マニキュア市場：タイプ、製品、流通チャネル別-2025-2030年世界予測

マニキュア市場の2023年の市場規模は158億1,000万米ドルで、2024年には168億米ドルに達すると予測され、CAGR 6.23％で成長し、2030年には241億4,000万米ドルに達すると予測されています。

マニキュア市場には、爪と足の爪を装飾、保護、ケアするために設計された多種多様な製品が含まれます。その範囲には、従来のラッカー、ジェル、アクリル、その他持続可能性と健康志向の消費者を視野に入れた革新的な処方が含まれます。最終用途は個人使用からサロンでの業務用まで幅広く、個人のグルーミングと美容サービスの両分野で幅広く必要であることが強調されています。市場の成長は、美容とパーソナルケアに対する意識の高まり、頻繁な製品革新、精巧なネイルアートを紹介するソーシャルメディア動向の影響によって大きく後押しされています。さらに、ライフスタイルの変化や、特に新興国における可処分所得の増加が、需要の増加に寄与しています。しかし市場は、化学処方に対する厳しい規制、原材料価格の変動、偽物や低品質製品との競合の激化といった課題に直面しています。消費者が持続可能な美容ソリューションをますます好むようになっているため、環境にやさしく無害な処方は技術革新の有望分野です。バーチャル試着やパーソナライズされたショッピング体験のための拡張現実（AR）の利用は、さらなる機会を提供します。ジェンダーにとらわれない美容トレンドが消費者層を拡大する一方で、ブランドは多様な層をさらに取り込むために、包括的なマーケティングと市場開拓に注力する必要があります。デジタル・プラットフォームとeコマースの出現は、ターゲットを絞ったアウトリーチと市場拡大を可能にします。主な限界としては、急速に変化するファッション動向や顧客の嗜好に継続的に適応する必要があることが挙げられます。企業は、消費者の重大な関心事である製剤の品質、耐久性、取り出しやすさを維持するための調査に投資しなければならないです。市場の性質はますますダイナミックで競合が激しくなっており、成長を持続させるためには機敏な戦略とデータ主導の考察が必要です。インフルエンサーとのコラボレーションや未開発地域への進出は、未開拓の可能性を提供します。これらの焦点を優先することで、企業は複雑な状況を乗り切り、マニキュア業界で急成長する機会を活用することができます。

市場力学：急速に進化するマニキュア市場の主要市場インサイトを公開

マニキュア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 可処分所得の増加およびマニキュアへの支出の増加
  • プレミアム・ブランドの入手可能性
  • ネイルアートの人気上昇
• 市場抑制要因
  • 偽造マニキュアの入手可能性
• 市場機会
  • ソーシャルメディア、デジタルプラットフォームの影響力の増大、eコマースの成長
• 市場の課題
  • マニキュアに含まれる化学物質による副作用

ポーターのファイブフォース：マニキュア市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、マニキュア市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：マニキュア市場における外部からの影響の把握

外部マクロ環境要因は、マニキュア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析マニキュア市場における競合情勢の把握

マニキュア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスマニキュア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、マニキュア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨マニキュア市場における成功への道筋を描く

マニキュア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 可処分所得とマニキュアへの支出の増加
    • プレミアムターゲットブランドの提供
    • ネイルアートの人気上昇
  • 抑制要因
    • 偽造品の入手可能性マニキュア
  • 機会
    • ソーシャルメディア、デジタルプラットフォームの影響の増大、eコマースの成長
  • 課題
    • マニキュアに含まれる化学物質に関連する副作用
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 マニキュア市場：タイプ別

• ベースコート
• トップコート

第7章 マニキュア市場：製品別

• 仕上げる
• ゲル
• グリッター
• 光沢のある
• 液体
• マット
• サテン

第8章 マニキュア市場：流通チャネル別

• eコマース
• 独立店舗
• 専門店
• スーパーマーケットとハイパーマーケット

第9章 南北アメリカのマニキュア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のマニキュア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのマニキュア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• American International, Inc.
• Chanel Limited
• Christian Dior SE
• Cosmetic Industries, Inc.
• Coty Inc.
• Fiabila SAS
• Karma Organic Spa
• Kester Black Limited
• Kose Corporation
• L'Oreal S.A.
• Note Cosmetique
• Oriflame Group
• Procter & Gamble Company
• The Estee Lauder Companies Inc.
• Wella Operations US LLC

LIST OF FIGURES

• FIGURE 1. NAIL POLISH MARKET RESEARCH PROCESS
• FIGURE 2. NAIL POLISH MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL NAIL POLISH MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL NAIL POLISH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL NAIL POLISH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL NAIL POLISH MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL NAIL POLISH MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL NAIL POLISH MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL NAIL POLISH MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS NAIL POLISH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS NAIL POLISH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES NAIL POLISH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES NAIL POLISH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC NAIL POLISH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC NAIL POLISH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA NAIL POLISH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA NAIL POLISH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. NAIL POLISH MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. NAIL POLISH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. NAIL POLISH MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL NAIL POLISH MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL NAIL POLISH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL NAIL POLISH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. NAIL POLISH MARKET DYNAMICS
• TABLE 7. GLOBAL NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL NAIL POLISH MARKET SIZE, BY BASE COAT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL NAIL POLISH MARKET SIZE, BY TOP COAT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL NAIL POLISH MARKET SIZE, BY FINISH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL NAIL POLISH MARKET SIZE, BY GEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL NAIL POLISH MARKET SIZE, BY GLITTER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL NAIL POLISH MARKET SIZE, BY GLOSSY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL NAIL POLISH MARKET SIZE, BY LIQUID, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL NAIL POLISH MARKET SIZE, BY MATTE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL NAIL POLISH MARKET SIZE, BY SATIN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL NAIL POLISH MARKET SIZE, BY E-COMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL NAIL POLISH MARKET SIZE, BY INDEPENDENT STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL NAIL POLISH MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL NAIL POLISH MARKET SIZE, BY SUPERMARKET & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS NAIL POLISH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. CANADA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. CANADA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES NAIL POLISH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC NAIL POLISH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. AUSTRALIA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. CHINA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 52. CHINA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. INDIA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. INDIA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 58. INDONESIA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. JAPAN NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. MALAYSIA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. PHILIPPINES NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. SINGAPORE NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. SOUTH KOREA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. TAIWAN NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 79. THAILAND NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. VIETNAM NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. EUROPE, MIDDLE EAST & AFRICA NAIL POLISH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. DENMARK NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. EGYPT NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 95. FINLAND NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. FRANCE NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. GERMANY NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 104. ISRAEL NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. ITALY NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 107. ITALY NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 110. NETHERLANDS NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 113. NIGERIA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 116. NORWAY NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. POLAND NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 119. POLAND NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. QATAR NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 122. QATAR NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 125. RUSSIA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 128. SAUDI ARABIA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH AFRICA NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 134. SPAIN NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 137. SWEDEN NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 140. SWITZERLAND NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 143. TURKEY NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 146. UNITED ARAB EMIRATES NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM NAIL POLISH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM NAIL POLISH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 149. UNITED KINGDOM NAIL POLISH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 150. NAIL POLISH MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 151. NAIL POLISH MARKET, FPNV POSITIONING MATRIX, 2023

The Nail Polish Market was valued at USD 15.81 billion in 2023, expected to reach USD 16.80 billion in 2024, and is projected to grow at a CAGR of 6.23%, to USD 24.14 billion by 2030.

The nail polish market encompasses a wide variety of products designed to decorate, protect, and care for fingernails and toenails. The scope includes traditional lacquer, gel, acrylic, and other innovative formulations eying sustainability and health-conscious consumers. End-use ranges from personal use to professional application in salons, highlighting its broad necessity in both individual grooming and beauty service sectors. Market growth is significantly propelled by rising beauty and personal care awareness, frequent product innovations, and the influence of social media trends showcasing elaborate nail art. Furthermore, changing lifestyle patterns and increased disposable income, especially in emerging economies, contribute to rising demand. However, the market faces challenges such as stringent regulations over chemical formulations, fluctuating raw material prices, and growing competition from fake or low-quality products. Environmentally-friendly and non-toxic formulas reflect promising areas for innovation, as consumers increasingly prefer sustainable beauty solutions. The use of augmented reality for virtual try-ons and personalized shopping experiences offers additional opportunities. While the gender-neutral beauty trend expands the consumer base, brands need to focus on inclusive marketing and product development to tap into diverse demographics further. The advent of digital platforms and e-commerce avenues allows for targeted outreach and market expansion. Key limitations include the need to continuously adapt to rapidly changing fashion trends and customer preferences. Companies must invest in research to maintain formulation quality, durability, and ease of removal, which are critical consumer concerns. The nature of the market is increasingly dynamic and competitive, necessitating agile strategies and data-driven insights to sustain growth. Collaborations with influencers and expansion into underdeveloped regions offer untapped potential. By prioritizing these focal points, businesses can navigate the complexities and capitalize on burgeoning opportunities within the nail polish industry.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Nail Polish Market

The Nail Polish Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising disposable income and spending on nail polish
  • Availability of premium targeted brands
  • Rising popularity of nail art
• Market Restraints
  • Availability of counterfeit nail polish
• Market Opportunities
  • Increasing influence of social media, digital platforms, and growth of e-commerce
• Market Challenges
  • Side effects associated with the chemicals in nail polish

Porter's Five Forces: A Strategic Tool for Navigating the Nail Polish Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Nail Polish Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Nail Polish Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Nail Polish Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Nail Polish Market

A detailed market share analysis in the Nail Polish Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Nail Polish Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Nail Polish Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Nail Polish Market

A strategic analysis of the Nail Polish Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Nail Polish Market, highlighting leading vendors and their innovative profiles. These include American International, Inc., Chanel Limited, Christian Dior SE, Cosmetic Industries, Inc., Coty Inc., Fiabila SAS, Karma Organic Spa, Kester Black Limited, Kose Corporation, L'Oreal S.A., Note Cosmetique, Oriflame Group, Procter & Gamble Company, The Estee Lauder Companies Inc., and Wella Operations US LLC.

Market Segmentation & Coverage

This research report categorizes the Nail Polish Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Base Coat and Top Coat.
• Based on Product, market is studied across Finish, Gel, Glitter, Glossy, Liquid, Matte, and Satin.
• Based on Distribution Channel, market is studied across E-Commerce, Independent Stores, Specialty Stores, and Supermarket & Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising disposable income and spending on nail polish
    • 5.1.1.2. Availability of premium targeted brands
    • 5.1.1.3. Rising popularity of nail art
  • 5.1.2. Restraints
    • 5.1.2.1. Availability of counterfeit nail polish
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing influence of social media, digital platforms, and growth of e-commerce
  • 5.1.4. Challenges
    • 5.1.4.1. Side effects associated with the chemicals in nail polish
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Nail Polish Market, by Type

• 6.1. Introduction
• 6.2. Base Coat
• 6.3. Top Coat

7. Nail Polish Market, by Product

• 7.1. Introduction
• 7.2. Finish
• 7.3. Gel
• 7.4. Glitter
• 7.5. Glossy
• 7.6. Liquid
• 7.7. Matte
• 7.8. Satin

8. Nail Polish Market, by Distribution Channel

• 8.1. Introduction
• 8.2. E-Commerce
• 8.3. Independent Stores
• 8.4. Specialty Stores
• 8.5. Supermarket & Hypermarkets

9. Americas Nail Polish Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Nail Polish Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Nail Polish Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. American International, Inc.
• 2. Chanel Limited
• 3. Christian Dior SE
• 4. Cosmetic Industries, Inc.
• 5. Coty Inc.
• 6. Fiabila SAS
• 7. Karma Organic Spa
• 8. Kester Black Limited
• 9. Kose Corporation
• 10. L'Oreal S.A.
• 11. Note Cosmetique
• 12. Oriflame Group
• 13. Procter & Gamble Company
• 14. The Estee Lauder Companies Inc.
• 15. Wella Operations US LLC