電動スクーターの市場規模、シェア、成長分析：ドライブ別、バッテリー別、製品別、バッテリーフィッティング別、最終用途別、地域別 - 産業予測 2025～2032年

電動スクーター2023年の市場規模は303億米ドルで、2024年の334億8,000万米ドルから2032年には744億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは10.5%で成長する見通しです。

電動バイク・スクーター市場は、温室効果ガスの排出に対する懸念の高まりと、燃料効率の高い輸送手段へのシフトが勢いを増すにつれて、大きく成長する見通しです。環境意識とライドヘイリング会社による超小型モビリティ・ソリューションへの投資に後押しされ、電動スクーターの採用が増加していることが、その人気の高まりを浮き彫りにしています。さらに、コネクテッドe-bikeの動向とOEMによる軽量モデルの開発努力は、市場企業にとって大きなビジネスチャンスとなっています。ライドシェアリングやレンタルサービスの急増は、所有にこだわることなく柔軟な移動手段を求めるユーザーのアクセシビリティを高めています。バッテリー効率と電動モーター性能の技術的進歩は消費者の関心をさらに高め、電動スクーターを従来のガソリン車に代わる実行可能な選択肢として位置づけ、市場の継続的進化への道を開きます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 特許分析
• 技術分析
• ケーススタディ
• 顧客と購買基準の分析

電動スクーター市場規模：ドライブ別 & CAGR（2025-2032）

• 市場概要
• ベルトドライブ
• チェーンドライブ
• ハブモーター

電動スクーター市場規模：バッテリー別& CAGR（2025-2032）

• 市場概要
• 鉛蓄電池
• リチウムイオン
• その他

電動スクーター市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 標準
• 折りたたみ
• 自己バランス
• 大型
• 三輪車

電動スクーター市場規模：バッテリーフィッティング別 & CAGR（2025-2032）

• 市場概要
• 取り外し可能
• 固定

電動スクーター市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• 個人的
• 商業用

電動スクーター市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Hero Electric（India）
• OLA Electric（India）
• Gogoro（Taiwan）
• NIU International（China）
• Askoll EVA S.p.A.（Italy）
• BMW Group（Germany）
• Honda Motor Co., Ltd.（Japan）
• KTM AG（Austria）
• Ather Energy（India）
• YADEA Technology Group Co., Ltd.（China）
• TVS Motor Company（India）
• Piaggio Group（Italy）
• Harley-Davidson（United States）

結論と提言

Electric Scooter Market size was valued at USD 30.3 billion in 2023 and is poised to grow from USD 33.48 billion in 2024 to USD 74.42 billion by 2032, growing at a CAGR of 10.5% during the forecast period (2025-2032).

The electric motorbike and scooter market is poised for significant growth as rising concerns over greenhouse gas emissions and a shift towards fuel-efficient transportation gain momentum. The increasing adoption of electric scooters, propelled by environmental awareness and investments from ride-hailing companies in micro-mobility solutions, highlights their emerging popularity. Moreover, the trend of connected e-bikes and efforts from OEMs to develop lightweight models create robust opportunities for market players. The surge in ride-sharing and rental services enhances accessibility for users seeking flexible travel options without the commitment of ownership. Technological advancements in battery efficiency and electric motor performance further elevate consumer interest, positioning electric scooters as a viable alternative to traditional gasoline vehicles and paving the way for continued market evolution.

Top-down and bottom-up approaches were used to estimate and validate the size of the Electric Scooter market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Electric Scooter Market Segments Analysis

Global Electric Scooter Market is segmented by Drive, Battery, Product, Battery Fitting, End-use and region. Based on Drive, the market is segmented into Belt Drive, Chain Drive and Hub Motors. Based on Battery, the market is segmented into Lead Acid, Li-Ion and Other. Based on Product, the market is segmented into Standard, Folding, Self-Balancing, Maxi and Three wheeled. Based on Battery Fitting, the market is segmented into Detachable and Fixed. Based on End-use, the market is segmented into Personal and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Electric Scooter Market

The global rise in air pollution, road congestion, and a lack of parking space in numerous cities has resulted in an increasing demand for sustainable and efficient transportation options. Electric scooters have emerged as a compelling solution, as they are powered entirely by renewable energy and produce no emissions during operation. They offer an accessible and cost-effective way for urban residents to navigate short distances quickly while skillfully maneuvering through crowded streets. As urbanization and city populations continue to grow, the need for compact, nimble transportation methods that can efficiently navigate congested areas has become more pronounced, further driving the electric scooter market.

Restraints in the Electric Scooter Market

A major obstacle hindering the growth of the electric scooter market is the complex regulatory landscape. Regulations governing electric scooter usage differ significantly across regions, potentially limiting their adoption and commercial viability. In several cities, stringent rules concerning safety, speed restrictions, and designated riding areas can diminish their attractiveness compared to other locales with more lenient regulations. Additionally, such regulations can escalate manufacturing costs, as companies must invest heavily in compliance with design and technological requirements. Constantly evolving regulations foster uncertainty, complicating market strategies and investments for businesses, which may contribute to slower acceptance and growth in the electric scooter sector as both consumers and enterprises navigate these challenges.

Market Trends of the Electric Scooter Market

The Electric Scooter market is experiencing significant growth driven by enhanced global reach and increased revenue streams, catalyzed by government initiatives aimed at promoting electric vehicles (EVs). For instance, India's FAME initiative, launched in 2019 with a substantial budget of USD 100 billion, exemplifies this trend by supporting the adoption of one million e-two-wheelers, e-buses, and e-passenger cars. As of now, over 124,415 cars have benefited from this initiative, highlighting the effectiveness of such policies in encouraging consumer uptake. This momentum is expected to further accelerate as countries globally invest in infrastructure and incentivize electric mobility, making the electric scooter market increasingly robust and competitive.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Electric Scooter Market Size by Drive & CAGR (2025-2032)

• Market Overview
• Belt Drive
• Chain Drive
• Hub Motors

Global Electric Scooter Market Size by Battery & CAGR (2025-2032)

• Market Overview
• Lead Acid
• Li-Ion
• Other

Global Electric Scooter Market Size by Product & CAGR (2025-2032)

• Market Overview
• Standard
• Folding
• Self-Balancing
• Maxi
• Three wheeled

Global Electric Scooter Market Size by Battery Fitting & CAGR (2025-2032)

• Market Overview
• Detachable
• Fixed

Global Electric Scooter Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Personal
• Commercial

Global Electric Scooter Market Size & CAGR (2025-2032)

• North America (Drive, Battery, Product, Battery Fitting, End-use)
  • US
  • Canada
• Europe (Drive, Battery, Product, Battery Fitting, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Drive, Battery, Product, Battery Fitting, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Drive, Battery, Product, Battery Fitting, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Drive, Battery, Product, Battery Fitting, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hero Electric (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OLA Electric (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gogoro (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIU International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Askoll EVA S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ather Energy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YADEA Technology Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVS Motor Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piaggio Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations