マルチエクスペリエンス開発プラットフォーム市場の2030年までの予測- コンポーネント別、企業規模別、エンドユーザー別、地域別の世界分析

Stratistics MRCによると、世界のマルチエクスペリエンス開発プラットフォーム市場は2023年に89億1,000万米ドルを占め、2030年には397億2,000万米ドルに達すると予測され、予測期間中のCAGRは23.8%で成長する見込みです。

マルチエクスペリエンス開発プラットフォーム（MXDP）は、設計、構築、テスト、配信、保守、分析を含む、マルチエクスペリエンス・アプリのライフサイクル運用のポートフォリオを統合するために使用されます。マルチエクスペリエンスとは、タッチ、音声、ジェスチャーなどの様々なモダリティと、消費者が様々なタッチポイントでデジタルランドスケープを移動する際に接するアプリの組み合わせを表す用語です。ウェブ、モバイル、ウェアラブル、会話型、没入型のタッチポイントで一貫したユーザー体験を提供するために、マルチエクスペリエンス開発ではタッチポイント固有のモダリティに基づいて目的に合ったアプリを開発する必要があります。

Daxue Consultingによると、2018年の中国におけるARハードウェアの出荷台数は約73万台で、携帯電話が全体の60.9％を占めました。オールインワンデバイスとホストベースの出荷台数は、総出荷台数の26.8%と12.2%を占めました。

市場力学：

社内業務の効率化

開発者は、マルチエクスペリエンス開発プラットフォームが提供するツールを愛用しています。マルチエクスペリエンス開発プラットフォームは、単一のドメインで社内のさまざまなプロセスを実行することができ、コード・ライブラリだけでなく、プログラムをグラフィカルに開発、プレビュー、テストする機能も備えています。ひとつの空間からすべてにアクセスできるため、より効率的で効果的な手順が可能になります。これらのシステムはまた、バックエンドのモニタリング分析にも役立ち、不測の事態やその他の適切なデータに関する情報を記録します。

絶えず変化するテクノロジーへの対応

マルチエクスペリエンス開発プラットフォームの市場は常に進化しており、新しいプラットフォーム、ツール、テクノロジーが頻繁に登場しています。このようなプラットフォームを利用する組織は、競争力を維持するために、新しいテクノロジーに迅速に対応し、アプリケーションに取り入れることができなければならないです。特に、資金繰りに窮している企業や、デジタル分野の急速な変化のスピードについていけない企業にとっては、これは難しいことかもしれないです。プラットフォーム・プロバイダーは、新しいテクノロジーが発生したときに、迅速にプラットフォームを更新し、新しいテクノロジーと融合させるために、柔軟で適応性のある設計にする必要があります。その結果、この問題は市場拡大の妨げとなります。

アプリケーション作成の需要の高まり

オンラインやモバイルアプリのデジタル体験だけでなく、デジタルユーザー体験（UX）の構築がますます難しくなっています。したがって、企業はマルチ・エクスペリエンス・テクノロジーを使って、消費者のデジタル顧客体験以上のものを変える必要があります。顧客を大切にする企業は、パーソナライゼーションと利便性が顧客サービスの重要な側面であることを忘れてはならないです。

開発者の知識豊富なトレーナーや専門家の不足

AIや機械学習などの開発テクノロジーを搭載した最新のソフトウェアを実装するには多額の費用が必要であるため、有能な専門家の不足がマルチ経験開発プラットフォーム市場の成長を妨げています。訓練された労働者の不足と限られた投資のため、新興国は先進国に比べてこれらの最先端技術を採用する割合が低いです。しかし、多くの企業は、適切なトレーニング施設をスタッフに提供するために、企業買収や大学との提携といった戦術を採用することで、MXDPのような最先端技術の導入に注力しています。

COVID-19の影響

COVID-19の流行は、デジタル化の需要を大幅に高めました。パンデミックが示したように、すべての企業は迅速なシフトを可能にするデジタル・インフラを持たなければならないです。産業、eコマース、観光分野で大きな損失が出た一方で、モバイルアプリ開発業界は活況を呈しました。マルチエクスペリエンス開発プラットフォームの市場参入企業は、自社製品の改良に注力しています。2020年6月、アピアンはローコード・オートメーション・プラットフォームの最新版を発表します。新バージョンでは、ロボティック・プロセス・オートメーション、人工知能、ワークフロー、意思決定ルールを単一のプラットフォーム上に統合します。

予測期間中、大企業セグメントが最大になる見込み

マルチエクスペリエンス開発プラットフォームの利用により、企業はアプリやデジタルエクスペリエンスをより迅速かつ効果的に開発・提供できるため、予測期間中、大企業セグメントは有利な成長を遂げると予測されます。そのため、業務を簡素化するために大企業での利用が増加し、セグメントの成長を促進すると予測されます。さらに、予測期間中、先進国と発展途上国の両方で重要な組織の数が増加しているため、マルチエクスペリエンス開発プラットフォームの必要性が増加するでしょう。 大手企業と比較すると、中小企業はマルチエクスペリエンス開発プラットフォームを導入する速度が遅いと思われます。財務的な制約があるため、この規模の企業のいくつかは財務上の限界があるため、事業拡大にはコスト削減が不可欠であると認識しています。

予測期間中にCAGRが最も高くなると予想されるBFSIセグメント

BFSIセグメントは、予測期間中に最も高いCAGR成長が見込まれます。しかし、インターネットが発明されて以来、企業はオンライン・バンキングや口座管理サービスを提供することが求められるようになっています。ほぼすべての銀行がモバイル・アプリケーションを使用し、オンライン接続のレベルを高めています。このため、金融サービス提供のデジタル化は、顧客対応からセルフサービス、バックオフィス業務に至るまで、顧客ライフサイクル全体にわたり、時に困難で複雑な作業となります。組織は、こうしたデジタル化の問題に対処するため、ユーザー・エクスペリエンスを向上させ、コストを削減し、ビジネスの俊敏性を高め、市場投入までの時間を短縮するソフトウェア・プラットフォームを必要としています。マルチエクスペリエンス開発市場をリードする数多くの企業は、ITチームとビジネスチームが革新的なバンキング・ソリューションを迅速かつシンプルに作成することを可能にし、自動化を促進しています。

最大のシェアを占める地域：

アジア太平洋地域が予測期間中に最大の市場シェアを占めると予測されています。これは、次のAR市場のライバルとなる主要なレイアウトアイテムが中国からもたらされるためです。5Gの高速・低遅延伝送能力により、真の安定したミリ秒レベルのリアルタイムデータ同期が可能になります。革命的な変貌を遂げるARの広範な利用は、5Gによって可能になります。AR技術産業チェーン構造を前進させるため、中国聯通5Gイノベーションセンターは30社以上の企業と協力し、ARビジネスプラットフォームを推進することにしました。中国における5Gの成長は、ARサービスの拡大に貢献します。一例として、現在のミニプログラム「+AR」は、APPの負荷を軽減すると同時に、プレイアビリティを向上させ、この地域の市場成長を後押ししています。

CAGRが最も高い地域：

北米は、ヘルスケア、ITおよびテレコム、金融サービスなどの産業部門が拡大しているため、予測期間中のCAGRが最も高くなると予測されています。また、予測期間中、同地域の中小企業数の増加も市場拡大に寄与します。Oracle、Salesforce、Microsoft Corporation、IBM、ServiceNow、Outsystems、Mendixのような重要な企業の存在が、この地域の隆盛に寄与していると考えられます。また、北米は中小企業や大企業が多いため、採用率が最も高く、同地域の市場を牽引しています。

無料のカスタマイズサービス：

本レポートをご購読のお客様には、以下のいずれかの無料カスタマイズオプションをご提供いたします：

• 企業プロファイル
  • 追加市場プレイヤーの包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• エグゼクティブサマリー
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査ソース
  • 一次調査情報源
  • 二次調査情報源
  • 前提条件

第3章 市場動向分析

• 促進要因
• 抑制要因
• 機会
• 脅威
• エンドユーザー分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 マルチエクスペリエンス開発プラットフォームの世界市場：コンポーネント別

• プラットフォーム
• サービス

第6章 マルチエクスペリエンス開発プラットフォームの世界市場：企業規模別

• 大企業
• 中小企業

第7章 マルチエクスペリエンス開発プラットフォームの世界市場：エンドユーザー別

• BFSI
• 政府機関
• 小売・消費財
• ヘルスケア＆ライフサイエンス
• 情報テクノロジー
• メディア &エンターテインメント
• 製造業
• エネルギー・公益事業
• その他エンドユーザー

第8章 マルチエクスペリエンス開発プラットフォームの世界市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他アジア太平洋地域
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他中東とアフリカ

第9章 主な発展

• 契約、パートナーシップ、提携、合弁事業
• 買収と合併
• 新製品の上市
• 事業拡大
• その他の主要戦略

第10章 企業プロファイル

• Microsoft
• Salesforce
• IBM
• OutSystems
• Mendix
• Convergetigo
• Appian
• Pega
• GeneXus
• Oracle
• SAP
• ServiceNow
• Temenos
• Resco
• Cigniti
• Neptune Software
• Decimal Technologies
• Neutrinos
• Progress Software
• Easy Software

List of Tables

• Table 1 Global Multiexperience Development Platforms Market Outlook, By Region (2021-2030) ($MN)
• Table 2 Global Multiexperience Development Platforms Market Outlook, By Component (2021-2030) ($MN)
• Table 3 Global Multiexperience Development Platforms Market Outlook, By Platforms (2021-2030) ($MN)
• Table 4 Global Multiexperience Development Platforms Market Outlook, By Services (2021-2030) ($MN)
• Table 5 Global Multiexperience Development Platforms Market Outlook, By Enterprise Size (2021-2030) ($MN)
• Table 6 Global Multiexperience Development Platforms Market Outlook, By Large Enterprises (2021-2030) ($MN)
• Table 7 Global Multiexperience Development Platforms Market Outlook, By Small and Medium-sized Enterprises (2021-2030) ($MN)
• Table 8 Global Multiexperience Development Platforms Market Outlook, By End User (2021-2030) ($MN)
• Table 9 Global Multiexperience Development Platforms Market Outlook, By BFSI (2021-2030) ($MN)
• Table 10 Global Multiexperience Development Platforms Market Outlook, By Government (2021-2030) ($MN)
• Table 11 Global Multiexperience Development Platforms Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
• Table 12 Global Multiexperience Development Platforms Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 13 Global Multiexperience Development Platforms Market Outlook, By Information Technology (2021-2030) ($MN)
• Table 14 Global Multiexperience Development Platforms Market Outlook, By Media & Entertainment (2021-2030) ($MN)
• Table 15 Global Multiexperience Development Platforms Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 16 Global Multiexperience Development Platforms Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 17 Global Multiexperience Development Platforms Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 18 North America Multiexperience Development Platforms Market Outlook, By Country (2021-2030) ($MN)
• Table 19 North America Multiexperience Development Platforms Market Outlook, By Component (2021-2030) ($MN)
• Table 20 North America Multiexperience Development Platforms Market Outlook, By Platforms (2021-2030) ($MN)
• Table 21 North America Multiexperience Development Platforms Market Outlook, By Services (2021-2030) ($MN)
• Table 22 North America Multiexperience Development Platforms Market Outlook, By Enterprise Size (2021-2030) ($MN)
• Table 23 North America Multiexperience Development Platforms Market Outlook, By Large Enterprises (2021-2030) ($MN)
• Table 24 North America Multiexperience Development Platforms Market Outlook, By Small and Medium-sized Enterprises (2021-2030) ($MN)
• Table 25 North America Multiexperience Development Platforms Market Outlook, By End User (2021-2030) ($MN)
• Table 26 North America Multiexperience Development Platforms Market Outlook, By BFSI (2021-2030) ($MN)
• Table 27 North America Multiexperience Development Platforms Market Outlook, By Government (2021-2030) ($MN)
• Table 28 North America Multiexperience Development Platforms Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
• Table 29 North America Multiexperience Development Platforms Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 30 North America Multiexperience Development Platforms Market Outlook, By Information Technology (2021-2030) ($MN)
• Table 31 North America Multiexperience Development Platforms Market Outlook, By Media & Entertainment (2021-2030) ($MN)
• Table 32 North America Multiexperience Development Platforms Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 33 North America Multiexperience Development Platforms Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 34 North America Multiexperience Development Platforms Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 35 Europe Multiexperience Development Platforms Market Outlook, By Country (2021-2030) ($MN)
• Table 36 Europe Multiexperience Development Platforms Market Outlook, By Component (2021-2030) ($MN)
• Table 37 Europe Multiexperience Development Platforms Market Outlook, By Platforms (2021-2030) ($MN)
• Table 38 Europe Multiexperience Development Platforms Market Outlook, By Services (2021-2030) ($MN)
• Table 39 Europe Multiexperience Development Platforms Market Outlook, By Enterprise Size (2021-2030) ($MN)
• Table 40 Europe Multiexperience Development Platforms Market Outlook, By Large Enterprises (2021-2030) ($MN)
• Table 41 Europe Multiexperience Development Platforms Market Outlook, By Small and Medium-sized Enterprises (2021-2030) ($MN)
• Table 42 Europe Multiexperience Development Platforms Market Outlook, By End User (2021-2030) ($MN)
• Table 43 Europe Multiexperience Development Platforms Market Outlook, By BFSI (2021-2030) ($MN)
• Table 44 Europe Multiexperience Development Platforms Market Outlook, By Government (2021-2030) ($MN)
• Table 45 Europe Multiexperience Development Platforms Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
• Table 46 Europe Multiexperience Development Platforms Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 47 Europe Multiexperience Development Platforms Market Outlook, By Information Technology (2021-2030) ($MN)
• Table 48 Europe Multiexperience Development Platforms Market Outlook, By Media & Entertainment (2021-2030) ($MN)
• Table 49 Europe Multiexperience Development Platforms Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 50 Europe Multiexperience Development Platforms Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 51 Europe Multiexperience Development Platforms Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 52 Asia Pacific Multiexperience Development Platforms Market Outlook, By Country (2021-2030) ($MN)
• Table 53 Asia Pacific Multiexperience Development Platforms Market Outlook, By Component (2021-2030) ($MN)
• Table 54 Asia Pacific Multiexperience Development Platforms Market Outlook, By Platforms (2021-2030) ($MN)
• Table 55 Asia Pacific Multiexperience Development Platforms Market Outlook, By Services (2021-2030) ($MN)
• Table 56 Asia Pacific Multiexperience Development Platforms Market Outlook, By Enterprise Size (2021-2030) ($MN)
• Table 57 Asia Pacific Multiexperience Development Platforms Market Outlook, By Large Enterprises (2021-2030) ($MN)
• Table 58 Asia Pacific Multiexperience Development Platforms Market Outlook, By Small and Medium-sized Enterprises (2021-2030) ($MN)
• Table 59 Asia Pacific Multiexperience Development Platforms Market Outlook, By End User (2021-2030) ($MN)
• Table 60 Asia Pacific Multiexperience Development Platforms Market Outlook, By BFSI (2021-2030) ($MN)
• Table 61 Asia Pacific Multiexperience Development Platforms Market Outlook, By Government (2021-2030) ($MN)
• Table 62 Asia Pacific Multiexperience Development Platforms Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
• Table 63 Asia Pacific Multiexperience Development Platforms Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 64 Asia Pacific Multiexperience Development Platforms Market Outlook, By Information Technology (2021-2030) ($MN)
• Table 65 Asia Pacific Multiexperience Development Platforms Market Outlook, By Media & Entertainment (2021-2030) ($MN)
• Table 66 Asia Pacific Multiexperience Development Platforms Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 67 Asia Pacific Multiexperience Development Platforms Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 68 Asia Pacific Multiexperience Development Platforms Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 69 South America Multiexperience Development Platforms Market Outlook, By Country (2021-2030) ($MN)
• Table 70 South America Multiexperience Development Platforms Market Outlook, By Component (2021-2030) ($MN)
• Table 71 South America Multiexperience Development Platforms Market Outlook, By Platforms (2021-2030) ($MN)
• Table 72 South America Multiexperience Development Platforms Market Outlook, By Services (2021-2030) ($MN)
• Table 73 South America Multiexperience Development Platforms Market Outlook, By Enterprise Size (2021-2030) ($MN)
• Table 74 South America Multiexperience Development Platforms Market Outlook, By Large Enterprises (2021-2030) ($MN)
• Table 75 South America Multiexperience Development Platforms Market Outlook, By Small and Medium-sized Enterprises (2021-2030) ($MN)
• Table 76 South America Multiexperience Development Platforms Market Outlook, By End User (2021-2030) ($MN)
• Table 77 South America Multiexperience Development Platforms Market Outlook, By BFSI (2021-2030) ($MN)
• Table 78 South America Multiexperience Development Platforms Market Outlook, By Government (2021-2030) ($MN)
• Table 79 South America Multiexperience Development Platforms Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
• Table 80 South America Multiexperience Development Platforms Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 81 South America Multiexperience Development Platforms Market Outlook, By Information Technology (2021-2030) ($MN)
• Table 82 South America Multiexperience Development Platforms Market Outlook, By Media & Entertainment (2021-2030) ($MN)
• Table 83 South America Multiexperience Development Platforms Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 84 South America Multiexperience Development Platforms Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 85 South America Multiexperience Development Platforms Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 86 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Country (2021-2030) ($MN)
• Table 87 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Component (2021-2030) ($MN)
• Table 88 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Platforms (2021-2030) ($MN)
• Table 89 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Services (2021-2030) ($MN)
• Table 90 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Enterprise Size (2021-2030) ($MN)
• Table 91 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Large Enterprises (2021-2030) ($MN)
• Table 92 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Small and Medium-sized Enterprises (2021-2030) ($MN)
• Table 93 Middle East & Africa Multiexperience Development Platforms Market Outlook, By End User (2021-2030) ($MN)
• Table 94 Middle East & Africa Multiexperience Development Platforms Market Outlook, By BFSI (2021-2030) ($MN)
• Table 95 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Government (2021-2030) ($MN)
• Table 96 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
• Table 97 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Healthcare & Life Sciences (2021-2030) ($MN)
• Table 98 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Information Technology (2021-2030) ($MN)
• Table 99 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Media & Entertainment (2021-2030) ($MN)
• Table 100 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 101 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Energy & Utilities (2021-2030) ($MN)
• Table 102 Middle East & Africa Multiexperience Development Platforms Market Outlook, By Other End Users (2021-2030) ($MN)

According to Stratistics MRC, the Global Multiexperience Development Platforms Market is accounted for $8.91 billion in 2023 and is expected to reach $39.72 billion by 2030 growing at a CAGR of 23.8% during the forecast period. Multiexperience Development Platforms (MXDPs) are used to consolidate a portfolio of multiexperience apps' life cycle operations, including designing, building, testing, distributing, maintaining, and analyzing. Multiexperience is the term used to describe the many combinations of modalities such as touch, voice, and gesture and apps that consumers interact with when travelling around the digital landscape at various touchpoints. In order to provide a consistent user experience across web, mobile, wearable, conversational, and immersive touchpoints, multiexperience development entails developing fit-for-purpose apps based on touchpoint-specific modalities.

According to Daxue Consulting, shipments of AR hardware in China in 2018 totaled approximately 730,000 units, with mobile phones accounting for 60.9% of total shipments. All-in-one devices and host-based shipments accounted for 26.8% and 12.2% of total shipments.

Market Dynamics:

Driver:

Improvement in internal operational efficiency

Developers swear by the tool provided by multi-experience development platforms. These may carry out a wide range of internal processes in a single domain and contain code libraries as well as the ability to graphically develop, preview, and test programs. Since everything is accessible from one space, this makes procedures more efficient and effective. These systems also aid with backend monitoring analytics, which logs information on unforeseen occurrences and other pertinent data.

Restraint:

Requirement to keep up with continuously changing technology

The market for multiexperience development platforms is constantly evolving, with new platforms, tools, and technologies appearing often. Organizations that utilize these platforms must be able to swiftly adapt new technologies and incorporate them into their applications in order to remain competitive. This may be difficult, especially for businesses are strapped for cash or unable to keep up with the rapid speed of change in the digital sector. In order for their platforms to be quickly updated and merged with new technologies as they arise, platform providers may also need to make sure that they are flexible and adaptive in design. As a result, this issue hinders market expansion.

Opportunity:

Growing demand for the creation of applications

Beyond online and mobile app digital experiences, businesses are finding it more and more difficult to build digital user experiences (UX). Therefore, businesses need to alter more than only their consumers' digital customer experiences using multi-experience technologies. Any firm that values its customers must remember that personalization and convenience are crucial aspects of customer service thereby creating wide range of opportunities during the forecast period.

Threat:

Lack of knowledgeable trainers or experts among developers

Since significant expenditures are necessary to implement modern software with developing technologies like AI, machine learning, and others, a lack of talented professionals is impeding the growth of the market for multi-experienced development platforms. Because of a shortage of trained workers and limited investment, developing countries adopt these cutting-edge technologies at a lower rate than industrialized ones. However, many businesses are concentrating on implementing cutting-edge technologies like MXDP by employing tactics like acquisitions and collaborations with universities to offer their staff with the right training facilities.

COVID-19 Impact:

The COVID-19 epidemic has significantly raised the demand for digitization. All firms must have a digital infrastructure that enables a quick shift, as the pandemic has shown. While there were major losses in the industrial, e-commerce, and tourism sectors, the mobile app development industry was booming. Participants in the market for multi-experience development platforms are focusing on making their products better. In June 2020, Appian will roll out the most recent version of its Low-code Automation Platform. The new version integrates robotic process automation, artificial intelligence, workflow, and decision rules on a single platform.

The large enterprises segment is expected to be the largest during the forecast period

The large enterprises segment is estimated to have a lucrative growth, during the forecast period due to the use of multi-experience development platforms, businesses can develop and deliver apps and digital experiences more quickly and more effectively. Therefore, it is predicted that growing usage in big businesses to simplify operations would promote segment growth. Additionally, during the course of the projected period, the need for multi-experience development platforms will increase due to the growing number of significant organizations in both established and developing countries. In comparison to major businesses, SMEs embrace multi-experience development platforms at a slower rate. Due to their financial limitations, several businesses of this size have found that cost reduction is essential for business expansion.

The BFSI segment is expected to have the highest CAGR during the forecast period

The BFSI segment is anticipated to witness the highest CAGR growth during the forecast period, as banking has been a brick-and-mortar industry. However, since the internet's invention, companies are now required to provide online banking and account management services. Almost all banks use mobile applications and have increased their level of online connectivity. This covers the sometimes difficult and complicated task of digitizing financial service offerings across the customer lifecycle, from on boarding to self-service and back-office operations. Organizations require software platforms that enhance user experiences, cut costs, boost business agility, and quicken time to market in order to handle these digitalization problems. Numerous multiexperience development market leaders make it possible for IT and business teams to quickly and simply create innovative banking solutions, which would promote automation.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the main layout items in the next AR market rivalry will come from China. True stable millisecond-level real-time data synchronization is conceivable with 5G's high-speed and low-latency transmission capabilities. The broad use of AR, which will experience revolutionary transformation, is made possible by 5G. In order to advance the AR technology industry chain structure, China Unicom 5G Innovation Center has chosen to collaborate with more than 30 enterprises to promote its AR business platform. The growth of 5G in China contributes to the expansion of AR services. As an illustration, the present mini-program '+ AR' has lightened the load on the APP while enhancing its playability which boosts the market growth in this region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to expanding industrial sectors including healthcare, IT and telecom, financial services, and others. Additionally, during the course of the projected period, the market's expansion will also be aided by the rising number of small and mid-size businesses in the regions. The presence of important businesses like Oracle, Salesforce, Microsoft Corporation, IBM, ServiceNow, Outsystems, and Mendix may be credited with the region's prominence. In addition, North America has the greatest adoption rate since there are many small, medium, and big businesses there are propelling the regions market.

Key players in the market:

Some of the key players profiled in the Multiexperience Development Platforms Market include: Microsoft, Salesforce, IBM, OutSystems, Mendix, Convergetigo, Appian, Pega, GeneXus, Oracle, SAP, ServiceNow, Temenos, Resco, Cigniti, Neptune Software, Decimal Technologies, Neutrinos, Progress Software AND Easy Software

Key Developments:

• In July 2023, KPMG and Microsoft enter landmark agreement to put AI at the forefront of professional services, The industry-leading collaboration between the two global organizations includes a KPMG multibillion dollar commitment in Microsoft cloud and AI services over the next 5 years.

• In June 2023, Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM, to help businesses utilize data and AI to deliver more personalized customer experiences, better understand customer behaviour, and run more effective campaigns at a lower cost across marketing, sales, service, and commerce.

• In May 2023, Esquire Financial Holdings, Inc. Expands Collaboration with Salesforce to Drive Business Growth, Esquire will leverage artificial intelligence, advanced data analytics, and personalization features to deliver real-time and relevant thought leadership content and experiences to customers and prospects.

• In August 2022, Outsystems announced that Sodexo Engage had deployed the OutSystems platform in 12 weeks to provide a robust and secure fully managed service to its public sector customers.

Components Covered:

• Platforms
• Services

Enterprise Sizes Covered:

• Large Enterprises
• Small and Medium-sized Enterprises

End Users Covered:

• BFSI
• Government
• Retail & Consumer Goods
• Healthcare & Life Sciences
• Information Technology
• Media & Entertainment
• Manufacturing
• Energy & Utilities
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Multiexperience Development Platforms Market, By Component

• 5.1 Introduction
• 5.2 Platforms
• 5.3 Services

6 Global Multiexperience Development Platforms Market, By Enterprise Size

• 6.1 Introduction
• 6.2 Large Enterprises
• 6.3 Small and Medium-sized Enterprises

7 Global Multiexperience Development Platforms Market, By End User

• 7.1 Introduction
• 7.2 BFSI
• 7.3 Government
• 7.4 Retail & Consumer Goods
• 7.5 Healthcare & Life Sciences
• 7.6 Information Technology
• 7.7 Media & Entertainment
• 7.8 Manufacturing
• 7.9 Energy & Utilities
• 7.10 Other End Users

8 Global Multiexperience Development Platforms Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 Microsoft
• 10.2 Salesforce
• 10.3 IBM
• 10.4 OutSystems
• 10.5 Mendix
• 10.6 Convergetigo
• 10.7 Appian
• 10.8 Pega
• 10.9 GeneXus
• 10.10 Oracle
• 10.11 SAP
• 10.12 ServiceNow
• 10.13 Temenos
• 10.14 Resco
• 10.15 Cigniti
• 10.16 Neptune Software
• 10.17 Decimal Technologies
• 10.18 Neutrinos
• 10.19 Progress Software
• 10.20 Easy Software