マニキュアの市場規模、シェア、成長分析、製品別、流通チャネル別、価格帯別、消費者グループ別、地域別 - 産業予測、2025年～2032年

マニキュアの世界市場規模は2023年に162億3,000万米ドルと評価され、2024年の173億5,000万米ドルから2032年までには295億9,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは6.9％で成長する見通しです。

市場の洞察によると、有毒化学物質がふんだんに使われた従来の製品に代わる健康的なものを求める消費者の需要により、ジェルベースで無害、通気性のあるネイルラッカーへのシフトが顕著になっています。有害成分に対する意識が高まるにつれ、大手ブランドは「3フリー」「5フリー」「10フリー」の処方を提供するようになっています。エシカルビューティは消費者の選好に影響を与え、その結果ビーガンやクルーエルティフリーの選択肢への関心が高まっています。特に、有害な化学物質を段階的に排除することを目的とした様々な保健機関による規制が強化される中、主要企業は植物由来のマニキュアを発売しています。しかし、化学物質の安全性、ラベリング、揮発性有機化合物に関する規制に関連する厳しいコンプライアンス要件やコスト上昇などの課題も残っています。こうした要因は、競合要因の多い市場競争において、小規模ブランドが成長とスケーラビリティを達成する妨げとなる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主要な市場の考察

• 主要な成功要因
• 競合の程度
• 主要な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

マニキュア市場規模：製品別・CAGR（2025年～2032年）

• 市場概要
• レギュラーマニキュア
• UVジェルマニキュア
• ディップパウダー
• アクリル
• ポリジェル
• その他

マニキュア市場規模：流通チャネル別・CAGR（2025年～2032年）

• 市場概要
• スーパーマーケット・ハイパーマーケット
• 薬局・ドラッグストア
• 専門美容店
• サロン＆スパ
• eコマース/オンライン

マニキュア市場規模：価格帯別・CAGR（2025年～2032年）

• 市場概要
• 低
• 中
• 高

マニキュア市場規模：消費者グループ別・CAGR（2025年～2032年）

• 市場概要
• 男性
• 女性
• 子供

マニキュア市場規模・CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022年～2024年）

主要企業プロファイル

• L'Oreal S.A.（France）
• Revlon Inc.（USA）
• The Estee Lauder Companies Inc.（USA）
• Unilever PLC（UK）
• Procter & Gamble Co.（USA）
• Henkel AG & Co. KGaA（Germany）
• Beiersdorf AG（Germany）
• Galderma S.A.（Switzerland）
• Amorepacific Corporation（South Korea）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Oriflame Holding AG（Switzerland）
• Avon Products, Inc.（UK）
• Mary Kay Inc.（USA）
• Inglot Cosmetics（Poland）
• Deborah Group S.p.A.（Italy）
• Kose Corporation（Japan）
• Polished Inc.（USA）

結論と提言

Global Nail Polish Market size was valued at USD 16.23 billion in 2023 and is poised to grow from USD 17.35 billion in 2024 to USD 29.59 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Market insights reveal a significant shift towards gel-based, non-toxic, and breathable nail lacquers, driven by consumer demand for healthier alternatives to traditional products laden with toxic chemicals. As awareness rises regarding harmful ingredients, major brands are increasingly offering formulations that are "3-free," "5-free," or "10-free." Ethical beauty influences consumer preferences, resulting in heightened interest in vegan and cruelty-free options. Notably, leading companies are launching plant-based nail polishes amid tightening regulations enforced by various health agencies aimed at phasing out harmful chemicals. However, challenges persist, including stringent compliance requirements and rising costs associated with regulations regarding chemical safety, labeling, and volatile organic compounds. These factors may hinder smaller brands from achieving growth and scalability within the competitive nail polish market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nail Polish market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Nail Polish Market Segments Analysis

Global Nail Polish Market is segmented by Product, Distribution Channel, Price Range, Consumer Group and region. Based on Product, the market is segmented into Regular Nail Polish, UV Gel Nail Polish, Dip Powder, Acrylic, Polygel and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Pharmacies & Drugstores, Specialty Beauty Stores, Salons & Spas and E-commerce/Online. Based on Price Range, the market is segmented into Low, Mid and High. Based on Consumer Group, the market is segmented into Men, Women and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Nail Polish Market

The Global Nail Polish market is experiencing significant growth driven by a rising consumer preference for cruelty-free, non-toxic, and eco-friendly natural nail products. As environmental awareness increases, more consumers are seeking nail polishes made from plant-based ingredients and packaged sustainably. This shift towards vegan options and environmentally friendly practices is prompting manufacturers to adapt their offerings. Leading brands like Sally Hansen and Coty Inc. are responding to this demand by reformulating their products to meet the expectations of health-conscious consumers. This trend not only caters to ethical considerations but also enhances the overall appeal of nail cosmetics in today's market.

Restraints in the Global Nail Polish Market

The Global Nail Polish market faces significant restraints due to the rising awareness of health risks associated with traditional nail polishes that often contain harmful substances like formaldehyde, toluene, and dibutyl phthalate (DBP). Despite a growing demand for nail care products, these health concerns, particularly in regions with stringent regulatory frameworks, could hinder market expansion. As consumers increasingly seek safer and more environmentally friendly alternatives, manufacturers are under pressure to revamp their formulations and production methods. This shift towards cleaner, non-toxic ingredients may reshape the competitive landscape, compelling brands to innovate to meet the evolving preferences of health-conscious consumers.

Market Trends of the Global Nail Polish Market

The Global Nail Polish market is witnessing a significant trend towards customization and personalization, driven by the growing demand for unique nail treatments among consumers, particularly Millennials and Gen Z. Salons and online platforms are increasingly offering tailored options, enabling clients to select specific colors, finishes, and intricate designs. This shift towards made-to-order nail polish, where customers can create their own shades, enhances the overall consumer experience while boosting sales for businesses. As personalization continues to gain traction, it is expected to shape product offerings and marketing strategies, solidifying its position as a defining trend in the nail care industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Nail Polish Market Size by Product & CAGR (2025-2032)

• Market Overview
• Regular Nail Polish
• UV Gel Nail Polish
• Dip Powder
• Acrylic
• Polygel
• Others

Global Nail Polish Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Pharmacies & Drugstores
• Specialty Beauty Stores
• Salons & Spas
• E-commerce/Online

Global Nail Polish Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Mid
• High

Global Nail Polish Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Nail Polish Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Price Range, Consumer Group)
  • US
  • Canada
• Europe (Product, Distribution Channel, Price Range, Consumer Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Price Range, Consumer Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Price Range, Consumer Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Price Range, Consumer Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Galderma S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inglot Cosmetics (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deborah Group S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kose Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polished Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations