オンライン調査ソフトウェア市場規模、シェア、成長分析、製品別、展開別、企業規模別、用途別、地域別 - 産業予測 2025年～2032年

オンライン調査ソフトウェアの世界市場規模は2023年に38億米ドルと評価され、2024年の43億1,000万米ドルから2032年には117億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは13.4％で成長する見通しです。

オンライン調査ソフトウェア市場は、データ収集や市場調査にデジタルツールを採用する企業が増えていることを背景に力強い成長を遂げています。企業がデータ主導の戦略を優先する中、オンライン調査プラットフォームは、顧客、従業員、利害関係者から本質的な洞察を収集するための機敏で費用対効果の高いソリューションとして台頭しています。小売業やヘルスケアなど様々な分野で、顧客体験の向上、患者満足度の評価、サービス品質の改善などにこうしたツールが活用されています。さらに、リアルタイムのデータ分析に対するニーズの高まりは、AIと機械学習の統合とともに、データ処理と予測的洞察の効率を高めています。リモートワークやデジタルタッチポイントの台頭は需要をさらに加速させ、参加者の行動理解を深めるためのユーザーフレンドリーなモバイルインターフェースや高度な分析機能の開発機会を浮き彫りにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ

オンライン調査ソフトウェア市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 企業グレード
• 個人グレード

オンライン調査ソフトウェア市場規模：展開別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウド

オンライン調査ソフトウェア市場規模：企業規模別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 大企業

オンライン調査ソフトウェア市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 小売り
• BFSI
• 医療とメディア
• 教育および公共部門
• 自動車
• 航空会社と旅行
• その他

オンライン調査ソフトウェア市場規模& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Google
• Checkbox Technology Pty Ltd
• IdWeb Srl
• LimeSurvey GmbH
• Nicereply
• Outside Software Inc.
• QuestionPro Survey Software
• SurveyMonkey
• WorkTango
• Zoho Corporation Pvt. Ltd.

結論と提言

Global Online Survey Software Market size was valued at USD 3.8 billion in 2023 and is poised to grow from USD 4.31 billion in 2024 to USD 11.78 billion by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).

The online survey software market is witnessing robust growth driven by the increasing adoption of digital tools for data collection and market research. As companies prioritize data-driven strategies, online survey platforms emerge as agile and cost-effective solutions to gather essential insights from customers, employees, and stakeholders. Various sectors, including retail and healthcare, utilize these tools to enhance customer experiences, assess patient satisfaction, and improve service quality. Furthermore, the growing need for real-time data analysis, along with AI and machine learning integration, enhances the efficiency of data processing and predictive insights. The rise of remote work and digital touchpoints further accelerates demand, highlighting the opportunities for developing user-friendly mobile interfaces and advanced analytics capabilities to enrich understanding of participant behavior.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Survey Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Survey Software Market Segments Analysis

Global Online Survey Software Market is segmented by Product, Deployment, Enterprise Size, Application and region. Based on Product, the market is segmented into Enterprise Grade and Individual Grade. Based on Deployment, the market is segmented into On-Premise and Cloud. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Retail, BFSI, Medical & Media, Education & Public Sector, Automotive, Airline & Travel and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Survey Software Market

The Global Online Survey Software market is driven by a growing recognition among organizations of all sectors of the importance of data-driven insights in shaping their strategies, enhancing customer experiences, and securing competitive advantages. By utilizing online survey software, businesses can effectively gather real-time feedback from customers, employees, and stakeholders. This structured approach to data collection allows organizations to refine their products, services, and marketing initiatives based on genuine user behavior and sentiments. As the demand for actionable insights continues to grow, the reliance on online survey tools is becoming increasingly vital for informed decision-making and strategic planning.

Restraints in the Global Online Survey Software Market

The Global Online Survey Software market faces significant constraints due to the necessity of adhering to data privacy regulations like GDPR and CCPA, which can be particularly challenging for organizations. The collection of personal or sensitive information through online surveys requires firms to implement robust data protection measures and secure data handling practices. This compliance demand can lead to increased operational complexity and escalating costs, particularly for smaller companies that may lack the resources to effectively navigate these regulations. As a result, the financial burden and operational hurdles associated with compliance can hinder market growth and limit accessibility for certain players.

Market Trends of the Global Online Survey Software Market

The Global Online Survey Software market is experiencing a significant trend towards the integration of AI and Machine Learning technologies, enhancing user experience and analytical capabilities. By 2024, platforms such as Typeform and Qualtrics have pioneered features that automate survey creation, enabling dynamic question routing based on real-time user inputs. This evolution facilitates predictive analytics and advanced sentiment analysis, allowing businesses to extract deeper insights with greater accuracy. As organizations increasingly rely on data-driven decision-making, the adoption of AI-driven functionalities in survey software is expected to surge, positioning these tools as essential for market research and customer feedback strategies globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Online Survey Software Market Size by Product & CAGR (2025-2032)

• Market Overview
• Enterprise Grade
• Individual Grade

Global Online Survey Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Online Survey Software Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Online Survey Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail
• BFSI
• Medical & Media
• Education & Public Sector
• Automotive
• Airline & Travel
• Other

Global Online Survey Software Market Size & CAGR (2025-2032)

• North America (Product, Deployment, Enterprise Size, Application)
  • US
  • Canada
• Europe (Product, Deployment, Enterprise Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Deployment, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Deployment, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Deployment, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Checkbox Technology Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IdWeb Srl
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LimeSurvey GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nicereply
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outside Software Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QuestionPro Survey Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SurveyMonkey
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkTango
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation Pvt. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations