プロテインウォーター市場規模、シェア、成長分析、製品タイプ別、供給源別、包装タイプ別、流通チャネル別、エンドユーザー別、地域別-2025年～2032年産業予測

プロテインウォーターの世界市場規模は2023年に12億米ドルと評価され、予測期間（2025年～2032年）のCAGRは7.5%で、2024年の12億9,000万米ドルから2032年には23億米ドルに成長する見通しです。

世界のプロテインウォーター市場は、健康志向の高まり、機能性飲料需要の増加、簡便な栄養摂取へのシフトを背景に、力強い成長を遂げています。消費者は従来のスポーツドリンクや甘い飲料に代わる低カロリー・高タンパク質の飲料を積極的に求めており、プロテイン入り飲料水の魅力を高めています。当社の分析によると、アスリート、フィットネス愛好家、そして主流の消費者までもが、筋肉の回復、水分補給、体重管理などの利点により、その普及拡大に貢献しています。植物性タンパク質やコラーゲンの使用など、フレーバー、パッケージ、製剤における革新が、より幅広い層を惹きつけています。市場はまた、オンライン小売チャネルの存在感の拡大や、スーパーマーケットの棚におけるプロテインウォーターの認知度の向上からも恩恵を受けています。さらに、クリーンラベル製品や天然成分を求める動向は、メーカーに透明性と品質の向上に影響を与えています。その結果、より健康的で機能的な水分補給オプションを求める消費者の嗜好に応えて、市場は進化を続けています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析
• 顧客と購買基準の分析

プロテインウォーター市場規模：製品タイプ別& CAGR（2025年～2032年）

• 市場概要
• ホエイプロテインウォーター
• カゼインプロテインウォーター
• エンドウ豆プロテインウォーター
• 大豆プロテインウォーター
• その他

プロテインウォーター市場規模：供給源別& CAGR（2025年～2032年）

• 市場概要
• 動物由来
• 植物由来

プロテインウォーター市場規模：包装タイプ別& CAGR（2025年～2032年）

• 市場概要
• ボトル
• 缶
• ポーチ
• その他

プロテインウォーター市場規模：流通チャネル別& CAGR（2025年～2032年）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• オンライン小売
• 専門店

プロテインウォーター市場規模：エンドユーザー別& CAGR（2025年～2032年）

• 市場概要
• アスリートとスポーツ栄養
• フィットネス愛好家
• 健康志向の消費者
• その他

プロテインウォーター市場規模& CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他の欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他の中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022年～2024年）

主要企業プロファイル

• MusclePharm Corporation（U.S.）
• Vital Proteins LLC（U.S.）
• The Simply Good Foods Company（U.S.）
• Glaceau（The Coca-Cola Company）（U.S.）
• PepsiCo, Inc.（U.S.）
• BioSteel Sports Nutrition Inc.（Canada）
• Isopure（Nature's Best）（U.S.）
• OWYN（Only What You Need）（U.S.）
• Puris Proteins（U.S.）
• Premier Protein（Post Holdings, Inc.）（U.S.）
• Bai Brands（Dr Pepper Snapple Group）（U.S.）
• Hydro Flask（U.S.）
• Garden of Life（Nestle Health Science）（U.S.）

結論と提言

Global Protein Water Market size was valued at USD 1.2 billion in 2023 and is poised to grow from USD 1.29 billion in 2024 to USD 2.3 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The Global Protein Water Market is witnessing robust growth, driven by rising health consciousness, increasing demand for functional beverages, and a shift toward convenient nutrition. Consumers are actively seeking low-calorie, high-protein alternatives to traditional sports drinks and sugary beverages, boosting the appeal of protein-infused water. Our analysis reveals that athletes, fitness enthusiasts, and even mainstream consumers are contributing to its growing adoption due to its muscle recovery, hydration, and weight management benefits. Innovations in flavors, packaging, and formulation-such as the use of plant-based proteins and collagen-are attracting a broader demographic. The market is also benefiting from the expanding presence of online retail channels and the increasing visibility of protein water on supermarket shelves. Moreover, the trend toward clean-label products and natural ingredients is influencing manufacturers to enhance transparency and quality. As a result, the market continues to evolve in response to consumer preferences for healthier and more functional hydration options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Water Market Segments Analysis

Global Protein Water Market is segmented by Product Type, Source, Packaging Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Whey Protein Water, Casein Protein Water, Pea Protein Water, Soy Protein Water and Others. Based on Source, the market is segmented into Animal-Based and Plant-Based. Based on Packaging Type, the market is segmented into Bottles, Cans, Pouches and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Specialty Stores. Based on End User, the market is segmented into Athletes & Sports Nutrition, Fitness Enthusiasts, Health Conscious Consumers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Water Market

A significant factor propelling the expansion of the global protein water market is the rising health consciousness among consumers. There is an increasing preference for protein-enriched beverages as healthier, low-calorie alternatives to traditional sugary drinks. This shift towards enhanced wellness is driving global demand for these beverages, as more individuals become aware of the importance of exercise, muscle recovery, and effective weight management. As consumers seek nutritious options that align with their health goals, the popularity of protein water continues to soar, reflecting a broader trend towards healthier lifestyle choices and dietary enhancements in the beverage sector.

Restraints in the Global Protein Water Market

One of the primary challenges facing the global protein water market is the high cost of production. The use of premium ingredients, such as hydrolyzed protein, combined with sophisticated processing techniques, significantly increases manufacturing expenses. Consequently, this can lead to limited availability and higher prices for consumers, particularly in developing regions where price sensitivity is pronounced. As production costs rise, the affordability of protein water diminishes, potentially making it less accessible to mass consumers. This pricing pressure underscores a critical restraint for the industry's growth and widespread acceptance in diverse markets, particularly among budget-conscious customers.

Market Trends of the Global Protein Water Market

The Global Protein Water market is witnessing a significant trend towards innovation in formulations and flavors, driven by evolving consumer preferences for personalized and nutritious beverages. The introduction of exotic flavors, natural sweeteners, and functional ingredients such as electrolytes is enhancing product differentiation in a competitive beverage landscape. As health-conscious consumers increasingly seek options that provide both hydration and protein supplementation, brands are responding by diversifying their offerings to cater to these preferences. This trend not only expands consumer choice but also positions protein water as a distinct alternative to traditional sugary drinks, thereby fueling growth in the market and attracting a broader audience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis
• Customer & Buying Criteria Analysis

Global Protein Water Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Whey Protein Water
• Casein Protein Water
• Pea Protein Water
• Soy Protein Water
• Others

Global Protein Water Market Size by Source & CAGR (2025-2032)

• Market Overview
• Animal-Based
• Plant-Based

Global Protein Water Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Pouches
• Others

Global Protein Water Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores

Global Protein Water Market Size by End User & CAGR (2025-2032)

• Market Overview
• Athletes & Sports Nutrition
• Fitness Enthusiasts
• Health Conscious Consumers
• Others

Global Protein Water Market Size & CAGR (2025-2032)

• North America (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Source, Packaging Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• MusclePharm Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vital Proteins LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glaceau (The Coca-Cola Company) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioSteel Sports Nutrition Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isopure (Nature's Best) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OWYN (Only What You Need) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puris Proteins (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Protein (Post Holdings, Inc.) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bai Brands (Dr Pepper Snapple Group) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hydro Flask (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (Nestle Health Science) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations