ビジネスインテリジェンスと分析ソフトウェア市場規模、シェア、成長分析、BIテクノロジー別、機能別、サービス別、展開モード別、組織規模別、データソース別、地域別 - 産業予測 2025年～2032年

ビジネスインテリジェンスと分析ソフトウェアの世界市場規模は2023年に262億5,000万米ドルと評価され、2024年の282億2,000万米ドルから2032年には503億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.5％で成長する見通しです。

世界のビジネスインテリジェンスと分析ソフトウェア市場は、機械学習と人工知能の活用が強化され、特にオンラインショッピングにおいて、顧客に合わせてカスタマイズされた顧客体験を創造することが原動力となり、成長が加速しています。ソーシャルメディアの普及がこの市場をさらに後押ししており、企業は現在、膨大な量のデータを収集することで、情報に基づいた意思決定のための実用的な洞察を導き出せるようになっています。このようなデータ管理への依存の高まりは、結果として高度な分析ソリューションの必要性を高めています。さらに、ビッグデータ分析の進歩により、データサイエンティストは分析能力を向上させることができ、企業は利害関係者の期待に応え、膨大な量のデータを効率的に処理するために情報をインテリジェントに変換することで、戦略の最適化、パフォーマンスの向上、リスク管理、業務効率の強化を行うことができます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ビジネスインテリジェンスと分析ソフトウェア市場規模：BIテクノロジー別& CAGR（2025-2032）

• 市場概要
• クラウドBI
• モバイルBI
• ソーシャルBI

ビジネスインテリジェンスと分析ソフトウェア市場規模：機能別& CAGR（2025-2032）

• 市場概要
• 経営幹部
• マーケティング
• 販売
• オペレーション
• ファイナンス
• 人事
• サプライチェーン

ビジネスインテリジェンスと分析ソフトウェア市場規模：サービス別& CAGR（2025-2032）

• 市場概要
• プロフェッショナルサービス
• マネージドサービス

ビジネスインテリジェンスと分析ソフトウェア市場規模：展開モード別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウド

ビジネスインテリジェンスと分析ソフトウェア市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 中小企業（SMB）
• 大企業

ビジネスインテリジェンスと分析ソフトウェア市場規模：データソース別& CAGR（2025-2032）

• 市場概要
• 構造化データ
• 非構造化データ

ビジネスインテリジェンスと分析ソフトウェア市場規模：業種別& CAGR（2025-2032）

• 市場概要
• 銀行、金融サービス、保険（BFSI）
• ヘルスケア
• IT・通信
• 小売り
• 製造業
• 教育
• 政府
• エネルギーと電力
• メディア・エンターテインメント
• その他
• 運輸・物流
  • ホスピタリティ

ビジネスインテリジェンスと分析ソフトウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Microsoft Corporation（United States）
• SAP SE（Germany）
• Oracle Corporation（United States）
• IBM Corporation（United States）
• Tableau Software（United States）
• SAS Institute Inc.（United States）
• MicroStrategy Incorporated（United States）
• Information Builders Inc.（United States）
• Zoho Corporation（India）
• Domo, Inc.（United States）
• Sisense Inc.（United States）
• GoodData Corporation（United States）

結論と提言

Global Business Intelligence and Analytics Software Market size was valued at USD 26.25 billion in 2023 and is poised to grow from USD 28.22 billion in 2024 to USD 50.33 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The global business intelligence and analytics software market is witnessing accelerated growth driven by enhanced utilization of machine learning and artificial intelligence to create tailored customer experiences, notably in online shopping. The surge in social media adoption further propels this market, as businesses now collect vast amounts of data, enabling them to derive actionable insights for informed decision-making. This increasing reliance on data management has consequently heightened the need for advanced analytics solutions. Additionally, advancements in big data analytics empower data scientists to refine their analytical capabilities, allowing organizations to optimize strategies, improve performance, manage risks, and enhance operational efficiency by transforming information intelligently to address stakeholder expectations and handle extensive data volumes effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Business Intelligence and Analytics Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Business Intelligence and Analytics Software Market Segments Analysis

Global Business Intelligence and Analytics Software Market is segmented by BI Technology, Function, Segment, Services, Deployment Modes, Organization size, Data Source, Verticals and region. Based on BI Technology, the market is segmented into Cloud BI, Mobile BI and Social BI. Based on Function, the market is segmented into Executive Management, Marketing, Sales, Operations, Finance, Human Resources and Supply Chain. Based on Services, the market is segmented into Professional Services and Managed Services. Based on Deployment Modes, the market is segmented into On-premise and Cloud. Based on Organization size, the market is segmented into Small Medium Business (SMB's) and Large enterprises. Based on Data Source, the market is segmented into Structured Data and Unstructured Data. Based on Verticals, the market is segmented into Banking, Financial Services, and Insurance (BFSI), Healthcare, IT & Telecom, Retail, Manufacturing, Education, Government, Energy and Power, Media & Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Business Intelligence and Analytics Software Market

Organizations are increasingly recognizing the advantages of business intelligence, which significantly enhances user experience and supports customer-focused decision-making. A significant portion of businesses, approximately 25%, have widely embraced distributed cloud technologies, leveraging their scalability and flexibility. Flexible pricing models, including pay-as-you-go and subscription services, further entice companies to enhance their data capabilities. The pervasive influence of big data across various sectors is facilitating new decision-making processes. As organizations continue to adopt these innovative practices, the global business intelligence and analytics software market is anticipated to experience substantial growth and capture a significant share of the market.

Restraints in the Global Business Intelligence and Analytics Software Market

The growth of the global Business Intelligence (BI) and Analytics Software market is expected to be hindered by the high costs associated with licensing and implementation. BI software licensing fees tend to be influenced more by prevailing market conditions at the time of purchase rather than the actual development costs. Additionally, many organizations are hesitant to transition from traditional BI tools to more advanced software solutions. Although the advantages of BI software can be significant, the initial investment required for acquiring a robust BI platform, deploying it within the organization, and training personnel can be quite substantial, leading to reluctance among potential adopters.

Market Trends of the Global Business Intelligence and Analytics Software Market

The Global Business Intelligence and Analytics Software market is experiencing a transformative trend driven by significant advancements in technology and increasing adoption among small and medium-sized businesses (SMBs). While large corporations have traditionally been the primary users of these solutions, the growing acknowledgment of the software's benefits among SMBs is reshaping the landscape. The popularity of cloud deployment models has further facilitated this shift, offering accessibility and affordability. As businesses seek to harness data insights for strategic decision-making, software providers are responding with innovative solutions, including intelligent dashboards and tailored features, ensuring that the demand for advanced analytics continues to surge in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Business Intelligence and Analytics Software Market Size by BI Technology & CAGR (2025-2032)

• Market Overview
• Cloud BI
• Mobile BI
• Social BI

Global Business Intelligence and Analytics Software Market Size by Function & CAGR (2025-2032)

• Market Overview
• Executive Management
• Marketing
• Sales
• Operations
• Finance
• Human Resources
• Supply Chain

Global Business Intelligence and Analytics Software Market Size by Services & CAGR (2025-2032)

• Market Overview
• Professional Services
• Managed Services

Global Business Intelligence and Analytics Software Market Size by Deployment Modes & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud

Global Business Intelligence and Analytics Software Market Size by Organization size & CAGR (2025-2032)

• Market Overview
• Small Medium Business (SMB's)
• Large enterprises

Global Business Intelligence and Analytics Software Market Size by Data Source & CAGR (2025-2032)

• Market Overview
• Structured Data
• Unstructured Data

Global Business Intelligence and Analytics Software Market Size by Verticals & CAGR (2025-2032)

• Market Overview
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare
• IT & Telecom
• Retail
• Manufacturing
• Education
• Government
• Energy and Power
• Media & Entertainment
• Others
• Transport & logistics
  • Hospitality

Global Business Intelligence and Analytics Software Market Size & CAGR (2025-2032)

• North America (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • US
  • Canada
• Europe (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations