オーラルケアの世界市場予測（～2028年）：タイプ別、製品別、用途別、地域別の分析

世界のオーラルケアの市場規模は、2021年に471億3,000万米ドルとなり、予測期間中に5.1％のCAGRで拡大し、2028年までに667億6,000万米ドルに達すると予測されています。

当レポートでは世界のオーラルケア市場を調査し、市場の促進要因・抑制要因、市場機会、COVID-19の影響、セグメント別の市場分析、競合情勢、主要企業のプロファイルなど、体系的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 序文

第3章 市場動向分析

• 促進要因
• 抑制要因
• 市場機会
• 脅威
• 製品分析
• 用途分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

第5章 世界のオーラルケア市場：タイプ別

• コードレス
• カウンタートップ

第6章 世界のオーラルケア市場：製品別

• 歯ブラシとアクセサリー
  • 交換用歯ブラシヘッド
  • 手動歯ブラシ
  • 電動歯ブラシ（充電式）
  • 電池式歯ブラシ（非充電式）
• うがい薬/すすぎ
  • 薬用うがい薬
  • 非薬用うがい薬
• 歯科用アクセサリー/付属品
  • デンタルフロス
  • 舌スクレーパー
  • フレッシュブレスストリップ
  • デンタルウォータージェット
  • 歯科用ホワイトニング製品/歯の光沢剤（化粧品）
  • フレッシュブレスデンタルチューインガム
• 歯磨き粉
  • パウダー
  • ポリッシュ
  • ジェル
  • ペースト
• 歯科用製品（固定剤）
• 歯科補綴物洗浄液
• 義歯ケア器具
  • パーシャル
  • オーバーデンチャー
  • コンプリート
• その他の製品
  • 接着剤
  • 口内芳香剤スプレー
  • オーラルイリゲーター

第7章 世界のオーラルケア市場：年齢層別

• 子供
• 高齢者
• 大人

第8章 世界のオーラルケア市場：価格帯別

• 低（20米ドル未満）
• 中（20米ドル～100米ドル）
• 高（100米ドル～250米ドル）

第9章 世界のオーラルケア市場：流通チャネル別

• スーパーマーケットとハイパーマーケット/消費者ストア
• 小売薬局/デパート
• オンライン
• ドラッグストアと薬局
• コンビニエンスストア
• 専門店
• 歯科医院

第10章 世界のオーラルケア市場：用途別

• 商業/歯科
• 家庭

第11章 世界のオーラルケア市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他欧州
• アジア太平洋地域
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他アジア太平洋地域
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他中東・アフリカ

第12章 主な発展

• 契約、パートナーシップ、コラボレーション、ジョイントベンチャー
• 買収と合併
• 新製品の発売
• 拡張
• その他の重要な戦略

第13章 企業プロファイル

• Perrigo Company plc
• Sunstar Suisse S.A.
• Unilever plc
• Kao Corporation
• Procter & Gamble
• GC Corporation
• Orkla
• Lion Corporation
• Koninklijke Philips N.V.
• Colgate-Palmolive Company
• Johnson & Johnson
• Henkel AG & Co. KGaA
• GlaxoSmithKline plc
• Church & Dwight Co, Inc
• 3M Company

List of Tables

• Table 1 Global Oral Care Market Outlook, By Region (2020-2028) ($MN)
• Table 2 Global Oral Care Market Outlook, By Type (2020-2028) ($MN)
• Table 3 Global Oral Care Market Outlook, By Cordless (2020-2028) ($MN)
• Table 4 Global Oral Care Market Outlook, By Countertop (2020-2028) ($MN)
• Table 5 Global Oral Care Market Outlook, By Product (2020-2028) ($MN)
• Table 6 Global Oral Care Market Outlook, By Toothbrushes & Accessories (2020-2028) ($MN)
• Table 7 Global Oral Care Market Outlook, By Replacement Toothbrush Heads (2020-2028) ($MN)
• Table 8 Global Oral Care Market Outlook, By Manual Toothbrushes (2020-2028) ($MN)
• Table 9 Global Oral Care Market Outlook, By Electric Toothbrushes (Rechargeable) (2020-2028) ($MN)
• Table 10 Global Oral Care Market Outlook, By Battery-Powered Toothbrushes (Non-rechargeable) (2020-2028) ($MN)
• Table 11 Global Oral Care Market Outlook, By Mouthwashes/ Rinses (2020-2028) ($MN)
• Table 12 Global Oral Care Market Outlook, By Medicated Mouthwashes (2020-2028) ($MN)
• Table 13 Global Oral Care Market Outlook, By Non-Medicated Mouthwashes (2020-2028) ($MN)
• Table 14 Global Oral Care Market Outlook, By Dental Accessories/ Ancillaries (2020-2028) ($MN)
• Table 15 Global Oral Care Market Outlook, By Dental Flosses (2020-2028) ($MN)
• Table 16 Global Oral Care Market Outlook, By Tongue Scrapers (2020-2028) ($MN)
• Table 17 Global Oral Care Market Outlook, By Fresh Breath Strips (2020-2028) ($MN)
• Table 18 Global Oral Care Market Outlook, By Dental Water Jets (2020-2028) ($MN)
• Table 19 Global Oral Care Market Outlook, By Cosmetic Dental Whitening Products/Teeth Brighteners (2020-2028) ($MN)
• Table 20 Global Oral Care Market Outlook, By Fresh Breath Dental Chewing Gum (2020-2028) ($MN)
• Table 21 Global Oral Care Market Outlook, By Toothpastes (2020-2028) ($MN)
• Table 22 Global Oral Care Market Outlook, By Powders (2020-2028) ($MN)
• Table 23 Global Oral Care Market Outlook, By Polishes (2020-2028) ($MN)
• Table 24 Global Oral Care Market Outlook, By Gels (2020-2028) ($MN)
• Table 25 Global Oral Care Market Outlook, By Pastes (2020-2028) ($MN)
• Table 26 Global Oral Care Market Outlook, By Dental Products (Fixatives) (2020-2028) ($MN)
• Table 27 Global Oral Care Market Outlook, By Dental Prosthesis Cleaning Solutions (2020-2028) ($MN)
• Table 28 Global Oral Care Market Outlook, By Denture Care Fixtures (2020-2028) ($MN)
• Table 29 Global Oral Care Market Outlook, By Partial (2020-2028) ($MN)
• Table 30 Global Oral Care Market Outlook, By Over Denture (2020-2028) ($MN)
• Table 31 Global Oral Care Market Outlook, By Complete (2020-2028) ($MN)
• Table 32 Global Oral Care Market Outlook, By Other Products (2020-2028) ($MN)
• Table 33 Global Oral Care Market Outlook, By Adhesive (2020-2028) ($MN)
• Table 34 Global Oral Care Market Outlook, By Mouth Freshener Sprays (2020-2028) ($MN)
• Table 35 Global Oral Care Market Outlook, By Oral Irrigators (2020-2028) ($MN)
• Table 36 Global Oral Care Market Outlook, By Age Group (2020-2028) ($MN)
• Table 37 Global Oral Care Market Outlook, By Kids (2020-2028) ($MN)
• Table 38 Global Oral Care Market Outlook, By Geriatric (2020-2028) ($MN)
• Table 39 Global Oral Care Market Outlook, By Adults (2020-2028) ($MN)
• Table 40 Global Oral Care Market Outlook, By Price Range (2020-2028) ($MN)
• Table 41 Global Oral Care Market Outlook, By Low (Below US$ 20) (2020-2028) ($MN)
• Table 42 Global Oral Care Market Outlook, By Medium (US$ 20 - 100) (2020-2028) ($MN)
• Table 43 Global Oral Care Market Outlook, By High (US$ 100 - 250) (2020-2028) ($MN)
• Table 44 Global Oral Care Market Outlook, By Distribution Channel (2020-2028) ($MN)
• Table 45 Global Oral Care Market Outlook, By Supermarket & Hypermarket/Consumer Stores (2020-2028) ($MN)
• Table 46 Global Oral Care Market Outlook, By Retail Pharmacies/ Departmental Stores (2020-2028) ($MN)
• Table 47 Global Oral Care Market Outlook, By Online Distribution (2020-2028) ($MN)
• Table 48 Global Oral Care Market Outlook, By Drug Stores & Pharmacies (2020-2028) ($MN)
• Table 49 Global Oral Care Market Outlook, By Convenience Stores (2020-2028) ($MN)
• Table 50 Global Oral Care Market Outlook, By Specialty Stores (2020-2028) ($MN)
• Table 51 Global Oral Care Market Outlook, By Dental Dispensaries (2020-2028) ($MN)
• Table 52 Global Oral Care Market Outlook, By Application (2020-2028) ($MN)
• Table 53 Global Oral Care Market Outlook, By Commercial/Dentistry (2020-2028) ($MN)
• Table 54 Global Oral Care Market Outlook, By Home (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

According to Stratistics MRC, the Global Oral Care Market is accounted for $47.13 billion in 2021 and is expected to reach $66.76 billion by 2028 growing at a CAGR of 5.1% during the forecast period. Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. Maintaining healthy gums, teeth, and tongue needs good dental or oral care. Bad breath, dry mouth, cold sores, decay, and thrush are all manageable oral issues with correct diagnosis and oral care products.

People are focusing on oral hygiene more than ever before because of the rising prevalence of dental caries. According to World Health Organization, The Global Burden of Disease Study 2019 estimated that oral diseases affect close to 3.5 billion people worldwide, with caries of permanent teeth being the most common condition. Globally, it is estimated that 2 billion people suffer from caries of permanent teeth and 520 million children suffer from caries of primary teeth. The growing awareness regarding the importance of maintaining oral hygiene has led to a rise in expenditure on dental healthcare, which is augmenting the oral care market.

Market Dynamics:

Driver:

Rising incidence of dental and gum related diseases

There has been an increase in the occurrence of dental conditions such as bad breath, tooth decay, mouth cancer, and others in the past few years. This has given rise to the requirement for oral care items. Tooth decay and periodontal diseases are the most widespread chronic diseases worldwide and constitute a significant global public health challenge. Furthermore, factors such as rising awareness regarding health & maintaining oral hygiene of people, the escalating number of dental clinics & oral cosmetic stores along with the growing income of the population will drive the growth of the market.

Restraint:

Effects experienced because of few ingredients

Utilization of certain additives such as abrasive agents and humectants in the toothpaste and mouthwash items for purpose of improving the taste & color of these items may prompt different allergic reactions to the teeth & gum. This largely impacts the demand for such items. Also, intense rivalry from the local players in the market with their competitive pricing restrains the market growth.

Opportunity:

Increasing number of dental spas

Many dentist specialists are focusing on providing aesthetic spa treatments along with different regular oral caries to cater to the additional personal care needs of the patients. This can reduce the patient's dental-related anxiety triggers during the dental operation process which subsequently drives the demand for related dental cosmetic items. Also, the provision of the various 4D-based video & image visuals at the dental spa clinics has supported the creation of a luxury experience for the patients.

Threat:

Lack of consumer awareness for herbal products

Few developed regions are not aware of herbal oral care products. The idea of herbal oral care products gained momentum in India. The top purchaser goods market player of India introduced herbal and organic oral care products in the Indian market. Gradually, the Asia-Pacific region has begun to accept this kind of product. Thus, the lack of consumer awareness for herbal products in a few countries is acting as a challenge to the growth of the oral care market.

The cordless segment is expected to be the largest during the forecast period

The cordless segment is estimated to have a lucrative growth owing to the increasing use of in-home care. Apart from the easy usage and portability of these products, they are also comparatively cheaper than countertop devices. Furthermore, some cordless oral irrigators include new air pressured water flossing technique that minimizes the requirement of water refills, allowing higher convenience to consumers.

The home segment is expected to have the highest CAGR during the forecast period

The home segment is anticipated to witness the fastest CAGR growth during the forecast period as most patients with more than moderate consciousness of dental hygiene opt for home-use oral irrigators. Attributable to increasing awareness about bleeding gums caused by string floss and the challenge of maintaining dental hygiene, home-use oral irrigators, prominently known as water floss, are being increasingly adopted.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period because of growing dental tourism in major Asian markets, the increasing focus of prominent players on emerging Asian countries; rising healthcare expenditure combined with the increasing disposable income, and the growing number of dental clinics; and the rising awareness regarding oral healthcare are driving the oral care market in the Asia Pacific region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period owing to rising consumer spending on oral healthcare products. Additionally, the growing prevalence of oral-related diseases in countries such as Canada, and Mexico is further driving the demand for such products. According to the statistics presented by the World Health Organization (WHO), in Mexico, new lip or oral cancer cases have been estimated to be in 2017 in 2018, 1.1% up from the previous year.

Key players in the market

Some of the key players profiled in the Oral Care Market include Perrigo Company plc, Sunstar Suisse S.A., Unilever plc, Kao Corporation, Procter & Gamble, GC Corporation, Orkla, Lion Corporation, Koninklijke Philips N.V., Colgate-Palmolive Company, Johnson & Johnson, Henkel AG & Co. KGaA, GlaxoSmithKline plc, Church & Dwight Co, Inc and 3M Company.

Key Developments:

In Sep 2021, GlaxoSmithKline plc launched Dr. BEST GreenClean toothbrush, the first carbon-neutral toothbrush, with a handle made from renewable cellulose. The Dr.BEST GreenClean toothbrush handle is made from renewable cellulose and 'tall oil' - a wood-based bioplastic that is derived from pine, spruce and birch trees in sustainable forests, and is being applied in oral care for the first time by GSKCH.

In April 2019, Unilever plc has signed an agreement to acquire the Fluocaril and Parogencyl oral care brands from P&G (The Procter & Gamble Company). The acquisition will give Unilever a leading position in oral care within the French pharmacy channel as well as strong positions in Spain. With their powerful brand heritage, high awareness and sound reputation amongst dentists, these brands are a great complement to Unilever's existing oral care portfolio.

Types Covered:

• Cordless
• Countertop

Products Covered:

• Toothbrushes & Accessories
• Mouthwashes/ Rinses
• Dental Accessories/ Ancillaries
• Toothpastes
• Dental Products (Fixatives)
• Dental Prosthesis Cleaning Solutions
• Denture Care Fixtures
• Other Products

Age Groups Covered:

• Kids
• Geriatric
• Adults

Price Ranges Covered:

• Low (Below US$ 20)
• Medium (US$ 20 - 100)
• High (US$ 100 - 250)

Distribution Channels Covered:

• Supermarket & Hypermarket/Consumer Stores
• Retail Pharmacies/ Departmental Stores
• Online Distribution
• Drug Stores & Pharmacies
• Convenience Stores
• Specialty Stores
• Dental Dispensaries

Applications Covered:

• Commercial/Dentistry
• Home

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Oral Care Market, By Type

• 5.1 Introduction
• 5.2 Cordless
• 5.3 Countertop

6 Global Oral Care Market, By Product

• 6.1 Introduction
• 6.2 Toothbrushes & Accessories
  • 6.2.1 Replacement Toothbrush Heads
  • 6.2.2 Manual Toothbrushes
  • 6.2.3 Electric Toothbrushes (Rechargeable)
  • 6.2.4 Battery-Powered Toothbrushes (Non-rechargeable)
• 6.3 Mouthwashes/Rinses
  • 6.3.1 Medicated Mouthwashes
  • 6.3.2 Non-Medicated Mouthwashes
• 6.4 Dental Accessories/Ancillaries
  • 6.4.1 Dental Flosses
    • 6.4.1.1 Waxed
    • 6.4.1.2 Unwaxed
    • 6.4.1.3 Thread
    • 6.4.1.4 Dental Tape
  • 6.4.2 Tongue Scrapers
  • 6.4.3 Fresh Breath Strips
  • 6.4.4 Dental Water Jets
  • 6.4.5 Cosmetic Dental Whitening Products/Teeth Brighteners
  • 6.4.6 Fresh Breath Dental Chewing Gum
• 6.5 Toothpastes
  • 6.5.1 Powders
  • 6.5.2 Polishes
  • 6.5.3 Gels
  • 6.5.4 Pastes
• 6.6 Dental Products (Fixatives)
• 6.7 Dental Prosthesis Cleaning Solutions
• 6.8 Denture Care Fixtures
  • 6.8.1 Partial
  • 6.8.2 Over Denture
  • 6.8.3 Complete
• 6.9 Other Products
  • 6.9.1 Adhesive
  • 6.9.2 Mouth Freshener Sprays
  • 6.9.3 Oral Irrigators

7 Global Oral Care Market, By Age Group

• 7.1 Introduction
• 7.2 Kids
• 7.3 Geriatric
• 7.4 Adults

8 Global Oral Care Market, By Price Range

• 8.1 Introduction
• 8.2 Low (Below US$ 20)
• 8.3 Medium (US$ 20 - 100)
• 8.4 High (US$ 100 - 250)

9 Global Oral Care Market, By Distribution Channel

• 9.1 Introduction
• 9.2 Supermarket & Hypermarket/Consumer Stores
• 9.3 Retail Pharmacies/ Departmental Stores
• 9.4 Online Distribution
• 9.5 Drug Stores & Pharmacies
• 9.6 Convenience Stores
• 9.7 Specialty Stores
• 9.8 Dental Dispensaries

10 Global Oral Care Market, By Application

• 10.1 Introduction
• 10.2 Commercial/Dentistry
• 10.3 Home

11 Global Oral Care Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Perrigo Company plc
• 13.2 Sunstar Suisse S.A.
• 13.3 Unilever plc
• 13.4 Kao Corporation
• 13.5 Procter & Gamble
• 13.6 GC Corporation
• 13.7 Orkla
• 13.8 Lion Corporation
• 13.9 Koninklijke Philips N.V.
• 13.10 Colgate-Palmolive Company
• 13.11 Johnson & Johnson
• 13.12 Henkel AG & Co. KGaA
• 13.13 GlaxoSmithKline plc
• 13.14 Church & Dwight Co, Inc
• 13.15 3M Company