化粧下地市場規模、シェア、成長分析：製品別、流通チャネル別、地域別 - 産業予測 2025～2032年

化粧下地市場規模は2023年に160億7,000万米ドルと評価され、2024年の168億6,000万米ドルから2032年には247億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは4.9％で成長する見通しです。

世界の化粧下地市場は、消費者が健康と持続可能性を優先するようになり、オーガニック製品や天然製品に対する需要が急増したことが大きな成長の原動力となっています。特に、可処分所得が増加している目の肥えたミレニアル世代が、外見と自己表現を重視し、この動向に影響を与えています。ソーシャルメディアと美容インフルエンサーの台頭は、無添加やビーガン志向の高まりとともに、消費者の支出をさらに増大させています。企業は高度な処方技術を活用して、消費者のロイヤリティを高める、肌にやさしく長持ちする製品を製造しています。AptarGroupやL'Orealのような市場のリーダー企業は、戦略的買収や製品の多様化を通じて革新を進めており、資生堂は高機能で持続可能な製品に注力しています。全体として、オンラインマーケティング、多チャンネル販売、天然成分へのこだわりの強固な融合が化粧品業界を再構築し、意識の高まる消費者層に対応しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析

化粧下地市場規模：製品別& CAGR（2025-2032）

• 市場概要
• ファンデーション
• コンシーラー
• パウダー
• 下地
• BB/CCクリーム

化粧下地市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

化粧下地市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• LOreal S.A.（France）
• Estee Lauder Companies Inc.（USA）
• Shiseido Company, Limited（Japan）
• Procter & Gamble Co.（USA）
• Unilever（UK）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Revlon, Inc.（USA）
• Amorepacific Corporation（South Korea）
• Johnson & Johnson（USA）
• Kao Corporation（Japan）
• Beiersdorf AG（Germany）
• Avon Products, Inc.（UK）
• Mary Kay Inc.（USA）
• Chanel S.A.（France）
• Clarins Group（France）
• Yves Rocher（France）
• Natura & Co（Brazil）
• Glossier, Inc.（USA）

結論と提言

Makeup Base Market size was valued at USD 16.07 billion in 2023 and is poised to grow from USD 16.86 billion in 2024 to USD 24.72 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The global makeup base market is witnessing significant growth fueled by a surge in demand for organic and natural products as consumers prioritize health and sustainability. Discerning millennials with increasing disposable incomes are particularly influencing this trend, emphasizing appearance and self-expression. The rise of social media and beauty influencers further amplifies consumer spending, with a growing inclination toward cruelty-free and vegan options. Companies are leveraging advanced formulation technologies to produce skin-friendly, long-lasting products that enhance consumer loyalty. Market leaders like AptarGroup and L'Oreal are innovating through strategic acquisitions and product diversification, while Shiseido focuses on high-performance, sustainable offerings. Overall, a robust blend of online marketing, multichannel distribution, and a commitment to natural ingredients is reshaping the cosmetics landscape, catering to an increasingly conscious consumer base.

Top-down and bottom-up approaches were used to estimate and validate the size of the Makeup Base market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Makeup Base Market Segments Analysis

Global Makeup Base Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Foundation, Concealer, Powder, Primer and BB/CC Creams. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Makeup Base Market

The primary drivers of the Makeup Base market stem from rising consumer concerns over allergies and skin issues linked to traditional cosmetic ingredients, prompting a shift towards natural, organic, and non-chemical alternatives. As awareness of clean and eco-friendly beauty products grows, consumers increasingly demand makeup bases that are formulated with plant-based, vegan, and cruelty-free ingredients. This trend has compelled companies to innovate and respond to this demand, significantly boosting the market for these products, particularly in regions like North America and Europe, where the adoption of environmentally conscious cosmetics is particularly pronounced. As a result, the popularity of such products continues to expand globally.

Restraints in the Makeup Base Market

The makeup base market faces several significant restraints due to its highly competitive and saturated nature. With a multitude of domestic and international brands providing similar products, companies must consistently innovate to remain relevant and maintain their market presence. This intense competition leads to increased operational costs, as brands are compelled to invest in constant marketing efforts. While larger firms allocate substantial resources to research and development to foster brand loyalty, smaller boutique enterprises often find it challenging to differentiate themselves from their more prominent rivals, making it difficult for them to carve out a unique space in the marketplace.

Market Trends of the Makeup Base Market

The Makeup Base market is witnessing a significant shift towards environmentally sustainable products as consumer demand for eco-friendly options continues to rise. Brands are increasingly adopting reduced-impact aerosol technologies, utilizing compressed air propellants and Eco-Valves, alongside transitioning to biodegradable raw materials and low-carbon propellants. This trend is driven by consumers' growing awareness of environmental issues, prompting companies to innovate and embed sustainable practices within their product lines. As a result, the makeup base segment is not only focusing on the efficacy of cosmetics but also prioritizing sustainable packaging and formulation, aligning with legislative demands and consumer expectations for greener beauty solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Makeup Base Market Size by Product & CAGR (2025-2032)

• Market Overview
• Foundation
• Concealer
• Powder
• Primer
• BB/CC Creams

Global Makeup Base Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Makeup Base Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LOreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Rocher (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glossier, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations