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市場調査レポート
商品コード
1657977
マルチエクスペリエンス開発プラットフォーム市場の評価:コンポーネント別、展開モード別、企業規模別、エンドユーザー産業別、地域別、機会および予測、2018~2032年Multi-Experience Development Platforms Market Assessment, By Component, By Deployment Mode, By Company Size, By End-user Industry, By Region, Opportunities and Forecast, 2018-2032F |
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マルチエクスペリエンス開発プラットフォーム市場の評価:コンポーネント別、展開モード別、企業規模別、エンドユーザー産業別、地域別、機会および予測、2018~2032年 |
出版日: 2025年02月19日
発行: Market Xcel - Markets and Data
ページ情報: 英文 244 Pages
納期: 3~5営業日
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世界のマルチエクスペリエンス開発プラットフォーム市場は、2025~2032年の予測期間中にCAGR 22.20%を記録し、2024年の36億5,000万米ドルから2032年には181億5,000万米ドルに成長すると予測されます。
マルチエクスペリエンス開発プラットフォーム市場の成長は、人工知能(AI)、拡張現実(AR)、拡張現実(XR)などの新興技術の進歩によって大きく牽引されています。これらの技術は、複数のチャネルやデバイスにまたがる没入的でインタラクティブな体験を生み出すため、マルチ体験開発プラットフォームの需要を促進しています。
ARとXR技術の適応の高まりは、市場成長の最も重要な要因です。Telefonaktiebolaget LM Ericssonのレポートによると、AR対応スマートフォンの使用は増加傾向にあり、5Gユーザーは2021年から2023年にかけて、スマートフォンのAR体験に費やす1日の時間を50%という驚異的な増加を見せています。さらに、拡張現実におけるモビリティに対する需要の高まりが、外出先での使用を想定した洗練されたスタイリッシュなARデバイスの開発を後押ししています。さらに、AIとAR技術の統合により、XRが主流となり、より洗練されたインタラクティブな体験が可能になります。この動向は、こうした高度な体験の創出をサポートするマルチエクスペリエンス開発プラットフォームに対する需要を促進しています。
さらに、家庭外で使用できるデバイスにプレミアムを支払う消費者の意欲が、よりポータブルでアクセスしやすいARデバイスの開発を後押ししています。この動向は今後も続くと予想され、スマートフォンとARデバイスを組み合わせて使用する消費者の数は、2029年までに倍増すると見込まれています。その結果、新興技術の進展が、複数のチャネルやデバイスにまたがる、より没入的でインタラクティブな体験の開発を可能にするマルチ体験開発プラットフォーム市場の成長を促進しています。
例えば、2024年12月にOutSystems-Software em Rede, S.A.が発表した「2025 State of Application Development(アプリケーション開発の現状)」レポートでは、ITプロフェッショナルの88%がGenAIを活用したアプリを検討しているが、セキュリティ、ガバナンス、人材に関する課題がプロジェクトの進捗を妨げており、スピードとセキュリティを両立させる革新的なアプローチが必要であることが明らかになった。
すべてのセグメントは、対象となるすべての地域と国で提供されます。
上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に基づいて変更される可能性があります。
Global multi-experience development platforms market is projected to witness a CAGR of 22.20% during the forecast period 2025-2032, growing from USD 3.65 billion in 2024 to USD 18.15 billion in 2032.
The growth of the multi-experience development platform market is significantly driven by the advancements in emerging technologies, including Artificial Intelligence (AI), Augmented Reality (AR), and Extended Reality (XR). These technologies create immersive and interactive experiences that span multiple channels and devices, thus driving the demand for multi-experience development platforms.
The rising AR and XR technology adaptation is the most pivotal driver for market growth. According to the report by Telefonaktiebolaget LM Ericsson, the use of AR-enabled smartphones is on the rise, with 5G users increasing their daily time spent on smartphone AR experiences by an impressive 50% from 2021 to 2023. Additionally, the growing demand for mobility in augmented reality has driven the development of sleek and stylish AR devices designed for on-the-go use. Further, integrating AI and AR technologies is set to bring XR into the mainstream, enabling more sophisticated and interactive experiences. This trend is driving demand for multi-experience development platforms that can support the creation of these advanced experiences.
Furthermore, consumers' willingness to pay a premium for devices that can be used outside the home drives the development of more portable and accessible AR devices. This trend is anticipated to continue, with the number of consumers using a combination of smartphones and AR devices expected to double by 2029. As a result, the growing advancements in emerging technologies are promoting the growth of the multi-experience development platform market, which enables the development of more immersive and interactive experiences that span multiple channels and devices.
For example, in December 2024, OutSystems- Software em Rede, S.A.' 2025 State of Application Development report revealed that 88% of IT professionals are exploring GenAI-powered apps but face security, governance, and talent challenges are hindering project progress and requiring innovative approaches to balance speed and security.
Adoption of Low-Code Development Contributes to Market Growth
The multi-experience development platform market is experiencing rapid growth, driven by the increasing adoption of low-code development. Low-code development platforms are revolutionary tools that enable developers to design applications with minimal hand-coding, allowing businesses to build applications faster, enhancing their competitive edge, and further continuing the process of integrating digital technologies to transform their business. These applications can encompass a variety of formats, including SaaS products, mobile apps, and websites, and are built using third-party toolkits. The toolkits tend to lead with graphical drag-and-drop user interfaces in the visual development of the application. The impact on the market is significant, as the demand for digital transformation, faster application development, and the growing adoption of low-code development platforms continue to drive the market growth.
For example, in August 2024, Appian Corporation Inc.'s low-code platform release introduced AI-driven innovations, enhancing data and process automation, with expanded compliance and Health Information Trust Alliance (HITRUST) certification, to build faster, more secure, and scalable enterprise applications.
Custom Mobile App Development Fuel the Multi-Experience Development Platforms Market Growth
The multi-experience development platform market is growing rapidly due to the elevating demand for custom mobile app developments. Custom mobile application development refers to the process of developing mobile applications that are specific to meet the requirements and goals of a business or organization. This approach enables them to deliver unique user experiences, enhance customer engagement, and boost overall business activities.
Moreover, the demand for custom mobile app development is witnessing rapid growth due to the requirements of companies to differentiate themselves from the competition. Businesses seek smooth user experiences that are customized for various devices and platforms. As a result, many organizations are turning to multi-experience development platforms, which provide a comprehensive set of tools for developing bespoke mobile applications. The multi-experience development platform market is expected to grow as the demand for custom mobile app development increases.
For example, in May 2024, Progress Software Corporation released Telerik and Kendo UI updates, bringing AI prompts, design-to-code automation, and accessibility features to custom mobile app development, empowering developers to easily create innovative and inclusive digital experiences.
Government Initiatives Promote Revenue Growth in the Market
Government initiatives contribute to the multi-experience development platform market by creating strong revenue streams through public services' digital transformation. This shift generates demand for a multi-experience development platform, as they simplify application development and management across multiple devices and interfaces. For instance, the Digital Europe Programme focuses on developing interoperable, multi-device solutions to improve public service delivery across Europe. This initiative is expected to support the adoption of multi-experience development platforms, as funds have been designated for modernizing services that will be in great demand from public agencies and solution providers.
Similarly in India, the Digital India program aims to integrate mobile apps, AI chatbots, and web portals for citizen-centric services, necessitating flexible and scalable platforms that further increase their adoption rate. Such government initiatives will expand the market scope of multi-experience development platform providers by increasing the usage of advanced technologies for efficient service delivery. Therefore, public sector investment directly contributes to the growth and revenue generation of the multi-experience development platform market.
For example, in July 2024, the Biden-Harris Administration's USD 1 billion Digital Inclusion Grant Program, part of the Digital Equity Act, supports multi-experience development platforms by funding initiatives to expand digital access, driving demand for multi-channel solutions that enhance connectivity and inclusivity nationwide.
IT and Telecommunication Leads the Multi-Experience Development Platforms Market
The IT and Telecommunication industry spearheads the adoption of multi-experience development platforms. This industry is leveraging these platforms to create innovative applications that deliver seamless and personalized user experiences across multiple devices and platforms. The demand for multi-experience development platforms in this industry is primarily driven by the need to improve customer engagement, increase revenue, and improve competitiveness.
Companies in the IT and telecommunications sector are developing custom mobile applications, web applications, and conversational interfaces leveraging multi-experience development platforms. These platforms enable them to quickly and efficiently build applications that meet the specific needs of their customers. Key players in the industry are investing heavily in multi-experience development platforms to stay ahead of the competition. Therefore, the IT and telecommunication industry is expected to continue adopting multi-experience development platforms with constant innovations for customer satisfaction.
North America's Dominance in Multi-Experience Development Platforms Market
North America holds the leadership position in the multi-experience development platforms market, supported by a well-established technological infrastructure and significant adoption of digital technologies. The sophisticated structure and high consumer purchasing power drive the demand for these platforms. The increasing prevalence of smart and connected devices in North America is fueling market growth, as companies seek to develop applications that can effectively communicate with these devices, thereby increasing the demand for multi-experience development platforms.
The market growth in North America will be significantly influenced by the increasing demand for digital transformation, the need for improved customer experience, and the surging adoption of emerging technologies. North America's dominance in the multi-experience development platforms market is expected to continue in the coming years due to its comprehensive and powerful technological ecosystem and innovative culture.
For instance, in December 2024, Appian Corporation Inc. released its latest platform update, introducing Appian Autoscale, which enables organizations to scale high-volume workflows and increase efficiency with enhanced AI insights and improved operational performance.
Future Market Scenario (2025 - 2032F)
Organizations will prioritize digital transformation, driving increased demand for multi-experience development platforms to create seamless user experiences.
New business models and revenue streams will emerge, leveraging multi-experience development platforms to create innovative services and products.
Companies will prioritize customer experience, leading to a surge in demand for multi-experience development platforms that can deliver personalized and engaging experiences.
Security concerns will become a top priority, driving the adoption of multi-experience development platforms that ensure secure and reliable experiences.
Key Players Landscape and Outlook
The multi-experience development platform market is highly diversified, with multiple types of players. The market includes established technology providers that offer multi-experience development platforms as part of their broader product portfolios. Additionally, specialized platform providers offer various tools and services for developing seamless user experiences. Cloud-native players are another key segment offering multi-experience development platforms as part of their cloud services and stretching their expertise in scalability and flexibility. Innovative startups are also emerging with new and innovative solutions that challenge traditional approaches of multi-experience development. Furthermore, system integrators play a crucial role in this market by providing multi-experience development platforms as part of their comprehensive system integration services and assisting organizations in implementing and integrating these platforms into their existing IT infrastructure.
In April 2024, Appian Corporation Inc. partnered with Amazon Web Services, Inc. to deliver private AI for end-to-end process automation, leveraging Amazon Bedrock and SageMaker. Appian's low-code AI process platform enables customers to easily incorporate AI into business processes, enhancing security and data control.
In June 2024, Mendix Technology B.V. partnered with Snowflake Inc. to unlock data value through low-code app development, enabling enterprises to drive digital transformation with AI, offering seamless integration, improved data exchange, and efficient software development for joint customers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.