スマートタグ包装市場の2030年までの予測： 材料別、技術別、用途別、エンドユーザー別、地域別の世界分析

Stratistics MRCによると、スマートタグ包装の世界市場は2024年に109億8,000万米ドルを占め、予測期間中のCAGRは14.2％で成長し、2030年には243億6,000万米ドルに達する見込みです。

スマートタグ包装は、NFC（近距離無線通信）、RFID（無線自動識別）、QRコードなどの最先端技術を製品包装に組み込み、消費者の関与、追跡、認証を向上させる。これらのスマートタグにより、消費者はスマートフォンから商品の詳細にアクセスできるようになり、インタラクティブな体験、リアルタイムの在庫管理、偽造防止対策が容易になります。小売、医薬品、物流などの分野では、スマートタグ包装はブランドの信頼とサプライチェーンの透明性を高めるために広く使用されています。

ISOによると、アクティブパッケージングとインテリジェントパッケージングを合わせた2019年の市場規模は56億8,000万米ドルで、アクティブパッケージングが46億2,000万米ドル、インテリジェントパッケージングが10億6,000万米ドルを占める。

偽造防止と製品認証のニーズの高まり

偽造は、医薬品、高級品、電子機器、飲食品などの産業における大きな課題です。深刻な健康リスクをもたらすだけでなく、偽造医薬品だけでも毎年数十億米ドルの損失が発生しています。ブロックチェーンに統合されたQRコード、RFID（Radio Frequency Identification）、NFC（Near Field Communication）を組み込んだスマートタグ包装によって、リアルタイムでの製品の真正性確認が可能になります。これらの技術は、企業と消費者が製品の真正性を確認するのを支援することで、ブランド保護と規制遵守を保証します。さらに、トレーサビリティ規制の厳格化も政府や規制機関によって義務付けられており、スマート・パッケージング・ソリューションの需要が高まっています。

高額な初期導入コスト

スマートタグ包装の採用には、特にRFID、NFC、ブロックチェーン統合QRコードの場合、技術、インフラ、システム統合に多額の投資が必要となります。これらの最先端ソリューションに対応するため、企業は現在の包装ラインを近代化し、専用のスキャン・追跡システムを導入し、スタッフに必要なトレーニングを提供しなければならないです。中小企業はこうした投資のための資金を確保するのが難しいことが多いため、普及には限界があります。さらに、スマート・パッケージング技術によって収集されたデータを保護するために、企業はサイバーセキュリティ、クラウドストレージ、ソフトウェア開発に多くの費用を支払わなければならない場合もあります。

偽造防止ソリューションへのニーズの高まり

電子機器、高級品、飲食品、医薬品などの分野では、偽造は依然として大きな問題であり、毎年数十億米ドルのコストがかかっています。製品の真正性を確認し、偽物の拡散を阻止する有力な方法は、ブロックチェーン、RFID、改ざん防止NFC技術を統合したスマートタグです。政府や規制機関が不正を防止するために厳格なシリアル化や追跡法を施行した結果、安全なスマート包装のニーズが高まっています。さらに、需要の増加は、特に製品の完全性を維持することが不可欠な高価値部門において、強力な偽造防止スマート・パッケージング・ソリューションを開発する企業にとって有利となります。

サイバーセキュリティとデータプライバシー問題

コネクテッド・パッケージング・ソリューションがより広く使用されるようになるにつれ、サイバーセキュリティリスクとデータプライバシーに関する懸念が高まっています。位置追跡、購入履歴、認証情報などの機密性の高い顧客情報は、スマートタグによって収集され、送信されます。このデータは、適切に保護されなければ、不正アクセスやデータ漏洩、サイバー攻撃を受ける可能性があります。米国のCCPAや欧州のGDPRのように、顧客データの収集、保存、共有に制限を設ける厳格なデータ保護法は、スマートパッケージング・ソリューションに投資する企業が遵守しなければならないです。

COVID-19の影響：

COVID-19の流行はスマートタグ包装市場に様々な影響を与え、ある業界ではサプライチェーンの混乱を引き起こし、他の業界では採用を加速させました。ヘルスケア、医薬品、eコマースなどの分野での成長は、非接触型インタラクション、製品認証、サプライチェーンの透明性に対する消費者需要の高まりによって促進されました。RFID、NFC、QRコードなどのスマートタグは、出荷の追跡、製品の真正性の確認、タッチレス取引の促進を容易にしました。とはいえ、スマート・パッケージング・ソリューションの生産と展開は、物流の問題、半導体の不足、製造の減速のために遅れていました。

予測期間中、紙セグメントが最大になる見込み

環境に優しく持続可能な包装オプションへのニーズの高まりにより、予測期間中、紙分野が最大の市場シェアを占めると予想されます。環境に対する懸念の高まりとプラスチックの使用を規制する法律の厳格化により、企業は紙のようなリサイクル可能で生分解性のある素材に切り替えています。世界の持続可能性の目標は、紙包装に組み込まれたスマートタグによって達成され、有用性を犠牲にすることなく、より環境に優しい選択肢を提供しています。さらに、この傾向は食品、飲料、パーソナルケアのような分野で特に顕著であり、環境に優しい包装を求める消費者の需要によって技術革新が促進されています。

無線自動識別（RFID）分野は予測期間中に最も高いCAGRが見込まれる

予測期間中、RFID（Radio Frequency Identification）分野は、多くの異なる産業で幅広く利用されていることから、最も高い成長率を記録すると予測されています。RFID技術は、リアルタイムの製品追跡と識別を可能にすることで、在庫管理とサプライチェーンの可視性を向上させる。そのアプリケーションは、製造、物流、ヘルスケア、小売など、効果的な追跡とデータ収集が不可欠な業界をカバーしています。さらに、RFID対応スマート・パッケージング・ソリューションの採用は、トレーサビリティ、偽造防止対策、業務効率の向上に対するニーズの高まりが背景にあります。また、低コスト化や読み取り範囲の拡大など、RFID技術の開発も市場拡大を後押ししており、企業にとって魅力的なものとなっています。

最大のシェアを占める地域

予測期間中、アジア太平洋地域が最大の市場シェアを占めると予想されます。この優位性は、中国、インド、日本などの国々でeコマース産業が活況を呈していることに加え、急速な工業化と技術進歩が後押ししています。スマートタグ包装は、この地域の大規模な製造拠点と多くの業界プレイヤーの存在により、ますます普及しており、効果的なサプライチェーン管理の需要が高まっています。さらに、製品の真正性や安全性に対する消費者の意識の高まりによって、飲食品、医薬品、小売などのセクターがスマートタグ技術をパッケージング戦略に組み込んでいるため、アジア太平洋地域は今や市場のリーダーとなっています。

CAGRが最も高い地域：

予測期間中、北米地域が最も高いCAGRを示すと予測されます。同地域が最先端技術をいち早く導入し、サプライチェーンの最適化を重視し、小売、ヘルスケア、飲食品などの分野でトレーサビリティや偽造防止対策への需要が高まっていることが、この急成長の要因となっています。強力な技術インフラと重要な市場プレーヤーの存在が、北米市場の成長を支えています。さらに、同地域でスマートタグ包装の採用が加速しているのは、eコマースの人気の高まりと、効果的な在庫管理ソリューションに対する需要の結果でもあります。

無料のカスタマイズ提供

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます：

• 企業プロファイル
  • 追加市場企業の包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• 概要
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査情報源
  • 1次調査情報源
  • 2次調査情報源
  • 前提条件

第3章 市場動向分析

• 促進要因
• 抑制要因
• 機会
• 脅威
• 技術分析
• 用途分析
• エンドユーザー分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 世界のスマートタグ包装市場：材料別

• 紙
• プラスチック
• その他の材料

第6章 世界のスマートタグ包装市場：技術別

• 無線周波数識別（RFID）
• 近距離無線通信（NFC）
• QRコードとバーコード
• Bluetooth Low Energy（BLE）タグ
• その他の技術

第7章 世界のスマートタグ包装市場：用途別

• 追跡と監視
• 認証とセキュリティ
• 盗難防止と紛失防止
• 環境モニタリング
• その他の用途

第8章 世界のスマートタグ包装市場：エンドユーザー別

• 自動車
• 食品・飲料
• ヘルスケア・医薬品
• 物流とサプライチェーン
• 小売・消費財
• その他のエンドユーザー

第9章 世界のスマートタグ包装市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他の欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他のアジア太平洋
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他の南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他の中東・アフリカ

第10章 主な発展

• 契約、パートナーシップ、コラボレーション、合弁事業
• 買収と合併
• 新製品発売
• 事業拡大
• その他の主要戦略

第11章 企業プロファイリング

• Amcor Group GmbH
• Checkpoint Systems Inc.
• International Paper Company
• Zebra Technologies Corporation
• Honeywell International Inc.
• Berry Global Inc.
• NXP Semiconductors N.V.
• DuPont de Nemours, Inc.
• Avery Dennison Corporation
• Invengo Technology
• Schreiner Group
• Alien Technology Corporation
• CCL Industries Inc.
• Sato Holdings Corporation
• William Frick & Company

List of Tables

• Table 1 Global Smart Tag Packaging Market Outlook, By Region (2022-2030) ($MN)
• Table 2 Global Smart Tag Packaging Market Outlook, By Material (2022-2030) ($MN)
• Table 3 Global Smart Tag Packaging Market Outlook, By Paper (2022-2030) ($MN)
• Table 4 Global Smart Tag Packaging Market Outlook, By Plastic (2022-2030) ($MN)
• Table 5 Global Smart Tag Packaging Market Outlook, By Other Materials (2022-2030) ($MN)
• Table 6 Global Smart Tag Packaging Market Outlook, By Technology (2022-2030) ($MN)
• Table 7 Global Smart Tag Packaging Market Outlook, By Radio Frequency Identification (RFID) (2022-2030) ($MN)
• Table 8 Global Smart Tag Packaging Market Outlook, By Near Field Communication (NFC) (2022-2030) ($MN)
• Table 9 Global Smart Tag Packaging Market Outlook, By QR Codes and Barcodes (2022-2030) ($MN)
• Table 10 Global Smart Tag Packaging Market Outlook, By Bluetooth Low Energy (BLE) Tags (2022-2030) ($MN)
• Table 11 Global Smart Tag Packaging Market Outlook, By Other Technologies (2022-2030) ($MN)
• Table 12 Global Smart Tag Packaging Market Outlook, By Application (2022-2030) ($MN)
• Table 13 Global Smart Tag Packaging Market Outlook, By Tracking & Monitoring (2022-2030) ($MN)
• Table 14 Global Smart Tag Packaging Market Outlook, By Authentication & Security (2022-2030) ($MN)
• Table 15 Global Smart Tag Packaging Market Outlook, By Anti-theft & Loss Prevention (2022-2030) ($MN)
• Table 16 Global Smart Tag Packaging Market Outlook, By Environmental Monitoring (2022-2030) ($MN)
• Table 17 Global Smart Tag Packaging Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 18 Global Smart Tag Packaging Market Outlook, By End User (2022-2030) ($MN)
• Table 19 Global Smart Tag Packaging Market Outlook, By Automotive (2022-2030) ($MN)
• Table 20 Global Smart Tag Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)
• Table 21 Global Smart Tag Packaging Market Outlook, By Healthcare & Pharmaceuticals (2022-2030) ($MN)
• Table 22 Global Smart Tag Packaging Market Outlook, By Logistics & Supply Chain (2022-2030) ($MN)
• Table 23 Global Smart Tag Packaging Market Outlook, By Retail and Consumer Goods (2022-2030) ($MN)
• Table 24 Global Smart Tag Packaging Market Outlook, By Other End Users (2022-2030) ($MN)
• Table 25 North America Smart Tag Packaging Market Outlook, By Country (2022-2030) ($MN)
• Table 26 North America Smart Tag Packaging Market Outlook, By Material (2022-2030) ($MN)
• Table 27 North America Smart Tag Packaging Market Outlook, By Paper (2022-2030) ($MN)
• Table 28 North America Smart Tag Packaging Market Outlook, By Plastic (2022-2030) ($MN)
• Table 29 North America Smart Tag Packaging Market Outlook, By Other Materials (2022-2030) ($MN)
• Table 30 North America Smart Tag Packaging Market Outlook, By Technology (2022-2030) ($MN)
• Table 31 North America Smart Tag Packaging Market Outlook, By Radio Frequency Identification (RFID) (2022-2030) ($MN)
• Table 32 North America Smart Tag Packaging Market Outlook, By Near Field Communication (NFC) (2022-2030) ($MN)
• Table 33 North America Smart Tag Packaging Market Outlook, By QR Codes and Barcodes (2022-2030) ($MN)
• Table 34 North America Smart Tag Packaging Market Outlook, By Bluetooth Low Energy (BLE) Tags (2022-2030) ($MN)
• Table 35 North America Smart Tag Packaging Market Outlook, By Other Technologies (2022-2030) ($MN)
• Table 36 North America Smart Tag Packaging Market Outlook, By Application (2022-2030) ($MN)
• Table 37 North America Smart Tag Packaging Market Outlook, By Tracking & Monitoring (2022-2030) ($MN)
• Table 38 North America Smart Tag Packaging Market Outlook, By Authentication & Security (2022-2030) ($MN)
• Table 39 North America Smart Tag Packaging Market Outlook, By Anti-theft & Loss Prevention (2022-2030) ($MN)
• Table 40 North America Smart Tag Packaging Market Outlook, By Environmental Monitoring (2022-2030) ($MN)
• Table 41 North America Smart Tag Packaging Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 42 North America Smart Tag Packaging Market Outlook, By End User (2022-2030) ($MN)
• Table 43 North America Smart Tag Packaging Market Outlook, By Automotive (2022-2030) ($MN)
• Table 44 North America Smart Tag Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)
• Table 45 North America Smart Tag Packaging Market Outlook, By Healthcare & Pharmaceuticals (2022-2030) ($MN)
• Table 46 North America Smart Tag Packaging Market Outlook, By Logistics & Supply Chain (2022-2030) ($MN)
• Table 47 North America Smart Tag Packaging Market Outlook, By Retail and Consumer Goods (2022-2030) ($MN)
• Table 48 North America Smart Tag Packaging Market Outlook, By Other End Users (2022-2030) ($MN)
• Table 49 Europe Smart Tag Packaging Market Outlook, By Country (2022-2030) ($MN)
• Table 50 Europe Smart Tag Packaging Market Outlook, By Material (2022-2030) ($MN)
• Table 51 Europe Smart Tag Packaging Market Outlook, By Paper (2022-2030) ($MN)
• Table 52 Europe Smart Tag Packaging Market Outlook, By Plastic (2022-2030) ($MN)
• Table 53 Europe Smart Tag Packaging Market Outlook, By Other Materials (2022-2030) ($MN)
• Table 54 Europe Smart Tag Packaging Market Outlook, By Technology (2022-2030) ($MN)
• Table 55 Europe Smart Tag Packaging Market Outlook, By Radio Frequency Identification (RFID) (2022-2030) ($MN)
• Table 56 Europe Smart Tag Packaging Market Outlook, By Near Field Communication (NFC) (2022-2030) ($MN)
• Table 57 Europe Smart Tag Packaging Market Outlook, By QR Codes and Barcodes (2022-2030) ($MN)
• Table 58 Europe Smart Tag Packaging Market Outlook, By Bluetooth Low Energy (BLE) Tags (2022-2030) ($MN)
• Table 59 Europe Smart Tag Packaging Market Outlook, By Other Technologies (2022-2030) ($MN)
• Table 60 Europe Smart Tag Packaging Market Outlook, By Application (2022-2030) ($MN)
• Table 61 Europe Smart Tag Packaging Market Outlook, By Tracking & Monitoring (2022-2030) ($MN)
• Table 62 Europe Smart Tag Packaging Market Outlook, By Authentication & Security (2022-2030) ($MN)
• Table 63 Europe Smart Tag Packaging Market Outlook, By Anti-theft & Loss Prevention (2022-2030) ($MN)
• Table 64 Europe Smart Tag Packaging Market Outlook, By Environmental Monitoring (2022-2030) ($MN)
• Table 65 Europe Smart Tag Packaging Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 66 Europe Smart Tag Packaging Market Outlook, By End User (2022-2030) ($MN)
• Table 67 Europe Smart Tag Packaging Market Outlook, By Automotive (2022-2030) ($MN)
• Table 68 Europe Smart Tag Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)
• Table 69 Europe Smart Tag Packaging Market Outlook, By Healthcare & Pharmaceuticals (2022-2030) ($MN)
• Table 70 Europe Smart Tag Packaging Market Outlook, By Logistics & Supply Chain (2022-2030) ($MN)
• Table 71 Europe Smart Tag Packaging Market Outlook, By Retail and Consumer Goods (2022-2030) ($MN)
• Table 72 Europe Smart Tag Packaging Market Outlook, By Other End Users (2022-2030) ($MN)
• Table 73 Asia Pacific Smart Tag Packaging Market Outlook, By Country (2022-2030) ($MN)
• Table 74 Asia Pacific Smart Tag Packaging Market Outlook, By Material (2022-2030) ($MN)
• Table 75 Asia Pacific Smart Tag Packaging Market Outlook, By Paper (2022-2030) ($MN)
• Table 76 Asia Pacific Smart Tag Packaging Market Outlook, By Plastic (2022-2030) ($MN)
• Table 77 Asia Pacific Smart Tag Packaging Market Outlook, By Other Materials (2022-2030) ($MN)
• Table 78 Asia Pacific Smart Tag Packaging Market Outlook, By Technology (2022-2030) ($MN)
• Table 79 Asia Pacific Smart Tag Packaging Market Outlook, By Radio Frequency Identification (RFID) (2022-2030) ($MN)
• Table 80 Asia Pacific Smart Tag Packaging Market Outlook, By Near Field Communication (NFC) (2022-2030) ($MN)
• Table 81 Asia Pacific Smart Tag Packaging Market Outlook, By QR Codes and Barcodes (2022-2030) ($MN)
• Table 82 Asia Pacific Smart Tag Packaging Market Outlook, By Bluetooth Low Energy (BLE) Tags (2022-2030) ($MN)
• Table 83 Asia Pacific Smart Tag Packaging Market Outlook, By Other Technologies (2022-2030) ($MN)
• Table 84 Asia Pacific Smart Tag Packaging Market Outlook, By Application (2022-2030) ($MN)
• Table 85 Asia Pacific Smart Tag Packaging Market Outlook, By Tracking & Monitoring (2022-2030) ($MN)
• Table 86 Asia Pacific Smart Tag Packaging Market Outlook, By Authentication & Security (2022-2030) ($MN)
• Table 87 Asia Pacific Smart Tag Packaging Market Outlook, By Anti-theft & Loss Prevention (2022-2030) ($MN)
• Table 88 Asia Pacific Smart Tag Packaging Market Outlook, By Environmental Monitoring (2022-2030) ($MN)
• Table 89 Asia Pacific Smart Tag Packaging Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 90 Asia Pacific Smart Tag Packaging Market Outlook, By End User (2022-2030) ($MN)
• Table 91 Asia Pacific Smart Tag Packaging Market Outlook, By Automotive (2022-2030) ($MN)
• Table 92 Asia Pacific Smart Tag Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)
• Table 93 Asia Pacific Smart Tag Packaging Market Outlook, By Healthcare & Pharmaceuticals (2022-2030) ($MN)
• Table 94 Asia Pacific Smart Tag Packaging Market Outlook, By Logistics & Supply Chain (2022-2030) ($MN)
• Table 95 Asia Pacific Smart Tag Packaging Market Outlook, By Retail and Consumer Goods (2022-2030) ($MN)
• Table 96 Asia Pacific Smart Tag Packaging Market Outlook, By Other End Users (2022-2030) ($MN)
• Table 97 South America Smart Tag Packaging Market Outlook, By Country (2022-2030) ($MN)
• Table 98 South America Smart Tag Packaging Market Outlook, By Material (2022-2030) ($MN)
• Table 99 South America Smart Tag Packaging Market Outlook, By Paper (2022-2030) ($MN)
• Table 100 South America Smart Tag Packaging Market Outlook, By Plastic (2022-2030) ($MN)
• Table 101 South America Smart Tag Packaging Market Outlook, By Other Materials (2022-2030) ($MN)
• Table 102 South America Smart Tag Packaging Market Outlook, By Technology (2022-2030) ($MN)
• Table 103 South America Smart Tag Packaging Market Outlook, By Radio Frequency Identification (RFID) (2022-2030) ($MN)
• Table 104 South America Smart Tag Packaging Market Outlook, By Near Field Communication (NFC) (2022-2030) ($MN)
• Table 105 South America Smart Tag Packaging Market Outlook, By QR Codes and Barcodes (2022-2030) ($MN)
• Table 106 South America Smart Tag Packaging Market Outlook, By Bluetooth Low Energy (BLE) Tags (2022-2030) ($MN)
• Table 107 South America Smart Tag Packaging Market Outlook, By Other Technologies (2022-2030) ($MN)
• Table 108 South America Smart Tag Packaging Market Outlook, By Application (2022-2030) ($MN)
• Table 109 South America Smart Tag Packaging Market Outlook, By Tracking & Monitoring (2022-2030) ($MN)
• Table 110 South America Smart Tag Packaging Market Outlook, By Authentication & Security (2022-2030) ($MN)
• Table 111 South America Smart Tag Packaging Market Outlook, By Anti-theft & Loss Prevention (2022-2030) ($MN)
• Table 112 South America Smart Tag Packaging Market Outlook, By Environmental Monitoring (2022-2030) ($MN)
• Table 113 South America Smart Tag Packaging Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 114 South America Smart Tag Packaging Market Outlook, By End User (2022-2030) ($MN)
• Table 115 South America Smart Tag Packaging Market Outlook, By Automotive (2022-2030) ($MN)
• Table 116 South America Smart Tag Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)
• Table 117 South America Smart Tag Packaging Market Outlook, By Healthcare & Pharmaceuticals (2022-2030) ($MN)
• Table 118 South America Smart Tag Packaging Market Outlook, By Logistics & Supply Chain (2022-2030) ($MN)
• Table 119 South America Smart Tag Packaging Market Outlook, By Retail and Consumer Goods (2022-2030) ($MN)
• Table 120 South America Smart Tag Packaging Market Outlook, By Other End Users (2022-2030) ($MN)
• Table 121 Middle East & Africa Smart Tag Packaging Market Outlook, By Country (2022-2030) ($MN)
• Table 122 Middle East & Africa Smart Tag Packaging Market Outlook, By Material (2022-2030) ($MN)
• Table 123 Middle East & Africa Smart Tag Packaging Market Outlook, By Paper (2022-2030) ($MN)
• Table 124 Middle East & Africa Smart Tag Packaging Market Outlook, By Plastic (2022-2030) ($MN)
• Table 125 Middle East & Africa Smart Tag Packaging Market Outlook, By Other Materials (2022-2030) ($MN)
• Table 126 Middle East & Africa Smart Tag Packaging Market Outlook, By Technology (2022-2030) ($MN)
• Table 127 Middle East & Africa Smart Tag Packaging Market Outlook, By Radio Frequency Identification (RFID) (2022-2030) ($MN)
• Table 128 Middle East & Africa Smart Tag Packaging Market Outlook, By Near Field Communication (NFC) (2022-2030) ($MN)
• Table 129 Middle East & Africa Smart Tag Packaging Market Outlook, By QR Codes and Barcodes (2022-2030) ($MN)
• Table 130 Middle East & Africa Smart Tag Packaging Market Outlook, By Bluetooth Low Energy (BLE) Tags (2022-2030) ($MN)
• Table 131 Middle East & Africa Smart Tag Packaging Market Outlook, By Other Technologies (2022-2030) ($MN)
• Table 132 Middle East & Africa Smart Tag Packaging Market Outlook, By Application (2022-2030) ($MN)
• Table 133 Middle East & Africa Smart Tag Packaging Market Outlook, By Tracking & Monitoring (2022-2030) ($MN)
• Table 134 Middle East & Africa Smart Tag Packaging Market Outlook, By Authentication & Security (2022-2030) ($MN)
• Table 135 Middle East & Africa Smart Tag Packaging Market Outlook, By Anti-theft & Loss Prevention (2022-2030) ($MN)
• Table 136 Middle East & Africa Smart Tag Packaging Market Outlook, By Environmental Monitoring (2022-2030) ($MN)
• Table 137 Middle East & Africa Smart Tag Packaging Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 138 Middle East & Africa Smart Tag Packaging Market Outlook, By End User (2022-2030) ($MN)
• Table 139 Middle East & Africa Smart Tag Packaging Market Outlook, By Automotive (2022-2030) ($MN)
• Table 140 Middle East & Africa Smart Tag Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)
• Table 141 Middle East & Africa Smart Tag Packaging Market Outlook, By Healthcare & Pharmaceuticals (2022-2030) ($MN)
• Table 142 Middle East & Africa Smart Tag Packaging Market Outlook, By Logistics & Supply Chain (2022-2030) ($MN)
• Table 143 Middle East & Africa Smart Tag Packaging Market Outlook, By Retail and Consumer Goods (2022-2030) ($MN)
• Table 144 Middle East & Africa Smart Tag Packaging Market Outlook, By Other End Users (2022-2030) ($MN)

According to Stratistics MRC, the Global Smart Tag Packaging Market is accounted for $10.98 billion in 2024 and is expected to reach $24.36 billion by 2030 growing at a CAGR of 14.2% during the forecast period. Smart tag packaging incorporates cutting-edge technologies like NFC (Near Field Communication), RFID (Radio Frequency Identification), and QR codes into product packaging to improve consumer engagement, tracking, and authentication. These smart tags let consumers access product details via their smartphones, facilitating interactive experiences, real-time inventory management, and anti-counterfeiting measures. In sectors like retail, pharmaceuticals, and logistics, smart tag packaging is widely used to increase brand trust and supply chain transparency.

According to ISO, the combined active and intelligent packaging market was valued at $5.68 billion in 2019, with active packaging accounting for $4.62 billion and intelligent packaging for $1.06 billion.

Market Dynamics:

Driver:

Growing need for anti-counterfeiting and product authentication

Counterfeiting is a major challenge in industries such as pharmaceuticals, luxury goods, electronics, and food & beverages. In addition to posing serious health risks, counterfeit medications alone cause billions of dollars in losses every year. Real-time product authenticity verification is made possible by smart tag packaging that incorporates blockchain-integrated QR codes, RFID (Radio Frequency Identification), and NFC (Near Field Communication). These technologies ensure brand protection and regulatory compliance by assisting businesses and consumers in verifying the authenticity of products. Moreover, stricter traceability regulations are also being mandated by governments and regulatory agencies, which is increasing demand for smart packaging solutions.

Restraint:

Expensive initial implementation costs

Adoption of smart tag packaging necessitates a large investment in technology, infrastructure, and system integration, especially for RFID, NFC, and blockchain-integrated QR codes. To handle these cutting-edge solutions, businesses must modernize their current packaging lines, put in place specialized scanning and tracking systems, and provide staff with the necessary training. Widespread adoption is limited because small and medium-sized businesses (SMEs) frequently find it difficult to set aside funds for these investments. Additionally, businesses may also have to pay more for cybersecurity, cloud storage, and software development in order to safeguard the data gathered by smart packaging technologies.

Opportunity:

Increasing need for anti-counterfeiting solutions

In sectors like electronics, luxury goods, food and beverage, and pharmaceuticals, counterfeiting is still a big problem and costs billions of dollars every year. A potent way to confirm product authenticity and stop the spread of fake goods is through smart tags that integrate blockchain, RFID, and tamper-evident NFC technology. The need for secure smart packaging is increasing as a result of governments and regulatory agencies enforcing stringent serialization and track-and-trace laws to prevent fraud. Furthermore, increased demand will be advantageous to businesses that create strong anti-counterfeit smart packaging solutions, especially in high-value sectors where maintaining product integrity is essential.

Threat:

Cybersecurity and data privacy issues

As connected packaging solutions become more widely used, worries about cybersecurity risks and data privacy are growing. Sensitive customer information, such as location tracking, purchase history, and authentication credentials, is gathered and transmitted by smart tags. This data may be susceptible to illegal access, data breaches, or cyber attacks if it is not adequately protected. Strict data protection laws, like the CCPA in the US and the GDPR in Europe, which place restrictions on the gathering, storing, and sharing of customer data, must be followed by businesses that invest in smart packaging solutions.

Covid-19 Impact:

The COVID-19 pandemic affected the smart tag packaging market in a number of ways, causing supply chains to be disrupted in some industries and speeding up adoption in others. Growth in sectors like healthcare, pharmaceuticals, and e-commerce was fuelled by rising consumer demand for contactless interactions, product authentication, and supply chain transparency. Smart tags like RFID, NFC, and QR codes made it easier to track shipments, verify product authenticity, and facilitate touch less transactions. Nevertheless, production and deployment of smart packaging solutions were delayed due to logistical issues, semiconductor shortages, and manufacturing slowdowns.

The Paper segment is expected to be the largest during the forecast period

The Paper segment is expected to account for the largest market share during the forecast period, driven by the growing need for environmentally friendly and sustainable packaging options. Growing environmental concerns and more stringent laws governing the use of plastic are causing businesses to switch to recyclable and biodegradable materials like paper. Global sustainability goals are met by smart tags integrated into paper packagings, which provide a more environmentally friendly option without sacrificing usefulness. Moreover, this tendency is especially noticeable in sectors like food, drink, and personal care, where innovation is being fueled by consumer demand for environmentally friendly packaging.

The Radio Frequency Identification (RFID) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the Radio Frequency Identification (RFID) segment is predicted to witness the highest growth rate, driven by the broad use of it in many different industries. RFID technology improves inventory management and supply chain visibility by enabling real-time product tracking and identification. Its applications cover industries where effective tracking and data collection are essential, including manufacturing, logistics, healthcare, and retail. Additionally, the adoption of RFID-enabled smart packaging solutions has been driven by the growing need for traceability, anti-counterfeiting measures, and increased operational efficiency. Its market expansion has also been aided by developments in RFID technology, such as lower costs and better read range, which have made it more appealing to companies.

Region with largest share:

During the forecast period, the Asia-Pacific region is expected to hold the largest market share. This dominance is fuelled by a booming e-commerce industry in nations like China, India, and Japan, as well as rapid industrialization and technological advancements. Smart tag packaging is becoming more and more popular as a result of the region's large manufacturing base and the presence of many industry players, which have increased demand for effective supply chain management. Furthermore, Asia-Pacific is now the market leader owing to the integration of smart tagging technologies into packaging strategies by sectors like food and beverage, pharmaceuticals, and retail, which have been spurred by growing consumer awareness of product authenticity and safety.

Region with highest CAGR:

Over the forecast period, the North American region is anticipated to exhibit the highest CAGR. The region's early adoption of cutting-edge technologies, a strong emphasis on supply chain optimization, and rising demand for traceability and anti-counterfeiting measures across sectors like retail, healthcare, and food and beverage are all contributing factors to this rapid growth. A strong technological infrastructure and the presence of important market players support the market's growth in North America. Moreover, the region's accelerated adoption of smart tag packaging is also a result of the growing popularity of e-commerce and the demand for effective inventory management solutions.

Key players in the market

Some of the key players in Smart Tag Packaging market include Amcor Group GmbH, Checkpoint Systems Inc., International Paper Company, Zebra Technologies Corporation, Honeywell International Inc., Berry Global Inc., NXP Semiconductors N.V., DuPont de Nemours, Inc., Avery Dennison Corporation, Invengo Technology, Schreiner Group, Alien Technology Corporation, CCL Industries Inc., Sato Holdings Corporation and William Frick & Company.

Key Developments:

In December 2024, Zebra Technologies announced it intends to acquire Photoneo, a leading developer and manufacturer of 3D machine vision solutions. The 3D segment of the Machine Vision market is the fastest growing, and this acquisition will further accelerate Zebra's presence in the category.

In April 2024, International Paper and DS Smith Plc announced that they have reached agreement on the terms of a recommended all-share combination, creating a truly global leader in sustainable packaging solutions. The terms of the Combination value each DS Smith share at 415 pence per share, and will result in IP issuing 0.1285 shares for each DS Smith share, resulting in pro forma ownership of 66.3 percent for IP shareholders and 33.7 percent2 for DS Smith shareholders, implying a transaction value of approximately $9.9 billion.

In January 2023, Multinational packaging company Amcor has agreed to acquire MDK, a Chinese company that provides packaging for medical devices. Based in Shanghai, MDK supplies paper-based packaging and coating capabilities for companies in China's medical device sector. The company reports annual sales of around $50m.

Materials Covered:

• Paper
• Plastic
• Other Materials

Technologies Covered:

• Radio Frequency Identification (RFID)
• Near Field Communication (NFC)
• QR Codes and Barcodes
• Bluetooth Low Energy (BLE) Tags
• Other Technologies

Applications Covered:

• Tracking & Monitoring
• Authentication & Security
• Anti-theft & Loss Prevention
• Environmental Monitoring
• Other Applications

End Users Covered:

• Automotive
• Food & Beverages
• Healthcare & Pharmaceuticals
• Logistics & Supply Chain
• Retail and Consumer Goods
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Smart Tag Packaging Market, By Material

• 5.1 Introduction
• 5.2 Paper
• 5.3 Plastic
• 5.4 Other Materials

6 Global Smart Tag Packaging Market, By Technology

• 6.1 Introduction
• 6.2 Radio Frequency Identification (RFID)
• 6.3 Near Field Communication (NFC)
• 6.4 QR Codes and Barcodes
• 6.5 Bluetooth Low Energy (BLE) Tags
• 6.6 Other Technologies

7 Global Smart Tag Packaging Market, By Application

• 7.1 Introduction
• 7.2 Tracking & Monitoring
• 7.3 Authentication & Security
• 7.4 Anti-theft & Loss Prevention
• 7.5 Environmental Monitoring
• 7.6 Other Applications

8 Global Smart Tag Packaging Market, By End User

• 8.1 Introduction
• 8.2 Automotive
• 8.3 Food & Beverages
• 8.4 Healthcare & Pharmaceuticals
• 8.5 Logistics & Supply Chain
• 8.6 Retail and Consumer Goods
• 8.7 Other End Users

9 Global Smart Tag Packaging Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Amcor Group GmbH
• 11.2 Checkpoint Systems Inc.
• 11.3 International Paper Company
• 11.4 Zebra Technologies Corporation
• 11.5 Honeywell International Inc.
• 11.6 Berry Global Inc.
• 11.7 NXP Semiconductors N.V.
• 11.8 DuPont de Nemours, Inc.
• 11.9 Avery Dennison Corporation
• 11.10 Invengo Technology
• 11.11 Schreiner Group
• 11.12 Alien Technology Corporation
• 11.13 CCL Industries Inc.
• 11.14 Sato Holdings Corporation
• 11.15 William Frick & Company