サロンサービス市場規模、シェア、成長分析、サービスタイプ別、エンドユーザー別、地域別 - 産業予測、2025年～2032年

サロンサービスの世界市場規模は2023年に2,320億米ドルとなり、2024年の2,510億2,000万米ドルから2032年には4,715億6,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは8.2％で成長する見通しです。

世界のサロンサービス市場は、身だしなみ意識の高まり、可処分所得の向上、フランチャイズ展開に伴うデジタル予約プラットフォームの台頭などを背景に、大きな成長を遂げています。ソーシャルメディアの影響により、消費者は身だしなみを優先するようになり、サロンサービスの需要を押し上げています。オンライン予約と価格比較により、市場はよりアクセスしやすく、透明性が高まっています。AIや機械学習を含む技術の進歩により、オーダーメイド治療が可能になり、顧客ロイヤルティが醸成されています。メンズグルーミング分野も急速に拡大しており、市場の加速に寄与しています。仮想試着体験のための拡張現実や没入体験のための仮想現実のような革新的なソリューションは、サービス提供を変革しており、これらの技術を採用するサロンは、繁栄する情勢の中で競争優位に位置しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客購買行動分析

サロンサービス市場規模：サービスタイプ別& CAGR（2025-2032）

• 市場概要
• ヘアケア
• スキンケア
• ネイルケア

サロンサービス市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

サロンサービス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Great Clips, Inc
• Regis Corporation
• Dessange International
• Ulta Beauty, Inc
• The Lounge Hair Salon
• Seva Beauty
• Skin Rich
• Aveda, LLC.
• Estee Lauder
• Lakme Salon
• Beauty Connection Spa
• Kao Corporation
• SalonZen
• Sally Beauty Holdings

結論と提言

Global Salon Services Market size was valued at USD 232.0 billion in 2023 and is poised to grow from USD 251.02 billion in 2024 to USD 471.56 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

The global salon services market is witnessing significant growth, driven by an increase in grooming awareness, enhanced disposable income, and the rise of digital booking platforms alongside franchise expansion. The influence of social media has led consumers to prioritize personal appearance, thereby boosting demand for salon services. Online appointment bookings and price comparisons are making the market more accessible and transparent. Technological advancements, including AI and machine learning, enable tailored treatments and foster customer loyalty. The men's grooming segment is also expanding rapidly, contributing to market acceleration. Innovative solutions such as augmented reality for virtual try-ons and virtual reality for immersive experiences are transforming service delivery, positioning salons that adopt these technologies competitively in a thriving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Salon Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Salon Services Market Segments Analysis

Global Salon Services Market is segmented by Service Type, End User and region. Based on Service Type, the market is segmented into Hair Care, Skin Care and Nail Care. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Salon Services Market

The growth of the Global Salon Services market is significantly driven by increasing disposable income, which shifts lifestyle priorities towards appearance, self-care, and overall well-being. This trend highlights the importance of grooming as a key factor in both personal and professional success, thereby enhancing demand for salon services. Additionally, the rising popularity of gifting experiences related to salon offerings, such as gift vouchers and spa packages, plays a vital role in propelling market expansion. As people invest more in their personal grooming and self-care routines, the salon services market is poised for remarkable growth opportunities.

Restraints in the Global Salon Services Market

The Global Salon Services market faces noteworthy constraints due to the ongoing necessity for substantial investment in high-quality equipment, premium beauty products, stringent hygiene protocols, employee training, and maintaining infrastructure, all of which contribute to rising operational expenses. Unlike technology-driven or product-centric enterprises, salon services heavily rely on direct physical interactions, thereby constraining avenues for automation and scalability. Additionally, the escalating prices of beauty products and equipment imports due to inflation exert further financial pressure on salons, hindering their ability to operate efficiently and potentially limiting their growth within an increasingly competitive environment.

Market Trends of the Global Salon Services Market

The Global Salon Services market is experiencing a robust shift towards sustainable and eco-friendly practices, driven by heightened consumer awareness and demand for environmentally responsible options. Salons are increasingly opting for organic, cruelty-free, and vegan products, reflecting a commitment to ethical beauty standards. Innovations such as low-flow water fixtures, energy-efficient dryers, and LED lighting are becoming commonplace as establishments seek to minimize their ecological footprint. This strategic move towards sustainability not only aligns with evolving regulatory frameworks but also resonates with discerning consumers who prioritize environmentally conscious brands, ultimately shaping the future landscape of the salon industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Salon Services Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Hair Care
• Skin Care
• Nail Care

Global Salon Services Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Salon Services Market Size & CAGR (2025-2032)

• North America (Service Type, End User)
  • US
  • Canada
• Europe (Service Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Great Clips, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regis Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dessange International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ulta Beauty, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Lounge Hair Salon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seva Beauty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skin Rich
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aveda, LLC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lakme Salon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beauty Connection Spa
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SalonZen
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Beauty Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations