スマートディスプレイ市場規模、シェア、成長分析：製品別、タイプ別、ディスプレイサイズ別、技術別、解像度別、地域別 - 産業予測 2025～2032年

スマートディスプレイ市場規模は2023年に51億米ドルとなり、予測期間（2025～2032年）のCAGRは32.0%で、2024年の67億3,000万米ドルから2032年には620億5,000万米ドルに成長すると予測されています。

スマートディスプレイ市場は、ディスプレイ技術の進歩とスマートシステムに対する世界の消費者需要の高まりに後押しされ、大きく成長する見通しです。スマートホームの普及が進み、これらの環境内にスマートディスプレイが組み込まれることで、需要はさらに拡大するとみられます。さらに、インタラクティブ・キオスクやデジタル・サイネージの急増は、スマートディスプレイメーカーに新たな機会をもたらしています。リモートワークの増加に伴い、強化されたビデオ会議ソリューションへのニーズが高まっており、この分野の売上を支えると思われます。しかし、消費者の認知度の低さ、統合の難しさ、高度なスマート・ディスプレイに関するコストの高さなどの課題が、今後数年間の市場拡大の障壁となる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析

スマートディスプレイ市場規模：製品別

• 市場概要
• スマートテレビ
• スマートフォン
• スマートウェアラブル
• その他

スマートディスプレイ市場規模：タイプ別

• 市場概要
• サイネージ
• スマートミラー
• ホームディスプレイ

スマートディスプレイ市場規模：ディスプレイサイズ別

• 市場概要
• 32インチ以下
• 32～52インチ
• 52インチ以上

スマートディスプレイ市場規模：技術別

• 市場概要
• TFT-LCD
• OLED
• その他

スマートディスプレイ市場規模：解像度別

• 市場概要
• ウルトラHD
• フルHD
• HD

スマートディスプレイ市場規模：最終用途別

• 市場概要
• 小売り
• 住宅用
• ヘルスケア
• 自動車
• スポーツとエンターテイメント

スマートディスプレイ市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Amazon.com, Inc.（USA）
• Alphabet Inc.（Google）（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• LG Electronics Inc.（South Korea）
• Lenovo Group Ltd.（Hong Kong）
• Sony Corporation（Japan）
• Panasonic Corporation（Japan）
• NEC Corporation（Japan）
• Apple Inc.（USA）
• Meta Platforms, Inc.（USA）
• Harman International Industries, Incorporated（USA）
• Japan Display Inc.（Japan）
• BOE Technology Group Co., Ltd.（China）
• Sharp Corporation（Japan）
• Innolux Corporation（Taiwan）
• ViewSonic Corporation（USA）
• Alpine Electronics, Inc.（Japan）
• Baidu, Inc.（China）
• Roku, Inc.（USA）
• Xiaomi Corporation（China）

結論と提言

Smart Display Market size was valued at USD 5.1 billion in 2023 and is poised to grow from USD 6.73 billion in 2024 to USD 62.05 billion by 2032, growing at a CAGR of 32.0% during the forecast period (2025-2032).

The smart display market is poised for significant growth, fueled by advancements in display technologies and a rising consumer demand for smart systems globally. The increasing popularity of smart homes and the incorporation of smart displays within these environments are set to drive demand further. Additionally, the surge in interactive kiosks and digital signage presents new opportunities for smart display manufacturers. With the rise in remote work, there is a growing need for enhanced video conferencing solutions, which will support sales in this segment. However, challenges such as limited consumer awareness, integration difficulties, and the high costs associated with advanced smart displays may pose barriers to market expansion in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Smart Display market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Smart Display Market Segments Analysis

Global Smart Display Market is segmented by Product, Type, Display Size, Technology, Resolution, End Use and region. Based on Product, the market is segmented into Smart TV, Smartphone, Smart Wearables and Others. Based on Type, the market is segmented into Signage, Smart Mirror and Home Display. Based on Display Size, the market is segmented into Below 32 inches, Between 32 and 52 inches and Above 52 inches. Based on Technology, the market is segmented into TFT-LCD, OLED and Others. Based on Resolution, the market is segmented into UHD, FHD and HD. Based on End Use, the market is segmented into Retail, Residential, Healthcare, Automotive and Sports & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Smart Display Market

The rising popularity of smart homes globally has significantly influenced the sales of smart home products, creating a favorable environment for the smart display market. As more consumers embrace the convenience and functionality that smart homes offer, the demand for smart displays continues to surge. These devices play a crucial role in enhancing the smart home experience by enabling seamless interactions and control of various connected devices. Consequently, this increased demand for smart displays not only reflects the growing trend of smart living but also acts as a key driver for the overall expansion of the smart display market.

Restraints in the Smart Display Market

Despite the growing popularity of smart displays, their market expansion faces significant challenges, particularly in underdeveloped and developing nations where awareness of their advantages remains low. This lack of consumer knowledge acts as a barrier, preventing the smart display market from realizing its full growth potential. As many potential users remain unaware of the features and benefits these devices can offer, it hampers the overall adoption rate and limits the market's capacity to flourish. To overcome this restraint, focused efforts on education and marketing will be crucial in enhancing awareness and driving consumer interest in the technology.

Market Trends of the Smart Display Market

The Smart Display market is witnessing a significant trend towards adoption in the retail sector, driven by the industry's efforts to enhance customer experience and improve operational efficiency. Interactive kiosks, smart payment systems, and digital signage are emerging as key tools that retailers are leveraging to create immersive shopping environments. This transformative shift not only streamlines transactions but also engages customers in innovative ways, fostering brand loyalty and increasing sales. As retail continues to embrace these technologies, smart display providers are positioned to capitalize on the growing demand, suggesting a promising future for investments in this dynamic market segment through the end of the study period and beyond.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Smart Display Market Size by Product & CAGR (2025-2032)

• Market Overview
• Smart TV
• Smartphone
• Smart Wearables
• Others

Global Smart Display Market Size by Type & CAGR (2025-2032)

• Market Overview
• Signage
• Smart Mirror
• Home Display

Global Smart Display Market Size by Display Size & CAGR (2025-2032)

• Market Overview
• Below 32 inches
• Between 32 and 52 inches
• Above 52 inches

Global Smart Display Market Size by Technology & CAGR (2025-2032)

• Market Overview
• TFT-LCD
• OLED
• Others

Global Smart Display Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• UHD
• FHD
• HD

Global Smart Display Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Retail
• Residential
• Healthcare
• Automotive
• Sports & Entertainment

Global Smart Display Market Size & CAGR (2025-2032)

• North America (Product, Type, Display Size, Technology, Resolution, End Use)
  • US
  • Canada
• Europe (Product, Type, Display Size, Technology, Resolution, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Display Size, Technology, Resolution, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Display Size, Technology, Resolution, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Display Size, Technology, Resolution, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Google) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International Industries, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Display Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOE Technology Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innolux Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViewSonic Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Electronics, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roku, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations