デジタルプロセスオートメーション市場規模、シェア、成長分析：コンポーネント別、業務機能別、展開タイプ別、組織規模別、業界別、地域別 - 産業予測 2025～2032年

デジタルプロセスオートメーションの世界市場規模は2023年に134億8,000万米ドルと評価され、2024年の151億5,000万米ドルから2032年には386億米ドルに成長し、予測期間（2025-2032年）のCAGRは12.4%で成長する見通しです。

デジタルプロセスオートメーションの展望は大きな変貌を遂げ、自動化に対する組織の視点を再構築しています。重要な動向はハイパーオートメーションであり、これはロボティックプロセスオートメーション、機械学習、人工知能などの技術を統合して全体的な自動化エコシステムを確立するもので、生産性と意思決定を強化する包括的な戦略に向けて、個別の取り組みから移行しています。さらに、クラウド展開がもたらす費用対効果、拡張性、柔軟性といったメリットを企業が認識するにつれ、クラウドベースのデジタルプロセスオートメーションシステムへのシフトが加速しています。このクラウド中心のアプローチは、リモートワークを可能にし、適応性の高いアーキテクチャをサポートし、業界の動向を反映しています。特に、デジタルプロセスオートメーションは、顧客満足度を優先するため、顧客エンゲージメントの向上やサービスのパーソナライゼーションに注力する企業にとって、顧客体験の向上という目標がますます原動力となっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢

デジタルプロセスオートメーション市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソリューション
• サービス

デジタルプロセスオートメーション市場規模：業務機能別& CAGR（2025-2032）

• 市場概要
• セールスプロセスの自動化
• サプライチェーンの自動化
• 請求自動化
• マーケティングオートメーション

デジタルプロセスオートメーション市場規模：展開タイプ別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウドベース

デジタルプロセスオートメーション市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 大企業

デジタルプロセスオートメーション市場規模：業界別& CAGR（2025-2032）

• 市場概要
• BFSI（銀行、金融サービス、保険）
• ITと通信
• ヘルスケア
• 小売り
• 製造業
• 消費財
• エネルギーと公共事業
• メディアとエンターテイメント
• その他

デジタルプロセスオートメーション市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• IBM Corporation（USA）
• Pegasystems Inc.（USA）
• Appian Corporation（USA）
• Oracle Corporation（USA）
• Microsoft Corporation（USA）
• Automation Anywhere, Inc.（USA）
• UiPath Inc.（USA）
• SAP SE（Germany）
• WorkFusion, Inc.（USA）
• NICE Systems Ltd.（Israel）
• Kofax Inc.（USA）
• Bizagi Group Limited（UK）
• Software AG（Germany）
• OpenText Corporation（Canada）
• Newgen Software Technologies Ltd.（India）
• TIBCO Software Inc.（USA）

結論と提言

Global Digital Process Automation Market size was valued at USD 13.48 billion in 2023 and is poised to grow from USD 15.15 billion in 2024 to USD 38.6 billion by 2032, growing at a CAGR of 12.4% during the forecast period (2025-2032).

The digital process automation landscape has undergone significant transformations, reshaping organizational perspectives on automation. A key trend is hyper automation, which amalgamates technologies such as robotic process automation, machine learning, and artificial intelligence to establish a holistic automation ecosystem, moving beyond isolated initiatives towards comprehensive strategies that enhance productivity and decision-making. Additionally, the shift towards cloud-based digital process automation systems is gaining momentum, as businesses recognize the benefits of cost-effectiveness, scalability, and flexibility that cloud deployment offers. This cloud-centric approach enables remote work and supports adaptable architectures, reflecting broader industry trends. Notably, digital process automation is increasingly driven by the goal of enhancing customer experience, as companies focus on improving client engagement and personalizing services to prioritize customer satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Process Automation market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Process Automation Market Segments Analysis

Global Digital Process Automation Market is segmented by Component, Business Function, Deployment Type, Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Business Function, the market is segmented into Sales Process Automation, Supply Chain Automation, Claims Automation and Marketing Automation. Based on Deployment Type, the market is segmented into On-Premises and Cloud-Based. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises (SMEs) and Large Enterprises. Based on Industry Vertical, the market is segmented into BFSI (Banking, Financial Services, and Insurance), IT and Telecom, Healthcare, Retail, Manufacturing, Consumer Goods, Energy and Utilities, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Process Automation Market

The primary factor driving the growth of the global digital process automation market is the rising demand from organizations aiming to optimize processes and minimize operational expenses. Automation solutions significantly enhance work process efficiency, reduce manual errors, and accelerate workflows, leading to improved productivity and cost-effectiveness. This trend is evident across various industries, including manufacturing and healthcare, where streamlined operations are essential. As businesses increasingly recognize the benefits of digital process automation, the market is experiencing a robust expansion, reflecting a shift towards more efficient operational strategies that bolster overall performance and competitiveness.

Restraints in the Global Digital Process Automation Market

The Global Digital Process Automation market faces significant constraints primarily due to concerns surrounding data security and privacy. Organizations are tasked with managing vast amounts of sensitive information, which raises serious apprehensions regarding the potential fallout from data breaches or cyberattacks, as well as security lapses. Such fears can deter businesses, particularly in highly regulated sectors like finance and healthcare, from fully embracing automation technologies. The anxiety over possible repercussions from inadequate security measures inhibits the willingness to implement these advanced solutions, thus hampering the overall growth and adoption of digital process automation across various industries.

Market Trends of the Global Digital Process Automation Market

The Global Digital Process Automation market is witnessing a significant trend driven by AI-powered advancements, which enhance efficiency and innovation across various sectors, including finance and healthcare. By leveraging machine learning and natural language processing, organizations are automating complex processes and improving decision-making capabilities. This shift towards intelligent automation not only streamlines operations but also fosters the development of smarter, more responsive systems, capable of adapting to diverse business needs. As companies increasingly integrate these advanced technologies, the demand for innovative digital process automation solutions is expected to rise, reshaping the competitive landscape and driving future growth in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Digital Process Automation Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services

Global Digital Process Automation Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Sales Process Automation
• Supply Chain Automation
• Claims Automation
• Marketing Automation

Global Digital Process Automation Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Digital Process Automation Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises

Global Digital Process Automation Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• IT and Telecom
• Healthcare
• Retail
• Manufacturing
• Consumer Goods
• Energy and Utilities
• Media and Entertainment
• Others

Global Digital Process Automation Market Size & CAGR (2025-2032)

• North America (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • US
  • Canada
• Europe (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appian Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Automation Anywhere, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UiPath Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkFusion, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Systems Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kofax Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizagi Group Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Software AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newgen Software Technologies Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations