アイスティーの市場規模、シェア、成長分析：製品別、形態別、性質別、地域別 - 産業予測、2025年～2032年

アイスティーの世界市場規模は2023年に533億米ドルと評価され、2024年の569億8,000万米ドルから2032年には971億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.9％で成長する見通しです。

アイスティー市場は、より健康的で便利な飲料オプションへの消費者の嗜好の変化により、最近大きな拡大を経験しています。RTDオプションに対する需要の高まりは、多様なフレーバー、オーガニックセレクション、減糖代替品などの革新的な製品開発につながっています。各社は、ラインナップの拡充や、アイスティーの爽やかで自然な特質を強調するマーケティングで対応しています。消費者が健康を優先する中、ビタミン、ミネラル、植物エキスを強化した機能性アイスティーが人気を集めています。さらに、環境に優しいパッケージや責任ある調達方法など、持続可能性への取り組みが業界を形成しています。しかし、ライバル飲料との厳しい競合、糖分含有量や表示に関する規制当局の監視、包装廃棄物に関する環境問題などの課題も残っており、企業は倫理的慣行と技術革新に注力する必要に迫られています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ

アイスティーの市場規模：製品別、CAGR（2025年～2032年）

• 市場概要
• 紅茶
• 緑茶
• ハーブティー
• その他

アイスティーの市場規模：形態別、CAGR（2025年～2032年）

• 市場概要
• RTD
• 粉末/プレミックス
• 液体

アイスティーの市場規模：性質別、CAGR（2025年～2032年）

• 市場概要
• オーガニック
• 従来型

アイスティーの市場規模：地域別、CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• The Coca-Cola Company
• PepsiCo Inc.
• Nestle SA
• Unilever Plc（Ekaterra/Lipton）
• Tata Consumer Products Limited（Tetley, Tata Tea）
• Arizona Beverages USA
• Keurig Dr Pepper Inc.
• Pure Leaf
• Honest Tea
• Halfday Iced Tea
• RC Bigelow
• Associated British Foods Plc（Twinings）
• ITO EN, LTD.
• Dilmah Ceylon Tea Company

結論と提言

Global Iced Tea Market size was valued at USD 53.3 billion in 2023 and is poised to grow from USD 56.98 billion in 2024 to USD 97.17 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The iced tea market has experienced significant expansion recently, driven by a shift in consumer preferences towards healthier and more convenient beverage options. Rising demand for ready-to-drink options has led to innovative product development, including diverse flavors, organic selections, and reduced-sugar alternatives. Companies are responding with line extensions and marketing that highlights the refreshing, natural qualities of iced tea. As consumers prioritize wellness, functional iced teas enriched with vitamins, minerals, and botanical extracts are gaining popularity. Additionally, sustainability efforts, such as eco-friendly packaging and responsible sourcing practices, are shaping the industry. However, challenges remain, including stiff competition from rival beverages, regulatory scrutiny on sugar content and labeling, and environmental concerns regarding packaging waste, prompting firms to focus on ethical practices and innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Iced Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Iced Tea Market Segments Analysis

Global Iced Tea Market is segmented by Product, Form, Nature and region. Based on Product, the market is segmented into Black, Green, Herbal and Other. Based on Form, the market is segmented into Ready-to-Drink (RTD), Powdered/Premix and Liquid. Based on Nature, the market is segmented into Organic and Conventional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Iced Tea Market

The global iced tea market is experiencing significant growth driven by a heightened awareness of health and wellness among consumers. As individuals increasingly shift away from carbonated soft drinks, they are opting for healthier alternatives like iced tea, particularly in the herbal and green varieties, which are recognized for their antioxidant properties, low-calorie content, and potential health benefits such as stress relief and improved digestion. Additionally, there is a rising interest in functional beverages infused with ingredients like adaptogens, probiotics, and superfoods such as turmeric and ginger, further boosting the demand for herbal iced tea. This trend resonates particularly with younger generations, including millennials and Gen Z, who prioritize natural, organic, and clean label products, thereby fostering innovation and diversity within the market.

Restraints in the Global Iced Tea Market

The global iced tea market faces significant challenges due to the fierce competition from various non-alcoholic beverages, including carbonated soft drinks, energy drinks, flavored waters, and functional options like plant-based milk and kombucha. These alternatives often have strong brand recognition and aggressive marketing strategies that overshadow iced tea products, particularly in price-sensitive markets. Additionally, the widespread popularity of pre-packaged coffee drinks, such as cold brews and iced lattes, highlights a consumer preference for caffeinated beverages, which further restricts the growth potential of traditional black and green iced teas. The combination of these factors presents considerable obstacles for the iced tea sector.

Market Trends of the Global Iced Tea Market

The Global Iced Tea market is experiencing a significant shift towards healthier and functional beverage options, driven by a growing consumer focus on health and wellness. As individuals increasingly prioritize natural and organic offerings, there is a rising demand for low-sugar, low-calorie iced teas infused with functional ingredients such as prebiotics, plant extracts, vitamins, and antioxidants. This trend reflects a broader consumer desire for beverages that not only quench thirst but also contribute to improved digestion and hydration. As preferences shift towards these innovative, nutrient-rich options, iced tea brands are adapting to meet the needs of health-conscious consumers seeking enhanced functionality in their drinks.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Iced Tea Market Size by Product & CAGR (2025-2032)

• Market Overview
• Black
• Green
• Herbal
• Other

Global Iced Tea Market Size by Form & CAGR (2025-2032)

• Market Overview
• Ready-to-Drink (RTD)
• Powdered/Premix
• Liquid

Global Iced Tea Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Iced Tea Market Size & CAGR (2025-2032)

• North America (Product, Form, Nature)
  • US
  • Canada
• Europe (Product, Form, Nature)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Form, Nature)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Form, Nature)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Form, Nature)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Coca-Cola Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc (Ekaterra/Lipton)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (Tetley, Tata Tea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverages USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pure Leaf
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honest Tea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Halfday Iced Tea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RC Bigelow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods Plc (Twinings)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, LTD.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations