オーガニックベビーシャンプーの市場規模、シェア、成長分析：タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

オーガニックベビーシャンプーの世界市場規模は、2023年に6億5,020万米ドルと評価され、2024年の6億9,376万米ドルから2032年には11億6,554万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.7%で成長する見通しです。

世界のオーガニックベビーシャンプー市場は、赤ちゃんのデリケートな肌を守るため、親が化学物質を含まない製品を優先する傾向が強まり、活況を呈しています。有害な合成成分に対する意識の高まりから、パラベン、サルフェート、香料を含まない天然オーガニック認証シャンプーへの需要が高まっています。持続可能性の動向はこの成長をさらに促進し、消費者は生分解性成分や倫理的慣行を利用するブランドを好みます。マイクロバイオームをサポートするプレバイオティクスの導入や、植物由来の低刺激性成分など、製品の処方における革新は、特に湿疹を起こしやすい人など、特定の肌悩みに対応しています。バーツビーズ（Burt's Bees）やウェレダ（Weleda）のような主要企業は、持続可能性と機能性成分で業界をリードしており、ジョンソン・エンド・ジョンソン（Johnson &Johnson）のような企業は、環境に配慮したパッケージング・ソリューションを進めており、進化するベビーケア業界において、環境に優しい代替品を求める消費者の期待に応えています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客購買行動分析

オーガニックベビーシャンプー市場規模：タイプ別

• 市場概要
• 500ml以下
• 500ml以上

オーガニックベビーシャンプー市場規模：流通チャネル別

• 市場概要
• オフライン
• オンライン

オーガニックベビーシャンプー市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• The Honest Company（USA）
• Weleda AG（Switzerland）
• Earth Mama Organics（USA）
• Mustela（France）
• California Baby（USA）
• Nature's Baby Organics（USA）
• Attitude Living（Canada）
• Green People（United Kingdom）
• Mamaearth（India）
• Little Innoscents（Australia）
• Jack N'Jill（Australia）

結論と提言

Global Organic Baby Shampoo Market size was valued at USD 650.2 million in 2023 and is poised to grow from USD 693.76 million in 2024 to USD 1165.54 million by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The global organic baby shampoo market is booming as parents increasingly prioritize chemical-free products to safeguard their babies' delicate skin. Heightened awareness about harmful synthetic ingredients has shifted demand towards natural, certified organic shampoos, which are often paraben-, sulfate-, and fragrance-free. Sustainability trends further drive this growth, with consumers favoring brands that utilize biodegradable ingredients and ethical practices. Innovations in product formulation, including the introduction of microbiome-supporting prebiotics, and plant-derived, hypoallergenic ingredients, cater to specific skin concerns, particularly for those prone to eczema. Major players like Burt's Bees and Weleda are leading the way in sustainability and functional ingredients, while companies like Johnson & Johnson are advancing environmentally responsible packaging solutions, aligning with consumer expectations for green alternatives in the evolving landscape of baby care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Organic Baby Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Organic Baby Shampoo Market Segments Analysis

Global Organic Baby Shampoo Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Below 500ml and Above 500ml. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Organic Baby Shampoo Market

The increasing awareness among parents regarding the adverse effects of synthetic chemicals in baby care items is a significant factor propelling the expansion of the global organic baby shampoo market. More parents are opting for shampoos formulated from natural ingredients, prioritizing products that are free from parabens, sulfates, and synthetic fragrances. This trend reflects a growing commitment to ensuring safer and healthier hair care solutions for their children, as parents seek organic options that align with their concerns about chemical exposure. As a result, the demand for organic baby shampoos continues to rise, driving market growth and innovation in this sector.

Restraints in the Global Organic Baby Shampoo Market

The Global Organic Baby Shampoo market faces a significant constraint due to the shorter shelf life of organic products, which often lack synthetic preservatives and chemicals. This drawback leads to faster degradation of the shampoos, making them less appealing to both retailers and consumers who prefer long-lasting items. As a result, manufacturers encounter challenges in maintaining product stability and minimizing waste, which can hinder market growth. The demand for organic options is often weighed against the realities of product longevity, limiting the appeal of these shampoos within the competitive beauty and personal care market.

Market Trends of the Global Organic Baby Shampoo Market

The global organic baby shampoo market is experiencing a significant trend towards eco-friendly packaging, driven by the rising demand among environmentally conscious consumers, particularly parents seeking sustainable options for their children. This shift reflects an increasing awareness of environmental issues and the necessity to reduce plastic waste. As a result, brands are prioritizing the development of biodegradable materials and post-consumer recycled (PCR) plastics in their packaging solutions. This innovative approach not only aligns with global sustainability goals but also enhances brand perception among eco-minded consumers, positioning companies to gain a competitive edge in an evolving marketplace that values both product safety and environmental responsibility.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Organic Baby Shampoo Market Size by Type & CAGR (2025-2032)

• Market Overview
• Below 500ml
• Above 500ml

Global Organic Baby Shampoo Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Organic Baby Shampoo Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth Mama Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mustela (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• California Baby (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Baby Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Attitude Living (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green People (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Little Innoscents (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack N' Jill (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations