機能性飲料の市場規模、シェア、成長分析、タイプ別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025年～2032年

機能性飲料の世界市場規模は、2023年に2,202億米ドルと評価され、2024年の2,373億8,000万米ドルから2032年には4,329億米ドルに成長し、予測期間中（2025-2032年）のCAGRは7.8％で成長する見通しです。

市場の洞察によると、消費者の嗜好は持続可能性と倫理的実践に大きくシフトしています。消費者の環境問題に対する意識が高まるにつれ、さまざまな分野で環境に優しい製品に対する需要が高まっています。さらに、デジタル変革が市場情勢を形成し続けており、企業は先進技術を活用して顧客体験を向上させ、業務を合理化しています。eコマースの台頭は加速しており、従来型の小売業者もオンライン戦略を導入して効果的に顧客獲得に取り組まざるを得なくなっています。さらに、消費者が個々のニーズに応えるオーダーメイドの体験を求める中、マーケティングにおけるパーソナライゼーションは極めて重要になってきています。全体として、こうした動向に適応し、イノベーションを優先する企業は、進化する市場で競争力を獲得する可能性が高いです。これらのダイナミクスを理解することが、戦略的成長と成功の鍵となると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

機能性飲料市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• エナジードリンク
• 乳製品ベースの飲料
• スポーツドリンク
• ジュース
• その他

機能性飲料市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 専門店
• スーパーマーケット/ハイパーマーケット
• eコマース
• その他

機能性飲料市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• フィットネスライフスタイルユーザー
• アスリート
• その他

機能性飲料市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Red Bull GmbH（Austria）
• PepsiCo, Inc.（USA）
• The Coca-Cola Company（USA）
• Monster Beverage Corporation（USA）
• Nestle S.A.（Switzerland）
• Danone S.A.（France）
• Unilever PLC（UK/Netherlands）
• Arizona Beverages USA（USA）
• Celsius Holdings, Inc.（USA）
• Keurig Dr Pepper Inc.（USA）
• Suntory Holdings Limited（Japan）
• Otsuka Pharmaceutical Co., Ltd.（Japan）
• Amway Corporation（USA）
• GlaxoSmithKline plc（UK）
• Herbalife Nutrition Ltd.（USA）
• Nutrabolt（USA）
• Carabao Group Public Company Limited（Thailand）

結論と提言

Global Functional Drinks Market size was valued at USD 220.2 billion in 2023 and is poised to grow from USD 237.38 billion in 2024 to USD 432.9 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

Market insights reveal that consumer preferences are shifting significantly towards sustainability and ethical practices. There is a growing demand for eco-friendly products across various sectors as consumers become increasingly aware of environmental issues. Additionally, digital transformation continues to shape the market landscape, with businesses leveraging advanced technologies to enhance customer experiences and streamline operations. The rise of e-commerce has accelerated, compelling traditional retailers to adopt online strategies to reach their audiences effectively. Furthermore, personalization in marketing is becoming crucial, as consumers seek tailored experiences that cater to their individual needs. Overall, businesses that adapt to these trends and prioritize innovation are likely to gain a competitive edge in the evolving market. Understanding these dynamics will be key for strategic growth and success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Functional Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Functional Drinks Market Segments Analysis

Global Functional Drinks Market is segmented by Type, Distribution Channels, End-User and region. Based on Type, the market is segmented into Energy Drinks, Dairy-based Beverages, Sports Drinks, Juices and Others. Based on Distribution Channels, the market is segmented into Specialty Stores, Supermarket/ Hypermarket, E-Commerce and Others. Based on End-User, the market is segmented into Fitness Lifestyle Users, Athletes and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Functional Drinks Market

The rising emphasis on global health and wellness has led consumers to prioritize functional beverages that offer added health advantages, such as promoting gut health, enhancing hydration, and boosting immune support. As individuals become more health-conscious, they are shifting their preferences towards beverages that contribute to overall well-being rather than opting for sugary sodas. This growing inclination towards healthier drink options reflects a broader trend of adopting better lifestyle choices, with consumers increasingly seeking products that align with their goals of improved health and vitality. Consequently, the market for functional drinks is experiencing significant growth and transformation.

Restraints in the Global Functional Drinks Market

A significant restraint in the Global Functional Drinks market is the rising health concerns associated with the high sugar content prevalent in many functional beverages. As diabetes and obesity rates continue to climb worldwide, consumers are increasingly wary of their sugar intake. This shift in awareness has led governments and health organizations to recommend reduced sugar consumption, which is negatively impacting the growth of sugar-laden functional drinks. Consequently, brands are being urged to innovate and develop healthier product alternatives that do not sacrifice taste or effectiveness in order to retain consumer interest and comply with evolving health standards.

Market Trends of the Global Functional Drinks Market

The Global Functional Drinks market is witnessing a significant shift towards natural and plant-based ingredients, driven by the escalating demand for vegan and clean-label products. Consumers are prioritizing beverages that align with their health-conscious lifestyles and environmental values, leading to a surge in popularity for drinks infused with herbs, botanicals, and superfoods. This trend reflects a broader consumer preference for transparency and sustainability in food and beverage choices, suggesting that brands that can effectively communicate the health benefits and eco-friendly attributes of their functional drinks are likely to capture a larger share of the market as health and wellness trends continue to evolve.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Functional Drinks Market Size by Type & CAGR (2025-2032)

• Market Overview
• Energy Drinks
• Dairy-based Beverages
• Sports Drinks
• Juices
• Others

Global Functional Drinks Market Size by Distribution Channels & CAGR (2025-2032)

• Market Overview
• Specialty Stores
• Supermarket/ Hypermarket
• E-Commerce
• Others

Global Functional Drinks Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Fitness Lifestyle Users
• Athletes
• Others

Global Functional Drinks Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channels, End-User)
  • US
  • Canada
• Europe (Type, Distribution Channels, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channels, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channels, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channels, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverages USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carabao Group Public Company Limited (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations