クルーザーバイク市場規模、シェア、成長分析、エンジン容量別、用途別、価格別、地域別-2025～2032年産業予測

クルーザーバイクの世界市場規模は、2023年に666億1,000万米ドルとなり、2024年には705億3,000万米ドル、2032年には1,115億米ドルに成長し、予測期間（2025～2032年）のCAGRは5.9%で成長する見込みです。

世界のクルーザーバイク市場の特徴は、ゆったりとしたライディング体験とノスタルジックなデザインを好む消費者の傾向が強いことです。ライダーは、人間工学に基づいた快適性とクラシックな美観の組み合わせを優先し、不快感なく長旅を楽しむことができます。メーカー各社は、時代を超越したスタイルを反映させながら、リラックスした乗車姿勢をサポートするために、シャーシのジオメトリーやシートアレンジを強化することで対応しています。この動向は、個人のID確認とゆったりとしたモビリティの選択を重視するライフスタイルに合致しています。さらに、ナビゲーションやメンテナンスのリマインダーのためのデジタル接続など、パーソナライゼーションや先進技術の統合へのシフトも顕著です。電気推進オプションが普及するにつれて、メーカーはスマート機能を追加するために技術企業とのパートナーシップを育みながら、さらなる研究を進めています。マーケティング活動は、愛好家向けのニッチなオンラインコミュニティの育成にますます重点を置くようになっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 一次と二次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の展望
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主要市場の考察

• 重要成功要因
• 競合の程度
• 主要投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

クルーザーバイク市場規模：エンジン容量別&CAGR（2025～2032年）

• 市場概要
• 500cc以下
• 501～1,000cc
• 1,000cc以上

クルーザーバイク市場規模：用途別&CAGR（2025～2032年）

• 市場概要
• 毎日の通勤
• ツーリング

クルーザーバイク市場規模：価格別&CAGR（2025～2032年）

• 市場概要
• 低
• 中
• 高

クルーザーバイク市場規模&CAGR（2025～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他の欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他の中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主要市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

    主要企業プロファイル

    • Harley-Davidson, Inc.（米国）
    • Indian Motorcycle（米国）
    • Honda Motor Co., Ltd.（日本）
    • Yamaha Motor Co., Ltd.（日本）
    • Kawasaki Heavy Industries, Ltd.（日本）
    • Suzuki Motor Corporation（日本）
    • Royal Enfield（インド）
    • Triumph Motorcycles Ltd.（英国）
    • BMW AG（ドイツ）
    • Ducati Motor Holding S.p.A.（イタリア）
    • Bajaj Auto Limited（インド）
    • Jawa Motorcycles（インド）
    • Benelli Q.J.（イタリア/中国）
    • Keeway（中国）
    • Hero MotoCorp Ltd.（インド）
    • TVS Motor Company（インド）
    • Moto Guzzi（イタリア）
    • Piaggio & C. S.p.A.（イタリア）
    • Zero Motorcycles, Inc.（米国）
    • Hyosung Corporation（韓国）

結論と提言

Global Cruiser Bikes Market size was valued at USD 66.61 Billion in 2023 poised to grow between USD 70.53 Billion in 2024 to USD 111.5 Billion by 2032, growing at a CAGR of 5.9% in the forecast period (2025-2032).

The global cruiser bikes market is characterized by a strong consumer inclination towards leisurely riding experiences and nostalgic designs. Riders prioritize a combination of ergonomic comfort and classic aesthetics, enabling long journeys without discomfort. Manufacturers are adapting by enhancing chassis geometry and seating arrangements to support relaxed riding postures while reflecting timeless styles. This trend aligns with a lifestyle that values personal identity and leisurely mobility choices. Additionally, there is a notable shift towards personalization and the integration of advanced technologies, such as digital connectivity for navigation and maintenance reminders. As electric propulsion options gain traction, manufacturers are conducting further research while fostering partnerships with technology firms to add smart features. Marketing efforts increasingly focus on cultivating niche online communities for enthusiasts.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cruiser Bikes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cruiser Bikes Market Segments Analysis

The global cruiser bikes market is segmented based on engine capacity, application, price, and region. In terms of engine capacity, the market is divided into less than 500cc, 501cc to 1000cc, and more than 1000cc. Based on application, the market is bifurcated into daily commute and touring. Based on price, the market is grouped into low, mid and high. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Driver of the Global Cruiser Bikes Market

The global cruiser bike market is propelled by a shift in rider mentality, where motorcycles are viewed not merely as transportation but as a reflection of personal lifestyle and comfort-driven travel experiences. Cruiser bikes, characterized by their relaxed riding posture, low profile, and appealing aesthetics, align perfectly with this evolving perception. Riders who prioritize leisurely weekend getaways and scenic journeys often gravitate toward cruisers for their comfort and nostalgic charm, particularly during long-distance travels. This combination of emotional connection and functional benefits consistently fuels steady growth in the global cruiser bike market, as enthusiasts seek experiences that embody both style and comfort.

Restraints in the Global Cruiser Bikes Market

The Global Cruiser Bikes market faces challenges due to substantial ownership costs associated with these vehicles, particularly within the mid to high-end segments. Prospective buyers must consider not only the initial purchase price but also ongoing expenses such as maintenance, fuel consumption, insurance, and various accessories. For new riders or individuals with constrained budgets, these financial obligations can serve as a significant deterrent, especially in price-sensitive regions. This presents a considerable obstacle to broader adoption and consequently limits the overall growth potential of the market, as many potential consumers may seek more affordable alternatives.

Market Trends of the Global Cruiser Bikes Market

The Global Cruiser Bikes market is witnessing a significant trend towards the proliferation of electric cruiser models, as manufacturers adapt to growing sustainability priorities and aim to attract a broader audience. This shift focuses on developing electric powertrains that encapsulate classic styling while ensuring quiet operation and reduced operating costs. Companies are actively piloting innovative electric cruiser prototypes that emphasize advanced battery management and integrated charging solutions for extended riding experiences. By utilizing cutting-edge materials and modular battery systems, Original Equipment Manufacturers (OEMs) are enhancing ergonomics without compromising on performance and torque delivery, ultimately reshaping consumer preferences in the cruiser segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Cruiser Bikes Market Size by Engine Capacity & CAGR (2025-2032)

• Market Overview
• Less than 500cc
• 501cc to 1000cc
• More than 1000cc

Global Cruiser Bikes Market Size by Application & CAGR (2025-2032)

• Market Overview
• Daily Commute
• Touring

Global Cruiser Bikes Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Mid
• High

Global Cruiser Bikes Market Size & CAGR (2025-2032)

• North America (Engine Capacity, Application, Price)
  • US
  • Canada
• Europe (Engine Capacity, Application, Price)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Engine Capacity, Application, Price)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Engine Capacity, Application, Price)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Engine Capacity, Application, Price)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Harley-Davidson, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Indian Motorcycle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Enfield (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph Motorcycles Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bajaj Auto Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jawa Motorcycles (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benelli Q.J. (Italy/China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keeway (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hero MotoCorp Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVS Motor Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moto Guzzi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piaggio & C. S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zero Motorcycles, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyosung Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations