表紙：ジオフェンシングの市場規模、シェア、成長分析、コンポーネント別、ジオフェンシングタイプ別、組織規模別、業界別、地域別 - 産業予測、2025年～2032年

市場調査レポート

商品コード

1734446

ジオフェンシングの市場規模、シェア、成長分析、コンポーネント別、ジオフェンシングタイプ別、組織規模別、業界別、地域別 - 産業予測、2025年～2032年

Geofencing Market Size, Share, and Growth Analysis, By Component (Solution, Services), By Geofencing Type (Fixed Geofencing, Mobile Geofencing), By Organization Size, By Vertical, By Region - Industry Forecast 2025-2032

出版日: 2025年05月17日
発行: SkyQuest
ページ情報: 英文 194 Pages
納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

ジオフェンシングの世界市場規模は、2023年に24億米ドルと評価され、2024年の29億米ドルから2032年までには131億5,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは20.8％で成長する見通しです。

スマートフォンやウェアラブル技術の普及が、ジオフェンシングの世界市場成長を大きく後押ししています。消費者の位置情報サービスへの関心が高まる中、企業はジオフェンシングを活用して仮想的な境界線を作り、顧客エンゲージメントを高め、売上を促進するターゲット通知、プロモーション、広告を促進することができます。モバイルデバイスの利用急増は、特に小売、物流、ヘルスケアなどの分野で、ジオフェンシングソリューションの需要を高めています。さらに、モノのインターネット（IoT）技術の進歩は、この市場において極めて重要な役割を果たしています。接続されたデバイスの普及により、トラッキングの向上や業界を超えたシームレスな統合が可能になるからです。小売企業は消費者の動きをリアルタイムで追跡するためにIoTセンサーを活用し、物流企業はジオフェンシングで車両管理を強化し、パーソナライズされた体験と業務効率を促進しています。

市場概要
運輸・物流
- 資産監視
- 速度制限
- ヤード・現場輸送
- リアルタイム配送・配達
- 車両・貨物管理
小売り
- 人材管理
- 顧客満足度
- ユーザー位置情報アラート
- 物流管理
- 競合の追跡
- 資産運用管理
- プロモーション・広告
ヘルスケア・ライフサイエンス
- 患者ケア
- 資産運用管理
- 人材管理
工業製造業
- 資産監視
- 人材管理
メディア・エンターテイメント
- ソーシャルメディア
- 広告・マーケティング
政府・防衛
- 海上防衛
- ドローン管理
- 空軍防衛
- 軍用車両管理
- 法執行機関
- 地理的イベントアラート
BFSI
- 顧客追跡・不正防止
- マーケティングとプロモーション
その他
- 農業
- 教育
- 建設・エンジニアリング
- エネルギー・公益事業

ジオフェンシング市場規模・CAGR（2025年～2032年）

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022年～2024年）

主要企業プロファイル

Thumbvista
GPSWOX
Esri
LocationSmart
Bluedot Innovation
Apple, Inc
Geomoby
Succorfish
Visioglobe
Raveon Technologies
Urban Airship
Mapcite
Mediavision

結論と提言

Product Code: SQMIG45A2553

Global Geofencing Market size was valued at USD 2.4 billion in 2023 and is poised to grow from USD 2.9 billion in 2024 to USD 13.15 billion by 2032, growing at a CAGR of 20.8% during the forecast period (2025-2032).

The rising adoption of smartphones and wearable tech is significantly propelling global geofencing market growth. As consumers increasingly engage with location-based services, businesses can leverage geofencing to create virtual perimeters, facilitating targeted notifications, promotions, and advertisements that enhance customer engagement and drive sales. The surge in mobile device usage amplifies the demand for geofencing solutions, particularly within sectors like retail, logistics, and healthcare. Furthermore, advancements in Internet of Things (IoT) technology play a pivotal role in this market, as the proliferation of connected devices allows for improved tracking and seamless integration across industries. Retailers utilize IoT sensors for real-time consumer movement tracking, while logistics companies enhance fleet management with geofencing, fostering personalized experiences and operational efficiencies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Geofencing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Geofencing Market Segments Analysis

Global Geofencing Market is segmented by Component, Geofencing Type, Organization Size, Vertical and region. Based on Component, the market is segmented into Solution and Services. Based on Geofencing Type, the market is segmented into Fixed Geofencing and Mobile Geofencing. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises and Large Enterprises. Based on Vertical, the market is segmented into Transportation and Logistics, Retail, Healthcare and Life Sciences, Industrial Manufacturing, Media and Entertainment, Government and Defense, BFSI and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Geofencing Market

The global geofencing market is primarily fueled by the swift rise in smartphone usage. With an increasing number of consumers relying on mobile devices, businesses have the opportunity to leverage geofencing to enhance customer engagement through location-based services, promotional offers, and tailored messaging. As mobile phone adoption continues to surge, more companies are integrating geofencing technology into their targeted advertising strategies, allowing them to reach customers more effectively and personally. This trend not only facilitates better interaction with potential clients but also drives the overall demand for geofencing solutions across various industries, further propelling market growth.

Restraints in the Global Geofencing Market

The Global Geofencing market faces significant constraints due to regulatory challenges, especially in regions characterized by stringent data protection laws. Compliance with regulations like the General Data Protection Regulation (GDPR) in the European Union, along with various local privacy laws, can be both complex and costly for organizations. As companies strive to ensure their geofencing solutions meet these legal requirements, they often find themselves needing to allocate substantial resources for compliance efforts. This investment can hinder their ability to deploy geofencing technologies on a large scale, ultimately limiting growth opportunities within the market.

Market Trends of the Global Geofencing Market

The Global Geofencing market is witnessing a notable trend towards the increased integration of artificial intelligence (AI) technologies, enhancing the capabilities of traditional geofencing solutions. This evolution allows for more precise location tracking and empowers businesses to execute targeted marketing campaigns through predictive analytics. With AI-driven insights, companies can optimize operations, streamline logistics, and refine customer engagement strategies, leading to enhanced consumer experiences. Furthermore, real-time data utilization fosters greater automation within geofencing applications, enabling businesses to respond swiftly to dynamic market conditions. As AI continues to shape operational efficiencies, the geofencing market is projected to experience significant growth and innovation in the coming years.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Technology Analysis

Global Geofencing Market Size by Component & CAGR (2025-2032)

Market Overview
Solution
Services
- Deployment and Integration Services
- Support and Maintenance Services
- Consulting and Advisory Services
- API Management and Testing Services

Global Geofencing Market Size by Geofencing Type & CAGR (2025-2032)

Market Overview
Fixed Geofencing
Mobile Geofencing

Global Geofencing Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Small and Medium-Sized Enterprises
Large Enterprises

Global Geofencing Market Size by Vertical & CAGR (2025-2032)

Market Overview
Transportation and Logistics
- Asset Monitoring
- Speed Limiting
- Yard and Site Transportation
- Real-Time Dispatch and Delivery
- Fleet and Freight Management
Retail
- Workforce Management
- Customer Satisfaction
- User Location Alerts
- Logistics Management
- Competitor Tracking
- Asset Management
- Promotions and Advertising
Healthcare and Life Sciences
- Patient Care
- Asset Management
- Workforce Management
Industrial Manufacturing
- Asset Monitoring
- Workforce Management
Media and Entertainment
- Social Media
- Advertising and Marketing
Government and Defense
- Marine Defense
- Drone Management
- Airforce Defense
- Military Vehicle Management
- Law Enforcement
- Geographic Event Alerts
BFSI
- Customer Tracking and Fraud Prevention
- Marketing and Promotions
Others
- Agriculture
- Education
- Construction and Engineering
- Energy and Utilities

Global Geofencing Market Size & CAGR (2025-2032)

North America (Component, Geofencing Type, Organization Size, Vertical)
- US
- Canada
Europe (Component, Geofencing Type, Organization Size, Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Geofencing Type, Organization Size, Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Geofencing Type, Organization Size, Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Geofencing Type, Organization Size, Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Thumbvista
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GPSWOX
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Esri
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LocationSmart
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bluedot Innovation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple, Inc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Geomoby
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Succorfish
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Visioglobe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Raveon Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Urban Airship
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mapcite
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mediavision
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ジオフェンシングの市場規模、シェア、成長分析、コンポーネント別、ジオフェンシングタイプ別、組織規模別、業界別、地域別 - 産業予測、2025年～2032年

Geofencing Market Size, Share, and Growth Analysis, By Component (Solution, Services), By Geofencing Type (Fixed Geofencing, Mobile Geofencing), By Organization Size, By Vertical, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主要な市場の考察

ジオフェンシング市場規模：コンポーネント別・CAGR（2025年～2032年）

ジオフェンシング市場規模：ジオフェンシングタイプ別・CAGR（2025年～2032年）

ジオフェンシング市場規模：組織規模別・CAGR（2025年～2032年）

ジオフェンシング市場規模：業界別・CAGR（2025年～2032年）