ベイクドチップス市場の2030年までの予測- 供給源別、フレーバー別、流通チャネル別、機能性別、エンドユーザー別、地域別の世界分析

Stratistics MRCによると、世界のベイクドチップス市場は2023年に72億米ドルを占め、予測期間中のCAGRは7.7％で成長し、2030年には121億8,000万米ドルに達すると予測されています。

世界中の人々が最も好むスナックの一つがベイクドチップスです。ベイクドチップス」とは、揚げるのではなく焼いたスナック菓子を指します。この調理法では余分な油を使う必要がないため、スナックはよりヘルシーになります。チップスを焼くことで、素材の自然な風味と栄養素を保ちながら、脂肪分を減らすことができます。ベイクドチップスには、ポテト、サツマイモ、ケール、ビート、マルチグレインなど様々なフレーバーがあるため、顧客には様々な選択肢があります。

2021年のイングランド健康調査のデータによると、イングランドの成人の25.9％が肥満です。Bizom社の統計によると、インドでは、すぐに食べられる食事と家庭外消費の増加により、ホリデーシーズンまでの数ヵ月間、パッケージ食品の売上が前年比95%増となっています。

市場力学：

消費者の健康志向の高まり

従来のスナック菓子に代わるヘルシーな選択肢を消費者が求めるようになったため、ベイクドチップス市場が拡大しています。ベイクドチップスは低カロリーで栄養価が高いため、健康志向が高まり、食物繊維、ビタミン、抗酸化物質などの有用成分を加えた栄養価の高いスナックを求める消費者に支持されています。このような健康への関心から、ベイクドチップスの消費への関心が高まっており、市場が拡大しています。

代替品の入手可能性

伝統的なフライドポテトチップスが引き続きスナック市場を独占しており、ベイクドチップスの成長に対する課題となっています。フライドポテトチップスは慣れ親しんだ味と食感を提供するが、一部の消費者は焼いた代替品に置き換えることが難しいと感じるかもしれないです。新鮮なジャガイモや根菜類など、ベイクドチップス用の高品質な原材料の調達は、メーカーにとって物流上の課題となりうる。季節変動やサプライチェーンの複雑さは、生産の一貫性やコストに影響する可能性があります。

ライフスタイルの変化

多忙なスケジュールや移動の多い生活の結果、手軽につまめるスナックへの欲求が高まっています。いつでもどこでも楽しめる、便利で持ち運びしやすいスナックの選択肢がベイクドチップスです。消費者は、バーベキュー、サワークリームとオニオン、シーソルト、ビネガーといった斬新なフレーバーを好むようになっています。スーパーマーケット、コンビニエンスストア、インターネット・マーケットプレイスなど、さまざまな小売店でベイクドチップスを入手できることも、市場拡大に大きく貢献しています。

価格敏感性

高級食材を使用し、焼く工程があるため、ベイクドチップスはフライド・チップスよりも高価格帯になることが多いです。加えて、多くの国々における不十分なサプライ・チェーンと適切な保管場所の不足が、市場の発展を妨げると考えられています。価格に敏感な顧客は、特に価格差が大きいと考えた場合、ベイクドチップスへの移行に消極的になる可能性があります。粗雑なサプライチェーンと不十分なインフラが市場に問題を引き起こす可能性があります。

COVID-19影響

パンデミックはベイクドチップス市場に軽微な悪影響を与えました。流行の初期には、サプライチェーンや流通経路が寸断されたため、わずかな市場損失が生じたが、こうした損失は後期には回復しました。COVID-19パンデミックは生産設備に支障をきたすだけでなく、国際的な焼成チップス市場の材料供給業者や流通業者を含むサプライチェーンにも影響を及ぼし、販売額ベースでの事業損失につながっています。健康上の利点から、スナック菓子は世界中で多くの人が消費する一般的な食品です。毎日食べられる食品として出回っています。こうした商品に対する消費者の需要は依然として強いです。

予測期間中、スーパーマーケットとハイパーマーケットのセグメントが最大となる見込み

スーパーマーケットおよびハイパーマーケット分野は、ひとつ屋根の下で幅広い消費財や飲食品を入手でき、駐車スペースが広く、営業時間が便利なことから、有利な成長が見込まれます。このような店舗は、特定の商品エリア内で様々なブランドを取り扱うことで、顧客の選択肢を増やしています。さらに、大都市圏が急速に都市化し成長するにつれて、機能性飲料の効率的な流通を促進するスーパーマーケットやハイパーマーケットのニーズが高まっており、結果的に市場拡大に拍車をかけています。

オーガニック・セグメントは予測期間中に最も高いCAGRが見込まれる

オーガニック・セグメントは、予測期間中に最も速いCAGRの成長が見込まれます。今日、人々はより良いものを食べたいので、揚げたものより焼いたチップスを好みます。顧客は、健康志向が高まるにつれて、食物繊維、ビタミン、抗酸化物質などの栄養成分を食事に含む栄養価の高いスナックを求めています。ベイクドチップスは低脂肪・低カロリーで健康によいため、消費者の購買意欲を高めています。

最大のシェアを占める地域：

アジア太平洋地域は、グルテンフリー製品に対する消費者の嗜好、新しい味や品種を試す傾向、適度なナトリウム含有量のチップスの消費など、いくつかの要因から、予測期間中最大の市場シェアを占めると予測されます。顧客はまた、オーガニック原料やクリーンラベル原料の割合が高く、添加物や保存料を含まず、グルテンフリーのベイクドチップス製品を積極的に求めています。

CAGRが最も高い地域：

欧州は、焼き菓子需要の増加と文化的嗜好の変化により、予測期間中最も高いCAGRを示すと予測されます。健康食品と飲食品に対する消費者の行動変容の割合の上昇と、ライフスタイルの修正に関する知識により、この地域は今後も市場を独占し続けるであろう。生産者は市場で商品を紹介し、有名人の推薦キャンペーンを強調することで、顧客の関心を喚起しています。

無料カスタマイズサービス：

本レポートをご購読のお客様には、以下のいずれかの無料カスタマイズオプションをご提供いたします：

• 企業プロファイル
  • 追加市場プレイヤーの包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• エグゼクティブサマリー
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査ソース
  • 一次調査情報源
  • 二次調査情報源
  • 前提条件

第3章 市場動向分析

• 促進要因
• 抑制要因
• 機会
• 脅威
• エンドユーザー分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 ベイクドチップスの世界市場：供給源別

• 野菜
• 果物
• 穀物
• その他のソース

第6章 ベイクドチップスの世界市場：フレーバー別

• バーベキュー
• クラシック
• 塩味
• その他のフレーバー

第7章 ベイクドチップスの世界市場：流通チャネル別

• コンビニエンスストア
• オンライン小売
• スーパーマーケット、ハイパーマーケット

第8章 焼成チップスの世界市場：機能性別

• 減塩
• グルテンフリー
• 低カロリー
• オーガニック
• その他の機能性

第9章 ベイクドチップスの世界市場：エンドユーザー別

• レストラン・カフェ
• 家庭用
• その他のエンドユーザー

第10章 ベイクドチップスの世界市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他アジア太平洋地域
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他中東とアフリカ

第11章 主な発展

• 契約、パートナーシップ、提携、合弁事業
• 買収と合併
• 新製品の上市
• 事業拡大
• その他の主要戦略

第12章 企業プロファイル

• Mondelez International, Inc.
• The Kellogg Company
• TagZ Foods
• Guiltfree Industries Limited
• PepsiCo, Inc.
• VMG Partners
• General Mills, Inc.
• Brewer's Foods
• Left Coast Naturals
• Popchips
• Kettle Foods, Inc.
• Herr Foods Inc.
• Bare Snacks
• Burts Potato Chips
• Calbee North America
• Greendot Health Foods Pvt. Ltd.
• The Campbell Soup Company
• Intersnack Foods GmbH

List of Tables

• Table 1 Global Baked Chips Market Outlook, By Region (2021-2030) ($MN)
• Table 2 Global Baked Chips Market Outlook, By Source (2021-2030) ($MN)
• Table 3 Global Baked Chips Market Outlook, By Vegetable (2021-2030) ($MN)
• Table 4 Global Baked Chips Market Outlook, By Fruit (2021-2030) ($MN)
• Table 5 Global Baked Chips Market Outlook, By Grains (2021-2030) ($MN)
• Table 6 Global Baked Chips Market Outlook, By Other Sources (2021-2030) ($MN)
• Table 7 Global Baked Chips Market Outlook, By Flavors (2021-2030) ($MN)
• Table 8 Global Baked Chips Market Outlook, By Barbecue (2021-2030) ($MN)
• Table 9 Global Baked Chips Market Outlook, By Classic (2021-2030) ($MN)
• Table 10 Global Baked Chips Market Outlook, By Salty (2021-2030) ($MN)
• Table 11 Global Baked Chips Market Outlook, By Other Flavors (2021-2030) ($MN)
• Table 12 Global Baked Chips Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 13 Global Baked Chips Market Outlook, By Convenience Stores (2021-2030) ($MN)
• Table 14 Global Baked Chips Market Outlook, By Online Retail (2021-2030) ($MN)
• Table 15 Global Baked Chips Market Outlook, By Supermarkets And Hypermarkets (2021-2030) ($MN)
• Table 16 Global Baked Chips Market Outlook, By Functionality (2021-2030) ($MN)
• Table 17 Global Baked Chips Market Outlook, By Low Sodium (2021-2030) ($MN)
• Table 18 Global Baked Chips Market Outlook, By Gluten-Free (2021-2030) ($MN)
• Table 19 Global Baked Chips Market Outlook, By Low Calories (2021-2030) ($MN)
• Table 20 Global Baked Chips Market Outlook, By Organic (2021-2030) ($MN)
• Table 21 Global Baked Chips Market Outlook, By Other Functionalities (2021-2030) ($MN)
• Table 22 Global Baked Chips Market Outlook, By End User (2021-2030) ($MN)
• Table 23 Global Baked Chips Market Outlook, By Restaurant And Cafes (2021-2030) ($MN)
• Table 24 Global Baked Chips Market Outlook, By Household (2021-2030) ($MN)
• Table 25 Global Baked Chips Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 26 North America Baked Chips Market Outlook, By Country (2021-2030) ($MN)
• Table 27 North America Baked Chips Market Outlook, By Source (2021-2030) ($MN)
• Table 28 North America Baked Chips Market Outlook, By Vegetable (2021-2030) ($MN)
• Table 29 North America Baked Chips Market Outlook, By Fruit (2021-2030) ($MN)
• Table 30 North America Baked Chips Market Outlook, By Grains (2021-2030) ($MN)
• Table 31 North America Baked Chips Market Outlook, By Other Sources (2021-2030) ($MN)
• Table 32 North America Baked Chips Market Outlook, By Flavors (2021-2030) ($MN)
• Table 33 North America Baked Chips Market Outlook, By Barbecue (2021-2030) ($MN)
• Table 34 North America Baked Chips Market Outlook, By Classic (2021-2030) ($MN)
• Table 35 North America Baked Chips Market Outlook, By Salty (2021-2030) ($MN)
• Table 36 North America Baked Chips Market Outlook, By Other Flavors (2021-2030) ($MN)
• Table 37 North America Baked Chips Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 38 North America Baked Chips Market Outlook, By Convenience Stores (2021-2030) ($MN)
• Table 39 North America Baked Chips Market Outlook, By Online Retail (2021-2030) ($MN)
• Table 40 North America Baked Chips Market Outlook, By Supermarkets And Hypermarkets (2021-2030) ($MN)
• Table 41 North America Baked Chips Market Outlook, By Functionality (2021-2030) ($MN)
• Table 42 North America Baked Chips Market Outlook, By Low Sodium (2021-2030) ($MN)
• Table 43 North America Baked Chips Market Outlook, By Gluten-Free (2021-2030) ($MN)
• Table 44 North America Baked Chips Market Outlook, By Low Calories (2021-2030) ($MN)
• Table 45 North America Baked Chips Market Outlook, By Organic (2021-2030) ($MN)
• Table 46 North America Baked Chips Market Outlook, By Other Functionalities (2021-2030) ($MN)
• Table 47 North America Baked Chips Market Outlook, By End User (2021-2030) ($MN)
• Table 48 North America Baked Chips Market Outlook, By Restaurant And Cafes (2021-2030) ($MN)
• Table 49 North America Baked Chips Market Outlook, By Household (2021-2030) ($MN)
• Table 50 North America Baked Chips Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 51 Europe Baked Chips Market Outlook, By Country (2021-2030) ($MN)
• Table 52 Europe Baked Chips Market Outlook, By Source (2021-2030) ($MN)
• Table 53 Europe Baked Chips Market Outlook, By Vegetable (2021-2030) ($MN)
• Table 54 Europe Baked Chips Market Outlook, By Fruit (2021-2030) ($MN)
• Table 55 Europe Baked Chips Market Outlook, By Grains (2021-2030) ($MN)
• Table 56 Europe Baked Chips Market Outlook, By Other Sources (2021-2030) ($MN)
• Table 57 Europe Baked Chips Market Outlook, By Flavors (2021-2030) ($MN)
• Table 58 Europe Baked Chips Market Outlook, By Barbecue (2021-2030) ($MN)
• Table 59 Europe Baked Chips Market Outlook, By Classic (2021-2030) ($MN)
• Table 60 Europe Baked Chips Market Outlook, By Salty (2021-2030) ($MN)
• Table 61 Europe Baked Chips Market Outlook, By Other Flavors (2021-2030) ($MN)
• Table 62 Europe Baked Chips Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 63 Europe Baked Chips Market Outlook, By Convenience Stores (2021-2030) ($MN)
• Table 64 Europe Baked Chips Market Outlook, By Online Retail (2021-2030) ($MN)
• Table 65 Europe Baked Chips Market Outlook, By Supermarkets And Hypermarkets (2021-2030) ($MN)
• Table 66 Europe Baked Chips Market Outlook, By Functionality (2021-2030) ($MN)
• Table 67 Europe Baked Chips Market Outlook, By Low Sodium (2021-2030) ($MN)
• Table 68 Europe Baked Chips Market Outlook, By Gluten-Free (2021-2030) ($MN)
• Table 69 Europe Baked Chips Market Outlook, By Low Calories (2021-2030) ($MN)
• Table 70 Europe Baked Chips Market Outlook, By Organic (2021-2030) ($MN)
• Table 71 Europe Baked Chips Market Outlook, By Other Functionalities (2021-2030) ($MN)
• Table 72 Europe Baked Chips Market Outlook, By End User (2021-2030) ($MN)
• Table 73 Europe Baked Chips Market Outlook, By Restaurant And Cafes (2021-2030) ($MN)
• Table 74 Europe Baked Chips Market Outlook, By Household (2021-2030) ($MN)
• Table 75 Europe Baked Chips Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 76 Asia Pacific Baked Chips Market Outlook, By Country (2021-2030) ($MN)
• Table 77 Asia Pacific Baked Chips Market Outlook, By Source (2021-2030) ($MN)
• Table 78 Asia Pacific Baked Chips Market Outlook, By Vegetable (2021-2030) ($MN)
• Table 79 Asia Pacific Baked Chips Market Outlook, By Fruit (2021-2030) ($MN)
• Table 80 Asia Pacific Baked Chips Market Outlook, By Grains (2021-2030) ($MN)
• Table 81 Asia Pacific Baked Chips Market Outlook, By Other Sources (2021-2030) ($MN)
• Table 82 Asia Pacific Baked Chips Market Outlook, By Flavors (2021-2030) ($MN)
• Table 83 Asia Pacific Baked Chips Market Outlook, By Barbecue (2021-2030) ($MN)
• Table 84 Asia Pacific Baked Chips Market Outlook, By Classic (2021-2030) ($MN)
• Table 85 Asia Pacific Baked Chips Market Outlook, By Salty (2021-2030) ($MN)
• Table 86 Asia Pacific Baked Chips Market Outlook, By Other Flavors (2021-2030) ($MN)
• Table 87 Asia Pacific Baked Chips Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 88 Asia Pacific Baked Chips Market Outlook, By Convenience Stores (2021-2030) ($MN)
• Table 89 Asia Pacific Baked Chips Market Outlook, By Online Retail (2021-2030) ($MN)
• Table 90 Asia Pacific Baked Chips Market Outlook, By Supermarkets And Hypermarkets (2021-2030) ($MN)
• Table 91 Asia Pacific Baked Chips Market Outlook, By Functionality (2021-2030) ($MN)
• Table 92 Asia Pacific Baked Chips Market Outlook, By Low Sodium (2021-2030) ($MN)
• Table 93 Asia Pacific Baked Chips Market Outlook, By Gluten-Free (2021-2030) ($MN)
• Table 94 Asia Pacific Baked Chips Market Outlook, By Low Calories (2021-2030) ($MN)
• Table 95 Asia Pacific Baked Chips Market Outlook, By Organic (2021-2030) ($MN)
• Table 96 Asia Pacific Baked Chips Market Outlook, By Other Functionalities (2021-2030) ($MN)
• Table 97 Asia Pacific Baked Chips Market Outlook, By End User (2021-2030) ($MN)
• Table 98 Asia Pacific Baked Chips Market Outlook, By Restaurant And Cafes (2021-2030) ($MN)
• Table 99 Asia Pacific Baked Chips Market Outlook, By Household (2021-2030) ($MN)
• Table 100 Asia Pacific Baked Chips Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 101 South America Baked Chips Market Outlook, By Country (2021-2030) ($MN)
• Table 102 South America Baked Chips Market Outlook, By Source (2021-2030) ($MN)
• Table 103 South America Baked Chips Market Outlook, By Vegetable (2021-2030) ($MN)
• Table 104 South America Baked Chips Market Outlook, By Fruit (2021-2030) ($MN)
• Table 105 South America Baked Chips Market Outlook, By Grains (2021-2030) ($MN)
• Table 106 South America Baked Chips Market Outlook, By Other Sources (2021-2030) ($MN)
• Table 107 South America Baked Chips Market Outlook, By Flavors (2021-2030) ($MN)
• Table 108 South America Baked Chips Market Outlook, By Barbecue (2021-2030) ($MN)
• Table 109 South America Baked Chips Market Outlook, By Classic (2021-2030) ($MN)
• Table 110 South America Baked Chips Market Outlook, By Salty (2021-2030) ($MN)
• Table 111 South America Baked Chips Market Outlook, By Other Flavors (2021-2030) ($MN)
• Table 112 South America Baked Chips Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 113 South America Baked Chips Market Outlook, By Convenience Stores (2021-2030) ($MN)
• Table 114 South America Baked Chips Market Outlook, By Online Retail (2021-2030) ($MN)
• Table 115 South America Baked Chips Market Outlook, By Supermarkets And Hypermarkets (2021-2030) ($MN)
• Table 116 South America Baked Chips Market Outlook, By Functionality (2021-2030) ($MN)
• Table 117 South America Baked Chips Market Outlook, By Low Sodium (2021-2030) ($MN)
• Table 118 South America Baked Chips Market Outlook, By Gluten-Free (2021-2030) ($MN)
• Table 119 South America Baked Chips Market Outlook, By Low Calories (2021-2030) ($MN)
• Table 120 South America Baked Chips Market Outlook, By Organic (2021-2030) ($MN)
• Table 121 South America Baked Chips Market Outlook, By Other Functionalities (2021-2030) ($MN)
• Table 122 South America Baked Chips Market Outlook, By End User (2021-2030) ($MN)
• Table 123 South America Baked Chips Market Outlook, By Restaurant And Cafes (2021-2030) ($MN)
• Table 124 South America Baked Chips Market Outlook, By Household (2021-2030) ($MN)
• Table 125 South America Baked Chips Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 126 Middle East & Africa Baked Chips Market Outlook, By Country (2021-2030) ($MN)
• Table 127 Middle East & Africa Baked Chips Market Outlook, By Source (2021-2030) ($MN)
• Table 128 Middle East & Africa Baked Chips Market Outlook, By Vegetable (2021-2030) ($MN)
• Table 129 Middle East & Africa Baked Chips Market Outlook, By Fruit (2021-2030) ($MN)
• Table 130 Middle East & Africa Baked Chips Market Outlook, By Grains (2021-2030) ($MN)
• Table 131 Middle East & Africa Baked Chips Market Outlook, By Other Sources (2021-2030) ($MN)
• Table 132 Middle East & Africa Baked Chips Market Outlook, By Flavors (2021-2030) ($MN)
• Table 133 Middle East & Africa Baked Chips Market Outlook, By Barbecue (2021-2030) ($MN)
• Table 134 Middle East & Africa Baked Chips Market Outlook, By Classic (2021-2030) ($MN)
• Table 135 Middle East & Africa Baked Chips Market Outlook, By Salty (2021-2030) ($MN)
• Table 136 Middle East & Africa Baked Chips Market Outlook, By Other Flavors (2021-2030) ($MN)
• Table 137 Middle East & Africa Baked Chips Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 138 Middle East & Africa Baked Chips Market Outlook, By Convenience Stores (2021-2030) ($MN)
• Table 139 Middle East & Africa Baked Chips Market Outlook, By Online Retail (2021-2030) ($MN)
• Table 140 Middle East & Africa Baked Chips Market Outlook, By Supermarkets And Hypermarkets (2021-2030) ($MN)
• Table 141 Middle East & Africa Baked Chips Market Outlook, By Functionality (2021-2030) ($MN)
• Table 142 Middle East & Africa Baked Chips Market Outlook, By Low Sodium (2021-2030) ($MN)
• Table 143 Middle East & Africa Baked Chips Market Outlook, By Gluten-Free (2021-2030) ($MN)
• Table 144 Middle East & Africa Baked Chips Market Outlook, By Low Calories (2021-2030) ($MN)
• Table 145 Middle East & Africa Baked Chips Market Outlook, By Organic (2021-2030) ($MN)
• Table 146 Middle East & Africa Baked Chips Market Outlook, By Other Functionalities (2021-2030) ($MN)
• Table 147 Middle East & Africa Baked Chips Market Outlook, By End User (2021-2030) ($MN)
• Table 148 Middle East & Africa Baked Chips Market Outlook, By Restaurant And Cafes (2021-2030) ($MN)
• Table 149 Middle East & Africa Baked Chips Market Outlook, By Household (2021-2030) ($MN)
• Table 150 Middle East & Africa Baked Chips Market Outlook, By Other End Users (2021-2030) ($MN)

According to Stratistics MRC, the Global Baked Chips Market is accounted for $7.20 billion in 2023 and is expected to reach $12.18 billion by 2030 growing at a CAGR of 7.7% during the forecast period. One of the most well-liked snacks that people all around the world like is baked chips. The term "baked chips" describes snack chips that are baked rather than fried. Because there is no need for extra oil while using this cooking method, the snack is healthier. Baking chips reduces the fat content while preserving the natural flavours and nutrients of the ingredients. Customers have a variety of options when it comes to baked chips because they come in a variety of flavours such potato, sweet potato, kale, beet, and multigrain.

According to Health Survey England data from 2021, 25.9% of adults in England are obese. According to Bizom statistics, in India ready-to-eat meals and rising out-of-home consumption drove a 95% year-over-year growth in packaged food sales in the months leading up to the holiday season.

Market Dynamics:

Driver:

Consumer desire for healthier options is rising

The market for baked chips is rising due to consumers' choice for healthy alternatives to traditional snack foods. Due to its low calorie and nutritional content, baked chips are favoured by consumers who are becoming more health conscious and seeking out nutritive snacks with the addition of useful ingredients like fibre, vitamins, and antioxidants in their diets. Because of this and other health concerns, people are increasingly interested in consuming baked chips, which is growing the market.

Restraint:

Availability of substitutes

Traditional fried potato chips continue to dominate the snack market, posing a challenge to the growth of baked chips. Fried chips offer a familiar taste and texture that some consumers may find difficult to replace with baked alternatives. Procuring high-quality ingredients for baked chips, such as fresh potatoes and root vegetables, can be a logistical challenge for manufacturers. Seasonal variations and supply chain complexities may impact production consistency and cost.

Opportunity:

Changing Lifestyles

The desire for easy-to-grab snacks has grown as a result of hectic schedules and mobile lives. A convenient and portable snack option that can be enjoyed anytime, anyplace are baked chips. Consumers are increasingly favouring innovative flavours like barbecue, sour cream and onion, sea salt, and vinegar. Market expansion has been greatly aided by baked chip availability in a variety of retail outlets, including supermarkets, convenience stores, and internet marketplaces.

Threat:

Price Sensitivity

Due to the use of premium ingredients and the baking process, baked chips frequently have a higher price point than their fried counterparts. Additionally, it is believed that the inadequate supply chain and the scarcity of adequate storage in numerous countries will impede market progress. Price-conscious customers could be reluctant to transition to baked chips, particularly if they think the price difference is substantial. A shoddy supply chain and inadequate infrastructure could cause problems for the market.

COVID-19 Impact:

The pandemic had a minor detrimental effect on the baked chip market. Small market losses resulted from the disruption of supply chains and distribution routes in the early months of the epidemic; however, these losses were regained in the later stages. In addition to hindering production facilities, the COVID-19 pandemic has also affected supply chains, including those of material suppliers and distributors of the baked chips market internationally, which has led to a loss of business in terms of value sales. Due to their health benefits, snacks are a common food that many people consume all around the world. It is available in food products that can be consumed every day. Consumer demand for such a product is still strong.

The supermarkets and hypermarkets segment is expected to be the largest during the forecast period

The supermarkets and hypermarkets segment is estimated to have a lucrative growth, due to the availability of a broad range of consumer goods and food & beverages items under a single roof, ample parking space, and convenient operation timings. These shops give customers more options by carrying a variety of brands within a certain product area. Additionally, as metro areas rapidly urbanise and grow, there is a growing need for supermarkets and hypermarkets, which facilitate the efficient distribution of functional beverages and, consequently, spur market expansion.

The organic segment is expected to have the highest CAGR during the forecast period

The organic segment is anticipated to witness the fastest CAGR growth during the forecast period. Nowadays, people prefer baked chips than deep-fried ones since they want to eat better. Customers are looking for nutritious snacks that include nutritional elements like fibre, vitamins, and antioxidants in their meals as they become more health conscious. Since baked chips are low-fat and low-calorie, which is good for their health, this has led consumers to buy them.

Region with Largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to several factors, including consumer preferences for gluten-free products, a tendency to try new flavors and varieties, and the consumption of chips with moderate sodium content. Customers have also been actively seeking baked chip products that are manufactured with a higher percentage of organic or clean-label ingredients, are free of additives and preservatives, and are gluten-free.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, owing to increasing demand for baked goods and shifting cultural preferences. Due to the rising rates of consumer behaviour changes towards healthy foods and beverages and the knowledge of lifestyle modifications, this area will continue to dominate the market in the years to come. Producers present their goods in the market and emphasise celebrity endorsement campaigns in order to pique customer interest in their items.

Key players in the market:

Some of the key players profiled in the Baked Chips Market include: Mondelez International, Inc., The Kellogg Company, TagZ Foods, Guiltfree Industries Limited, PepsiCo, Inc., VMG Partners, General Mills, Inc., Brewer's Foods, Left Coast Naturals, Popchips, Kettle Foods, Inc., Herr Foods Inc., Bare Snacks, Burts Potato Chips, Calbee North America, Greendot Health Foods Pvt. Ltd., The Campbell Soup Company and Intersnack Foods GmbH.

Key Developments:

In March 2023, Pepsico is describing its new trial of paper-based and recyclable outer packaging for its Walkers brand of crisps as a first for savoury snacks flexible packaging in the UK.

In February 2023, Kettle Brand launched air-fried chip line into US market. ccording to Kettle Brand, the crisps are "the first-ever kettle-cooked, air-fried potato chip". The crisps deliver a light, crispy texture with 30% less fat than the original versions and are available in Sea Salt & Vinegar, Jalapeno and Himalayan Salt flavours.

Sources Covered:

• Vegetable
• Fruit
• Grains
• Other Sources

Flavors Covered:

• Barbecue
• Classic
• Salty
• Other Flavors

Distribution Channels Covered:

• Convenience Stores
• Online Retail
• Supermarkets And Hypermarkets

Functionalities Covered:

• Low Sodium
• Gluten-Free
• Low Calories
• Organic
• Other Functionalities

End Users Covered:

• Restaurant and Cafes
• Household
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Baked Chips Market, By Source

• 5.1 Introduction
• 5.2 Vegetable
• 5.3 Fruit
• 5.4 Grains
• 5.5 Other Sources

6 Global Baked Chips Market, By Flavors

• 6.1 Introduction
• 6.2 Barbecue
• 6.3 Classic
• 6.4 Salty
• 6.5 Other Flavors

7 Global Baked Chips Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Convenience Stores
• 7.3 Online Retail
• 7.4 Supermarkets And Hypermarkets

8 Global Baked Chips Market, By Functionality

• 8.1 Introduction
• 8.2 Low Sodium
• 8.3 Gluten-Free
• 8.4 Low Calories
• 8.5 Organic
• 8.6 Other Functionalities

9 Global Baked Chips Market, By End User

• 9.1 Introduction
• 9.2 Restaurant and Cafes
• 9.3 Household
• 9.4 Other End Users

10 Global Baked Chips Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Mondelez International, Inc.
• 12.2 The Kellogg Company
• 12.3 TagZ Foods
• 12.4 Guiltfree Industries Limited
• 12.5 PepsiCo, Inc.
• 12.6 VMG Partners
• 12.7 General Mills, Inc.
• 12.8 Brewer's Foods
• 12.9 Left Coast Naturals
• 12.10 Popchips
• 12.11 Kettle Foods, Inc.
• 12.12 Herr Foods Inc.
• 12.13 Bare Snacks
• 12.14 Burts Potato Chips
• 12.15 Calbee North America
• 12.16 Greendot Health Foods Pvt. Ltd.
• 12.17 The Campbell Soup Company
• 12.18 Intersnack Foods GmbH