日本酒の市場規模、シェア、成長分析、タイプ別、レンジ別、年齢別、地域別 - 産業予測 2025年～2032年

日本酒の世界市場規模は2023年に96億米ドルと評価され、予測期間（2025-2032年）のCAGRは4.8%で、2024年の100億6,000万米ドルから2032年には146億4,000万米ドルに成長する見通しです。

世界の日本酒市場は、可処分所得の増加、観光客の増加、ユニークなアルコール飲料への関心の高まりなどを背景に、大幅な拡大を見せています。消費者の嗜好が冒険的になるにつれて、日本酒は日本以外の国でも支持を集め、文化的商品に興味を持つ世界中の消費者にアピールしています。主な成長要因としては、健康志向のライフスタイルと個性的な高級飲料の需要との一致、日本の文化や料理への関心の高まりなどが挙げられます。また、市場は持続可能性の動向にも対応しており、生産者は環境への影響を低減し、製品ラインナップを充実させるための技術革新に取り組んでいます。さらに、社会の変化に影響されたアルコール消費量の増加が日本酒の人気をさらに押し上げ、より健康的でエキゾチックな選択肢を求める国内外の消費者の間で有利な位置づけとなっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

日本酒市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 普通
• 純米
• 本醸造
• 吟醸
• 純米吟醸
• その他

日本酒市場規模：範囲別& CAGR（2025-2032）

• 市場概要
• 低
• 中
• プレミアム

日本酒市場規模：年齢別& CAGR（2025-2032）

• 市場概要
• 0～40歳
• 40～60歳
• 60歳以上

日本酒市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Hakutsuru Sake Brewing Co., Ltd.（Japan）
• Gekkeikan Sake Co. Ltd.（Japan）
• Takara Holdings Inc.（Japan）
• Ozeki Corporation（Japan）
• Asahi Shuzo Co., Ltd.（Japan）
• Kikusui Sake Co., Ltd.（Japan）
• Hakkaisan Brewery Co., Ltd.（Japan）
• Kubota/Asahi Shuzo Co., Ltd.（Japan）
• Kokuryu Sake Brewing Corp.（Japan）
• Tatsuuma-Honke Brewing Co. Ltd.（Japan）
• Homare Sake Brewery Co. Ltd.（Japan）
• Hananomai Brewing Co. Ltd.（Japan）
• Shiragiku Shuzo Co.（Japan）
• Aramasa Co. Ltd.（Japan）
• Niizawa Brewery（Japan）
• Shimizu Seizaburo Shoten Ltd.（Japan）
• Yaegaki Sake & Spirits, Inc.（Japan）
• Otokoyama Co., Ltd.（Japan）
• SakeOne（USA）
• KANPAI London Craft Sake（UK）

結論と提言

Global Sake Market size was valued at USD 9.6 billion in 2023 and is poised to grow from USD 10.06 billion in 2024 to USD 14.64 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The global sake market is witnessing significant expansion, driven by increased disposable incomes, a boost in tourism, and heightened interest in unique alcoholic beverages. As consumers become more adventurous in their tastes, sake has gained traction beyond Japan, appealing to a global audience intrigued by cultural products. Key growth factors include the alignment of health-conscious lifestyles with the demand for distinctive, premium beverages, alongside growing interest in Japanese culture and cuisine. The market is also responding to sustainability trends, with producers innovating to reduce environmental impact and enhance their offerings. Additionally, rising alcohol consumption influenced by societal shifts is further propelling sake's popularity, positioning it favorably among both local and international consumers seeking healthier, exotic options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sake market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sake Market Segments Analysis

Global Sake Market is segmented by Type, Range, Age and region. Based on Type, the market is segmented into Ordinary, Junmai, Honjozo, Ginjo, Junmai Ginjo and Others. Based on Range, the market is segmented into Low, Medium and Premium. Based on Age, the market is segmented into 0-40 Years, 40-60 Years and Above 60 Years. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sake Market

The global sake market is experiencing significant growth driven by rising disposable incomes, especially in emerging economies. As consumers gain more financial freedom, they are more willing to indulge in premium and unique alcoholic beverages, including sake. This trend is particularly evident in regions like Asia Pacific and parts of Europe, where sake is gaining recognition as a high-end product. Wealthier consumers are increasingly prioritizing quality over quantity, leading to a heightened demand for this refined beverage. Additionally, the movement towards premiumization is fueled by a growing interest in luxurious experiences, positioning sake as a sophisticated choice for special occasions and fine dining.

Restraints in the Global Sake Market

Although the global sake market is experiencing growth, it encounters significant obstacles, particularly in terms of limited awareness beyond its traditional markets in Japan and Asia. In areas such as North America and Europe, many consumers still regard sake as an unfamiliar or niche beverage. This perception can impede its wider acceptance, especially in regions where beer, wine, and spirits dominate the drinking culture. To foster continued international growth, sake producers and distributors must prioritize educational efforts, invest in marketing strategies, and engage in outreach initiatives that highlight sake's rich history, versatility, and cultural relevance to help both consumers and industry professionals appreciate this unique beverage.

Market Trends of the Global Sake Market

The global sake market is experiencing a significant trend towards premiumization, where both consumers and producers are prioritizing high-quality, refined products. This shift is characterized by a surge in the production of premium sake brands, emphasizing the purity of ingredients and the complexity of brewing techniques. Renowned brands like Dassai and Hakkaisan are at the forefront, offering limited-edition, high-ABV, and small-batch varieties that appeal to discerning consumers seeking elevated experiences. Complementing this trend are sophisticated packaging and marketing strategies, enhancing sake's aspirational image and expanding its reach in the global beverage market, ultimately driving higher value perception among consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sake Market Size by Type & CAGR (2025-2032)

• Market Overview
• Ordinary
• Junmai
• Honjozo
• Ginjo
• Junmai Ginjo
• Others

Global Sake Market Size by Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• Premium

Global Sake Market Size by Age & CAGR (2025-2032)

• Market Overview
• 0-40 Years
• 40-60 Years
• Above 60 Years

Global Sake Market Size & CAGR (2025-2032)

• North America (Type, Range, Age)
  • US
  • Canada
• Europe (Type, Range, Age)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Range, Age)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Range, Age)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Range, Age)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hakutsuru Sake Brewing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gekkeikan Sake Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takara Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozeki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kikusui Sake Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hakkaisan Brewery Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kubota / Asahi Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kokuryu Sake Brewing Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tatsuuma-Honke Brewing Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Homare Sake Brewery Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hananomai Brewing Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiragiku Shuzo Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aramasa Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niizawa Brewery (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shimizu Seizaburo Shoten Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yaegaki Sake & Spirits, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otokoyama Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SakeOne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KANPAI London Craft Sake (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations