市場調査レポート
商品コード
1512098
ベビーシャンプーの世界市場の評価:タイプ別、年齢別、カテゴリ別、包装別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測(2017年~2031年)Baby Shampoo Market Assessment, By Type, By Age, By Category, By Packaging, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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ベビーシャンプーの世界市場の評価:タイプ別、年齢別、カテゴリ別、包装別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月11日
発行: Market Xcel - Markets and Data
ページ情報: 英文 228 Pages
納期: 3~5営業日
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世界のベビーシャンプーの市場規模は、2023年の39億6,000万米ドルから2031年に57億4,000万米ドルに達すると予測され、予測期間の2024年~2031年にCAGRで4.75%の成長が見込まれます。主にさまざまな地域における高い出生率などの要因がベビーシャンプー市場の成長を促進しており、消費者は乳児のために良質のベビーケア製品を求めるようになっています。また、現代の親がデジタルメディアに触れる機会が増えていることも、市場成長をさらに後押ししています。
市場成長のその他の促進要因は、ベビーシャンプーの処方の進歩であり、敏感肌や特定の頭皮の問題など、特定の皮膚のニーズに応える改良された処方を消費者に提供しています。涙の出ない配合やpHバランスの取れたベビーシャンプーの導入など、配合の革新が消費者に受けています。赤ちゃんの肌の敏感さや湿疹などの問題について、親はより多くの情報を得るようになっており、アレルギー反応や肌荒れのリスクを軽減するシャンプーを求めています。例えば2023年2月、Baby Magicは赤ちゃんの敏感肌に焦点を当てた最新のコレクションを発表しました。このコレクションには、Soothing Hair and Body Washが含まれており、涙の出ない低刺激性の配合で、やさしく洗浄し、赤ちゃんの乾燥肌や敏感肌のバランスを整え、滑らかにする手助けをします。
環境に配慮した包装、クルエルティフリー処方、原料の倫理的な調達は、環境に敏感な消費者にとってますます重要になっています。メーカー各社は、天然成分やオーガニック成分を配合し、刺激の強い化学品を排除することで、環境にやさしいベビーシャンプーを生産しており、やさしく健康的なベビーケア製品を好む消費者の支持を得ています。
さらに、eコマースやD2Cブランドは、親が幅広い製品にアクセスできる利便性で市場の様相を変えつつあります。薬局やオンラインプラットフォームでベビーシャンプーを簡単に入手できるようになったことで、消費者の間で製品に対する購買意欲が高まっています。さらに、消費者の利便性を高めるため、メーカーはディスペンサーボトルやトラベルサイズのチューブなど、使いやすい包装で製品を販売しています。
全体として、ベビーシャンプー市場は、現代の親の選好の変化を反映し、より安全で、より個性的で、環境に配慮した持続可能な製品へと移行しています。
小児科医が推奨するベビーシャンプーが勢いを増す
小児科医が推奨するベビーシャンプーは、消費者にますます好まれています。これらのシャンプーは、安全性と効能を保証するために臨床試験が行われることが多く、両親の信頼感を高めています。赤ちゃんの敏感な肌やデリケートな髪のために製品を選ぶ際には、このような保証がもっとも重要です。
これらのシャンプーは、アレルギー反応や肌荒れなど、赤ちゃんの敏感な肌に悪影響を及ぼす可能性のあるリスクを最小限に抑えるため、やさしく無害な成分で処方されています。小児科医が推奨するシャンプーは、ゆりかご帽子、湿疹、頭皮の乾燥など、乳幼児の一般的な頭皮症状に特に役立つ、部位別のケアを提供する傾向があります。新生児頭部皮膚炎は、生後1ヶ月までの乳児の10%、生後3ヶ月までの乳児の70%、1歳~2歳の乳児の7%が罹患すると考えられています。
そのため、各メーカーは小児科医と共同でベビーシャンプーを発売しています。例えば2022年1月、Happy Cappyは、「Best Cradle Cap Shampoo」として賞賛を受けたと発表しました。同社初の薬用シャンプーは、あらゆる年齢の子供の脂漏性皮膚炎に伴う頭皮のかさつき、かさつき、赤みを和らげるために特別に処方されています。この製品は、ヴィーガンフレンドリーで刺激性のない製品ラインを開発した小児科認定医、Dr. Eddie Valenzuelaによって開発されました。
当レポートでは、世界のベビーシャンプー市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global baby shampoo market is projected to witness a CAGR of 4.75% during the forecast period 2024-2031, growing from USD 3.96 billion in 2023 to USD 5.74 billion in 2031. Factors such as high birth rates in various regions are primarily driving the growth of the baby shampoo market with consumers increasingly demanding good quality baby care products for their infants. The exposure of modern parents to digital media is further supporting the market growth.
Other factors which are pushing the market growth are advancements in the formulation of baby shampoo, offering consumers with improved formulations which cater to the specific skin needs such as sensitive skin or certain scalp issues. Innovations in the formulation such as tear free formulas and introduction of pH-balanced shampoos for babies appeal to the consumers. Parents are becoming more informed about baby skin sensitivity and issues such as eczema; thus, they are seeking shampoo to reduce the risk of allergic reactions and skin irritation. For instance, in February 2023, Baby Magic introduced its latest collection which focuses on the sensitive skin for babies. The collection included Soothing Hair and Body Wash, which is a tear-free and hypoallergenic formulation, offering a gentle cleanse and help in smoothening and balancing dry and sensitive skin of babies.
Eco-friendly packaging, cruelty-free formulation, and ethical sourcing of ingredients are increasingly important to environment-sensitive consumers. The manufacturers are incorporating natural and organic ingredients and eliminating harsh chemicals form the formulation to make the baby shampoos environment friendly, aligning with the consumers who prefer gentle and healthy baby-care products.
Moreover, e-commerce and direct-to-consumer brands are changing the face of the market with convenience for parents in accessing a wide array of products. The ease in the availability of baby shampoos in pharmacies and online platforms turns the urge for products into the purchases among the consumers. Moreover, to increase the convenience of the consumers, the manufacturers are selling their products in user-friendly packaging such as dispenser bottles and travel-sized tubes.
Overall, the baby shampoo market is trending toward safer, more personalized, and environmentally sustainable products, reflecting the change in the preferences of modern parents.
Pediatrician-Recommended Baby Shampoos to Gain Momentum
Pediatrician-recommended baby shampoos are increasingly preferred by consumers. These shampoos often undergo clinical testing to ensure safety and efficacy which instills confidence in parents. The assurance is paramount when choosing a product for a baby's sensitive skin and delicate hair.
They are formulated with gentle and non-toxic ingredients to minimize the potential risk of allergic reactions, skin irritations, and other adverse effects on infants' sensitive skin. Pediatrician-recommended shampoos tend to provide area-specific care from issues such as cradle cap, eczema, or just dry scalp which makes them especially helpful for common scalp conditions in infants. Cradle cap is considered to affect 10% of infants until the age of 1 month, 70% of infants till the age of 3 months, and 7% in the infants aged between 1 to 2 years.
Thus, manufacturers are launching baby shampoos in collaboration with pediatricians for the formulation of the product. For instance, in January 2022, Happy Cappy announced that it earned the acclamation for being the 'Best Cradle Cap Shampoo'. Its first medicated shampoo is formulated specially for relieving scalp flakiness, scaling, and redness which is associated with seborrheic dermatitis in children of all ages. The product has been developed by board-certified pediatric physician, Dr. Eddie Valenzuela who has created a line of vegan-friendly and irritant-free products.
Shampoo with Organic Ingredients to be Preferred by Consumers
Baby shampoos with organic formulations are gaining more relevance among the consumers than the non-organic shampoos due to several reasons. Organic baby shampoos are formulated with natural ingredients that tenderly take care of an infant's sensitive skin and scalp area. These shampoo appeal to the consumers as they do not irritate baby's skin, cause allergic reactions, or dryness since they are free from the chemicals which are commonly found in synthetic chemicals. Most of the ingredients in organic baby shampoo are natural botanicals and essential oils, which are known individually for their nourishing and soothing properties. Ingredients such as aloe vera, chamomile, and calendula enhance their benefits by promoting healthy hair and scalp. Organic formulations are free from harmful chemicals such as parabens, sulfates, phthalates, and artificial perfumes or fragrances, thereby reducing the risk of exposure to toxins which harm the developing body of babies.
Parents believe that the usage of organic products develops a better long-term health condition as it decreases exposure to harsh chemicals and enhances general wellness.
In October 2022, R for Rabbit Baby Products Pvt. Ltd. launched their latest product category, 'Pure & Beyond', which includes baby shampoo. The latest product category is made from plant-based and organic ingredients which include almond, oatmeal, lavender, avocado, and coconut among others. Since, the products are formulated with natural and chemical-free ingredients, it does not cause toxicity to the baby's skin.
Hypoallergenic Baby Shampoos to Gain Momentum
The demand for hypoallergenic baby shampoos has been on the rise in recent times due to increased awareness among parents to use safe and mild products on sensitive infant skin. In modern times, parents are well informed about the impact of usage of harsh shampoos which have harsh chemicals, artificial fragrances, and allergens, which results in skin irritation and allergic reactions on sensitive people. While hypoallergenic formulations offer reduced risk and are a much safer alternative, unlikely to cause an adverse skin reaction. Hypoallergenic shampoos minimize the likelihood of occurrence of eczema and atopic dermatitis in babies, as these products are pH-balanced, ensuring that they do not disrupt the natural acidity of the skin.
For instance, in October 2023, Birch Babe launched new organic baby essentials, Birch Baby collection which included Birch Baby Shampoo & Body Wash with Calendula and Aloe. The hypoallergenic baby shampoo, being formulated with eco-friendly and dermatologically tested ingredients, are gentle and formulated for sensitive skin types.
Hypoallergenic baby shampoo are mild on the eyes of the baby, which minimizes tearing, which further appeals to the consumers to drive the market growth.
Asia-Pacific to Hold Significant Global Baby Shampoo Market Share
Asia-Pacific is witnessing a surge in the rising demand for ayurvedic and herbal baby shampoo among the consumers as they are relatively milder than other shampoos available in the market. For instance, in February 2023, BabyOrgano, an ayurvedic brand was launched in the region for kids from 0 to 15 years. The baby shampoo launched by the brand has been approved by FDA and free from chemicals and synthetic agents, ensuring a gentle hair wash for babies.
Increasing trend of globalization is driving the market growth as various manufacturers are now expanding their business significantly in Asia-Pacific to cater to a wider and diverse base of audience. For instance, in July 2023, Sanosan Baby, a popular German brand for baby care products announced the launch of exclusive gift hamper which has been tailored to specifically cater Indian baby skin. The hamper included the Sanosan Baby two-in-one Bath and Shampoo for gentle cleansing of both skin and hair.
Moreover, the growth in the social media and increasing exposure to the products availability to the consumers further augments the demand of baby shampoo in the region. Consumers have become increasingly aware of what products would best suit their babies and what is ideal to be used on their skin for their healthy development.
Future Market Scenario (2024 - 2031F)
The future of baby shampoo markets is going to witness significant growth. The demand for natural and organic formulations, due to the increasing concern for health among parents and their wariness of the use of various synthetic chemicals. Shampoos with herbal ingredients, paraben-free, sulfate-free, and artificial-fragrance-free, are gaining popularity for perceived safety and gentleness.
Technological advancements are changing the face of the market, fostering the growth in the future. Smart packaging and digital engagement including QR codes that provide product information and usage tips, make a higher consumer experience and trust.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Sustainability, being a key market trend, is facilitating the consumers to produce sustainable and environmentally-friendly products, either through the formulation or packaging. Key players are introducing refills in the packaging to reduce the usage of plastic which is deployed to produce a fresh shampoo bottle. For instance, in March 2024, Johnson & Johnson Consumer Inc. introduced new sustainable refills for their baby shampoo which requires less plastic during packaging. These new refills have been made available by the brand at Target and on Amazon.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.