オートメーションテストの市場規模、シェア、成長分析、コンポーネント別、インターフェース別、組織規模別、エンドユーザー別、地域別 - 産業予測 2025～2032年

オートメーションテストの世界市場規模は2023年に211億米ドルとなり、予測期間（2025-2032年）のCAGRは15.7%で、2024年の244億1,000万米ドルから2032年には783億9,000万米ドルに成長する見通しです。

オートメーションテスト市場は、効率的なソフトウェア開発プロセスと市場投入期間の短縮に対する需要に後押しされ、大きな成長を遂げています。主な促進要因としては、アジャイル手法の採用、ソフトウェアアプリケーションの複雑化、機械学習と人工知能のテスト技術への統合などが挙げられます。こうした進歩にもかかわらず、実装の複雑さや熟練した専門家の不足といった課題が、市場の進展を妨げる可能性があります。さらに、トレーニングやツールに関連するコストが、中小企業での採用を制限する可能性もあります。とはいえ、継続的なテストが重視されるようになり、MLとAIの統合が進んでいることから、ソフトウェアテストプロセスの革新と効率化が促進されると予想され、市場は拡大に向かっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

オートメーションテスト市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• テストの種類
  • 静的
  • 動的
  • 機能テスト
  • 非機能テスト
  • パフォーマンステスト
  • APIテスト
  • セキュリティテスト
  • 負荷テスト
  • 回帰テスト
  • その他
• サービス
  • プロ
  • 管理

オートメーションテスト市場規模：インターフェース別& CAGR（2025-2032）

• 市場概要
• デスクトップテスト
• ウェブテスト
• モバイルテスト
• テスト設計

オートメーションテスト市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 大企業

オートメーションテスト市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• BFSI
• IT・通信
• 製造業
• 小売り
• ヘルスケア
• 政府
• その他

オートメーションテスト市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• IBM Corporation（USA）
• Capgemini SE（France）
• Tricentis USA Corp（USA）
• SmartBear Software Inc.（USA）
• Parasoft Corporation（USA）
• Cigniti Technologies Limited（India）
• Keysight Technologies Inc.（USA）
• Invensis Technologies Pvt Ltd（India）
• Sauce Labs Inc.（USA）
• RadView Software（USA）
• Synopsys, Inc.（USA）
• ImpactQA（USA）
• Tata Consultancy Services Limited（TCS）（India）
• Cognizant Technology Solutions（USA）
• Infosys Limited（India）
• Wipro Limited（India）
• Tech Mahindra Limited（India）
• HCL Technologies Limited（India）
• Accenture plc（Ireland）

結論と提言

Global Automation Testing Market size was valued at USD 21.1 billion in 2023 and is poised to grow from USD 24.41 billion in 2024 to USD 78.39 billion by 2032, growing at a CAGR of 15.7% during the forecast period (2025-2032).

The automation testing market is experiencing significant growth, fueled by the demand for efficient software development processes and faster time-to-market. Key drivers include the adoption of agile methodologies, the increasing complexity of software applications, and the integration of machine learning and artificial intelligence into testing technologies. Despite these advancements, challenges such as implementation complexities and a shortage of skilled professionals may hinder market progress. Additionally, the costs associated with training and tools could limit adoption among smaller and medium-sized enterprises. Nevertheless, the market is poised for expansion due to the growing emphasis on continuous testing and the ongoing integration of ML and AI, which are expected to drive innovation and efficiency in software testing processes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automation Testing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automation Testing Market Segments Analysis

Global Automation Testing Market is segmented by Components, Interface, Dynamic Testing, Organization Size, End-user and region. Based on Components, the market is segmented into Testing Type and Services. Based on Interface, the market is segmented into Desktop Testing, Web Testing, Mobile Testing and Test Design. Based on Organization Size, the market is segmented into Small & Medium-Sized Enterprises (SMEs) and Large Enterprises. Based on End-user, the market is segmented into BFSI, IT & Telecom, Manufacturing, Retail, Healthcare, Government and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automation Testing Market

As software applications continue to evolve in complexity, incorporating a multitude of technologies and integrations, the necessity for efficient and skilled automation testing has become increasingly crucial. This approach effectively tackles the rising intricacies of software development by providing dependable and trustworthy testing methodologies. Automation testing guarantees consistent performance and functionality, which are essential in addressing cross-compatibility issues across different platforms. These advantages significantly contribute to the growing demand for automation testing solutions, thereby propelling market expansion. As organizations seek to streamline their processes and enhance software quality, the automation testing sector is set to experience substantial growth.

Restraints in the Global Automation Testing Market

The Global Automation Testing market faces several significant restraints that could hinder its growth. One major challenge is that automation test strips often require extensive and time-consuming maintenance, particularly as applications evolve. Frequent and repetitive updates may lead to increased resource allocation and workload, further complicating the testing process. Additionally, the tests can become outdated as environmental conditions and application modifications occur, necessitating ongoing adjustments and monitoring. This constant need for adaptation can impact the efficiency and effectiveness of automation testing, ultimately posing a challenge to the market's expansion and development.

Market Trends of the Global Automation Testing Market

The Global Automation Testing market is witnessing a significant trend with the rise of codeless automation tools, which are revolutionizing the testing landscape. These user-friendly platforms empower non-technical users to create and execute test cases efficiently, thereby democratizing the testing process and reducing time-to-market. With intuitive drag-and-drop functionalities and straightforward interfaces, these tools are bridging the gap between technical and non-technical teams, fostering collaboration and innovation. As organizations increasingly prioritize speed and efficiency in software development, the demand for codeless automation solutions is expected to surge, driving growth and transformation in the automation testing sector in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Automation Testing Market Size by Components & CAGR (2025-2032)

• Market Overview
• Testing Type
  • Static
  • Dynamic
  • Functional Testing
  • Non-Functional Testing
  • Performance Testing
  • API Testing
  • Security Testing
  • Load Testing
  • Regression testing
  • Others
• Services
  • Professional
  • Managed

Global Automation Testing Market Size by Interface & CAGR (2025-2032)

• Market Overview
• Desktop Testing
• Web Testing
• Mobile Testing
• Test Design

Global Automation Testing Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small & Medium-Sized Enterprises (SMEs)
• Large Enterprises

Global Automation Testing Market Size by End-user & CAGR (2025-2032)

• Market Overview
• BFSI
• IT & Telecom
• Manufacturing
• Retail
• Healthcare
• Government
• Others

Global Automation Testing Market Size & CAGR (2025-2032)

• North America (Components, Interface, Organization Size, End-user)
  • US
  • Canada
• Europe (Components, Interface, Organization Size, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Components, Interface, Organization Size, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Components, Interface, Organization Size, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Components, Interface, Organization Size, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tricentis USA Corp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartBear Software Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parasoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cigniti Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keysight Technologies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Invensis Technologies Pvt Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sauce Labs Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RadView Software (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synopsys, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ImpactQA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services Limited (TCS) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognizant Technology Solutions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tech Mahindra Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations