Bluetoothスピーカーの市場規模、シェア、成長分析：タイプ別、携帯性別、価格別、流通チャネル別、地域別 - 産業予測 2025～2032年

Bluetoothスピーカーの世界市場規模は2023年に167億米ドルとなり、2024年の193億2,000万米ドルから2032年には620億5,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは15.7％で成長する見通しです。

Bluetoothスピーカー市場は、コードをなくすことで利便性を高めるワイヤレス技術への世界のシフトに後押しされ、力強い成長を遂げています。オンラインストリーミングの増加、スマートホーム内での音声アシスタントの統合、テクノロジーの普及が、これらのデバイスの需要を促進しています。高度なBluetooth機能を搭載した革新的なスピーカーの発売が予定されており、市場の拡大をさらに後押しすると思われます。さらに、ポータブル音楽ソリューションを必要とするアウトドア活動の動向の高まりは、この分野のベンダーに新たな機会をもたらしています。住宅や商業環境におけるスマートスピーカーへの嗜好の高まりに加え、バッテリ寿命の延長、急速充電、スマートコネクティビティ、優れた音質に対する消費者の需要が、今後のBluetoothスピーカー販売の有望な見通しを示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

Bluetoothスピーカー市場規模：タイプ別

• 市場概要
• スマートBluetoothスピーカー
• 従来のBluetoothスピーカー

Bluetoothスピーカー市場規模：携帯性別

• 市場概要
• 携帯型
• 固定型

Bluetoothスピーカー市場規模：価格別

• 市場概要
• 低価格
• 中価格
• 高価格

Bluetoothスピーカー市場規模：流通チャネル別

• 市場概要
• 専門店
• スーパーマーケットとハイパーマーケット
• デパート
• オンライン
• その他

Bluetoothスピーカー市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Bose Corporation（USA）
• Sony Corporation（Japan）
• JBL（Harman International）（USA）
• Ultimate Ears（Logitech）（USA）
• Bang & Olufsen（Denmark）
• Sennheiser Electronics（Germany）
• Anker Innovations（China）
• Marshall Amplification（UK）
• Samsung Electronics（South Korea）
• Sonos Inc.（USA）
• Xiaomi Corporation（China）
• Apple Inc.（USA）
• LG Electronics（South Korea）
• Creative Technology Ltd.（Singapore）
• Harman Kardon（Harman International）（USA）
• Edifier International Limited（China）
• Pioneer Corporation（Japan）
• Beats by Dre（Apple）（USA）
• UE（Ultimate Ears）（USA）
• Klipsch Audio Technologies（USA）

結論と提言

Global Bluetooth Speaker Market size was valued at USD 16.7 billion in 2023 and is poised to grow from USD 19.32 billion in 2024 to USD 62.05 billion by 2032, growing at a CAGR of 15.7% during the forecast period (2025-2032).

The Bluetooth speaker market is experiencing robust growth, fueled by the global shift towards wireless technology, which enhances convenience by eliminating cords. Increasing online streaming, the integration of voice assistants within smart homes, and the widespread adoption of technology are driving demand for these devices. Upcoming launches of innovative speakers featuring advanced Bluetooth capabilities will further bolster market expansion. Moreover, the growing trend of outdoor activities necessitating portable music solutions presents new opportunities for vendors in this space. The rising preference for smart speakers in residential and commercial settings, alongside consumer demand for extended battery life, rapid charging, smart connectivity, and superior audio quality, indicates a promising outlook for Bluetooth speaker sales in the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bluetooth Speaker market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bluetooth Speaker Market Segments Analysis

Global Bluetooth Speaker Market is segmented by Type, Portability, Price, Distribution Channel and region. Based on Type, the market is segmented into Smart Bluetooth Speakers and Conventional Bluetooth Speakers. Based on Portability, the market is segmented into Portable and Fixed. Based on Price, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarkets and Hypermarkets, Departmental Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bluetooth Speaker Market

The widespread adoption of smartphones and internet connectivity globally has significantly contributed to the rising trend of online music streaming. This surge in digital music consumption is expected to drive an increase in Bluetooth speaker sales in the upcoming years. As consumers seek portability and improved audio experiences, the demand for Bluetooth speakers will likely rise, enabling users to enjoy high-quality music anytime and anywhere. Consequently, the combination of enhanced mobile technology and the convenience of streaming services will continue to fuel the growth of the Bluetooth speaker market, making it a prominent sector in the audio equipment industry.

Restraints in the Global Bluetooth Speaker Market

The global Bluetooth speaker market is facing significant challenges due to the widespread availability of various inexpensive wired speakers. These low-cost alternatives are considerably hindering the sales of Bluetooth speakers, as consumers often opt for more affordable options that fulfill their audio needs. The competitive pricing of these wired speakers has a notable impact on purchasing decisions, effectively undermining the appeal of Bluetooth technology. Consequently, this market restraint poses a barrier to growth for Bluetooth speaker manufacturers, as they must contend with the allure of budget-friendly substitutes that dominate the sound industry globally.

Market Trends of the Global Bluetooth Speaker Market

The Global Bluetooth Speaker market is witnessing a significant trend driven by the integration of smart assistants like Alexa, Google Assistant, and Siri. As consumers increasingly embrace smart home technologies, there is a mounting demand for Bluetooth speakers that offer seamless connectivity and compatibility with a wide range of devices. This trend not only enhances user convenience but also expands the functional capabilities of speakers, allowing users to control their smart homes effortlessly. Manufacturers are responding by innovating and differentiating their products with enhanced smart features, ultimately broadening the appeal of Bluetooth speakers across diverse consumer segments.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Bluetooth Speaker Market Size by Type & CAGR (2025-2032)

• Market Overview
• Smart Bluetooth Speakers
• Conventional Bluetooth Speakers

Global Bluetooth Speaker Market Size by Portability & CAGR (2025-2032)

• Market Overview
• Portable
• Fixed

Global Bluetooth Speaker Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Bluetooth Speaker Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Specialty Stores
• Supermarkets and Hypermarkets
• Departmental Stores
• Online
• Others

Global Bluetooth Speaker Market Size & CAGR (2025-2032)

• North America (Type, Portability, Price, Distribution Channel)
  • US
  • Canada
• Europe (Type, Portability, Price, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Portability, Price, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Portability, Price, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Portability, Price, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bose Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JBL (Harman International) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Ears (Logitech) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sennheiser Electronics (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anker Innovations (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marshall Amplification (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creative Technology Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman Kardon (Harman International) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edifier International Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beats by Dre (Apple) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UE (Ultimate Ears) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klipsch Audio Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations