サウナ市場規模、シェア、成長分析、製品別、用途別、地域別 - 産業予測、2025年～2032年

サウナの世界市場規模は2023年に13億米ドルと評価され、2024年の13億7,000万米ドルから2032年には21億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.6％で成長する見通しです。

世界のサウナ市場は、健康とウェルネスに対する意識の高まり、スパツーリズムの増加、可処分所得の増加によって大きな成長を遂げています。さらに、関節炎や血行不良などの症状に対して自然療法を求める高齢化社会が需要を後押ししています。高級ホテルやウェルネスセンターは、健康志向の消費者を引きつけるため、伝統的なサウナと赤外線サウナの両方を取り入れています。AI、機械学習、IoT、AR、VRにより、パーソナライズされた体験、エネルギー効率、遠隔監視が可能になり、技術の進歩が市場を再形成しています。例えば、2024年にはグレドックホテル＆スパリゾートが英国最大の屋外サウナを立ち上げ、市場のプレミアムな魅力を強化しています。予防ヘルスケアへの政府投資も市場拡大を後押しし、デジタル革新は業務効率を高め、サウナ体験全体を向上させる。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ
• 顧客購買行動分析

サウナ市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 伝統的なサウナ
• 赤外線サウナ
• 電気サウナ
• スチームサウナ/ルーム
• その他

サウナ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 住宅用
• 商業用
• ウェルネスセンター/ジム/スパ
• ホテル/ホスピタリティ
• 病院/医療センター
• 機関
• その他

サウナ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• SAUNATEC
• Sauna360 Inc.（Masco Corporation）
• HUUM
• Syracuse Sauna King
• Effegibi
• Nordic Sauna
• Saunacore
• Dalesauna Ltd.
• Duravit AG
• Physiotherm Holding GmbH
• SAWO Inc.

結論と提言

Global Sauna Market size was valued at USD 1.3 billion in 2023 and is poised to grow from USD 1.37 billion in 2024 to USD 2.12 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global sauna market is experiencing significant growth, driven by rising health and wellness awareness, increased spa tourism, and growing disposable incomes. Demand is further fueled by an aging population seeking natural therapies for conditions like arthritis and poor circulation. Luxury hotels and wellness centers are incorporating both traditional and infrared saunas to attract health-conscious consumers. Technological advancements are reshaping the market, with AI, machine learning, IoT, AR, and VR enabling personalized experiences, energy efficiency, and remote monitoring. For example, in 2024, Gleddoch Hotel & Spa Resort launched the UK's largest outdoor sauna, reinforcing the market's premium appeal. Government investments in preventive healthcare also support market expansion, while digital innovations enhance operational efficiency and elevate the overall sauna experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sauna market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sauna Market Segments Analysis

Global Sauna Market is segmented by Product, Application and region. Based on Product, the market is segmented into Traditional Sauna, Infrared Sauna, Electric Sauna, Steam Saunas/Rooms and Others. Based on Application, the market is segmented into Residential, Commercial, Wellness Centers/Gyms/Spas, Hotels/Hospitality, Hospitals/Medical Centers, Institutional and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sauna Market

The global sauna market is being driven by a shift in consumer behavior towards proactive health management, with more individuals opting for preventive solutions like saunas instead of relying solely on curative treatments. Research highlights various advantages associated with sauna usage, including enhanced cardiovascular health, decreased inflammation, and improved metabolic function, which have all contributed to the growing demand. Furthermore, the increasing popularity of holistic health approaches, integrating fitness, nutrition, and recovery techniques, has established saunas as an important tool in recovery processes. This combination of health awareness and holistic wellness trends is significantly boosting the sauna market.

Restraints in the Global Sauna Market

The global sauna market faces certain restraints primarily due to the specialized construction needs associated with building traditional saunas, whether they are dry steam or infrared models. This entails careful installation, efficient ventilation, and electrical work, all of which contribute to elevated initial costs. Furthermore, saunas necessitate ongoing cleaning, inspection of wooden elements, and regular maintenance. These requirements not only escalate operational expenses but also position saunas as a significant financial investment in both commercial and residential environments. As a result, the overall affordability and practicality of sauna ownership may deter potential consumers.

Market Trends of the Global Sauna Market

The Global Sauna market is witnessing steady growth driven by an increasing consumer focus on wellness and preventive health measures. As self-care becomes a priority, both commercial and residential sauna solutions are in high demand. This trend is further bolstered by a rising preference among tourists for vacations that incorporate holistic experiences such as spa therapies, yoga retreats, and sauna sessions in luxurious, natural environments. The convergence of wellness tourism and the desire for health-centric lifestyles is propelling the sauna market forward, positioning it as a crucial segment in the broader health and wellness industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Sauna Market Size by Product & CAGR (2025-2032)

• Market Overview
• Traditional Sauna
• Infrared Sauna
• Electric Sauna
• Steam Saunas/Rooms
• Others

Global Sauna Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
• Wellness Centers/Gyms/Spas
• Hotels/Hospitality
• Hospitals/Medical Centers
• Institutional
• Others

Global Sauna Market Size & CAGR (2025-2032)

• North America (Product, Application)
  • US
  • Canada
• Europe (Product, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• SAUNATEC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sauna360 Inc. (Masco Corporation)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HUUM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Syracuse Sauna King
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Effegibi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nordic Sauna
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saunacore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dalesauna Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duravit AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Physiotherm Holding GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAWO Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations