デフォルト表紙
市場調査レポート
商品コード
1743332

プロテインパウダーの市場規模、シェア、成長分析、プロテインタイプ別、性質別、ソース別、フレーバー別、ユーティリティ別、流通チャネル別、地域別 - 産業予測、2025年~2032年

Protein Powder Market Size, Share, and Growth Analysis, By Protein Type (Whey Protein, Casein Protein), By Nature (Pure, Blended), By Source, By Flavor, By Utility, By Distribution Channel, By Region - Industry Forecast 2025-2032


出版日
発行
SkyQuest
ページ情報
英文 197 Pages
納期
3~5営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
プロテインパウダーの市場規模、シェア、成長分析、プロテインタイプ別、性質別、ソース別、フレーバー別、ユーティリティ別、流通チャネル別、地域別 - 産業予測、2025年~2032年
出版日: 2025年06月02日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3~5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

プロテインパウダーの世界市場規模は2023年に244億米ドルとなり、予測期間(2025年~2032年)のCAGRは6.9%で、2024年の260億8,000万米ドルから2032年までには444億8,000万米ドルに成長する見通しです。

世界のプロテインパウダー市場は、消費者の健康意識の高まりとフィットネス動向の上昇によって牽引されています。プロテインサプリメントの需要は、アスリート、フィットネス愛好家、毎日の食事の一部として栄養サポートを求める個人など、多様な消費者層によって推進されています。植物由来のプロテインパウダーやクリーンラベル製品など、製品処方の革新は、自然由来の原料を求める消費者の選好の変化に対応しています。さらに、eコマースプラットフォームを含む小売チャネルの拡大が、より多くの人々へのアクセスを高めています。消費者が健康とウェルネスを優先し続ける中、プロテインパウダー分野は、様々な層で進化する食生活とライフスタイルの選択を反映し、堅調な勢いを維持すると予想されます。

目次

イントロダクション

  • 調査の目的
  • 調査範囲
  • 定義

調査手法

  • 情報調達
  • 二次と一次データの方法
  • 市場規模予測
  • 市場の前提条件と制限

エグゼクティブサマリー

  • 世界市場の見通し
  • 供給と需要の動向分析
  • セグメント別機会分析

市場力学と見通し

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因と機会
    • 抑制要因と課題
  • ポーターの分析

主要な市場の考察

  • 主要な成功要因
  • 競合の程度
  • 主要な投資機会
  • 市場エコシステム
  • 市場の魅力指数(2024年)
  • PESTEL分析
  • マクロ経済指標
  • バリューチェーン分析
  • 価格分析

プロテインパウダーの市場規模:プロテインタイプ別・CAGR(2025年~2032年)

  • 市場概要
  • ホエイプロテイン
  • カゼインプロテイン
  • 大豆プロテイン
  • エンドウ豆プロテイン
  • 米タプロテイン
  • ヘンププロテイン
  • 卵白プロテイン
  • カボチャの種プロテイン
  • 植物性プロテインブレンド
  • その他

プロテインパウダーの市場規模:性質別・CAGR(2025年~2032年)

  • 市場概要
  • ピュア
  • ブレンド

プロテインパウダーの市場規模:ソース別・CAGR(2025年~2032年)

  • 市場概要
  • 植物性タンパク質
  • 動物性タンパク質

プロテインパウダーの市場規模:フレーバー別・CAGR(2025年~2032年)

  • 市場概要
  • 無地
  • 風味付き

プロテインパウダーの市場規模:ユーティリティ別・CAGR(2025年~2032年)

  • 市場概要
  • 医療用途
  • スポーツ栄養

プロテインパウダーの市場規模:流通チャネル別・CAGR(2025年~2032年)

  • 市場概要
  • オンライン
  • オフライン

プロテインパウダーの市場規模・CAGR(2025年~2032年)

  • 北米
    • 米国
    • カナダ
  • 欧州
    • ドイツ
    • スペイン
    • フランス
    • 英国
    • イタリア
    • その他欧州地域
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋
  • ラテンアメリカ
    • ブラジル
    • その他ラテンアメリカ地域
  • 中東・アフリカ
    • GCC諸国
    • 南アフリカ
    • その他中東・アフリカ

競合情報

  • 上位5社の比較
  • 主要企業の市場ポジショニング(2024年)
  • 主な市場企業が採用した戦略
  • 最近の市場動向
  • 企業の市場シェア分析(2024年)
  • 主要企業の企業プロファイル
    • 企業の詳細
    • 製品ポートフォリオ分析
    • 企業のセグメント別シェア分析
    • 収益の前年比比較(2022年~2024年)

主要企業プロファイル

  • Glanbia Plc(Ireland)
  • Abbott Laboratories(USA)
  • Nestle S.A.(Switzerland)
  • Herbalife International of America, Inc.(USA)
  • PepsiCo, Inc.(USA)
  • Post Holdings, Inc.(USA)
  • NOW Foods(USA)
  • Quest Nutrition LLC(USA)
  • The Bountiful Company(USA)
  • Transparent Labs(USA)
  • Myprotein(UK)
  • RSP Nutrition(USA)
  • Nutrabolt(USA)
  • AMCO Proteins(USA)
  • The Himalaya Drug Company(India)
  • MuscleBlaze(India)
  • Optimum Nutrition, Inc.(USA)

結論と提言

目次
Product Code: SQMIG30I2498

Global Protein Powder Market size was valued at USD 24.4 billion in 2023 and is poised to grow from USD 26.08 billion in 2024 to USD 44.48 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Global protein powder market is driven by increasing health consciousness and the rising trend of fitness regimens among consumers. The demand for protein supplements is propelled by a diverse consumer base, including athletes, fitness enthusiasts, and individuals seeking nutritional support as part of their daily diets. Innovations in product formulations, such as plant-based protein powders and clean-label offerings, cater to shifting consumer preferences for naturally sourced ingredients. Additionally, the expansion of retail channels, including e-commerce platforms, enhances accessibility to a broader audience. As consumers continue to prioritize health and wellness, the protein powder segment is expected to maintain robust momentum, reflecting evolving dietary habits and lifestyle choices across various demographics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Powder Market Segments Analysis

Global Protein Powder Market is segmented by Protein Type, Nature, Source, Flavor, Utility, Distribution Channel and region. Based on Protein Type, the market is segmented into Whey Protein, Casein Protein, Soy Protein, Pea Protein, Rice Protein, Hemp Protein, Egg White Protein, Pumpkin Seed Protein, Mixed Plant-Based Protein Blends and Others. Based on Nature, the market is segmented into Pure and Blended. Based on Source, the market is segmented into Plant Protein and Animal Protein. Based on Flavor, the market is segmented into Plain and Flavored. Based on Utility, the market is segmented into Medical Use and Sports Nutrition. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Powder Market

The Global Protein Powder market is significantly driven by the growing health consciousness among individuals regarding their diets and overall wellness. As more people embrace active lifestyles and fitness routines, there has been a marked increase in the use of protein supplements. Protein powders, being a convenient and effective means of boosting protein intake, especially appeal to athletes and those engaging in various physical activities. These supplements are recognized for their role in facilitating muscle repair, enhancing growth, and improving overall performance, contributing to their rising popularity within the athletic community. Consequently, this trend propels the demand for protein powders worldwide.

Restraints in the Global Protein Powder Market

The Global Protein Powder market faces significant restraints due to price volatility driven by various factors such as demand and supply fluctuations, agricultural weather conditions, geopolitical tensions, and currency exchange rate variations. This unpredictability complicates the ability of producers to estimate production costs and maintain stable pricing for their offerings. Unanticipated increases in raw material costs can lead to higher production expenses that are likely passed on to consumers, ultimately reducing the affordability of protein powders. As a result, this may diminish overall demand within the market, posing a challenge for manufacturers and distributors alike.

Market Trends of the Global Protein Powder Market

The Global Protein Powder market is experiencing a significant trend driven by the rapid expansion of e-commerce, which provides consumers with unparalleled access to a wide array of products from various suppliers and brands. This digital platform enables customers to effortlessly compare prices, explore diverse product lines, and make informed purchasing decisions without geographic limitations. The heightened consumer convenience fosters competition among brands to innovate and adapt to evolving preferences, consequently boosting sales. Additionally, with streamlined transactions, swift delivery, and personalized shopping experiences, e-commerce is accelerating the growth of the protein powder market, unlocking opportunities in previously untapped regions and enhancing global accessibility.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2024
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis

Global Protein Powder Market Size by Protein Type & CAGR (2025-2032)

  • Market Overview
  • Whey Protein
  • Casein Protein
  • Soy Protein
  • Pea Protein
  • Rice Protein
  • Hemp Protein
  • Egg White Protein
  • Pumpkin Seed Protein
  • Mixed Plant-Based Protein Blends
  • Others

Global Protein Powder Market Size by Nature & CAGR (2025-2032)

  • Market Overview
  • Pure
  • Blended

Global Protein Powder Market Size by Source & CAGR (2025-2032)

  • Market Overview
  • Plant Protein
  • Animal Protein

Global Protein Powder Market Size by Flavor & CAGR (2025-2032)

  • Market Overview
  • Plain
  • Flavored

Global Protein Powder Market Size by Utility & CAGR (2025-2032)

  • Market Overview
  • Medical Use
  • Sports Nutrition

Global Protein Powder Market Size by Distribution Channel & CAGR (2025-2032)

  • Market Overview
  • Online
  • Offline

Global Protein Powder Market Size & CAGR (2025-2032)

  • North America (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
    • US
    • Canada
  • Europe (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2024
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2024
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

  • Glanbia Plc (Ireland)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Abbott Laboratories (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Nestle S.A. (Switzerland)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Herbalife International of America, Inc. (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • PepsiCo, Inc. (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Post Holdings, Inc. (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • NOW Foods (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Quest Nutrition LLC (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • The Bountiful Company (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Transparent Labs (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Myprotein (UK)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • RSP Nutrition (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Nutrabolt (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • AMCO Proteins (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • The Himalaya Drug Company (India)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • MuscleBlaze (India)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Optimum Nutrition, Inc. (USA)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations