中国の口腔ケア製品市場

中国の口腔ケア製品の需要は過去10年間に急速なペースで拡大してきました。今後10年間は、生産、需要ともに拡大が続くものと思われます。中国経済は、20年以上にわたる工業生産高、輸出入、消費、設備投資の連続的な増加に刺激され、高速成長を維持しています。

当レポートでは、中国の口腔ケア製品の市場を調査し、中国の経済動向・事業環境、産業構造、需給動向、市場規模と成長の見通し、マーケティング戦略、主要製造業者のプロファイルなどをまとめています。

目次

第1章 イントロダクション

第2章 事業環境

• 経済見通し
• 主要経済指標
• 工業生産
• 人口と労働力
• 外国投資
• 外国貿易
• 財務および税に関する規制
• 銀行システムと規制
• 外国為替
• 税金・関税・通関手続き

第3章 口腔ケア製品産業の評価

• 産業構造
• 市場規模・成長
• 主な製造施設のロケーションおよび製造規模
• 主要製造者の市場シェア
• 人件費
• 潜在的参入企業
• 主な流通販売業者
• 主な海外投資
• 技術開発

第4章 口腔ケア製品の製造・需要

• 概要
• 口腔ケア製品の販売・需要
• 歯磨き粉
• 歯磨き粉全体
• 虫歯予防歯磨き粉
• ハーブ歯磨き粉
• ホワイトニング歯磨き粉
• その他の歯磨き粉
• 歯ブラシ
• マウスリンス
• 口腔ケア製品の輸出入
• 価格動向

第5章 口腔ケア製品の消費：市場別

• 口腔ケア製品市場の展望：概要
• 主な販売チャネル
• 中国の小売市場の動向
• デパート
• チェーン店
• ドラッグストア
• 食料品店
• プレステージアウトレット
• 人口動向：年齢別
• 消費者所得の動向
• 消費者支出動向：地域別
• 東北部
• 北部
• 南東部
• 中部
• 南西部
• 北西部
• 口腔ケア製品需要：地域別

第6章 マーケティング戦略

• 中国市場への参入：概要
• 中国の流通システム
• 口腔ケア製品の流通経路
• 輸送および貨物インフラ
• コミュニケーション
• 中国の市場参入
• ライセンシング
• フランチャイズ
• eコマース
• 商社と現地代理店
• 駐在員事務所と中国子会社
• 100%外資系企業

第7章 口腔ケア製品製造業者のディレクトリー

• 口腔ケア製品製造業者のプロファイル
• 流通販売業者
• 貿易会社
• 研究機関・協会

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary
• Oral Care products Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade
• Key Commodity Exports from China
• China's Exports to its Leading Trade Partners
• Key Commodity Imports into China
• China's Imports from Its Leading Trade Partners

III. ORAL CARE PRODUCTS INDUSTRY ASSESSMENTS

• Market Size and Growth
• Labor Costs
• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Major Foreign Investments

IV. ORAL CARE PRODUCTS PRODUCTION AND DEMAND

• Overview
• Oral Care Products Sales and Demand
• Toothpaste
• Total Toothpaste
• Anti-cavity Toothpaste
• Herbal Toothpaste
• Whitening Toothpaste
• Others
• Toothbrush
• Mouth Rinse
• Imports and Exports

V. ORAL CARE PROUCTS CONSUMPTION BY MARKET

• Chinese Retail Market Trends
• Population by Age
• Average Wage of Staff and Workers by Sector
• Consumer Spending Trends by Region
• The Structure of Per Capita Expenditure in the Northeast of China
• The Structure of Per Capita Expenditure in the North of China
• The Structure of Per Capita Expenditure in the Southeast of China
• The Structure of Per Capita Expenditure in the Central of China
• The Structure of Per Capita Expenditure in the Southwest of China
• The Structure of Per Capita Expenditure in the Northwest of China
• Demand of Oral Care Products by Regio

LIST OF CHARTS

I. INTRODUCTION

• Oral Care products Production and Demand Summary

II. BUSINESS ENVIRONMENT

• China's GDP and Industrial Output
• Industrial Output by Ownership
• Population Trends

III. ORAL CARE PRODUCTS INDUSTRY ASSESSMENTS

• Oral Care Products Industry Output in China

IV. ORAL CARE PRODUCTS PRODUCTION AND DEMAND

• Oral Care Products Production and Demand Summary
• Oral Care Products Imports and Exports

VI. MARKETING STRATEGIES

• China's Distribution Channel

China's demand for Oral Care Products has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties

III. ORAL CARE PRODUCTS INDUSTRY ASSESSMENTS

• Oral Care Products Industry Structure
• Market Size and Growth
• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Labor Costs
• Potential Entrants
• Major Distributors
• Major Foreign Investments
• Technology Development

IV. ORAL CARE PRODUCTS PRODUCTION AND DEMAND

• Overview
• Oral Care Products Sales and Demand
• Toothpaste
• Total Toothpaste
• Anti-cavity Toothpaste
• Herbal Toothpaste
• Whitening Toothpaste
• Other Toothpaste
• Toothbrush
• Mouth Rinse
• Oral Care Products Imports and Exports
• Pricing Trends

V. ORAL CARE PRODUCTS CONSUMPTION BY MARKET

• Oral Care Products Markets Outlook Overview
• Major Sale Channel
• Chinese Retail Market Trends
• Department Stores
• Chain Stores
• Drugstores
• Food Stores
• Prestige Outlets
• Population Trends by Age Group
• Consumer Income Trends
• Consumer Spending Trends by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Northwest
• Oral Care Products Demand by Region

VI. MARKETING STRATEGIES

• China Market Entry Overview
• China's Distribution System
• Oral Care Products Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Licensing
• Franchising
• E-commerce
• Trading Companies and Local Agents
• Representative Offices and Chinese Subsidiaries
• Wholly Foreign Owned Enterprise

VII. ORAL CARE PRODUCTS PRODUCER DIRECTORY

• Oral Care Products Producer Profiles
• Distributors
• Trading Companies
• Research Institutions and Associations