタル店頭が主要な買い物先となりつつあります。ソーシャル・メディア・プラットフォームとデジタル広告ツールは、超ターゲティング・マーケティング戦略を可能にしました。消費者は今、シームレスなオンライン体験を期待しており、DTCブランドはそれを提供できる立場にあります。従来の小売業からデジタル・ファースト商取引へのシフトは、このようなコネクティビティによって加速しています。その結果、インターネットの普及は依然としてDTC市場成長の基盤となっています。

高い顧客獲得コスト

デジタルの利点にもかかわらず、DTCブランドにとって顧客獲得は依然としてコストのかかる課題です。オンライン広告の激しい競争は、グーグルやメタのようなプラットフォームのコストを押し上げています。多くのブランドがペイドメディアに大きく依存しているため、利益率が低下しています。加えて、消費者はより選択的になっており、ブランドは魅力的なコンテンツや体験に投資する必要があります。また、実店舗がないため、オーガニックなブランド発見も制限されます。これらの要因により、多額のマーケティング予算がなければ持続的な成長は難しいです。

eコマースの採用拡大

消費者は、利便性、多様性、競争力のある価格を求めて、ますますオンライン・ショッピングを好むようになっており、DTCブランドはこの動向を利用することで、従来の小売チャネルに頼ることなく、より多くの消費者にリーチすることができます。eコマース・プラットフォームは、迅速なセットアップ、拡張性、顧客との直接的なやり取りを可能にし、新規ブランドにとって費用対効果の高いエントリー・ポイントを提供します。決済処理、ロジスティクス、分析のための高度なツールは、オペレーションをさらに簡素化します。さらに、ソーシャルコマースやモバイルショッピングはユーザー体験を向上させ、オンライン購入をよりシームレスにし、リピーターを増やすことで、DTC市場の成長に拍車をかけています。

データプライバシー規制

一般データ保護規則（GDPR）やカリフォルニア州消費者プライバシー法（CCPA）のような規制は、完全な透明性と同意を要求し、ブランドは安全なデータシステムと法令遵守への投資を余儀なくされます。これらの規則により、貴重な消費者インサイトへのアクセスが制限され、ターゲットを絞ったマーケティングが難しくなります。データの利用可能性の低下は、パーソナライゼーションと顧客エンゲージメントに影響を与えます。さらに、コンプライアンスを怠ると、特に複雑な規制要件をナビゲートするリソースを持たない小規模なDTCブランドにとって、多額の罰金や風評被害につながる可能性があります。

COVID-19の影響：

COVID-19の大流行は、デジタルの導入を加速させ、DTCの成長の触媒として作用しました。ロックダウンや小売店の閉鎖により、消費者はオンラインショッピングを利用するようになり、デジタルネイティブなブランドは恩恵を受けた。多くのDTC企業は、機敏なサプライチェーンとダイレクト・フルフィルメントで迅速に対応しました。しかし、その反面、ロジスティクスや顧客サービスの弱点が露呈した企業もありました。パンデミック後、DTCモデルは依然として強力だが、競合は激化しています。ブランドは今、勢いを持続させるために、リテンション、パーソナライゼーション、オペレーションの回復力に注力しなければならないです。

予測期間中、ヘルス＆ウェルネス・セグメントが最大となる見込み

消費者が心身の健康を促進する製品を求める傾向が強まっていることから、予測期間中はヘルス＆ウェルネス・セグメントが最大の市場シェアを占めると予想されます。DTCブランドは、個人に合わせたサプリメント、オーガニックスキンケア、フィットネス用品、クリーンラベル食品でこの需要に応えています。DTCブランドの直接販売モデルは、透明性の高い原料調達、オーダーメイドのソリューション、健康に焦点を当てたブランディングを可能にし、便利で高品質なウェルネス製品を求める健康志向の消費者の信頼とロイヤリティを高めています。

予測期間中、eコマース・インフラストラクチャ分野のCAGRが最も高くなると予想されます。

オンライン決済、在庫管理、注文処理、顧客分析などの堅牢なプラットフォームが、ブランドの効率的な運営と迅速な規模拡大を可能にするためです。ロジスティクス・プロバイダーやサードパーティ・マーケットプレースとの統合により、配送スピードと到達範囲が向上します。このシームレスなデジタル・エコシステムにより、DTCブランドはスムーズなショッピング体験を提供し、運営を合理化し、従来の小売業と効果的に競争できるようになり、市場の継続的な拡大に拍車をかけています。

最大のシェアを占める地域：

予測期間中、アジア太平洋は、急速なデジタル化、スマートフォンの普及率の上昇、可処分所得が増加する中流階級の人口増加に牽引され、最大の市場シェアを占めると予想されます。消費者は利便性と商品の多様性を求めてオンライン・ショッピングを利用しています。ソーシャルメディアの影響力とWeChatやShopeeのようなモバイルコマース・プラットフォームは、DTCブランドの認知度をさらに高めています。さらに、若年層はパーソナライズされた本物のブランド体験を求め、ニッチで健康志向のDTC商品の成長を地域全体で後押ししています。

CAGRが最も高い地域：

予測期間中、北米地域が最も高いCAGRを示すと予想されるが、これはインターネットの普及率が高く、eコマースのインフラが発達しており、パーソナライズされたショッピング体験に対する消費者の嗜好が強いためです。消費者は利便性、透明性、ブランドの信頼性をますます好むようになっており、DTCモデルはそれを効果的に提供しています。この地域はハイテクに精通した人口が多く、ソーシャルメディア・プラットフォームが広く利用されているため、効率的なデジタル・マーケティングが可能です。さらに、ウェルネス、持続可能性、ニッチ製品への関心の高まりが、多様なカテゴリーにおけるDTCブランドの採用をさらに後押ししています。

無料カスタマイズサービス：

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます：

  • 企業プロファイル
    • 追加市場企業の包括的プロファイリング（3社まで）
    • 主要企業のSWOT分析（3社まで）
  • 地域セグメンテーション
    • 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
  • 競合ベンチマーキング
    • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

  • 概要
  • ステークホルダー
  • 調査範囲
  • 調査手法
    • データマイニング
    • データ分析
    • データ検証
    • 調査アプローチ
  • 調査資料
    • 1次調査資料
    • 2次調査情報源
    • 前提条件

第3章 市場動向分析

  • 促進要因
  • 抑制要因
  • 機会
  • 脅威
  • 製品分析
  • 技術分析
  • 新興市場
  • COVID-19の影響

第4章 ポーターのファイブフォース分析

  • 供給企業の交渉力
  • 買い手の交渉力
  • 代替品の脅威
  • 新規参入業者の脅威
  • 競争企業間の敵対関係

第5章 世界のDTC（Direct-to-Consumer）ブランド市場：製品タイプ別

  • ファッション＆アパレル
  • 食品・飲料
  • 美容とパーソナルケア
  • 家庭用品と家具
  • 健康とウェルネス
  • 家電
  • その他の製品タイプ

第6章 世界のDTC（Direct-to-Consumer）ブランド市場：ビジネスモデル別

  • サブスクリプションベースのDTC
  • プライベートラベルDTC
  • ハイブリッドモデル
  • デジタルネイティブ業界ブランド

第7章 世界のDTC（Direct-to-Consumer）ブランド市場：顧客タイプ別

  • B2C
  • B2B2C

第8章 世界のDTC（Direct-to-Consumer）ブランド市場：プラットフォームタイプ別

  • 自社構築プラットフォーム
  • サードパーティプラットフォーム

第9章 世界のDTC（Direct-to-Consumer）ブランド市場：技術別

  • eコマースインフラ
  • DTCにおけるAIとデータ分析
  • CRMとパーソナライゼーションツール
  • 物流とフルフィルメント技術
  • その他の技術

第10章 世界のDTCブランド市場：地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • イタリア
    • フランス
    • スペイン
    • その他の欧州
  • アジア太平洋
    • 日本
    • 中国
    • インド
    • オーストラリア
    • ニュージーランド
    • 韓国
    • その他のアジア太平洋
  • 南米
    • アルゼンチン
    • ブラジル
    • チリ
    • その他の南米
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • カタール
    • 南アフリカ
    • その他の中東・アフリカ

第11章 主な発展

  • 契約、パートナーシップ、コラボレーション、ジョイントベンチャー
  • 買収と合併
  • 新製品発売
  • 事業拡大
  • その他の主要戦略

第12章 企業プロファイリング

  • Allbirds
  • Bombas
  • Casper
  • Dollar Shave Club
  • Glossier
  • Harry's
  • Warby Parker
  • Away
  • The Honest Company
  • Drunk Elephant
  • Huda Beauty
  • Peloton
  • Mejuri
  • Cuts Clothing
  • Parachute Home
図表

List of Tables

  • Table 1 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Fashion & Apparel (2024-2032) ($MN)
  • Table 4 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 5 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Beauty & Personal Care (2024-2032) ($MN)
  • Table 6 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Home Goods & Furniture (2024-2032) ($MN)
  • Table 7 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Health & Wellness (2024-2032) ($MN)
  • Table 8 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Consumer Electronics (2024-2032) ($MN)
  • Table 9 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 10 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 11 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Subscription-based DTC (2024-2032) ($MN)
  • Table 12 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Private Label DTC (2024-2032) ($MN)
  • Table 13 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Hybrid Models (2024-2032) ($MN)
  • Table 14 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Digitally Native Vertical Brands (2024-2032) ($MN)
  • Table 15 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Customer Type (2024-2032) ($MN)
  • Table 16 Global Direct-to-Consumer (DTC) Brands Market Outlook, By B2C (2024-2032) ($MN)
  • Table 17 Global Direct-to-Consumer (DTC) Brands Market Outlook, By B2B2C (2024-2032) ($MN)
  • Table 18 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 19 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Self-Built Platforms (2024-2032) ($MN)
  • Table 20 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Third-Party Platforms (2024-2032) ($MN)
  • Table 21 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Technology (2024-2032) ($MN)
  • Table 22 Global Direct-to-Consumer (DTC) Brands Market Outlook, By E-commerce Infrastructure (2024-2032) ($MN)
  • Table 23 Global Direct-to-Consumer (DTC) Brands Market Outlook, By AI & Data Analytics in DTC (2024-2032) ($MN)
  • Table 24 Global Direct-to-Consumer (DTC) Brands Market Outlook, By CRM & Personalization Tools (2024-2032) ($MN)
  • Table 25 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Logistics & Fulfillment Tech (2024-2032) ($MN)
  • Table 26 Global Direct-to-Consumer (DTC) Brands Market Outlook, By Other Technologies (2024-2032) ($MN)
  • Table 27 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Country (2024-2032) ($MN)
  • Table 28 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 29 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Fashion & Apparel (2024-2032) ($MN)
  • Table 30 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 31 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Beauty & Personal Care (2024-2032) ($MN)
  • Table 32 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Home Goods & Furniture (2024-2032) ($MN)
  • Table 33 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Health & Wellness (2024-2032) ($MN)
  • Table 34 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Consumer Electronics (2024-2032) ($MN)
  • Table 35 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 36 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 37 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Subscription-based DTC (2024-2032) ($MN)
  • Table 38 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Private Label DTC (2024-2032) ($MN)
  • Table 39 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Hybrid Models (2024-2032) ($MN)
  • Table 40 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Digitally Native Vertical Brands (2024-2032) ($MN)
  • Table 41 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Customer Type (2024-2032) ($MN)
  • Table 42 North America Direct-to-Consumer (DTC) Brands Market Outlook, By B2C (2024-2032) ($MN)
  • Table 43 North America Direct-to-Consumer (DTC) Brands Market Outlook, By B2B2C (2024-2032) ($MN)
  • Table 44 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 45 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Self-Built Platforms (2024-2032) ($MN)
  • Table 46 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Third-Party Platforms (2024-2032) ($MN)
  • Table 47 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Technology (2024-2032) ($MN)
  • Table 48 North America Direct-to-Consumer (DTC) Brands Market Outlook, By E-commerce Infrastructure (2024-2032) ($MN)
  • Table 49 North America Direct-to-Consumer (DTC) Brands Market Outlook, By AI & Data Analytics in DTC (2024-2032) ($MN)
  • Table 50 North America Direct-to-Consumer (DTC) Brands Market Outlook, By CRM & Personalization Tools (2024-2032) ($MN)
  • Table 51 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Logistics & Fulfillment Tech (2024-2032) ($MN)
  • Table 52 North America Direct-to-Consumer (DTC) Brands Market Outlook, By Other Technologies (2024-2032) ($MN)
  • Table 53 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Country (2024-2032) ($MN)
  • Table 54 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 55 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Fashion & Apparel (2024-2032) ($MN)
  • Table 56 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 57 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Beauty & Personal Care (2024-2032) ($MN)
  • Table 58 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Home Goods & Furniture (2024-2032) ($MN)
  • Table 59 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Health & Wellness (2024-2032) ($MN)
  • Table 60 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Consumer Electronics (2024-2032) ($MN)
  • Table 61 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 62 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 63 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Subscription-based DTC (2024-2032) ($MN)
  • Table 64 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Private Label DTC (2024-2032) ($MN)
  • Table 65 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Hybrid Models (2024-2032) ($MN)
  • Table 66 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Digitally Native Vertical Brands (2024-2032) ($MN)
  • Table 67 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Customer Type (2024-2032) ($MN)
  • Table 68 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By B2C (2024-2032) ($MN)
  • Table 69 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By B2B2C (2024-2032) ($MN)
  • Table 70 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 71 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Self-Built Platforms (2024-2032) ($MN)
  • Table 72 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Third-Party Platforms (2024-2032) ($MN)
  • Table 73 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Technology (2024-2032) ($MN)
  • Table 74 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By E-commerce Infrastructure (2024-2032) ($MN)
  • Table 75 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By AI & Data Analytics in DTC (2024-2032) ($MN)
  • Table 76 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By CRM & Personalization Tools (2024-2032) ($MN)
  • Table 77 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Logistics & Fulfillment Tech (2024-2032) ($MN)
  • Table 78 Europe Direct-to-Consumer (DTC) Brands Market Outlook, By Other Technologies (2024-2032) ($MN)
  • Table 79 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Country (2024-2032) ($MN)
  • Table 80 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 81 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Fashion & Apparel (2024-2032) ($MN)
  • Table 82 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 83 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Beauty & Personal Care (2024-2032) ($MN)
  • Table 84 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Home Goods & Furniture (2024-2032) ($MN)
  • Table 85 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Health & Wellness (2024-2032) ($MN)
  • Table 86 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Consumer Electronics (2024-2032) ($MN)
  • Table 87 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 88 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 89 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Subscription-based DTC (2024-2032) ($MN)
  • Table 90 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Private Label DTC (2024-2032) ($MN)
  • Table 91 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Hybrid Models (2024-2032) ($MN)
  • Table 92 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Digitally Native Vertical Brands (2024-2032) ($MN)
  • Table 93 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Customer Type (2024-2032) ($MN)
  • Table 94 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By B2C (2024-2032) ($MN)
  • Table 95 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By B2B2C (2024-2032) ($MN)
  • Table 96 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 97 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Self-Built Platforms (2024-2032) ($MN)
  • Table 98 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Third-Party Platforms (2024-2032) ($MN)
  • Table 99 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Technology (2024-2032) ($MN)
  • Table 100 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By E-commerce Infrastructure (2024-2032) ($MN)
  • Table 101 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By AI & Data Analytics in DTC (2024-2032) ($MN)
  • Table 102 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By CRM & Personalization Tools (2024-2032) ($MN)
  • Table 103 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Logistics & Fulfillment Tech (2024-2032) ($MN)
  • Table 104 Asia Pacific Direct-to-Consumer (DTC) Brands Market Outlook, By Other Technologies (2024-2032) ($MN)
  • Table 105 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Country (2024-2032) ($MN)
  • Table 106 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 107 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Fashion & Apparel (2024-2032) ($MN)
  • Table 108 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 109 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Beauty & Personal Care (2024-2032) ($MN)
  • Table 110 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Home Goods & Furniture (2024-2032) ($MN)
  • Table 111 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Health & Wellness (2024-2032) ($MN)
  • Table 112 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Consumer Electronics (2024-2032) ($MN)
  • Table 113 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 114 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 115 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Subscription-based DTC (2024-2032) ($MN)
  • Table 116 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Private Label DTC (2024-2032) ($MN)
  • Table 117 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Hybrid Models (2024-2032) ($MN)
  • Table 118 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Digitally Native Vertical Brands (2024-2032) ($MN)
  • Table 119 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Customer Type (2024-2032) ($MN)
  • Table 120 South America Direct-to-Consumer (DTC) Brands Market Outlook, By B2C (2024-2032) ($MN)
  • Table 121 South America Direct-to-Consumer (DTC) Brands Market Outlook, By B2B2C (2024-2032) ($MN)
  • Table 122 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 123 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Self-Built Platforms (2024-2032) ($MN)
  • Table 124 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Third-Party Platforms (2024-2032) ($MN)
  • Table 125 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Technology (2024-2032) ($MN)
  • Table 126 South America Direct-to-Consumer (DTC) Brands Market Outlook, By E-commerce Infrastructure (2024-2032) ($MN)
  • Table 127 South America Direct-to-Consumer (DTC) Brands Market Outlook, By AI & Data Analytics in DTC (2024-2032) ($MN)
  • Table 128 South America Direct-to-Consumer (DTC) Brands Market Outlook, By CRM & Personalization Tools (2024-2032) ($MN)
  • Table 129 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Logistics & Fulfillment Tech (2024-2032) ($MN)
  • Table 130 South America Direct-to-Consumer (DTC) Brands Market Outlook, By Other Technologies (2024-2032) ($MN)
  • Table 131 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Country (2024-2032) ($MN)
  • Table 132 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 133 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Fashion & Apparel (2024-2032) ($MN)
  • Table 134 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 135 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Beauty & Personal Care (2024-2032) ($MN)
  • Table 136 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Home Goods & Furniture (2024-2032) ($MN)
  • Table 137 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Health & Wellness (2024-2032) ($MN)
  • Table 138 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Consumer Electronics (2024-2032) ($MN)
  • Table 139 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 140 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 141 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Subscription-based DTC (2024-2032) ($MN)
  • Table 142 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Private Label DTC (2024-2032) ($MN)
  • Table 143 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Hybrid Models (2024-2032) ($MN)
  • Table 144 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Digitally Native Vertical Brands (2024-2032) ($MN)
  • Table 145 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Customer Type (2024-2032) ($MN)
  • Table 146 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By B2C (2024-2032) ($MN)
  • Table 147 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By B2B2C (2024-2032) ($MN)
  • Table 148 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 149 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Self-Built Platforms (2024-2032) ($MN)
  • Table 150 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Third-Party Platforms (2024-2032) ($MN)
  • Table 151 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Technology (2024-2032) ($MN)
  • Table 152 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By E-commerce Infrastructure (2024-2032) ($MN)
  • Table 153 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By AI & Data Analytics in DTC (2024-2032) ($MN)
  • Table 154 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By CRM & Personalization Tools (2024-2032) ($MN)
  • Table 155 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Logistics & Fulfillment Tech (2024-2032) ($MN)
  • Table 156 Middle East & Africa Direct-to-Consumer (DTC) Brands Market Outlook, By Other Technologies (2024-2032) ($MN)
目次
Product Code: SMRC30088

According to Stratistics MRC, the Global Direct-to-Consumer (DTC) Brands Market is accounted for $229.93 billion in 2025 and is expected to reach $706.76 billion by 2032 growing at a CAGR of 17.4% during the forecast period. Direct-to-Consumer (DTC) brands are companies that sell their products directly to customers without relying on traditional retail intermediaries. By leveraging online platforms, social media, and e-commerce websites, these brands gain greater control over branding, pricing, and customer experience. DTC brands often use data-driven strategies to personalize marketing and build stronger relationships with consumers, enabling them to respond quickly to market demands and maintain higher profit margins.

Market Dynamics:

Driver:

Increased internet penetration

The rise in global internet access has significantly empowered DTC brands to reach consumers directly. With more people online, especially in emerging markets, digital storefronts are becoming primary shopping destinations. Social media platforms and digital advertising tools have enabled hyper-targeted marketing strategies. Consumers now expect seamless online experiences, which DTC brands are well-positioned to deliver. The shift from traditional retail to digital-first commerce is accelerating due to this connectivity. As a result, internet penetration remains a foundational driver of DTC market growth.

Restraint:

High customer acquisition costs

Despite the digital advantages, acquiring customers remains a costly challenge for DTC brands. Intense competition in online advertising has driven up costs on platforms like Google and Meta. Many brands rely heavily on paid media, which can erode profit margins. Additionally, consumers are becoming more selective, requiring brands to invest in compelling content and experiences. The lack of physical presence also limits organic brand discovery. These factors make sustainable growth difficult without significant marketing budgets.

Opportunity:

Growing E-commerce adoption

As consumers increasingly prefer online shopping for convenience, variety, and competitive pricing, DTC brands can capitalize on this trend to reach a wider audience without relying on traditional retail channels. E-commerce platforms offer cost-effective entry points for new brands, enabling quick setup, scalability, and direct customer interaction. Advanced tools for payment processing, logistics, and analytics further simplify operations. Additionally, social commerce and mobile shopping are enhancing user experiences, making online purchases more seamless and encouraging repeat business, thereby fueling DTC market growth.

Threat:

Data privacy regulations

Regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) demand full transparency and consent, forcing brands to invest in secure data systems and legal compliance. These rules limit access to valuable consumer insights, making targeted marketing more difficult. Reduced data availability impacts personalization and customer engagement. Moreover, failing to comply can lead to substantial fines and reputational harm, especially for smaller DTC brands lacking the resources to navigate complex regulatory requirements.

Covid-19 Impact:

The COVID-19 pandemic acted as a catalyst for DTC growth by accelerating digital adoption. Lockdowns and retail closures pushed consumers toward online shopping, benefiting digitally native brands. Many DTC companies adapted quickly with agile supply chains and direct fulfillment. However, the surge also exposed weaknesses in logistics and customer service for some. Post-pandemic, the DTC model remains strong, but competition has intensified. Brands must now focus on retention, personalization, and operational resilience to sustain momentum.

The health & wellness segment is expected to be the largest during the forecast period

The health & wellness segment is expected to account for the largest market share during the forecast period, as consumers increasingly seek products that promote physical and mental well-being. DTC brands cater to this demand with personalized supplements, organic skincare, fitness gear, and clean-label foods. Their direct model allows for transparent ingredient sourcing, tailored solutions, and health-focused branding, building trust and loyalty among health-conscious consumers seeking convenient, high-quality wellness products.

The E-commerce infrastructure segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the E-commerce infrastructure segment is predicted to witness the highest growth rate, due to robust platforms for online payments, inventory management, order fulfilment, and customer analytics enable brands to operate efficiently and scale rapidly. Integration with logistics providers and third-party marketplaces enhances delivery speed and reach. This seamless digital ecosystem empowers DTC brands to offer smooth shopping experiences, streamline operations, and compete effectively with traditional retail, fueling continued market expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by rapid digitalization, rising smartphone penetration, and a growing middle-class population with increasing disposable income. Consumers are embracing online shopping for convenience and product variety. Social media influence and mobile commerce platforms like WeChat and Shopee further boost DTC brand visibility. Additionally, younger demographics seek personalized, authentic brand experiences, encouraging the growth of niche and health-conscious DTC offerings across the region.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, attributed to high internet penetration, advanced e-commerce infrastructure, and strong consumer preference for personalized shopping experiences. Consumers increasingly favour convenience, transparency, and brand authenticity, which DTC models deliver effectively. The region's tech-savvy population and widespread use of social media platforms enable efficient digital marketing. Additionally, the growing interest in wellness, sustainability, and niche products further fuels the adoption of DTC brands across diverse categories.

Key players in the market

Some of the key players in Direct-to-Consumer (DTC) Brands Market include Allbirds, Bombas, Casper, Dollar Shave Club, Glossier, Harry's, Warby Parker, Away, The Honest Company, Drunk Elephant, Huda Beauty, Peloton, Mejuri, Cuts Clothing, and Parachute Home.

Key Developments:

In February 2025, Allbirds unveiled Cards a content series created in collaboration with Academy Award nominated actor Stanley Tucci. The four-part series brings to life the "Allbirds by Nature" platform by gathering unexpected guests for a "dream dinner party," where those who are curious by nature forge new connections.

In October 2023, Dollar Shave Club is announcing the highly anticipated return of their award-winning product, Ball Spray. Back and better than ever, the below-the-belt sweat fighter has the same great formula that fans know and love, but now with an improved precision sprayer for a better user experience, to help your boys stay fresh and dry.

In September 2023, Glossier signs exclusive retail partnership with Sephora in the UK. Glossier has entered its first retail partnership in the UK and will now be available in Sephora's Westfield Shepherds Bush store as well as on Sephora's website and app.

Product Types Covered:

  • Fashion & Apparel
  • Food & Beverages
  • Beauty & Personal Care
  • Home Goods & Furniture
  • Health & Wellness
  • Consumer Electronics
  • Other Product Types

Business Models Covered:

  • Subscription-based DTC
  • Private Label DTC
  • Hybrid Models
  • Digitally Native Vertical Brands

Customer Types Covered:

  • B2C
  • B2B2C

Platform Types Covered:

  • Self-Built Platforms
  • Third-Party Platforms

Technologies Covered:

  • E-commerce Infrastructure
  • AI & Data Analytics in DTC
  • CRM & Personalization Tools
  • Logistics & Fulfillment Tech
  • Other Technologies

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Technology Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Direct-to-Consumer (DTC) Brands Market, By Product Type

  • 5.1 Introduction
  • 5.2 Fashion & Apparel
  • 5.3 Food & Beverages
  • 5.4 Beauty & Personal Care
  • 5.5 Home Goods & Furniture
  • 5.6 Health & Wellness
  • 5.7 Consumer Electronics
  • 5.8 Other Product Types

6 Global Direct-to-Consumer (DTC) Brands Market, By Business Model

  • 6.1 Introduction
  • 6.2 Subscription-based DTC
  • 6.3 Private Label DTC
  • 6.4 Hybrid Models
  • 6.5 Digitally Native Vertical Brands

7 Global Direct-to-Consumer (DTC) Brands Market, By Customer Type

  • 7.1 Introduction
  • 7.2 B2C
  • 7.3 B2B2C

8 Global Direct-to-Consumer (DTC) Brands Market, By Platform Type

  • 8.1 Introduction
  • 8.2 Self-Built Platforms
  • 8.3 Third-Party Platforms

9 Global Direct-to-Consumer (DTC) Brands Market, By Technology

  • 9.1 Introduction
  • 9.2 E-commerce Infrastructure
  • 9.3 AI & Data Analytics in DTC
  • 9.4 CRM & Personalization Tools
  • 9.5 Logistics & Fulfillment Tech
  • 9.6 Other Technologies

10 Global Direct-to-Consumer (DTC) Brands Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Allbirds
  • 12.2 Bombas
  • 12.3 Casper
  • 12.4 Dollar Shave Club
  • 12.5 Glossier
  • 12.6 Harry's
  • 12.7 Warby Parker
  • 12.8 Away
  • 12.9 The Honest Company
  • 12.10 Drunk Elephant
  • 12.11 Huda Beauty
  • 12.12 Peloton
  • 12.13 Mejuri
  • 12.14 Cuts Clothing
  • 12.15 Parachute Home