360度カメラ市場規模、シェア、成長分析、接続タイプ別、解像度別、カメラタイプ別、業界別、用途別、流通チャネル別、地域別、2025～2032年産業予測

360度カメラの世界市場規模は2023年に20億米ドルと評価され、2024年の25億1,000万米ドルから2032年には152億3,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは25.3％で成長する展望です。

360度カメラ市場は、特にゲームやインタラクティブエンターテインメントにおける拡張現実（AR）と仮想現実（VR）技術の進歩により、大きな成長を遂げています。これらの全方位カメラはあらゆる角度から高解像度の画像を撮影し、視覚体験を向上させています。リアルタイムの4KとHDRビデオ視聴の動向は、モバイル機器への360カメラの統合と相まって、需要を牽引しています。さらに、セキュリティへの関心の高まりや、モニタリングを目的とした防衛セグメントでの応用も売上を後押ししています。しかし、社会的認知度が低く、限られたスペースでの撮影に課題があるため、普及には限界があります。各社がスマートフォンとの接続や先進的機能など、機能性を向上させた多様なモデルをリリースする中、市場はハードウェアとソフトウェアの互換性や高い価格設定に対応し、アクセシビリティと成長を後押しする必要があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の展望
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主要市場の考察

• 重要成功要因
• 競合の程度
• 主要投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

360度カメラ市場規模：接続タイプ別&CAGR（2025～2032年）

• 市場概要
• 有線
• 無線
• 360度カメラ市場規模：解像度別&CAGR（2025～2032）
• 市場概要
• 高解像度（HD）
• 超高精細（UHD）

360度カメラ市場規模：カメラタイプ別&CAGR（2025～2032年）

• 市場概要
• シングル
• プロ

360度カメラ市場規模：業界別&CAGR（2025～2032年）

• 市場概要
• メディアとエンターテイメント
• 消費者
• 軍事と防衛
• 旅行と観光
• 自動車
• 業務用
• ヘルスケア
• その他

360度カメラ市場規模：用途別&CAGR（2025～2032年）

• 市場概要
• 交通モニタリング
• グリッドレイアウト
• 空中風景
• その他

360度カメラ市場規模：流通チャネル別&CAGR（2025～2032年）

• 市場概要
• オンラインストア
• 単一ブランドストア
• マルチブランドストア

360度カメラ市場規模&CAGR（2025～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他の欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他の中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主要市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

    主要企業プロファイル

    • Ricoh Company, Ltd.（日本）
    • GoPro, Inc.（米国）
    • Insta360（中国）
    • Samsung Electronics Co., Ltd.（韓国）
    • Canon Inc.（日本）
    • Nikon Corporation（日本）
    • Sony Corporation（日本）
    • LG Electronics Inc.（韓国）
    • HumanEyes Technologies Ltd.（イスラエル）
    • Kandao Technology Co., Ltd.（中国）
    • Z CAM（中国）
    • Detu Technology（中国）
    • Vuze（米国）
    • Sphericam, Inc.（米国）
    • Kodak（米国）
    • Garmin Ltd.（スイス）
    • Xiaomi Corporation（中国）
    • Obsidian（米国）

結論と提言

Global 360-degree Camera Market size was valued at USD 2.0 billion in 2023 and is poised to grow from USD 2.51 billion in 2024 to USD 15.23 billion by 2032, growing at a CAGR of 25.3% during the forecast period (2025-2032).

The 360-degree camera market is experiencing significant growth due to advancements in augmented and virtual reality technologies, particularly in gaming and interactive entertainment. These omnidirectional cameras capture high-resolution imagery from all angles, enhancing visual experiences. The trend towards real-time 4K and HDR video viewing, coupled with the integration of 360 cameras into mobile devices, is driving demand. Furthermore, rising security concerns and their applications in defense for monitoring purposes are also propelling sales. However, low public awareness and challenges in shooting within confined spaces limit adoption. As various companies release diverse models with improved functionalities, such as smartphone connectivity and advanced features, the market must address hardware-software compatibility and high pricing to boost accessibility and growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global 360-degree Camera market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global 360-degree Camera Market Segments Analysis

Global 360-degree Camera Market is segmented by Connectivity Type, Resolution, Camara Type, Vertical, Application, Distribution Channel and region. Based on Connectivity Type, the market is segmented into Wired, Wireless. Based on Resolution, the market is segmented into High-definition (HD) and Ultra-high-definition (UHD). Based on Camara Type, the market is segmented into Single and Professional. Based on Vertical, the market is segmented into Media and Entertainment, Consumer, Military and Defense, Travel and Tourism, Automotive, Commercial, Healthcare and Others. Based on Application, the market is segmented into Traffic-Monitoring, Grid Layout, Aerial Scenery and Others. Based on Distribution Channel, the market is segmented into Online Stores, Single-Brand Stores and Multi-Brand Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global 360-degree Camera Market

The global market for 360-degree cameras is being propelled by various factors. These innovative cameras make it possible to capture events from all angles, enhancing the viewing experience for audiences. As the prices for 360-degree cameras have become more affordable, more consumers are able to invest in them, allowing access to immersive imaging capabilities. Additionally, the seamless integration of these cameras with smartphones, coupled with a growing interest in viewing real-time content in 4K and HDR quality, is further fueling the demand for 360-degree cameras, making them increasingly popular among tech-savvy users.

Restraints in the Global 360-degree Camera Market

The Global 360-degree Camera market faces significant challenges, particularly in sectors such as media, sports, and entertainment, where there is an increasing demand for high-resolution monitoring and enhanced frame rates to achieve superior image quality. The advent of 360-degree films necessitates a substantial bandwidth for transmission, which is anywhere from four to five times greater than traditional 2D videos. This substantial bandwidth demand arises from the omnidirectional capabilities of 360-degree cameras, capturing images from all angles simultaneously. As a result, the limitations in bandwidth can restrain the widespread adoption and accessibility of high-quality 360-degree content across various platforms.

Market Trends of the Global 360-degree Camera Market

The global 360-degree camera market is witnessing significant growth, driven by the rising adoption of virtual reality (VR) headsets and the increasing demand for immersive augmented reality content. The surge in 360-degree films and photos for security and surveillance purposes in public spaces is a primary catalyst for this expansion. As consumer interest grows, manufacturers are innovating by producing user-friendly cameras with easily shareable features across social media platforms, coupled with high-resolution capabilities. The integration of advanced image sensors, expandable memory, and their application in autonomous vehicles are further propelling market momentum, positioning 360-degree cameras as essential tools in various sectors including automotive and security.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global 360-degree Camera Market Size by Connectivity Type & CAGR (2025-2032)

• Market Overview
• Wired
• Wireless
• Global 360-degree Camera Market Size by Resolution & CAGR (2025-2032)
• Market Overview
• High-definition (HD)
• Ultra-high-definition (UHD)

Global 360-degree Camera Market Size by Camara Type & CAGR (2025-2032)

• Market Overview
• Single
• Professional

Global 360-degree Camera Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Media and Entertainment
• Consumer
• Military and Defense
• Travel and Tourism
• Automotive
• Commercial
• Healthcare
• Others

Global 360-degree Camera Market Size by Application & CAGR (2025-2032)

• Market Overview
• Traffic-Monitoring
• Grid Layout
• Aerial Scenery
• Others

Global 360-degree Camera Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Stores
• Single-Brand Stores
• Multi-Brand Stores

Global 360-degree Camera Market Size & CAGR (2025-2032)

• North America (Connectivity Type, Resolution, Camara Type, Vertical, Application, Distribution Channel)
  • US
  • Canada
• Europe (Connectivity Type, Resolution,Camara Type, Vertical, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Connectivity Type, Resolution, Camara Type, Vertical, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Connectivity Type, Resolution, Camara Type, Vertical, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Connectivity Type, Resolution, Camara Type, Vertical, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ricoh Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoPro, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insta360 (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nikon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HumanEyes Technologies Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kandao Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Z CAM (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Detu Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuze (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sphericam, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodak (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Obsidian (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations