Product Code: SR112025A3971
The Japan functional drinks market size reached USD 8,486.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 20,190.1 Million by 2033, exhibiting a growth rate (CAGR) of 10.1% during 2025-2033.
Functional drinks include several non-alcoholic beverages that are fortified with high amounts of vitamins, minerals, amino acids, dietary fibers, probiotics, etc. Some of the common product variants include sports drinks, energy drinks, carbonates, fruit/vegetable drinks, specialty drinks, caffeinated beverages, etc. Functional drinks offer numerous health benefits in boosting energy levels, maintaining a healthy balance of gut microbiomes, enhancing metabolism, reducing inflammation, etc. In Japan, the rising consumer health consciousness coupled with the increasing awareness towards several nutritional benefits of functional drinks is augmenting the market growth.
The growing consumption of ready-to-drink (RTD) beverages due to hectic consumer work schedules and sedentary lifestyles is propelling the market for functional drinks in Japan. Moreover, the rising consumer health concerns towards the high prevalence of gut-related disorders, such as Gastroesophageal Reflux Disease (GERD), ulcers, gastroenteritis, etc., are driving the consumption of functional drinks, mainly including probiotics. In line with this, the increasing demand for fortified beverages, particularly in preventive therapies or post-disease treatment, is further catalyzing the market growth in the country. Additionally, the changing consumer inclination from carbonated beverages towards their nutritional alternatives, such as fruit and vegetable juices, specialty drinks, natural concentrates, etc., is also bolstering the product demand in Japan. Apart from this, the growing influence of social media trends and numerous celebrity endorsements for promoting the consumption of functional drinks is further augmenting the market growth. Several regional and international key players are launching innovative flavors based on various traditional Japanese drinks, such as kombucha, Aojiru, Sakura tea, Mugicha, etc., to expand their consumer base. Moreover, the emergence of numerous organic functional drinks due to the growing consumer concerns towards the presence of synthetic additives in conventional counterparts will continue to drive the market for functional drinks in Japan during the forecast period.
Key Market Segmentation:
Breakup by Type:
- Sports Drinks
- Energy Drinks
- Carbonated Drinks
- Fruit/Vegetable Drinks
- Bottled Water
- Specialty Drinks
- Functional Tea & Coffee
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialist Retailers
- Online Retailers
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Archer Daniels Midland Co., Ashahi Soft Drinks Co Ltd., Danone, ITO EN, Monster Beverage Corporation, Nestle, PepsiCo Inc., Red Bull, Rockstar Inc. (PepsiCo Inc.), Coca-Cola Bottlers Japan Inc. (The Coca-Cola Company), Suntory Beverage & Food Ltd. (Suntory Group) and Taisho Pharmaceutical Co. Ltd.
Key Questions Answered in This Report
- 1.What is the expected growth rate of the Japan functional drinks market during 2025-2033?
- 2.What are the key factors driving the Japan functional drinks market?
- 3.What has been the impact of COVID-19 on the Japan functional drinks market?
- 4.What is the breakup of the Japan functional drinks market based on the type?
- 5.What is the breakup of the Japan functional drinks market based on the distribution channel?
- 6.What are the key regions in the Japan functional drinks market?
- 7.Who are the key players/companies in the Japan functional drinks market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Japan Functional Drinks Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Type
- 6.1 Sports Drinks
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Energy Drinks
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Carbonated Drinks
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Fruit/Vegetable Drinks
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Bottled Water
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
- 6.6 Specialty Drinks
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
- 6.7 Functional Tea/ Coffee
- 6.7.1 Market Trends
- 6.7.2 Market Forecast
- 6.8 Others
- 6.8.1 Market Trends
- 6.8.2 Market Forecast
7 Market Breakup by Distribution Channel
- 7.1 Supermarkets and Hypermarkets
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Convenience Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Specialist Retailers
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Online Retailers
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 SWOT Analysis
- 8.1 Overview
- 8.2 Strengths
- 8.3 Weakness
- 8.4 Opportunities
- 8.5 Threats
9 Value Chain Analysis
10 Porter's Five Forces Analysis
- 10.1 Overview
- 10.2 Bargaining Power of Buyers
- 10.3 Bargaining Power of Suppliers
- 10.4 Degree of Competition
- 10.5 Threat of New Entrants
- 10.6 Threat of Substitutes
11 Competitive Landscape
- 11.1 Market Structure
- 11.2 Key Players
- 11.3 Profiles of Key Players
- 11.3.1 Archer Daniels Midland Co.
- 11.3.1.1 Company Overview
- 11.3.1.2 Product Portfolio
- 11.3.1.3 Financials
- 11.3.1.4 SWOT Analysis
- 11.3.2 Ashahi Soft Drinks Co Ltd.
- 11.3.2.1 Company Overview
- 11.3.2.2 Product Portfolio
- 11.3.3 Danone
- 11.3.3.1 Company Overview
- 11.3.3.2 Product Portfolio
- 11.3.3.3 Financials
- 11.3.3.4 SWOT Analysis
- 11.3.4 ITO EN
- 11.3.4.1 Company Overview
- 11.3.4.2 Product Portfolio
- 11.3.4.3 Financials
- 11.3.5 Monster Beverage Corporation
- 11.3.5.1 Company Overview
- 11.3.5.2 Product Portfolio
- 11.3.5.3 Financials
- 11.3.5.4 SWOT Analysis
- 11.3.6 Nestle
- 11.3.6.1 Company Overview
- 11.3.6.2 Product Portfolio
- 11.3.6.3 Financials
- 11.3.6.4 SWOT Analysis
- 11.3.7 PepsiCo Inc.
- 11.3.7.1 Company Overview
- 11.3.7.2 Product Portfolio
- 11.3.7.3 Financials
- 11.3.7.4 SWOT Analysis
- 11.3.8 Red Bull
- 11.3.8.1 Company Overview
- 11.3.8.2 Product Portfolio
- 11.3.8.3 Swot Analysis
- 11.3.8 Rockstar Inc. (PepsiCo Inc.)
- 11.3.8.1 Company Overview
- 11.3.8.2 Product Portfolio
- 11.3.8.3 Financials
- 11.3.8.4 SWOT Analysis
- 11.3.9 Coca-Cola Bottlers Japan Inc. (The Coca-Cola Company)
- 11.3.9.1 Company Overview
- 11.3.9.2 Product Portfolio
- 11.3.9.3 Financials
- 11.3.9.4 SWOT Analysis
- 11.3.10 Suntory Beverage & Food Ltd. (Suntory Group)
- 11.3.10.1 Company Overview
- 11.3.10.2 Product Portfolio
- 11.3.11 Taisho Pharmaceutical Co. Ltd.
- 11.3.11.1 Company Overview
- 11.3.11.2 Product Portfolio
- 11.3.11.3 Financials