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ティービールの2030年市場予測：ティータイプ、アルコール度数、流通チャネル、用途別、地域別の世界分析

Tea Beer Market Forecasts to 2030 - Global Analysis By Tea Type (Green Tea, Black Tea, Earl Grey Tea, Chamomile Tea, White Tea and Other Tea Types), Alcohol Content (Alcoholic and Non-Alcoholic), Distribution Channel, Application and by Geography

出版日: 2024年04月04日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2～3営業日

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概要
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概要

サンプル依頼リストに入れる

Stratistics MRCによると、世界のティービール市場は2023年に26億2,000万米ドルを占め、予測期間中のCAGRは19.8％で成長し、2030年には92億8,000万米ドルに達する見込みです。

人気のある2つの飲み物の楽しい組み合わせであるティービールは、芳醇で香り高い紅茶の風味とビールのすっきりとした爽快感を融合させたものです。緑茶、紅茶、ウーロン茶、ハーブティーなど、どの茶葉もティービールの特徴的な風味を作り出すのに利用できます。ティービールは通常、発酵過程で茶葉をビールに注入して醸造することで作られます。さらに、紅茶のほのかな風味とホップの苦味を組み合わせることで、ビール愛好家と紅茶愛好家の両方にアピールする爽やかで複雑な飲料が生まれます。

Brewers Associationによると、米国におけるクラフトビールの売上高は2019年に293億米ドルに達し、同国におけるクラフトビール産業の継続的な成長と重要性を示しています。

個性的で最先端のアルコール飲料に対する顧客の欲求の高まり

現代の消費者は常に斬新でスリリングな飲み方を求めており、それが独創的なアルコール飲料市場の拡大に拍車をかけています。珍しい素材や特徴的な風味を求めるクラフトビールの人気は、この動向の代表例です。ティービールは、人気のある2つの飲み物を組み合わせ、ユニークで爽やかな風味を提供することで、この需要に応えています。さらに、新しいフレーバーや組み合わせを試したがる人が増えるにつれ、ティービールの人気は高まり続けています。これにより、冒険好きな飲用者が引き付けられ、紅茶とビールの市場が維持されています。

原材料の購入とサプライチェーンのリスク

高品質の茶葉や、ティービールの製造に必要なその他の成分を購入することは、特に製品の一貫性と高品質を保ちたい醸造業者にとっては、物流上の課題となりうる。生産スケジュールや製品の入手可能性は、季節的な入手可能性や供給変動への依存によってもたらされるサプライチェーンの脆弱性によって影響を受ける可能性があります。さらに、原料の倫理的かつ持続可能な調達はもう一段階複雑さを増し、リスクを軽減し長期的な存続可能性を保証するためには、醸造業者による強固なサプライヤー関係や責任ある調達慣行が必要となります。

専門小売チャネルとニッチ市場での成長

ビールメーカーはティービールを活用することで、専門小売チャネルやニッチ市場を通じて、健康志向の個人、紅茶愛好家、大胆な愛飲家など、多様な消費者層にアプローチすることができます。醸造業者は、ティービールを独特の風味特性と健康上の利点を備えた高級な職人製品として販売することで、競合とは一線を画し、新しい飲用体験を求めるこだわりのある顧客の関心を引くことができます。さらに、ビールメーカーは、専門小売店、紅茶専門店、健康食品店と協力することで、集中的な流通チャネルと、斬新な飲料オプションを試したがる受容的な消費者層へのアクセスを得ることができます。

認知度の高い飲料カテゴリーとの競合

ワイン、スピリッツ、ノンアルコール飲料、伝統的なビールなど、よく知られた飲料カテゴリーは、ティービールと競合します。これらの市場は、熱心な顧客ベースと広範な流通システムを構築しているため、紅茶が牽引力を得るための課題となっています。加えて、これらのカテゴリーは市場で確立された地位を築いているため、茶やビールのブランドが競合から抜きんでて市場シェアを獲得するのは難しく、特に伝統的な飲料の選択肢に慣れているような主流消費者からは難しいです。

COVID-19の影響：

お茶とビールの市場は、COVID-19の大流行からさまざまな影響を受けています。お茶とビールの流通チャネルは混乱し、ロックダウン中のバー、レストラン、娯楽施設の閉鎖の結果、店頭での消費は減少しました。こうした販路に依存していたビールメーカーは結果的に苦境に立たされ、収益源を維持するために、消費者への直接販売やeコマース・プラットフォームへの切り替えを余儀なくされました。しかし、パンデミックはまた、人々が新しい体験を求め、お茶やビールのような高級で職人的な飲み物を嗜むようになったため、家庭でのアルコール消費量の増加にもつながった。

予測期間中、緑茶セグメントが最大になると予想される

緑茶の独特の風味、健康上の利点、淹れやすさが人気の主な理由です。ビールに複雑さと新鮮さを加えたいと考える醸造家は、繊細で草のような香りと抗酸化物質が含まれる緑茶を好みます。緑ティービールは、ビールの爽快さと緑茶のほのかなハーブの風味を融合させることで、健康志向の飲酒家から大胆なビール愛好家まで、幅広い顧客にアピールしています。さらに、茶系ビール市場における優位性は、飲料業界におけるその幅広い入手可能性と認知度の結果であり、ビールメーカーは消費者の需要を満たすために、緑茶を配合したエキサイティングな新しいビール・バリエーションを絶えず発表しています。

予測期間中にCAGRが最も高くなると予想されるのはバー・セグメントです。

茶系ビールの市場は、バー・セグメントで最もCAGRが高いです。バーは、顧客が斬新で個性的なアルコール飲料を求める活気ある社交の場を提供するため、お茶やビールの販売に適した場所です。顧客の幅広い嗜好や好みを満足させるため、バーでは、クラフトや職人技を駆使した飲料に対する消費者の関心の高まりを受けて、飲料メニューに紅茶やビールを加えるようになっています。さらに、バーのゆったりとした親しみやすい雰囲気は、探求と実験を促進し、お茶とビールの市場を活性化させ、このカテゴリーでの爆発的な上昇を説明する一助となっています。

最大のシェアを持つ地域

北米がティービール市場で最大のシェアを占めています。クラフトビール・シーンの隆盛、斬新で代替的な飲み物への関心の高まり、高級で職人的な商品を好むかなりの顧客層など、この優位性には多くの理由があります。特に米国では、北米全土にクラフトビールの醸造所が誕生し、茶葉を使ったビールなど、さまざまなスタイルのビールを試しています。さらに、冒険好きな飲酒家から健康志向のミレニアル世代まで、この地域の多様な消費者層は、紅茶とビールの提供の取り込みと成長に有利な環境を提供しています。

CAGRが最も高い地域：

ティービール市場のCAGRが最も高いのは欧州です。ビールを飲む伝統が強いこと、工芸品や職人技を駆使した飲料に対する消費者の関心が高まっていること、紅茶の健康上の利点に関する知識が高まっていることなど、多くの要因がこの成長に寄与しています。ドイツ、ベルギー、英国など、ビール文化が深く根付いている国では、紅茶入りビールのイントロダクションが、年配のビール愛好家から若いビール愛好家まで、大きな注目と評価を得ています。さらに、品質と革新性を重視する洗練された消費者層が、老舗のクラフトビール醸造所の存在とともに、欧州の紅茶・ビール市場の成長に有利な環境を作り出しています。

無料のカスタマイズサービス

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます：

企業プロファイル
- 追加市場プレイヤーの包括的プロファイリング（3社まで）
- 主要企業のSWOT分析（3社まで）
地域セグメンテーション
- 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
競合ベンチマーキング
- 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

北米
- 米国
- カナダ
- メキシコ
欧州
- ドイツ
- 英国
- イタリア
- フランス
- スペイン
- その他欧州
アジア太平洋地域
- 日本
- 中国
- インド
- オーストラリア
- ニュージーランド
- 韓国
- その他アジア太平洋地域
南米
- アルゼンチン
- ブラジル
- チリ
- その他南米
中東・アフリカ
- サウジアラビア
- アラブ首長国連邦
- カタール
- 南アフリカ
- その他中東とアフリカ

第10章主な発展

契約、パートナーシップ、コラボレーション、合弁事業
買収と合併
新製品発売
事業拡大
その他の主要戦略

第11章企業プロファイリング

Marz Community Brewing Co
Dogfish Head Craft Brewery Inc.
Twisted Tea Company
Hitachino Nest Beer
Stone Brewing
Dangerous Man Brewing Co
Lakefront Brewery, Inc.
Carlsberg Group
Wild Ohio Brewing Company
Breakside Brewery
Boston Beer Company
Three Taverns Craft Brewery
Blue Moon Brewing Company

図表

List of Tables

Table 1 Global Tea Beer Market Outlook, By Region (2021-2030) ($MN)
Table 2 Global Tea Beer Market Outlook, By Tea Type (2021-2030) ($MN)
Table 3 Global Tea Beer Market Outlook, By Green Tea (2021-2030) ($MN)
Table 4 Global Tea Beer Market Outlook, By Black Tea (2021-2030) ($MN)
Table 5 Global Tea Beer Market Outlook, By Earl Grey Tea (2021-2030) ($MN)
Table 6 Global Tea Beer Market Outlook, By Chamomile Tea (2021-2030) ($MN)
Table 7 Global Tea Beer Market Outlook, By White Tea (2021-2030) ($MN)
Table 8 Global Tea Beer Market Outlook, By Other Tea Types (2021-2030) ($MN)
Table 9 Global Tea Beer Market Outlook, By Alcohol Content (2021-2030) ($MN)
Table 10 Global Tea Beer Market Outlook, By Alcoholic (2021-2030) ($MN)
Table 11 Global Tea Beer Market Outlook, By Non-Alcoholic (2021-2030) ($MN)
Table 12 Global Tea Beer Market Outlook, By Distribution Channel (2021-2030) ($MN)
Table 13 Global Tea Beer Market Outlook, By Speciality Store (2021-2030) ($MN)
Table 14 Global Tea Beer Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
Table 15 Global Tea Beer Market Outlook, By Online (2021-2030) ($MN)
Table 16 Global Tea Beer Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
Table 17 Global Tea Beer Market Outlook, By Application (2021-2030) ($MN)
Table 18 Global Tea Beer Market Outlook, By Cafes (2021-2030) ($MN)
Table 19 Global Tea Beer Market Outlook, By Bars (2021-2030) ($MN)
Table 20 Global Tea Beer Market Outlook, By Restaurants (2021-2030) ($MN)
Table 21 Global Tea Beer Market Outlook, By Other Applications (2021-2030) ($MN)
Table 22 North America Tea Beer Market Outlook, By Country (2021-2030) ($MN)
Table 23 North America Tea Beer Market Outlook, By Tea Type (2021-2030) ($MN)
Table 24 North America Tea Beer Market Outlook, By Green Tea (2021-2030) ($MN)
Table 25 North America Tea Beer Market Outlook, By Black Tea (2021-2030) ($MN)
Table 26 North America Tea Beer Market Outlook, By Earl Grey Tea (2021-2030) ($MN)
Table 27 North America Tea Beer Market Outlook, By Chamomile Tea (2021-2030) ($MN)
Table 28 North America Tea Beer Market Outlook, By White Tea (2021-2030) ($MN)
Table 29 North America Tea Beer Market Outlook, By Other Tea Types (2021-2030) ($MN)
Table 30 North America Tea Beer Market Outlook, By Alcohol Content (2021-2030) ($MN)
Table 31 North America Tea Beer Market Outlook, By Alcoholic (2021-2030) ($MN)
Table 32 North America Tea Beer Market Outlook, By Non-Alcoholic (2021-2030) ($MN)
Table 33 North America Tea Beer Market Outlook, By Distribution Channel (2021-2030) ($MN)
Table 34 North America Tea Beer Market Outlook, By Speciality Store (2021-2030) ($MN)
Table 35 North America Tea Beer Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
Table 36 North America Tea Beer Market Outlook, By Online (2021-2030) ($MN)
Table 37 North America Tea Beer Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
Table 38 North America Tea Beer Market Outlook, By Application (2021-2030) ($MN)
Table 39 North America Tea Beer Market Outlook, By Cafes (2021-2030) ($MN)
Table 40 North America Tea Beer Market Outlook, By Bars (2021-2030) ($MN)
Table 41 North America Tea Beer Market Outlook, By Restaurants (2021-2030) ($MN)
Table 42 North America Tea Beer Market Outlook, By Other Applications (2021-2030) ($MN)
Table 43 Europe Tea Beer Market Outlook, By Country (2021-2030) ($MN)
Table 44 Europe Tea Beer Market Outlook, By Tea Type (2021-2030) ($MN)
Table 45 Europe Tea Beer Market Outlook, By Green Tea (2021-2030) ($MN)
Table 46 Europe Tea Beer Market Outlook, By Black Tea (2021-2030) ($MN)
Table 47 Europe Tea Beer Market Outlook, By Earl Grey Tea (2021-2030) ($MN)
Table 48 Europe Tea Beer Market Outlook, By Chamomile Tea (2021-2030) ($MN)
Table 49 Europe Tea Beer Market Outlook, By White Tea (2021-2030) ($MN)
Table 50 Europe Tea Beer Market Outlook, By Other Tea Types (2021-2030) ($MN)
Table 51 Europe Tea Beer Market Outlook, By Alcohol Content (2021-2030) ($MN)
Table 52 Europe Tea Beer Market Outlook, By Alcoholic (2021-2030) ($MN)
Table 53 Europe Tea Beer Market Outlook, By Non-Alcoholic (2021-2030) ($MN)
Table 54 Europe Tea Beer Market Outlook, By Distribution Channel (2021-2030) ($MN)
Table 55 Europe Tea Beer Market Outlook, By Speciality Store (2021-2030) ($MN)
Table 56 Europe Tea Beer Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
Table 57 Europe Tea Beer Market Outlook, By Online (2021-2030) ($MN)
Table 58 Europe Tea Beer Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
Table 59 Europe Tea Beer Market Outlook, By Application (2021-2030) ($MN)
Table 60 Europe Tea Beer Market Outlook, By Cafes (2021-2030) ($MN)
Table 61 Europe Tea Beer Market Outlook, By Bars (2021-2030) ($MN)
Table 62 Europe Tea Beer Market Outlook, By Restaurants (2021-2030) ($MN)
Table 63 Europe Tea Beer Market Outlook, By Other Applications (2021-2030) ($MN)
Table 64 Asia Pacific Tea Beer Market Outlook, By Country (2021-2030) ($MN)
Table 65 Asia Pacific Tea Beer Market Outlook, By Tea Type (2021-2030) ($MN)
Table 66 Asia Pacific Tea Beer Market Outlook, By Green Tea (2021-2030) ($MN)
Table 67 Asia Pacific Tea Beer Market Outlook, By Black Tea (2021-2030) ($MN)
Table 68 Asia Pacific Tea Beer Market Outlook, By Earl Grey Tea (2021-2030) ($MN)
Table 69 Asia Pacific Tea Beer Market Outlook, By Chamomile Tea (2021-2030) ($MN)
Table 70 Asia Pacific Tea Beer Market Outlook, By White Tea (2021-2030) ($MN)
Table 71 Asia Pacific Tea Beer Market Outlook, By Other Tea Types (2021-2030) ($MN)
Table 72 Asia Pacific Tea Beer Market Outlook, By Alcohol Content (2021-2030) ($MN)
Table 73 Asia Pacific Tea Beer Market Outlook, By Alcoholic (2021-2030) ($MN)
Table 74 Asia Pacific Tea Beer Market Outlook, By Non-Alcoholic (2021-2030) ($MN)
Table 75 Asia Pacific Tea Beer Market Outlook, By Distribution Channel (2021-2030) ($MN)
Table 76 Asia Pacific Tea Beer Market Outlook, By Speciality Store (2021-2030) ($MN)
Table 77 Asia Pacific Tea Beer Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
Table 78 Asia Pacific Tea Beer Market Outlook, By Online (2021-2030) ($MN)
Table 79 Asia Pacific Tea Beer Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
Table 80 Asia Pacific Tea Beer Market Outlook, By Application (2021-2030) ($MN)
Table 81 Asia Pacific Tea Beer Market Outlook, By Cafes (2021-2030) ($MN)
Table 82 Asia Pacific Tea Beer Market Outlook, By Bars (2021-2030) ($MN)
Table 83 Asia Pacific Tea Beer Market Outlook, By Restaurants (2021-2030) ($MN)
Table 84 Asia Pacific Tea Beer Market Outlook, By Other Applications (2021-2030) ($MN)
Table 85 South America Tea Beer Market Outlook, By Country (2021-2030) ($MN)
Table 86 South America Tea Beer Market Outlook, By Tea Type (2021-2030) ($MN)
Table 87 South America Tea Beer Market Outlook, By Green Tea (2021-2030) ($MN)
Table 88 South America Tea Beer Market Outlook, By Black Tea (2021-2030) ($MN)
Table 89 South America Tea Beer Market Outlook, By Earl Grey Tea (2021-2030) ($MN)
Table 90 South America Tea Beer Market Outlook, By Chamomile Tea (2021-2030) ($MN)
Table 91 South America Tea Beer Market Outlook, By White Tea (2021-2030) ($MN)
Table 92 South America Tea Beer Market Outlook, By Other Tea Types (2021-2030) ($MN)
Table 93 South America Tea Beer Market Outlook, By Alcohol Content (2021-2030) ($MN)
Table 94 South America Tea Beer Market Outlook, By Alcoholic (2021-2030) ($MN)
Table 95 South America Tea Beer Market Outlook, By Non-Alcoholic (2021-2030) ($MN)
Table 96 South America Tea Beer Market Outlook, By Distribution Channel (2021-2030) ($MN)
Table 97 South America Tea Beer Market Outlook, By Speciality Store (2021-2030) ($MN)
Table 98 South America Tea Beer Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
Table 99 South America Tea Beer Market Outlook, By Online (2021-2030) ($MN)
Table 100 South America Tea Beer Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
Table 101 South America Tea Beer Market Outlook, By Application (2021-2030) ($MN)
Table 102 South America Tea Beer Market Outlook, By Cafes (2021-2030) ($MN)
Table 103 South America Tea Beer Market Outlook, By Bars (2021-2030) ($MN)
Table 104 South America Tea Beer Market Outlook, By Restaurants (2021-2030) ($MN)
Table 105 South America Tea Beer Market Outlook, By Other Applications (2021-2030) ($MN)
Table 106 Middle East & Africa Tea Beer Market Outlook, By Country (2021-2030) ($MN)
Table 107 Middle East & Africa Tea Beer Market Outlook, By Tea Type (2021-2030) ($MN)
Table 108 Middle East & Africa Tea Beer Market Outlook, By Green Tea (2021-2030) ($MN)
Table 109 Middle East & Africa Tea Beer Market Outlook, By Black Tea (2021-2030) ($MN)
Table 110 Middle East & Africa Tea Beer Market Outlook, By Earl Grey Tea (2021-2030) ($MN)
Table 111 Middle East & Africa Tea Beer Market Outlook, By Chamomile Tea (2021-2030) ($MN)
Table 112 Middle East & Africa Tea Beer Market Outlook, By White Tea (2021-2030) ($MN)
Table 113 Middle East & Africa Tea Beer Market Outlook, By Other Tea Types (2021-2030) ($MN)
Table 114 Middle East & Africa Tea Beer Market Outlook, By Alcohol Content (2021-2030) ($MN)
Table 115 Middle East & Africa Tea Beer Market Outlook, By Alcoholic (2021-2030) ($MN)
Table 116 Middle East & Africa Tea Beer Market Outlook, By Non-Alcoholic (2021-2030) ($MN)
Table 117 Middle East & Africa Tea Beer Market Outlook, By Distribution Channel (2021-2030) ($MN)
Table 118 Middle East & Africa Tea Beer Market Outlook, By Speciality Store (2021-2030) ($MN)
Table 119 Middle East & Africa Tea Beer Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
Table 120 Middle East & Africa Tea Beer Market Outlook, By Online (2021-2030) ($MN)
Table 121 Middle East & Africa Tea Beer Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
Table 122 Middle East & Africa Tea Beer Market Outlook, By Application (2021-2030) ($MN)
Table 123 Middle East & Africa Tea Beer Market Outlook, By Cafes (2021-2030) ($MN)
Table 124 Middle East & Africa Tea Beer Market Outlook, By Bars (2021-2030) ($MN)
Table 125 Middle East & Africa Tea Beer Market Outlook, By Restaurants (2021-2030) ($MN)
Table 126 Middle East & Africa Tea Beer Market Outlook, By Other Applications (2021-2030) ($MN)

Product Code: SMRC25720

According to Stratistics MRC, the Global Tea Beer Market is accounted for $2.62 billion in 2023 and is expected to reach $9.28 billion by 2030 growing at a CAGR of 19.8% during the forecast period. A delightful combination of two popular drinks, tea beer brings together the rich, aromatic tea flavour and the crisp, refreshing qualities of beer. Green, black, oolong, or herbal teas can all be used to create the distinctive flavour profile of tea beer, which is typically made by brewing the beer with tea leaves infused into it during the fermentation process. Moreover, a refreshing and complex beverage that appeals to both beer enthusiasts and tea aficionados alike is created by combining the subtle flavors of tea with the bitterness of hops.

According to the Brewers Association, craft beer sales in the United States reached $29.3 billion in 2019, demonstrating the continued growth and significance of the craft brewing industry in the country.

Market Dynamics:

Driver:

Growing customer desire for distinctive and cutting-edge alcoholic drinks

Modern consumers are always looking for novel and thrilling ways to drink, which is fueling an increase in the market for creative alcoholic drinks. The popularity of craft beers, where customers seek out unusual ingredients and distinctive flavor profiles, is a prime example of this trend. Tea beer meets this demand by combining two popular drinks and providing a unique and refreshing flavor. Furthermore, the popularity of tea beer keeps rising as people become more willing to try new flavors and combinations. This attracts adventurous drinkers and keeps tea and beer on the market.

Restraint:

Purchasing ingredients and supply chain risks

Purchasing high-quality tea leaves and other components needed to make tea beer can be a logistical challenge, especially for brewers who want to keep their products consistent and of high quality. Production schedules and product availability may be impacted by supply chain vulnerabilities brought about by reliance on seasonal availability and supply fluctuations. Additionally, the ethical and sustainable sourcing of ingredients adds another level of complexity, necessitating strong supplier relationships and responsible sourcing practices from brewers in order to reduce risks and guarantee long-term viability.

Opportunity:

Growth in specialized retail channels and niche markets

Brewers can leverage tea beer to reach a diverse consumer base that includes health-conscious individuals, tea connoisseurs, and daring drinkers through specialty retail channels and niche markets. Brewers may set themselves apart from the competition and draw in the interest of discriminating customers looking for new drinking experiences by marketing tea beer as an upscale, artisanal product with distinctive flavor characteristics and possible health benefits. Furthermore, brewers can gain access to focused distribution channels and a receptive consumer base eager to try out novel beverage options by working with specialty retailers, tea shops, and health food stores.

Threat:

Rivalry from recognized drink categories

Well-known beverage categories like wines, spirits, non-alcoholic beverages, and traditional beers compete with tea beer. These markets present a challenge to tea's ability to gain traction since they have developed devoted customer bases and wide-ranging distribution systems. Additionally, the established status of these categories in the market makes it difficult for tea and beer brands to stand out from the competition and gain market share, especially from mainstream consumers who might be more used to traditional beverage options.

Covid-19 Impact:

The market for tea and beer has seen a variety of effects from the COVID-19 pandemic. Tea and beer distribution channels were disrupted and on-premise consumption decreased as a result of the closure of bars, restaurants, and entertainment venues during lockdowns. Brewers who relied on these channels for their sales suffered as a result, and in order to keep their revenue streams intact, they were forced to switch to direct-to-consumer sales and e-commerce platforms. But the pandemic also led to a rise in alcohol consumption at home as people sought out new experiences and indulged in high-end, artisanal drinks like tea and beer.

The Green Tea segment is expected to be the largest during the forecast period

Green tea's unique flavor profile, health advantages, and ease of brewing are the main reasons for its popularity. Brewers looking to add complexity and freshness to their beer offerings love it for its delicate, grassy notes and antioxidant content. Green tea beer appeals to a wide range of customers, from health-conscious drinkers to daring beer enthusiasts, by fusing the crispness of beer with the subtle herbal flavors of green tea. Furthermore, its dominance in the tea beer market is a result of its broad availability and recognition in the beverage industry, and brewers are constantly coming up with exciting new beer variants infused with green tea to meet consumer demand.

The Bars segment is expected to have the highest CAGR during the forecast period

The market for tea beer has the highest CAGR in the bar segment. Bars are a great place for tea and beer to be sold because they provide a vibrant social setting where customers look for novel and distinctive alcoholic beverages. In an effort to satisfy the wide range of tastes and preferences of their clientele, bars have been adding tea and beer to their beverage menus as a result of the growing consumer interest in craft and artisanal beverages. Moreover, the laid-back and friendly ambiance of bars promotes exploration and experimentation, which fuels the market for tea and beer and helps explain its explosive rise in this category.

Region with largest share:

North America holds the largest market share in the tea beer market. There are a number of reasons for this dominance, such as a thriving craft beer scene, rising interest in novel and alternative drinks, and a sizable customer base that prefers high-end, artisanal goods. Craft breweries have sprung up all over North America, especially in the US, encouraging experimentation with different beer styles, including brews with tea infusions. Furthermore, the region's varied consumer demographics, from adventurous drinkers to health-conscious millennials, offer a favourable environment for the uptake and growth of tea and beer offerings.

Region with highest CAGR:

Europe has the highest CAGR in the tea beer market. A number of factors, such as a strong beer-drinking tradition, rising consumer interest in craft and artisanal beverages, and rising knowledge of the health advantages of tea, are contributing to this growth. In nations where beer culture is deeply embedded, such as Germany, Belgium, and the United Kingdom, the introduction of tea-infused beers has received a great deal of attention and appreciation from both older and younger beer enthusiasts. Additionally, a sophisticated consumer base that values quality and innovation, along with the existence of well-established craft breweries, has created a favourable environment for the European tea and beer market to grow.

Key players in the market

Some of the key players in Tea Beer market include I & I Brewing, Marz Community Brewing Co, Dogfish Head Craft Brewery Inc., Twisted Tea Company, Hitachino Nest Beer, Stone Brewing, Dangerous Man Brewing Co, Lakefront Brewery, Inc., Carlsberg Group, Wild Ohio Brewing Company, Breakside Brewery, Boston Beer Company, Three Taverns Craft Brewery and Blue Moon Brewing Company.

Key Developments:

In June 2023, Carlsberg A/S, the Danish owner of Russia's biggest brewery, signed an agreement to sell its operations in the country to an undisclosed buyer, more than a year after deciding to exit. The deal is subject to regulatory approval and fulfillment of certain conditions in a number of jurisdictions, making the timing of completion uncertain, Carlsberg. It didn't provide a value for the transaction.

In August 2021, The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands. Adults of legal drinking age will experience the HARD MTN DEW bold flavors and distinctive branding, all with an Alcohol by Volume (ABV) of 5%, perfect for occasions to dial-up the fun.

Tea Types Covered:

Green Tea
Black Tea
Earl Grey Tea
Chamomile Tea
White Tea
Other Tea Types

Alcohol Contents Covered:

Alcoholic
Non-Alcoholic

Distribution Channels Covered:

Speciality Store
Supermarkets/Hypermarkets
Online
Other Distribution Channels

Applications Covered:

Cafes
Bars
Restaurants
Other Applications

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Tea Beer Market, By Tea Type

5.1 Introduction
5.2 Green Tea
5.3 Black Tea
5.4 Earl Grey Tea
5.5 Chamomile Tea
5.6 White Tea
5.7 Other Tea Types

6 Global Tea Beer Market, By Alcohol Content

6.1 Introduction
6.2 Alcoholic
6.3 Non-Alcoholic

7 Global Tea Beer Market, By Distribution Channel

7.1 Introduction
7.2 Speciality Store
7.3 Supermarkets/Hypermarkets
7.4 Online
7.5 Other Distribution Channels

8 Global Tea Beer Market, By Application

8.1 Introduction
8.2 Cafes
8.3 Bars
8.4 Restaurants
8.5 Other Applications

9 Global Tea Beer Market, By Geography

9.1 Introduction
9.2 North America
- 9.2.1 US
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 Italy
- 9.3.4 France
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 Japan
- 9.4.2 China
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 New Zealand
- 9.4.6 South Korea
- 9.4.7 Rest of Asia Pacific
9.5 South America
- 9.5.1 Argentina
- 9.5.2 Brazil
- 9.5.3 Chile
- 9.5.4 Rest of South America
9.6 Middle East & Africa
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 Qatar
- 9.6.4 South Africa
- 9.6.5 Rest of Middle East & Africa

10 Key Developments

10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling

11.1 Marz Community Brewing Co
11.2 Dogfish Head Craft Brewery Inc.
11.3 Twisted Tea Company
11.4 Hitachino Nest Beer
11.5 Stone Brewing
11.6 Dangerous Man Brewing Co
11.7 Lakefront Brewery, Inc.
11.8 Carlsberg Group
11.9 Wild Ohio Brewing Company
11.10 Breakside Brewery
11.11 Boston Beer Company
11.12 Three Taverns Craft Brewery
11.13 Blue Moon Brewing Company

ティービールの2030年市場予測：ティータイプ、アルコール度数、流通チャネル、用途別、地域別の世界分析

Tea Beer Market Forecasts to 2030 - Global Analysis By Tea Type (Green Tea, Black Tea, Earl Grey Tea, Chamomile Tea, White Tea and Other Tea Types), Alcohol Content (Alcoholic and Non-Alcoholic), Distribution Channel, Application and by Geography

COVID-19の影響：

最大のシェアを持つ地域

CAGRが最も高い地域：

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目次

第1章 エグゼクティブサマリー

第2章 序文

第3章 市場動向分析

第4章 ポーターのファイブフォース分析

第5章 世界のティービール市場：ティータイプ別

第6章 世界のティービール市場：アルコール度数別

第7章 世界のティービール市場：流通チャネル別

第8章 世界のティービール市場：用途別

第9章 世界のティービール市場：地域別

第10章 主な発展

第11章 企業プロファイリング